22. Chipotle’s Pioneering Approach to Digital – Nicole West of Chipotle Mexican Grill
How does a quick service restaurant transform itself into a lifestyle brand? For Chipotle Mexican Grill, its all about being real and staying ahead of digital trends to create the ultimate customer experience. Nicole West, Vice President of Digital Strategy and Product for Chipotle, joins host Grayson Brulte this week to discuss the digital experience that Chipotle has pioneered within the industry.
Nicole shares her experience building Chipotle’s digital commerce business and how consumer adoption of digital ordering and experiences has led to digital making up 61% of company sales in Q2…
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