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Krista Martin from Novy on Building a Healthcare Venture Studio (and Fixing ER Scheduling)
On this episode of the Iowa Tech Podcast, host Kaylee sits down with Krista Martin, Partner at Novy, a healthcare-focused venture studio building software companies from the ground up. Krista shares her path from Iowa-born product leader to venture studio operator, influenced by her time in Indianapolis and exposure to High Alpha's model. She breaks down Novy's six-stage approach—ideation, validation, creation, and growth at its core—and how the team co-founds with physicians and industry experts to move ideas from back-of-napkin to market. Novy runs a highly selective funnel (their first…
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