How to be a revenue-driven marketer
In Episode 11 we speak with Brittany Brown Head of Enterprise Marketing at Lokalise.
We talk all about how to ensure any new campaign or initiative is revenue driven and how to best collaborate on these initiatives with sales.
Specifically, we cover:
1) Why sales teams perceive marketing as not revenue driven
2) Balancing brand-building marketing with revenue-driven marketing
3) How to align on one single ICP
4) Strategies to get buy-in for new campaigns or tools
5) When is the best time to share results with sales
6) How to switch from an MQL to accounts based mindset
Brittany drinks a…
The skinny
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