Googled: The End of the World as We Know It — How Data Rewired Media
What happens when an industry built on relationships and uncertain measurement collides with a system designed to quantify attention?
Welcome to Crisis in Perception, where we examine the systems shaping our world.
In Googled: The End of the World as We Know It, Ken Auletta chronicles the rise of Google and the profound disruption it brought to advertising, journalism, publishing, television, and the wider media economy.
This investigation looks beyond the story of a successful technology company. Google introduced an architecture in which search behavior, advertising performance, and…
The skinny
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