Dr. John Rizvi - The Patent Professor

Wake-Up Call With Bill Lundun & Mandy Beemer · Sep 25, 2026 · 17m

Selectivepricing. Surveillance pricing. Personalized pricing. Dynamic pricing. The termsare flying around, but they don’t all mean the same thing.

Aprice that changes with demand is one concern; a price that changes because astore knows who is shopping is another. Even the Federal Trade Commission isweighing when companies need to tell customers their personal data helped set aprice.

Now,retail discount giant Walmart has patented new ways to use technology to helpset prices. One system could automatically change markdowns on its websitewhile another could predict demand and recommend prices…