Latest / Extra Serving: A restaurant industry podcast
McDonald’s beats Starbucks in key metric and more restaurant chains hit retail shelves
On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the recent report that McDonald’s had surpassed Starbucks in global brand valuation. After an eight-year run at the top, Starbucks’ valuation declined 36% last year to drop it to No. 2, and Sam and Alicia talk about the significance of this change and some other surprises in the top 10 most valuable restaurant companies. Then they discuss Dutch Bros’ decision to enter the consumer packaged goods space by putting its ground coffee on retail shelves. This move follows other chains entering the…
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