Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Postscript Doubled Donation Revenue
In this episode, Lucas and Luna unpack the surprising power of the postscript in fundraising direct mail. They examine a 1990s American Red Cross campaign where a simple handwritten P.S. — not a new offer, not a discount, just a personal nudge — doubled the average donation. They break down why the P.S. is often the first thing a reader sees, how it reframes the entire letter, and what modern digital copywriters can learn from this analog tactic. Specific numbers: a control test showed a 112% lift in per-piece revenue. No fluff, just the mechanics of one small tweak that changed a…
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