Latest / The ROI Online Podcast
You’re Pulling the Wrong Lever: The 3 Levers That Multiply Growth
Your best people aren’t failing you. Your job descriptions are. After 14 years of building ROI Online, I’ve watched the “just hire another person” playbook break down as software, customer expectations, and AI move faster than any team can manually keep up with. When we try to scale the way we did even a year ago, we fall into a legacy trap that creates invisible limits, wasted effort, and real burnout.
We walk through a simple framework I use with clients to redesign roles for modern business growth: three levers that compound. Lever one is the human seat, the strategy, judgment, taste, and…
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