Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
How The Decoy Effect Shapes Your Subscription Choices
We explore the decoy effect, a cognitive bias where adding a third, less attractive option changes how you value two existing ones. Using the classic popcorn pricing model and modern SaaS tiers, we show how businesses nudge you toward their preferred price point. Lucas and Luna break down why your brain takes the bait every time.
#BehavioralEconomics #DecisionMaking #ConsumerPsychology #PricingStrategy #DecoyEffect #MarketingBias #Subscriptions #SaaS #FexingoBusiness #BusinessPodcast #EconomicsShow #SpendingHabits #CognitiveBias #RetailTherapy #ValueProposition #ChoiceArchitecture…
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