The Deep Dive: Ethical Visibility and Real Conversations w/ John Sanders
Marketing is one of those things every practice knows it needs — and almost no one feels confident doing.
In this episode, I’m joined by John Sanders from RevKey, a Google Ads specialist who works almost exclusively with mental health practices. Together, we pull apart why marketing feels so murky, emotionally loaded, and ethically fraught for therapists — and why so many practice owners feel like they’re throwing money into a black box and hoping for the best.
We talk about the emotional baggage therapists carry around money and visibility, why “doing it yourself” often costs more in the…
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