Season 3: Episode 11 – Hear from Decathlon Digital Director, Gergely Román: Delivering an omnichannel experience.

The Experience Perspective: An Ipsos Podcast · May 19, 2021 · 41m

We are delighted to welcome Gergely Román, Digital Director at Decathlon, the largest sporting goods retailer in the world. Gergely is based in Budapest, as is our Ipsos guest, Annamária Földes, who leads our Customer Experience and Channel Performance business in Hungary. Of course, no CX discussion is complete these days without a focus on the omnichannel experience and Gergely tells us how he and his team deliver that ‘Decathlon Experience’. Listen in to also hear about their customers’ changing needs, expectations and behaviours, and how they are supporting staff to deliver, whilst…