How to Bring in Customers Without Using Bait #1838

Marketing School - Digital Marketing and Online Marketing Tips · Aug 26, 2021 · 6m

In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Bring in Customers Without Using Bait.

[00:25] Using clickbait is not that bad if you deliver on what you promise.

[00:46] Hear what works better than bait.

[02:03] Thinking about product-led growth and why this works.

[02:55] If you lead with utility, you don’t have to bait people.

[03:09] When you don't deliver on your…