Latest / The Modern Supply Chain
How to scale a premium brand without losing quality
In a market where fast fashion sets the pace, brands are pushed to produce more and keep up with demand. But how do you scale products built on craftsmanship without letting quality slip?
In this episode, guest host Chris de Jong sits down with Yitai Geng, founder and creative director of YITAI, to discuss scaling a premium DTC brand without compromising on custom production and high-quality materials.
Yitai shares how pre-orders limit inventory risk, how he handles viral demand, and how close manufacturer relationships protect quality. He also explains why moving fulfillment closer to…
The skinny
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