7-20-26 Why Retail Traders Keep Losing

The Real Investment Show (Full Show) · Jul 20, 2026 · 49m

Why do so many retail traders consistently underperform the market over time? Despite unprecedented access to information, sophisticated trading platforms, artificial intelligence, and social media investing communities, the average individual investor continues to lag behind long-term market returns. Lance Roberts examines the behavioral and structural reasons behind retail investors' poor performance. From emotional decision-making and chasing momentum to overconfidence, excessive trading, poor risk management, and market timing mistakes, we'll explore why doing more often leads to earning…