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Big 12 and Monster Energy Partnership Under Fire | Salt Lake City News
The Big 12 is teaming up with Monster Energy in a bold co-branding push for football and basketball, but doctors and scientists are sounding the alarm—warning that energy drinks pose serious health risks to young fans. They’re urging the conference to pause youth-focused branding and demand an independent health review before finalizing the deal. While Monster insists its products have been safely consumed billions of times, and the Big 12 defends the partnership as part of growing the league, this sparks a major debate: can college sports prioritize profit over public health? Listen in…
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