Alisha Taff – Regenerative farmer, entrepreneur and founder of Just Jujubes
Alisha Taff is a California farmer, beekeeper and entrepreneur who founded Rockfront Ranch and Just Jujubes. An Asian American woman working in a traditionally male-dominated industry, Alisha took an unconventional path into agriculture, transforming a cattle and horse training operation into a diversified, regenerative farm and growing consumer brand.
Rockfront Ranch is a regenerative farm in California’s Cuyama Valley specializing in organically grown jujube fruit and honey. Through its Just Jujubes brand, the company introduces American consumers to a fruit that has been enjoyed…
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