Go-To-Market Integration Planning Part 2
James Harris, Principal, Corporate Development Integration at Google (NASDAQ:GOOGL)
Achieving revenue synergies should always be a transaction's top priority. By leveraging the combined customer base of both companies, and combining the marketing and sales efforts, companies can become a much more powerful force in the marketplace.
In this two-part M&A Science Podcast episode, James Harris, Principal, Corporate Development Integration at Google, discusses go-to-market integration planning.
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The skinny
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