Multicultural Marketing in 2025
When in Rome, do as the Romans do.
Closing a deal has its tricks, but when you take the game overseas, you’ll quickly learn every culture has its own rules.
On this episode of Speak in Flow, global consultant Jonathan Holburt joins Melinda Lee to unpack how you win buy-in across borders. From breakfast meetings in Korea (with zero business talk) to launching a Guinness campaign that starred a "Nigerian James Bond," Jonathan shares lessons from 27 years of working across 20+ countries.
You’ll learn why listening is your most underrated tool, and how candor, competence, and concern create…
The skinny
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