Latest / Beyond Marketing - The Podcast.
S6 Ep 11 | The Founder Whisperer: Ivan Fernandes on Why Marketing Agencies Thrive, And Others Don’t.
Why do some marketing agencies thrive while others struggle to survive?
In this episode of Beyond Marketing, Maira Genovese sits down with agency growth advisor and expert Ivan Fernandes to unpack the realities of building, scaling and reinventing independent agencies in today’s rapidly changing industry.
Drawing on more than two decades of experience across global agency groups, challenger networks and independents, Ivan shares why the traditional agency model is under pressure, what clients are really looking for from their partners, and why the future may belong to smaller, more focused…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.