Latest / The Foundr Podcast with Nathan Chan
493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon
Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. She’s also one of the new instructors of our updated course, How to Run Facebook Ads 2.0.
Listen to Nathan and Phoenix discuss:
The trend of deep discounting
How to win in media buying
Building up valuable first-party data
The differences…
The skinny
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