BREAKING DOWN THE CREATOR ECOSPHERE
Who really runs the media world now — creators, corporations, or algorithms?
In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet unpack the newly released Creator Ecosphere Map, a first-of-its-kind visual of the entire creator economy, created in partnership with Shira Lazar (What’s Trending) and InfluencerMarketing.Ai.
Recorded just after MIPCOM, they explore how creators, brands, and traditional media now share the same ecosystem — and what the data reveals about who actually drives engagement, fandom, and revenue online.
From TikTok to Substack, YouTube to…
The skinny
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