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Day 231: When it feels like marketing your travel business is doing nothing
Let's be real: all businesses will have their ebbs and flows. Market shifts, ICAs evolve or age out, and sometimes, TAs can end up with weeks or months of showing up with zero results.
Your niche isn't wrong. You aren't bad, and your business doesn't suck. And, it's time to look at your messaging and service, instead of pivoting to some niche a rando who knows nothing about you or your business is trying to sell to you.
It is almost always as simple as looking at your ICA, comparing your messaging & service to your ICA's wants and needs, and the subtlest tweaks.
The skinny
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