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Digital Disruptors: Where data meets creative
Are marketers still stuck in a binary of data and creative?
In the second episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Molly Peake, Head of Customer Success and Partnerships at AUDIENCES and Eraj Lodhi, Founder of marketing agency Plot Out Loud and Creator of Plotcast.
They dive into what metrics still matter, whether a false divide between data and creative is holding back results, and whether brands truly know what to do with their data, even if they have it.
This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.
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The skinny
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