Latest / Omni Talk Retail / Target Bans Dyes, AI Takes 4,000 Jobs At Block & IKEA Opens Its Doors To Sporting Goods | Fast Five

Transcript

Target Bans Dyes, AI Takes 4,000 Jobs At Block & IKEA Opens Its Doors To Sporting Goods | Fast Five · Omni Talk Retail

• 0:01
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  The
• 0:01
  OmniTalk
• 0:02
  Retail
• 0:02
  Fast
• 0:03
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:04
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:05
  The
• 0:05
  AM
• 0:06
  Consumer
• 0:06
  and
• 0:06
  Retail
• 0:07
  Group
• 0:07
  is
• 0:07
  a
• 0:07
  management
• 0:07
  consulting
• 0:08
  firm
• 0:08
  that
• 0:08
  tackles
• 0:09
  the
• 0:09
  most
• 0:09
  complex
• 0:10
  challenges
• 0:10
  and
• 0:10
  advances
• 0:11
  its
• 0:11
  clients,
• 0:12
  people
• 0:12
  and
• 0:12
  communities
• 0:13
  toward
• 0:13
  their
• 0:14
  maximum
• 0:14
  potential.
• 0:15
  CRG
• 0:16
  brings
• 0:16
  the
• 0:16
  experience,
• 0:16
  tools
• 0:17
  and
• 0:17
  operator
• 0:18
  like
• 0:18
  pragmatism
• 0:19
  to
• 0:19
  help
• 0:19
  retailers
• 0:19
  and
• 0:20
  consumer
• 0:20
  products
• 0:20
  companies
• 0:21
  be
• 0:21
  on
• 0:21
  the
• 0:21
  right
• 0:22
  side
• 0:22
  of
• 0:22
  disruption
• 0:23
  and
• 0:24
  Miracle,
• 0:24
  the
• 0:25
  catalyst
• 0:25
  of
• 0:25
  Commerce.
• 0:26
  Over
• 0:26
  450
• 0:27
  retailers
• 0:28
  are
• 0:28
  opening
• 0:28
  new
• 0:29
  revenue
• 0:29
  streams
• 0:29
  with
• 0:29
  marketplaces,
• 0:30
  dropship
• 0:31
  and
• 0:31
  retail
• 0:31
  media
• 0:32
  yet
• 0:32
  and
• 0:32
  succeeding.
• 0:33
  With
• 0:33
  Miracle,
• 0:34
  you
• 0:34
  can
• 0:34
  unlock
• 0:34
  more
• 0:34
  products,
• 0:35
  more
• 0:35
  partners
• 0:35
  and
• 0:36
  more
• 0:36
  profits
• 0:36
  without
• 0:37
  the
• 0:37
  heavy
• 0:37
  lifting.
• 0:38
  So
• 0:38
  what's
• 0:38
  holding
• 0:38
  you
• 0:39
  back?
• 0:39
  Visit
• 0:39
  Miracle.com
• 0:40
  to
• 0:40
  learn
• 0:41
  more.
• 0:41
  That's
• 0:41
  M
• 0:41
  I
• 0:42
  R
• 0:42
  A
• 0:42
  K
• 0:43
  L.com
• 0:44
  and
• 0:44
  Corso.
• 0:45
  Your
• 0:46
  stores
• 0:46
  are
• 0:46
  full
• 0:46
  of
• 0:46
  data,
• 0:47
  but
• 0:47
  are
• 0:47
  your
• 0:48
  teams
• 0:48
  acting
• 0:48
  on
• 0:48
  it?
• 0:49
  Corso
• 0:50
  turns
• 0:50
  retail
• 0:50
  data
• 0:50
  into
• 0:51
  personalized
• 0:51
  daily
• 0:52
  to
• 0:52
  dos
• 0:52
  that
• 0:52
  drive
• 0:53
  sales,
• 0:53
  reduce
• 0:53
  waste
• 0:54
  and
• 0:54
  improve
• 0:55
  execution.
• 0:56
  No
• 0:56
  fluff,
• 0:56
  just
• 0:57
  action.
• 0:57
  Help
• 0:58
  your
• 0:58
  managers
• 0:58
  focus
• 0:59
  on
• 0:59
  what
• 0:59
  matters
• 0:59
  most.
• 1:00
  Visit
• 1:00
  corso.com
• 1:01
  to
• 1:01
  see
• 1:02
  Intelligent
• 1:02
  management
• 1:03
  in
• 1:03
  motion
• 1:04
  and
• 1:04
  Infios.
• 1:05
  At
• 1:05
  Infios,
• 1:06
  they
• 1:06
  unite
• 1:06
  warehousing,
• 1:07
  transportation
• 1:07
  and
• 1:08
  order
• 1:08
  management
• 1:08
  into
• 1:09
  a
• 1:09
  seamless,
• 1:09
  adaptable
• 1:10
  network.
• 1:11
  Infios
• 1:11
  helps
• 1:11
  you
• 1:12
  stay
• 1:12
  ahead
• 1:12
  from
• 1:12
  promise
• 1:13
  to
• 1:13
  delivery
• 1:14
  and
• 1:14
  every
• 1:14
  step
• 1:14
  in
• 1:15
  between.
• 1:15
  To
• 1:16
  learn
• 1:16
  more,
• 1:16
  visit
• 1:17
  infios.com
• 1:18
  and
• 1:19
  Ocampo
• 1:19
  Capital
• 1:20
  Ocampo
• 1:20
  Capital
• 1:20
  is
• 1:21
  a
• 1:21
  venture
• 1:21
  capital
• 1:21
  firm
• 1:22
  founded
• 1:22
  by
• 1:22
  retail
• 1:23
  executives
• 1:23
  with
• 1:24
  the
• 1:24
  aim
• 1:24
  of
• 1:24
  helping
• 1:25
  early
• 1:25
  stage
• 1:25
  consumer
• 1:26
  businesses
• 1:26
  succeed
• 1:27
  through
• 1:27
  investment
• 1:28
  and
• 1:28
  operational
• 1:28
  support.
• 1:29
  Learn
• 1:30
  more@ocampo
• 1:31
  capital.com
• 1:33
  and
• 1:33
  finally,
• 1:33
  Voloc
• 1:34
  Volock
• 1:34
  is
• 1:34
  a
• 1:35
  proven
• 1:35
  E
• 1:35
  grocery
• 1:36
  technology
• 1:36
  built
• 1:36
  by
• 1:36
  grocers
• 1:37
  for
• 1:37
  grocers.
• 1:38
  Exactly
• 1:39
  the
• 1:39
  type
• 1:39
  of
• 1:39
  technology
• 1:39
  we
• 1:40
  like
• 1:40
  here
• 1:40
  at
• 1:40
  Omnitalk.
• 1:41
  They
• 1:41
  unite
• 1:42
  proprietary
• 1:42
  software
• 1:43
  with
• 1:43
  right
• 1:43
  size
• 1:43
  automation
• 1:44
  to
• 1:44
  make
• 1:44
  same
• 1:45
  day
• 1:45
  delivery
• 1:45
  profitable.
• 1:46
  To
• 1:47
  learn
• 1:47
  more
• 1:47
  visit
• 1:47
  Veloc.com
• 1:48
  that's
• 1:49
  V
• 1:49
  E
• 1:49
  L
• 1:50
  O
• 1:50
  Q.com
• 1:52
  hello,
• 1:52
  you
• 1:52
  are
• 1:52
  listening
• 1:53
  to
• 1:53
  the
• 1:53
  OmniTalk
• 1:54
  Retail
• 1:54
  Fast
• 1:55
  5
• 1:55
  ranked
• 1:55
  in
• 1:55
  the
• 1:55
  top
• 1:56
  10%
• 1:56
  of
• 1:56
  all
• 1:57
  podcasts
• 1:57
  globally
• 1:58
  and
• 1:58
  currently
• 1:58
  the
• 1:58
  only
• 1:58
  retail
• 1:59
  podcast
• 1:59
  ranked
• 1:59
  in
• 2:00
  the
• 2:00
  top
• 2:00
  100
• 2:00
  of
• 2:01
  all
• 2:01
  business
• 2:01
  podcasts
• 2:02
  on
• 2:02
  Apple
• 2:02
  Podcasts.
• 2:03
  Retail
• 2:03
  Fast
• 2:04
  Five
• 2:04
  is
• 2:04
  the
• 2:04
  podcast
• 2:04
  that
• 2:05
  we
• 2:05
  hope
• 2:05
  makes
• 2:05
  you
• 2:05
  feel
• 2:05
  a
• 2:06
  little
• 2:06
  smarter
• 2:06
  but
• 2:07
  most
• 2:07
  importantly
• 2:08
  a
• 2:08
  little
• 2:08
  happier
• 2:08
  each
• 2:09
  week
• 2:09
  too.
• 2:09
  And
• 2:10
  the
• 2:10
  Fast
• 2:10
  5
• 2:10
  is
• 2:10
  just
• 2:10
  one
• 2:11
  of
• 2:11
  the
• 2:11
  many
• 2:11
  great
• 2:11
  podcasts
• 2:12
  you
• 2:12
  can
• 2:12
  find
• 2:12
  from
• 2:12
  Omnitalk
• 2:13
  Retail
• 2:14
  and
• 2:14
  its
• 2:14
  podcast
• 2:15
  network
• 2:15
  alongside
• 2:16
  our
• 2:16
  Retail
• 2:16
  Daily
• 2:16
  Minute
• 2:17
  which
• 2:17
  brings
• 2:17
  you
• 2:17
  a
• 2:17
  curated
• 2:18
  selection
• 2:18
  of
• 2:18
  the
• 2:18
  most
• 2:18
  important
• 2:19
  retail
• 2:19
  headlines
• 2:20
  every
• 2:20
  morning
• 2:20
  as
• 2:21
  well
• 2:21
  as
• 2:21
  our
• 2:21
  Retail
• 2:21
  Technology
• 2:22
  Spotlight
• 2:22
  series
• 2:23
  which
• 2:23
  goes
• 2:23
  deep
• 2:23
  each
• 2:24
  week
• 2:24
  on
• 2:24
  the
• 2:24
  latest
• 2:24
  retail
• 2:25
  technology
• 2:25
  Trends.
• 2:26
  It
• 2:26
  is
• 2:26
  March
• 2:27
  4,
• 2:28
  2026.
• 2:28
  I'm
• 2:28
  your
• 2:29
  host
• 2:29
  Chris
• 2:29
  Walton
• 2:30
  and
• 2:30
  we
• 2:30
  are
• 2:30
  Here
• 2:30
  once
• 2:31
  again
• 2:31
  with
• 2:31
  the
• 2:31
  wonderful
• 2:32
  folks
• 2:32
  from
• 2:32
  the
• 2:32
  A
• 2:32
  and
• 2:32
  M
• 2:33
  consumer
• 2:33
  and
• 2:33
  retail
• 2:33
  group
• 2:34
  to
• 2:34
  bring
• 2:34
  you
• 2:34
  all
• 2:34
  the
• 2:35
  top
• 2:35
  retail
• 2:35
  headlines,
• 2:36
  making
• 2:36
  waves
• 2:37
  in
• 2:37
  the
• 2:37
  world
• 2:37
  of
• 2:37
  omnichannel
• 2:38
  retailing
• 2:39
  and
• 2:39
  helping
• 2:39
  us
• 2:39
  to
• 2:40
  ring
• 2:40
  the
• 2:40
  weekend,
• 2:41
  our
• 2:41
  Cassie
• 2:42
  Riding.
• 2:42
  Cassie,
• 2:42
  how
• 2:42
  are
• 2:43
  you
• 2:43
  doing
• 2:43
  today?
• 2:44
  Great,
• 2:44
  thanks
• 2:44
  for
• 2:44
  having
• 2:45
  me,
• 2:45
  Chris.
• 2:46
  Yeah,
• 2:46
  it's
• 2:46
  great
• 2:46
  to
• 2:47
  see
• 2:47
  you
• 2:47
  back.
• 2:47
  I
• 2:47
  think
• 2:47
  this
• 2:48
  is
• 2:48
  your
• 2:48
  third
• 2:48
  voyage
• 2:49
  with
• 2:49
  us,
• 2:49
  if
• 2:49
  I'm
• 2:49
  not
• 2:50
  mistaken.
• 2:50
  It
• 2:51
  is.
• 2:51
  It's
• 2:51
  very
• 2:51
  exciting
• 2:52
  to
• 2:52
  be
• 2:52
  back.
• 2:53
  Yeah.
• 2:53
  And
• 2:54
  also
• 2:54
  we
• 2:54
  have
• 2:54
  Joanna
• 2:55
  Rangaraja,
• 2:56
  one
• 2:56
  of
• 2:56
  my
• 2:56
  favorite
• 2:57
  last
• 2:57
  names
• 2:57
  to
• 2:57
  say
• 2:57
  of
• 2:58
  all
• 2:58
  the
• 2:58
  folks
• 2:58
  at
• 2:58
  A
• 2:58
  and
• 2:59
  M.
• 2:59
  Joanna,
• 2:59
  welcome
• 3:00
  back
• 3:00
  to
• 3:00
  the
• 3:00
  show.
• 3:01
  Thanks,
• 3:01
  Chris.
• 3:01
  Good
• 3:01
  to
• 3:02
  see
• 3:02
  you.
• 3:02
  Yeah.
• 3:02
  And
• 3:02
  this
• 3:03
  puts
• 3:03
  you
• 3:03
  in,
• 3:03
  I
• 3:03
  think
• 3:03
  the
• 3:04
  Five
• 3:04
  Timers
• 3:04
  Club
• 3:04
  potentially,
• 3:05
  as
• 3:05
  we
• 3:05
  were
• 3:05
  talking
• 3:06
  about
• 3:06
  before
• 3:06
  the
• 3:06
  show
• 3:06
  started.
• 3:07
  Yeah.
• 3:07
  You
• 3:07
  don't
• 3:08
  have
• 3:08
  the
• 3:08
  jacket
• 3:08
  yet,
• 3:08
  but
• 3:09
  we
• 3:09
  haven't
• 3:09
  procured
• 3:09
  those
• 3:09
  yet,
• 3:10
  so.
• 3:10
  But
• 3:11
  yeah,
• 3:11
  right,
• 3:12
  I
• 3:12
  know.
• 3:12
  Well,
• 3:12
  why
• 3:13
  don't
• 3:13
  we
• 3:13
  get
• 3:13
  started?
• 3:13
  Joanna,
• 3:13
  why
• 3:14
  don't
• 3:14
  you
• 3:14
  start
• 3:14
  off?
• 3:14
  Why
• 3:14
  don't
• 3:14
  you
• 3:14
  tell
• 3:15
  the
• 3:15
  audience
• 3:15
  a
• 3:15
  little
• 3:15
  bit
• 3:15
  about
• 3:15
  yourself
• 3:16
  as
• 3:16
  a
• 3:16
  refresher?
• 3:16
  You
• 3:17
  have
• 3:17
  been
• 3:17
  on
• 3:17
  the
• 3:17
  show
• 3:17
  a
• 3:17
  lot,
• 3:17
  but
• 3:18
  it's
• 3:18
  been,
• 3:18
  you
• 3:18
  know,
• 3:19
  a
• 3:19
  little
• 3:19
  time
• 3:19
  since
• 3:19
  we've
• 3:20
  had
• 3:20
  you
• 3:20
  back
• 3:20
  on.
• 3:20
  So
• 3:20
  why
• 3:20
  don't
• 3:21
  you
• 3:21
  give
• 3:21
  the
• 3:21
  audience
• 3:21
  a
• 3:21
  little
• 3:22
  bit
• 3:22
  of,
• 3:22
  a
• 3:22
  little
• 3:22
  bit
• 3:23
  about
• 3:23
  yourself?
• 3:23
  Yes.
• 3:24
  I'm
• 3:24
  so
• 3:24
  happy
• 3:25
  to
• 3:25
  be
• 3:25
  back.
• 3:26
  I
• 3:26
  am
• 3:26
  a
• 3:26
  managing
• 3:27
  director
• 3:27
  with
• 3:27
  Alvarez
• 3:28
  and
• 3:28
  Marcel
• 3:28
  Consumer
• 3:29
  and
• 3:29
  Retail
• 3:29
  Group.
• 3:29
  As
• 3:29
  you
• 3:30
  mentioned,
• 3:31
  I've
• 3:31
  been
• 3:31
  with
• 3:31
  A
• 3:32
  and
• 3:32
  M
• 3:32
  for
• 3:32
  about,
• 3:32
  about
• 3:32
  five
• 3:33
  years,
• 3:33
  but
• 3:33
  prior
• 3:34
  to
• 3:34
  that
• 3:34
  I
• 3:34
  spent
• 3:34
  time
• 3:35
  in
• 3:35
  industry
• 3:35
  and
• 3:36
  consulting
• 3:36
  as
• 3:37
  well.
• 3:38
  So
• 3:38
  I've,
• 3:39
  I've
• 3:39
  been
• 3:39
  around
• 3:39
  for
• 3:40
  some
• 3:41
  time.
• 3:41
  My
• 3:41
  topic
• 3:42
  of
• 3:42
  interest
• 3:43
  is
• 3:43
  really
• 3:44
  end
• 3:44
  to
• 3:44
  end
• 3:44
  product
• 3:45
  operations,
• 3:46
  predominantly
• 3:46
  in
• 3:47
  apparel,
• 3:47
  accessories
• 3:48
  and
• 3:48
  footwear.
• 3:50
  So
• 3:50
  I
• 3:50
  am
• 3:51
  thrilled
• 3:51
  to
• 3:51
  be
• 3:52
  back,
• 3:52
  excited
• 3:52
  to
• 3:52
  dive
• 3:53
  in
• 3:53
  a
• 3:53
  little
• 3:53
  bit
• 3:53
  later.
• 3:54
  All
• 3:55
  right.
• 3:55
  All
• 3:55
  right.
• 3:55
  We've
• 3:55
  got
• 3:56
  a
• 3:56
  great
• 3:56
  list
• 3:56
  of
• 3:56
  topics
• 3:57
  today.
• 3:57
  It's
• 3:57
  kind
• 3:57
  of
• 3:57
  an
• 3:58
  eclectic
• 3:58
  list
• 3:58
  which
• 3:58
  is
• 3:59
  always
• 3:59
  fun
• 3:59
  when
• 3:59
  you
• 3:59
  all
• 4:00
  are
• 4:00
  on.
• 4:00
  All
• 4:00
  right,
• 4:00
  Cassie,
• 4:01
  how
• 4:01
  about
• 4:01
  yourself?
• 4:02
  I'm
• 4:02
  Cassie
• 4:02
  Riding.
• 4:03
  I'm
• 4:03
  a
• 4:03
  senior
• 4:03
  director
• 4:04
  with
• 4:04
  A
• 4:04
  and
• 4:04
  M.
• 4:05
  I
• 4:05
  have
• 4:05
  been
• 4:05
  with
• 4:05
  the
• 4:06
  consumer
• 4:06
  and
• 4:06
  retail
• 4:07
  group
• 4:07
  for
• 4:07
  nearly
• 4:07
  six
• 4:08
  years
• 4:08
  now.
• 4:08
  So
• 4:09
  since
• 4:09
  the
• 4:09
  early
• 4:10
  days
• 4:10
  of
• 4:10
  the
• 4:11
  consumer
• 4:11
  and
• 4:11
  retail
• 4:12
  group
• 4:12
  here.
• 4:12
  I
• 4:13
  also
• 4:13
  had
• 4:13
  a
• 4:13
  life
• 4:14
  at
• 4:14
  some
• 4:14
  other
• 4:14
  consulting
• 4:15
  firms
• 4:15
  beforehand
• 4:16
  but
• 4:16
  have
• 4:17
  been
• 4:17
  excited
• 4:17
  to
• 4:17
  be
• 4:18
  growing
• 4:18
  the
• 4:18
  group
• 4:18
  here.
• 4:19
  I
• 4:19
  do
• 4:19
  a
• 4:19
  lot
• 4:19
  of
• 4:19
  the
• 4:20
  large
• 4:20
  scale
• 4:20
  transformations
• 4:21
  with
• 4:21
  some
• 4:21
  of
• 4:21
  our
• 4:22
  retail
• 4:22
  clients.
• 4:23
  Kind
• 4:23
  of
• 4:23
  all
• 4:23
  different
• 4:24
  types
• 4:24
  including
• 4:25
  fashion,
• 4:26
  apparel,
• 4:26
  specialty,
• 4:27
  some
• 4:28
  pharmacy.
• 4:28
  The
• 4:28
  retail
• 4:29
  that
• 4:29
  I
• 4:29
  know
• 4:29
  we're
• 4:29
  going
• 4:29
  to
• 4:29
  talk
• 4:29
  about
• 4:30
  a
• 4:30
  little
• 4:30
  bit
• 4:30
  later.
• 4:30
  So
• 4:31
  excited
• 4:31
  to
• 4:31
  get
• 4:31
  into
• 4:32
  that.
• 4:32
  Oh,
• 4:33
  yeah,
• 4:33
  I
• 4:33
  can't
• 4:33
  wait
• 4:33
  to
• 4:33
  talk
• 4:33
  about
• 4:34
  that
• 4:34
  one
• 4:34
  for
• 4:34
  sure.
• 4:34
  And
• 4:34
  there's
• 4:35
  a
• 4:35
  lot
• 4:35
  of
• 4:35
  transformation
• 4:36
  going
• 4:36
  on
• 4:36
  in
• 4:36
  the
• 4:36
  industry
• 4:36
  right
• 4:37
  now,
• 4:37
  isn't
• 4:37
  there,
• 4:37
  Cassie?
• 4:38
  Oh,
• 4:38
  yeah,
• 4:38
  so
• 4:39
  much
• 4:39
  so.
• 4:39
  You
• 4:39
  know,
• 4:39
  we're
• 4:40
  always
• 4:40
  busy
• 4:40
  here.
• 4:41
  Yeah.
• 4:41
  It's
• 4:41
  probably
• 4:42
  one
• 4:42
  of
• 4:42
  the
• 4:42
  more
• 4:42
  overused
• 4:43
  words,
• 4:43
  too,
• 4:43
  in
• 4:43
  the
• 4:43
  industry
• 4:44
  for
• 4:44
  the
• 4:44
  most.
• 4:45
  You
• 4:45
  hear
• 4:45
  about
• 4:46
  it
• 4:46
  everywhere.
• 4:46
  I
• 4:46
  imagine
• 4:46
  you're
• 4:47
  very
• 4:47
  knee
• 4:47
  deep
• 4:47
  in
• 4:47
  it
• 4:48
  every
• 4:48
  single
• 4:48
  day.
• 4:48
  All
• 4:49
  right,
• 4:49
  in
• 4:49
  this
• 4:49
  week's
• 4:49
  Fast5,
• 4:50
  we've
• 4:50
  got
• 4:50
  news
• 4:50
  on
• 4:51
  Jack
• 4:51
  Dorsey
• 4:51
  and
• 4:51
  Block
• 4:52
  speaking
• 4:52
  of
• 4:52
  transformation,
• 4:53
  swapping
• 4:54
  out
• 4:54
  4,000
• 4:54
  workers
• 4:55
  for
• 4:55
  AI
• 4:55
  and
• 4:56
  apparently
• 4:56
  daring
• 4:56
  the
• 4:56
  rest
• 4:57
  of
• 4:57
  corporate
• 4:57
  America
• 4:58
  to
• 4:58
  do
• 4:58
  the
• 4:58
  same.
• 4:59
  Schlacky's
• 5:00
  Deli
• 5:00
  making
• 5:00
  a
• 5:00
  bold
• 5:01
  bet
• 5:01
  that
• 5:01
  going
• 5:02
  back
• 5:02
  to
• 5:02
  basics,
• 5:02
  including
• 5:03
  reclaiming
• 5:03
  its
• 5:04
  own
• 5:04
  name,
• 5:04
  is
• 5:05
  the
• 5:05
  key
• 5:05
  to
• 5:05
  franchise
• 5:06
  growth.
• 5:06
  Walgreens
• 5:07
  piloting
• 5:08
  a
• 5:08
  brand
• 5:08
  new
• 5:08
  hybrid
• 5:09
  pharmacist
• 5:09
  role
• 5:09
  across
• 5:10
  six
• 5:10
  states,
• 5:10
  as
• 5:11
  Cassie
• 5:11
  was
• 5:11
  alluding
• 5:11
  to.
• 5:12
  And
• 5:12
  IKEA
• 5:12
  opening
• 5:13
  its
• 5:13
  blue
• 5:13
  box
• 5:14
  doors
• 5:14
  to
• 5:14
  decathlon
• 5:15
  in
• 5:15
  a
• 5:15
  landmark
• 5:16
  store
• 5:16
  and
• 5:16
  store
• 5:17
  pilot
• 5:17
  in
• 5:17
  the
• 5:17
  uk
• 5:18
  but
• 5:18
  we
• 5:18
  begin
• 5:18
  today
• 5:19
  with
• 5:19
  big
• 5:20
  news.
• 5:20
  If
• 5:20
  you'd
• 5:20
  like
• 5:21
  to
• 5:21
  traffic
• 5:21
  the
• 5:21
  cereal
• 5:22
  aisle
• 5:22
  at
• 5:22
  your
• 5:22
  local
• 5:23
  Target.
• 5:24
  Headline
• 5:24
  number
• 5:24
  one.
• 5:25
  Target
• 5:25
  last
• 5:25
  week
• 5:26
  announced
• 5:26
  that
• 5:26
  it
• 5:26
  will
• 5:26
  only
• 5:27
  carry
• 5:27
  carry
• 5:28
  cereals
• 5:29
  made
• 5:29
  without
• 5:29
  certified
• 5:30
  synthetic
• 5:30
  colors
• 5:31
  at
• 5:31
  its
• 5:31
  stores
• 5:31
  by
• 5:31
  the
• 5:32
  end
• 5:32
  of
• 5:32
  May,
• 5:32
  putting
• 5:33
  itself
• 5:33
  ahead
• 5:33
  of
• 5:34
  most
• 5:34
  major
• 5:34
  food
• 5:35
  brands
• 5:35
  on
• 5:35
  the
• 5:35
  artificial
• 5:36
  dye
• 5:36
  removal
• 5:37
  timeline.
• 5:38
  According
• 5:38
  to
• 5:38
  the
• 5:38
  Wall
• 5:39
  Street
• 5:39
  Journal,
• 5:39
  Target
• 5:39
  cited
• 5:40
  sales
• 5:40
  data
• 5:40
  and
• 5:41
  customer
• 5:41
  research
• 5:41
  showing
• 5:42
  a
• 5:42
  meaningful
• 5:42
  consumer
• 5:43
  shift
• 5:43
  towards
• 5:43
  food
• 5:44
  without
• 5:45
  artificial
• 5:45
  additives.
• 5:46
  The
• 5:46
  move
• 5:47
  aligns
• 5:47
  with
• 5:47
  the
• 5:47
  broader
• 5:48
  MAHA
• 5:48
  Make
• 5:48
  American
• 5:49
  Healthy
• 5:49
  movement,
• 5:50
  with
• 5:50
  HHS
• 5:51
  Secretary
• 5:51
  RFK
• 5:52
  Jr.
• 5:52
  Having
• 5:53
  pushed
• 5:53
  to
• 5:53
  strip
• 5:53
  synthetic
• 5:54
  food
• 5:54
  dyes
• 5:54
  from
• 5:54
  the
• 5:55
  American
• 5:55
  diet.
• 5:56
  Major
• 5:56
  manufacturers
• 5:57
  are
• 5:57
  already
• 5:57
  moving,
• 5:58
  but
• 5:58
  on
• 5:58
  longer
• 5:59
  timelines.
• 5:59
  Kraft
• 6:00
  Heights,
• 6:00
  for
• 6:00
  example,
• 6:00
  by
• 6:01
  the
• 6:01
  end
• 6:01
  of
• 6:01
  2027.
• 6:02
  W.K.
• 6:03
  kellogg
• 6:03
  by
• 6:03
  also
• 6:04
  by
• 6:04
  the
• 6:04
  end
• 6:04
  of
• 6:04
  2027.
• 6:05
  And
• 6:05
  General
• 6:06
  Mills
• 6:06
  targeting
• 6:07
  summer
• 6:07
  of
• 6:07
  2026
• 6:08
  for
• 6:08
  its
• 6:08
  U.S.
• 6:09
  cereal
• 6:09
  portfolio.
• 6:10
  Target's
• 6:11
  May
• 6:11
  deadline
• 6:11
  means
• 6:12
  it
• 6:12
  is
• 6:12
  not
• 6:12
  waiting
• 6:12
  for
• 6:13
  brand
• 6:13
  commitments.
• 6:13
  It
• 6:13
  is
• 6:14
  pressuring
• 6:14
  brands
• 6:15
  to
• 6:15
  accelerate,
• 6:16
  said
• 6:16
  Chief
• 6:16
  Merchandising
• 6:17
  Officer
• 6:17
  Kara
• 6:18
  Silvester.
• 6:18
  Quote,
• 6:19
  we
• 6:19
  know
• 6:19
  consumers
• 6:20
  are
• 6:20
  increasingly
• 6:21
  prioritizing
• 6:21
  healthier
• 6:22
  lifestyles,
• 6:22
  and
• 6:22
  we're
• 6:23
  moving
• 6:23
  quickly
• 6:23
  to
• 6:23
  evolve
• 6:24
  our
• 6:24
  offerings
• 6:24
  to
• 6:24
  meet
• 6:25
  their
• 6:25
  needs,
• 6:25
  end
• 6:26
  quote.
• 6:26
  Joanna,
• 6:27
  you're
• 6:27
  going
• 6:27
  to
• 6:27
  start
• 6:28
  us
• 6:28
  off
• 6:28
  today.
• 6:29
  Scale
• 6:29
  of
• 6:29
  1
• 6:30
  to
• 6:30
  10.
• 6:30
  How
• 6:31
  much
• 6:31
  do
• 6:31
  you
• 6:31
  like
• 6:31
  this
• 6:31
  move
• 6:32
  from
• 6:32
  Target?
• 6:33
  Oh,
• 6:33
  Chris,
• 6:34
  I'm
• 6:35
  going
• 6:35
  to
• 6:35
  go
• 6:35
  with.
• 6:36
  I
• 6:36
  know
• 6:36
  a
• 6:36
  scale
• 6:37
  of
• 6:37
  1
• 6:37
  to
• 6:37
  10.
• 6:37
  It's
• 6:38
  so
• 6:38
  hard
• 6:38
  depending
• 6:38
  on
• 6:39
  the
• 6:39
  dimensions.
• 6:39
  But
• 6:40
  I'll
• 6:40
  put
• 6:40
  a
• 6:40
  stake
• 6:40
  in
• 6:41
  the
• 6:41
  ground.
• 6:41
  I'll,
• 6:42
  I'll
• 6:42
  probably
• 6:42
  give
• 6:42
  this
• 6:43
  about
• 6:43
  a
• 6:44
  seven.
• 6:45
  Okay.
• 6:45
  And,
• 6:46
  and
• 6:46
  here's
• 6:47
  why.
• 6:47
  I
• 6:47
  think
• 6:47
  on
• 6:48
  the
• 6:48
  surface,
• 6:49
  it's
• 6:50
  a
• 6:50
  strong
• 6:50
  signal.
• 6:51
  You
• 6:51
  know,
• 6:51
  we're,
• 6:51
  we're
• 6:51
  planting
• 6:52
  A
• 6:52
  flag,
• 6:52
  putting
• 6:53
  a
• 6:53
  stake
• 6:53
  in
• 6:53
  the
• 6:53
  ground,
• 6:55
  positioning
• 6:55
  Target
• 6:56
  in,
• 6:56
  in
• 6:57
  a
• 6:57
  clear
• 6:57
  stance
• 6:58
  on
• 6:58
  ingredient
• 6:59
  transparency
• 7:00
  and
• 7:00
  responding
• 7:01
  to,
• 7:01
  you
• 7:01
  know,
• 7:01
  their
• 7:02
  consumer
• 7:02
  demand
• 7:03
  for,
• 7:03
  for
• 7:03
  cleaner
• 7:04
  ingredients.
• 7:05
  It
• 7:05
  also
• 7:06
  strategically
• 7:06
  aligns,
• 7:07
  it
• 7:08
  seems,
• 7:08
  with
• 7:09
  Target's
• 7:09
  broader
• 7:10
  effort
• 7:10
  to
• 7:10
  sharpen
• 7:11
  their
• 7:11
  merchandising
• 7:12
  and
• 7:12
  being
• 7:13
  more
• 7:13
  intentional
• 7:14
  about
• 7:14
  the
• 7:14
  assortment
• 7:15
  that
• 7:15
  it
• 7:15
  carries.
• 7:16
  And
• 7:16
  that's
• 7:17
  something
• 7:17
  that
• 7:17
  Target's
• 7:18
  leadership
• 7:19
  has
• 7:19
  emphasized
• 7:20
  in
• 7:20
  their
• 7:20
  new
• 7:20
  growth
• 7:21
  strategy,
• 7:22
  which
• 7:22
  they
• 7:22
  released
• 7:23
  literally
• 7:23
  yesterday
• 7:24
  as
• 7:25
  they
• 7:25
  were,
• 7:25
  as
• 7:25
  they
• 7:25
  were
• 7:26
  talking
• 7:26
  about
• 7:26
  it,
• 7:26
  they
• 7:27
  said
• 7:27
  in
• 7:28
  that
• 7:28
  release
• 7:28
  we
• 7:28
  want
• 7:29
  to
• 7:29
  lead
• 7:29
  with
• 7:30
  trend
• 7:30
  forward
• 7:30
  assortments
• 7:32
  that
• 7:32
  will
• 7:32
  help
• 7:33
  position
• 7:33
  us
• 7:33
  in
• 7:34
  our
• 7:34
  unique
• 7:34
  lean
• 7:34
  in
• 7:35
  retail.
• 7:35
  And
• 7:35
  as
• 7:36
  they
• 7:36
  outline
• 7:36
  their
• 7:36
  2026
• 7:37
  growth
• 7:38
  strategies,
• 7:39
  the
• 7:39
  number
• 7:40
  one
• 7:40
  on
• 7:40
  the
• 7:40
  list
• 7:41
  was
• 7:41
  to
• 7:41
  lead
• 7:41
  with
• 7:42
  merchandising
• 7:42
  authority,
• 7:43
  having
• 7:43
  a
• 7:44
  differentiated
• 7:45
  and
• 7:45
  culturally
• 7:45
  relevant
• 7:46
  assortment.
• 7:46
  And
• 7:47
  so
• 7:47
  it
• 7:47
  seems
• 7:48
  like
• 7:48
  based
• 7:48
  on
• 7:48
  those
• 7:48
  things,
• 7:49
  this
• 7:49
  is
• 7:50
  a
• 7:50
  step
• 7:50
  towards
• 7:50
  fulfilling
• 7:51
  that.
• 7:51
  And
• 7:51
  being
• 7:51
  aggressive
• 7:52
  in
• 7:52
  the
• 7:52
  timeline
• 7:53
  is,
• 7:53
  is
• 7:54
  just
• 7:54
  trying
• 7:54
  to
• 7:54
  advance
• 7:55
  that.
• 7:55
  And
• 7:55
  that
• 7:56
  puts
• 7:56
  them
• 7:56
  ahead
• 7:56
  of
• 7:56
  the
• 7:57
  timeline
• 7:57
  that
• 7:57
  Walmart
• 7:58
  had
• 7:58
  publicly
• 7:58
  come
• 7:58
  out
• 7:58
  with,
• 7:59
  which
• 7:59
  was
• 7:59
  early
• 8:00
  27
• 8:00
  for
• 8:01
  that
• 8:01
  requirement.
• 8:02
  So,
• 8:02
  you
• 8:02
  know,
• 8:02
  adding
• 8:03
  a
• 8:04
  little
• 8:04
  bit
• 8:04
  of
• 8:04
  pressure.
• 8:04
  That
• 8:05
  having
• 8:05
  been
• 8:05
  said,
• 8:05
  I
• 8:06
  do
• 8:06
  think
• 8:06
  that
• 8:06
  execution
• 8:07
  risks
• 8:07
  are
• 8:08
  real
• 8:09
  here.
• 8:10
  As
• 8:10
  we
• 8:10
  think
• 8:11
  about
• 8:11
  the
• 8:11
  reformulation,
• 8:12
  it
• 8:12
  does
• 8:12
  take
• 8:13
  time.
• 8:13
  That's
• 8:13
  why
• 8:13
  companies
• 8:14
  you
• 8:14
  mentioned
• 8:15
  have,
• 8:15
  you
• 8:15
  know,
• 8:15
  2026
• 8:17
  summer
• 8:17
  or
• 8:17
  2027
• 8:18
  in
• 8:19
  their
• 8:19
  horizons
• 8:19
  because
• 8:20
  reformulation
• 8:21
  does
• 8:21
  take
• 8:21
  time.
• 8:22
  And
• 8:23
  so
• 8:23
  even
• 8:23
  with
• 8:24
  this
• 8:24
  may
• 8:24
  deadline,
• 8:25
  there
• 8:25
  is
• 8:26
  a
• 8:26
  real
• 8:26
  possibility
• 8:27
  of
• 8:27
  sort
• 8:27
  of
• 8:27
  near
• 8:28
  term
• 8:28
  assortment
• 8:29
  gaps
• 8:29
  that
• 8:30
  may
• 8:30
  exist.
• 8:31
  And
• 8:32
  Target
• 8:32
  will
• 8:32
  either
• 8:33
  have
• 8:33
  to
• 8:33
  provide
• 8:33
  substitute
• 8:34
  SKUs
• 8:34
  or
• 8:35
  lean
• 8:35
  further
• 8:35
  into
• 8:36
  their
• 8:36
  own
• 8:36
  private
• 8:37
  label
• 8:37
  in
• 8:38
  order
• 8:38
  to
• 8:38
  fill
• 8:38
  the
• 8:39
  aisle
• 8:39
  while
• 8:39
  the
• 8:39
  transition
• 8:41
  is
• 8:41
  occurring.
• 8:42
  And
• 8:42
  cereal
• 8:42
  as
• 8:43
  we
• 8:43
  know,
• 8:43
  is
• 8:43
  a
• 8:43
  pretty
• 8:44
  brand
• 8:44
  loyal
• 8:44
  category,
• 8:45
  especially
• 8:45
  for
• 8:46
  families.
• 8:47
  And
• 8:47
  so
• 8:47
  if
• 8:48
  current
• 8:48
  legacy
• 8:48
  brands
• 8:49
  are
• 8:49
  sort
• 8:49
  of
• 8:49
  missing
• 8:50
  from
• 8:50
  the
• 8:50
  aisle
• 8:51
  or
• 8:52
  temporarily
• 8:52
  disappear,
• 8:53
  then
• 8:54
  Target
• 8:55
  needs
• 8:55
  to
• 8:55
  sort
• 8:55
  of
• 8:55
  carefully
• 8:56
  manage
• 8:56
  that,
• 8:57
  that
• 8:57
  shopper
• 8:57
  and
• 8:58
  at
• 8:58
  least
• 8:58
  keep
• 8:58
  them
• 8:58
  in
• 8:59
  the
• 8:59
  store
• 8:59
  for
• 8:59
  other
• 9:00
  other
• 9:00
  things.
• 9:01
  Now
• 9:01
  I
• 9:01
  do
• 9:02
  have
• 9:02
  a
• 9:02
  couple
• 9:02
  additional
• 9:03
  thoughts,
• 9:03
  but
• 9:03
  Chris,
• 9:03
  it
• 9:04
  sounded
• 9:04
  like
• 9:04
  you
• 9:04
  had
• 9:04
  something
• 9:05
  to
• 9:05
  add.
• 9:05
  Yeah,
• 9:06
  no,
• 9:06
  I
• 9:06
  mean,
• 9:06
  I,
• 9:06
  I
• 9:07
  mean
• 9:07
  that
• 9:07
  there's
• 9:07
  a,
• 9:08
  there's
• 9:08
  a
• 9:08
  lot
• 9:08
  to
• 9:08
  take
• 9:08
  in
• 9:09
  with
• 9:09
  this
• 9:09
  story.
• 9:09
  I
• 9:09
  think.
• 9:10
  You
• 9:10
  know,
• 9:10
  I
• 9:10
  think
• 9:10
  that's
• 9:10
  the
• 9:11
  key
• 9:11
  thing
• 9:11
  here.
• 9:11
  And
• 9:11
  like,
• 9:12
  you
• 9:12
  know,
• 9:12
  I'm,
• 9:12
  I'm
• 9:13
  curious,
• 9:13
  I'm
• 9:13
  interested
• 9:14
  to
• 9:14
  hear
• 9:14
  you
• 9:14
  gave
• 9:14
  it
• 9:14
  a
• 9:14
  seven.
• 9:15
  And
• 9:15
  I'm
• 9:15
  curious
• 9:15
  like,
• 9:15
  because
• 9:16
  I've
• 9:16
  been,
• 9:16
  I've
• 9:16
  been
• 9:16
  debating
• 9:17
  what
• 9:17
  score
• 9:17
  I
• 9:18
  would
• 9:18
  give
• 9:18
  it
• 9:18
  to
• 9:18
  and
• 9:19
  just,
• 9:19
  and
• 9:19
  to
• 9:19
  steal
• 9:20
  the
• 9:20
  thunder,
• 9:20
  not
• 9:20
  to
• 9:21
  steal
• 9:21
  the
• 9:21
  thunder
• 9:21
  here,
• 9:21
  but
• 9:21
  to
• 9:21
  give
• 9:22
  an
• 9:22
  idea
• 9:22
  of
• 9:22
  like
• 9:23
  where
• 9:23
  my
• 9:23
  head
• 9:23
  is.
• 9:23
  I
• 9:23
  went
• 9:24
  anywhere
• 9:24
  from
• 9:24
  like
• 9:24
  a
• 9:25
  five
• 9:25
  to
• 9:25
  an
• 9:25
  eight
• 9:25
  on
• 9:25
  this
• 9:26
  story.
• 9:26
  And
• 9:27
  I'm
• 9:27
  curious,
• 9:27
  did
• 9:27
  you
• 9:27
  do
• 9:28
  the
• 9:28
  same
• 9:28
  thing.
• 9:28
  Joanna,
• 9:29
  was
• 9:29
  your
• 9:29
  like,
• 9:29
  mind
• 9:29
  kind
• 9:30
  of
• 9:30
  going
• 9:30
  back
• 9:30
  and
• 9:30
  forth
• 9:31
  or
• 9:31
  like,
• 9:31
  were
• 9:31
  you
• 9:32
  really
• 9:32
  lower?
• 9:33
  You
• 9:33
  gave
• 9:33
  it
• 9:33
  a
• 9:33
  seven.
• 9:33
  Were
• 9:34
  you
• 9:34
  like
• 9:34
  a
• 9:34
  nine?
• 9:34
  You
• 9:34
  brought
• 9:35
  it
• 9:35
  down
• 9:35
  to
• 9:35
  a
• 9:35
  seven.
• 9:35
  Like,
• 9:36
  talk
• 9:37
  us
• 9:37
  through
• 9:37
  the
• 9:37
  thought
• 9:37
  process
• 9:38
  here
• 9:38
  in
• 9:38
  terms
• 9:39
  of
• 9:39
  what
• 9:39
  are
• 9:39
  some
• 9:39
  of
• 9:39
  the
• 9:39
  considerations
• 9:40
  that
• 9:40
  you
• 9:40
  have
• 9:41
  in
• 9:41
  terms
• 9:41
  of
• 9:41
  liking
• 9:42
  this
• 9:42
  or
• 9:42
  not
• 9:42
  liking
• 9:42
  this
• 9:42
  or
• 9:43
  giving
• 9:43
  this
• 9:43
  above,
• 9:43
  above
• 9:44
  average
• 9:44
  grade,
• 9:44
  so
• 9:45
  to
• 9:45
  speak?
• 9:46
  Yeah,
• 9:46
  I
• 9:47
  did,
• 9:47
  Chris.
• 9:47
  I
• 9:47
  oscillated
• 9:48
  basically
• 9:49
  up
• 9:49
  and
• 9:49
  down
• 9:49
  the
• 9:49
  entire
• 9:50
  scale
• 9:50
  with
• 9:50
  the
• 9:50
  exception
• 9:51
  of
• 9:51
  1
• 9:51
  in
• 9:51
  10.
• 9:52
  Right.
• 9:52
  And
• 9:53
  I
• 9:53
  did.
• 9:53
  And
• 9:54
  I
• 9:54
  think,
• 9:54
  you
• 9:54
  know,
• 9:55
  I
• 9:55
  mentioned
• 9:55
  in
• 9:55
  my
• 9:55
  intro,
• 9:56
  I'm
• 9:56
  an
• 9:56
  operations
• 9:57
  person.
• 9:57
  So,
• 9:57
  you
• 9:58
  know,
• 9:58
  at
• 9:58
  heart
• 9:58
  I
• 9:58
  start
• 9:59
  thinking
• 9:59
  about
• 9:59
  the
• 9:59
  execution
• 10:00
  of
• 10:00
  it,
• 10:01
  what
• 10:01
  that
• 10:01
  means,
• 10:02
  how
• 10:02
  they're
• 10:02
  going
• 10:02
  to
• 10:02
  keep
• 10:03
  the
• 10:03
  aisles
• 10:03
  full
• 10:04
  while
• 10:04
  they
• 10:04
  transition.
• 10:05
  Conversely,
• 10:06
  you
• 10:06
  know,
• 10:07
  the
• 10:07
  market
• 10:07
  tends
• 10:07
  to
• 10:08
  love
• 10:08
  brands
• 10:08
  that
• 10:09
  have
• 10:09
  a
• 10:09
  strong
• 10:10
  perspective
• 10:10
  and
• 10:10
  know
• 10:11
  what
• 10:11
  they
• 10:11
  stand
• 10:11
  for.
• 10:11
  And
• 10:11
  that's
• 10:12
  something
• 10:12
  that
• 10:12
  we've
• 10:12
  seen
• 10:13
  Target
• 10:14
  kind
• 10:14
  of
• 10:14
  experiment
• 10:15
  a
• 10:16
  lot
• 10:16
  with
• 10:16
  a
• 10:16
  variety
• 10:17
  of
• 10:17
  initiatives
• 10:17
  over
• 10:18
  the
• 10:18
  past
• 10:18
  several
• 10:18
  years,
• 10:19
  trying
• 10:19
  to
• 10:19
  sharpen
• 10:20
  their
• 10:20
  positioning.
• 10:21
  I
• 10:21
  think
• 10:21
  that's
• 10:21
  an
• 10:21
  important
• 10:22
  question
• 10:22
  here
• 10:23
  is
• 10:23
  whether
• 10:23
  or
• 10:23
  not
• 10:23
  this
• 10:24
  is
• 10:24
  another
• 10:25
  experimentation
• 10:26
  or
• 10:26
  if
• 10:26
  this
• 10:27
  is
• 10:27
  really
• 10:28
  a
• 10:28
  strong
• 10:29
  stake
• 10:29
  in
• 10:29
  the
• 10:29
  ground
• 10:29
  as
• 10:30
  part
• 10:30
  of
• 10:30
  their
• 10:30
  growth.
• 10:31
  The
• 10:31
  other
• 10:31
  thing,
• 10:32
  Chris,
• 10:32
  is,
• 10:32
  is
• 10:33
  it,
• 10:33
  is
• 10:33
  cereal
• 10:34
  the
• 10:34
  starting
• 10:35
  point
• 10:35
  or
• 10:35
  is
• 10:36
  it
• 10:36
  an
• 10:36
  exception?
• 10:37
  And
• 10:37
  if
• 10:37
  we
• 10:37
  start
• 10:38
  walking
• 10:38
  the
• 10:38
  aisles,
• 10:39
  you
• 10:39
  know,
• 10:39
  are
• 10:40
  we
• 10:40
  going
• 10:40
  to
• 10:40
  start
• 10:40
  to
• 10:40
  see
• 10:41
  this
• 10:41
  come
• 10:41
  in
• 10:42
  as
• 10:42
  a
• 10:42
  rather
• 10:42
  fast
• 10:43
  follow?
• 10:43
  Because
• 10:43
  now
• 10:44
  they're
• 10:44
  going
• 10:44
  to
• 10:44
  have
• 10:44
  to
• 10:44
  potentially
• 10:45
  stand
• 10:45
  behind
• 10:45
  it
• 10:46
  and
• 10:46
  say,
• 10:46
  we're
• 10:46
  going
• 10:46
  to
• 10:47
  make
• 10:47
  this
• 10:47
  a
• 10:47
  standard
• 10:48
  for
• 10:48
  our
• 10:48
  snack
• 10:48
  aisle.
• 10:49
  We're
• 10:49
  going
• 10:49
  to
• 10:49
  do
• 10:49
  this
• 10:49
  in
• 10:50
  beverage.
• 10:50
  Are
• 10:50
  we
• 10:50
  going
• 10:51
  to
• 10:51
  get
• 10:51
  out
• 10:51
  of
• 10:51
  grocery
• 10:51
  and
• 10:52
  do
• 10:52
  it
• 10:52
  in
• 10:52
  beauty
• 10:52
  and
• 10:53
  say
• 10:53
  we
• 10:53
  only
• 10:53
  carry
• 10:53
  clean
• 10:54
  beauty
• 10:54
  brands.
• 10:55
  And
• 10:55
  so
• 10:56
  where
• 10:56
  does
• 10:56
  it
• 10:57
  end?
• 10:57
  I'm
• 10:57
  not
• 10:59
  so.
• 10:59
  But
• 10:59
  I
• 10:59
  think
• 10:59
  as
• 11:00
  a
• 11:00
  starting
• 11:00
  point
• 11:00
  and
• 11:01
  trying
• 11:01
  to
• 11:01
  put
• 11:01
  pressure
• 11:02
  on
• 11:02
  a
• 11:02
  timeline
• 11:03
  that
• 11:03
  was
• 11:03
  already
• 11:04
  kind
• 11:04
  of
• 11:04
  out
• 11:04
  there,
• 11:05
  that
• 11:05
  was
• 11:05
  already
• 11:06
  being
• 11:06
  worked
• 11:07
  towards,
• 11:08
  was
• 11:08
  a
• 11:08
  moment
• 11:09
  to
• 11:09
  try
• 11:09
  and
• 11:09
  grasp
• 11:10
  at.
• 11:10
  We
• 11:10
  are
• 11:11
  trying
• 11:11
  to
• 11:12
  pivot
• 11:12
  our
• 11:12
  merchandising
• 11:13
  assortments
• 11:14
  to,
• 11:15
  to
• 11:16
  something
• 11:16
  that
• 11:17
  some
• 11:17
  customers
• 11:17
  are
• 11:18
  saying
• 11:18
  is,
• 11:18
  is
• 11:19
  extremely
• 11:19
  important.
• 11:21
  Yeah,
• 11:21
  you're,
• 11:21
  you're
• 11:21
  bringing
• 11:22
  up
• 11:22
  really
• 11:22
  great
• 11:22
  points
• 11:22
  because
• 11:22
  when
• 11:23
  I
• 11:23
  first
• 11:23
  read
• 11:23
  this
• 11:23
  headline,
• 11:23
  I
• 11:24
  was
• 11:24
  like,
• 11:24
  I
• 11:24
  love
• 11:24
  it,
• 11:24
  I
• 11:24
  love
• 11:24
  it.
• 11:24
  From
• 11:25
  a
• 11:25
  differentiation
• 11:25
  perspective.
• 11:26
  It
• 11:26
  keys
• 11:26
  in
• 11:27
  on
• 11:27
  the
• 11:27
  mom,
• 11:27
  the
• 11:27
  family,
• 11:27
  the
• 11:28
  healthy
• 11:28
  eating,
• 11:29
  like
• 11:29
  the
• 11:29
  demograph
• 11:30
  Target
• 11:30
  has
• 11:30
  traditionally,
• 11:31
  you
• 11:31
  know,
• 11:32
  over
• 11:32
  indexed
• 11:33
  in.
• 11:33
  But
• 11:34
  then
• 11:34
  as
• 11:34
  I
• 11:34
  got
• 11:34
  to
• 11:34
  thinking
• 11:34
  about,
• 11:34
  I
• 11:35
  got
• 11:35
  to
• 11:35
  think
• 11:35
  about
• 11:35
  your
• 11:35
  points.
• 11:35
  Like,
• 11:35
  I'm
• 11:36
  like,
• 11:36
  but
• 11:36
  you're
• 11:36
  talking
• 11:36
  out
• 11:36
  of
• 11:36
  both
• 11:36
  sides
• 11:37
  of
• 11:37
  your
• 11:37
  mouth.
• 11:37
  The
• 11:37
  snacks,
• 11:37
  the
• 11:38
  candy
• 11:38
  aisles
• 11:38
  are
• 11:38
  still
• 11:39
  there.
• 11:39
  Like,
• 11:39
  what
• 11:39
  are
• 11:39
  you
• 11:40
  doing
• 11:40
  there?
• 11:40
  And
• 11:40
  then
• 11:41
  the
• 11:41
  point
• 11:41
  for
• 11:41
  me,
• 11:41
  which
• 11:41
  Cassie,
• 11:42
  I
• 11:42
  want
• 11:42
  to
• 11:42
  get
• 11:42
  you
• 11:42
  in
• 11:43
  here
• 11:43
  too,
• 11:43
  is
• 11:43
  like,
• 11:43
  I
• 11:44
  was
• 11:44
  like,
• 11:44
  is
• 11:45
  this
• 11:45
  actually
• 11:45
  going
• 11:45
  to
• 11:45
  be
• 11:45
  a
• 11:46
  traffic
• 11:46
  driver
• 11:46
  or
• 11:47
  is
• 11:47
  it
• 11:47
  going
• 11:47
  to
• 11:47
  be
• 11:47
  a
• 11:48
  traffic
• 11:48
  eliminator?
• 11:49
  Because
• 11:49
  now
• 11:49
  I
• 11:49
  know
• 11:50
  I
• 11:50
  can't
• 11:50
  get
• 11:50
  the
• 11:51
  Fruit
• 11:51
  Loops
• 11:51
  or
• 11:51
  stuff
• 11:51
  that
• 11:52
  my
• 11:52
  family
• 11:52
  traditionally
• 11:53
  wants
• 11:53
  on
• 11:53
  my
• 11:54
  trip
• 11:54
  for
• 11:54
  the
• 11:54
  One
• 11:55
  Stop
• 11:55
  Shop.
• 11:56
  And
• 11:56
  I
• 11:56
  don't,
• 11:56
  I
• 11:57
  don't
• 11:57
  actually
• 11:57
  know
• 11:58
  the
• 11:58
  answer
• 11:58
  to
• 11:58
  that
• 11:58
  question.
• 11:59
  So,
• 11:59
  Cassie,
• 11:59
  what
• 11:59
  do
• 12:00
  you
• 12:00
  think?
• 12:01
  Yeah,
• 12:01
  I've
• 12:01
  been
• 12:01
  thinking
• 12:02
  about
• 12:02
  that.
• 12:02
  So
• 12:03
  I
• 12:03
  did
• 12:03
  read
• 12:03
  somewhere
• 12:04
  that
• 12:04
  I
• 12:04
  think
• 12:04
  about
• 12:05
  85%
• 12:05
  of
• 12:06
  their
• 12:06
  sales
• 12:06
  are
• 12:06
  already
• 12:06
  clean
• 12:07
  for
• 12:07
  cereal.
• 12:07
  So
• 12:08
  it
• 12:08
  feels
• 12:08
  a
• 12:09
  bit
• 12:09
  that
• 12:09
  there's
• 12:09
  an
• 12:09
  authenticity
• 12:11
  lag
• 12:11
  here
• 12:12
  that
• 12:12
  could
• 12:12
  be
• 12:12
  at
• 12:12
  risk.
• 12:13
  So
• 12:13
  they're
• 12:13
  getting
• 12:13
  the
• 12:14
  credit
• 12:14
  for
• 12:14
  being
• 12:14
  this
• 12:15
  wellness
• 12:15
  leader.
• 12:16
  But
• 12:17
  you
• 12:17
  know,
• 12:17
  85%
• 12:18
  are
• 12:18
  already
• 12:18
  supposedly
• 12:19
  clean.
• 12:20
  But
• 12:20
  I
• 12:20
  mean,
• 12:20
  Chris,
• 12:21
  you
• 12:21
  brought
• 12:21
  up
• 12:21
  Fruit
• 12:21
  Loops.
• 12:22
  That
• 12:22
  might
• 12:22
  be
• 12:22
  something
• 12:22
  that
• 12:23
  I
• 12:23
  know
• 12:23
  is.
• 12:23
  But
• 12:24
  beyond
• 12:24
  their,
• 12:24
  I
• 12:25
  think
• 12:25
  it's
• 12:25
  a
• 12:25
  27
• 12:26
  play
• 12:26
  that
• 12:26
  they're
• 12:26
  going
• 12:27
  to
• 12:27
  actually
• 12:27
  be
• 12:27
  clean
• 12:28
  if
• 12:28
  someone
• 12:28
  is
• 12:28
  coming
• 12:29
  in.
• 12:29
  Joanna
• 12:29
  made
• 12:29
  the
• 12:30
  point
• 12:30
  that
• 12:30
  cereal
• 12:30
  is
• 12:31
  very
• 12:31
  specifically,
• 12:32
  you
• 12:32
  know,
• 12:32
  people
• 12:32
  are
• 12:33
  brand
• 12:33
  loyal.
• 12:33
  If
• 12:33
  someone
• 12:34
  can't
• 12:34
  get
• 12:34
  their
• 12:34
  Fruit
• 12:35
  Loops,
• 12:35
  is
• 12:35
  that
• 12:35
  going
• 12:36
  to
• 12:36
  be
• 12:36
  something
• 12:36
  that
• 12:36
  they,
• 12:37
  you
• 12:37
  know,
• 12:37
  are
• 12:37
  going
• 12:38
  to
• 12:38
  choose
• 12:38
  Walmart
• 12:38
  instead
• 12:39
  for
• 12:39
  their
• 12:39
  groceries
• 12:40
  rather
• 12:40
  than
• 12:40
  doing
• 12:41
  Target?
• 12:41
  But
• 12:41
  I
• 12:42
  think
• 12:42
  there
• 12:42
  is
• 12:42
  less
• 12:43
  of
• 12:43
  a
• 12:43
  risk
• 12:43
  here
• 12:43
  that
• 12:44
  they
• 12:44
  already
• 12:44
  are
• 12:44
  going
• 12:44
  to
• 12:45
  be
• 12:45
  able
• 12:45
  to
• 12:45
  have
• 12:45
  a
• 12:45
  significant
• 12:46
  portion
• 12:46
  of
• 12:46
  what's
• 12:46
  in
• 12:47
  their
• 12:47
  aisle.
• 12:47
  Right
• 12:47
  now,
• 12:48
  I
• 12:48
  don't
• 12:48
  know
• 12:48
  if
• 12:49
  it's
• 12:49
  actually
• 12:49
  going
• 12:49
  to
• 12:49
  be
• 12:49
  driving
• 12:50
  much
• 12:50
  traffic
• 12:50
  because
• 12:51
  once
• 12:51
  people
• 12:52
  come
• 12:52
  in
• 12:52
  for
• 12:52
  their
• 12:52
  first
• 12:53
  time,
• 12:53
  they
• 12:53
  see
• 12:53
  what
• 12:53
  most
• 12:54
  of
• 12:54
  what
• 12:54
  they
• 12:54
  can
• 12:54
  get
• 12:55
  already
• 12:55
  is
• 12:55
  already
• 12:55
  there.
• 12:56
  They're
• 12:56
  not
• 12:57
  seeing
• 12:57
  much
• 12:57
  of
• 12:57
  a
• 12:57
  play.
• 12:57
  But
• 12:58
  I
• 12:58
  think
• 12:58
  that
• 12:58
  authenticity
• 12:59
  risk
• 12:59
  is
• 12:59
  there.
• 13:00
  It
• 13:00
  seems
• 13:00
  a
• 13:01
  bit
• 13:01
  performative
• 13:01
  in
• 13:01
  some
• 13:02
  ways,
• 13:02
  you
• 13:02
  know,
• 13:02
  if
• 13:02
  you
• 13:03
  don't
• 13:03
  extend
• 13:03
  it
• 13:03
  to
• 13:03
  other
• 13:04
  aisles.
• 13:05
  You
• 13:05
  know,
• 13:05
  we've
• 13:05
  brought
• 13:05
  up
• 13:05
  candy
• 13:06
  already
• 13:06
  that
• 13:06
  has
• 13:07
  a
• 13:07
  lot
• 13:07
  of
• 13:07
  dye
• 13:08
  in
• 13:08
  it.
• 13:08
  So
• 13:08
  if
• 13:08
  they're
• 13:08
  not
• 13:09
  going
• 13:09
  to
• 13:09
  continue
• 13:09
  this,
• 13:10
  I
• 13:11
  think,
• 13:11
  you
• 13:11
  know,
• 13:12
  they'll
• 13:12
  get
• 13:12
  headline
• 13:13
  credit
• 13:13
  at
• 13:13
  first.
• 13:13
  But,
• 13:13
  you
• 13:14
  know,
• 13:14
  is
• 13:14
  it
• 13:14
  a
• 13:14
  long
• 13:14
  term
• 13:15
  conversation?
• 13:16
  I
• 13:16
  don't
• 13:16
  know.
• 13:17
  And
• 13:17
  Cassie,
• 13:17
  to
• 13:17
  that
• 13:18
  point,
• 13:18
  isn't
• 13:18
  Serial
• 13:18
  also
• 13:18
  a
• 13:19
  declining
• 13:19
  category
• 13:20
  nationally?
• 13:20
  Like,
• 13:20
  aren't
• 13:21
  people
• 13:21
  eating
• 13:21
  less
• 13:21
  and
• 13:21
  less
• 13:22
  cereal
• 13:22
  as
• 13:22
  well?
• 13:22
  So
• 13:23
  that's
• 13:24
  part
• 13:24
  of
• 13:24
  this
• 13:24
  story
• 13:24
  too.
• 13:25
  Yes,
• 13:25
  it's
• 13:26
  an
• 13:26
  easy
• 13:26
  first
• 13:27
  win.
• 13:28
  It's
• 13:28
  kind
• 13:28
  of
• 13:28
  less
• 13:28
  at
• 13:29
  stake,
• 13:29
  I
• 13:29
  think.
• 13:30
  But
• 13:30
  again,
• 13:30
  and
• 13:31
  they
• 13:31
  get
• 13:31
  that
• 13:31
  headline
• 13:32
  and
• 13:32
  I
• 13:32
  mean,
• 13:32
  it's
• 13:32
  great
• 13:33
  that
• 13:33
  they're
• 13:33
  starting
• 13:33
  to
• 13:33
  move
• 13:33
  and
• 13:33
  maybe
• 13:34
  this
• 13:34
  is
• 13:34
  a
• 13:34
  great
• 13:34
  way
• 13:34
  for
• 13:34
  them
• 13:35
  to
• 13:35
  test
• 13:35
  it
• 13:35
  out
• 13:35
  and
• 13:35
  see
• 13:36
  the
• 13:36
  impact
• 13:36
  there
• 13:37
  before
• 13:37
  they,
• 13:38
  they
• 13:38
  move
• 13:38
  on
• 13:38
  to
• 13:38
  categories
• 13:39
  that
• 13:39
  maybe
• 13:39
  are
• 13:39
  bigger
• 13:39
  Drivers.
• 13:41
  Wow.
• 13:41
  Yeah.
• 13:41
  Wow.
• 13:41
  Cassie,
• 13:42
  riding,
• 13:42
  going,
• 13:42
  bringing
• 13:43
  in
• 13:43
  some
• 13:43
  intel
• 13:44
  and
• 13:44
  some
• 13:44
  insight.
• 13:45
  Wow,
• 13:45
  that's
• 13:45
  really
• 13:45
  good
• 13:45
  stuff.
• 13:46
  Yeah,
• 13:46
  I
• 13:46
  never,
• 13:46
  I
• 13:46
  didn't
• 13:46
  even
• 13:46
  think
• 13:47
  about
• 13:47
  the
• 13:47
  performative
• 13:47
  nature
• 13:48
  of
• 13:48
  this
• 13:48
  announcement
• 13:49
  in
• 13:49
  the,
• 13:49
  in
• 13:49
  the
• 13:49
  degree
• 13:50
  that
• 13:50
  you,
• 13:50
  you
• 13:51
  just
• 13:51
  described
• 13:51
  it.
• 13:51
  The
• 13:52
  one
• 13:52
  thing
• 13:52
  I
• 13:52
  will
• 13:52
  say,
• 13:52
  though
• 13:52
  is
• 13:53
  I
• 13:53
  think,
• 13:53
  you
• 13:53
  know,
• 13:54
  Joanna,
• 13:54
  you
• 13:54
  mentioned
• 13:55
  Michael
• 13:55
  Fidelke's,
• 13:56
  you
• 13:57
  know,
• 13:57
  Earnings
• 13:58
  Investor
• 13:58
  Day
• 13:58
  yesterday,
• 13:59
  basically.
• 13:59
  And
• 14:00
  the
• 14:00
  one
• 14:00
  thing
• 14:00
  I
• 14:00
  did
• 14:00
  like
• 14:01
  is
• 14:01
  he
• 14:01
  said
• 14:02
  we
• 14:02
  are
• 14:02
  not
• 14:02
  going
• 14:02
  to
• 14:02
  try
• 14:03
  to
• 14:03
  be
• 14:03
  the
• 14:03
  everything
• 14:03
  grocer,
• 14:04
  which
• 14:04
  I
• 14:04
  think
• 14:04
  people
• 14:05
  have
• 14:05
  pressured
• 14:05
  Target
• 14:06
  to
• 14:06
  be
• 14:06
  for
• 14:06
  a
• 14:06
  long
• 14:07
  time.
• 14:07
  So
• 14:07
  I'm
• 14:07
  glad
• 14:08
  to
• 14:08
  hear
• 14:08
  them
• 14:08
  finally
• 14:09
  say
• 14:09
  that
• 14:09
  because
• 14:09
  I've
• 14:10
  said
• 14:10
  on
• 14:10
  the
• 14:10
  show
• 14:10
  many
• 14:10
  times,
• 14:11
  I
• 14:11
  think
• 14:11
  that's
• 14:12
  a
• 14:12
  red
• 14:12
  herring
• 14:12
  of
• 14:12
  an
• 14:13
  idea.
• 14:13
  All
• 14:13
  right,
• 14:14
  headline
• 14:14
  number
• 14:14
  two.
• 14:15
  Block,
• 14:15
  the
• 14:15
  FinTech
• 14:16
  and
• 14:16
  payments
• 14:16
  company
• 14:17
  behind
• 14:17
  Square
• 14:18
  and
• 14:18
  Cash
• 14:18
  App,
• 14:19
  announced
• 14:19
  it
• 14:19
  is
• 14:20
  cutting
• 14:20
  nearly
• 14:20
  4,000
• 14:21
  jobs,
• 14:21
  roughly
• 14:22
  40%
• 14:22
  of
• 14:22
  its
• 14:23
  workforce,
• 14:23
  and
• 14:23
  replacing
• 14:24
  that
• 14:24
  capacity
• 14:25
  with
• 14:25
  artificial
• 14:25
  intelligence.
• 14:26
  According
• 14:27
  to
• 14:27
  Payments
• 14:27
  Dive
• 14:28
  CEO
• 14:28
  Jack
• 14:28
  Dorsey
• 14:29
  wrote
• 14:29
  to
• 14:29
  shareholders
• 14:30
  that
• 14:30
  Black's
• 14:30
  headcount
• 14:31
  will
• 14:31
  drop
• 14:31
  from
• 14:31
  10,000
• 14:32
  employees
• 14:32
  to
• 14:32
  just
• 14:32
  over
• 14:33
  6,000,
• 14:34
  attributing
• 14:35
  the
• 14:35
  move
• 14:35
  directly
• 14:35
  to
• 14:36
  AI
• 14:36
  capabilities,
• 14:37
  not
• 14:37
  financial
• 14:37
  distress.
• 14:38
  Dorsey
• 14:39
  wrote
• 14:39
  that
• 14:39
  intelligence
• 14:40
  tools
• 14:40
  have
• 14:40
  fundamentally
• 14:40
  changed
• 14:41
  what
• 14:41
  it
• 14:41
  means
• 14:41
  to
• 14:41
  build
• 14:42
  and
• 14:42
  run
• 14:42
  a
• 14:42
  company
• 14:42
  and
• 14:43
  that
• 14:43
  a
• 14:43
  significantly
• 14:44
  smaller
• 14:44
  team
• 14:44
  using
• 14:45
  those
• 14:45
  tools
• 14:46
  can
• 14:46
  do
• 14:46
  more
• 14:46
  and
• 14:47
  do
• 14:47
  it
• 14:47
  better.
• 14:47
  He
• 14:48
  predicted
• 14:48
  that
• 14:48
  within
• 14:48
  the
• 14:49
  next
• 14:49
  year,
• 14:49
  the
• 14:49
  majority
• 14:50
  of
• 14:50
  companies
• 14:50
  will
• 14:50
  reach
• 14:51
  the
• 14:51
  same
• 14:51
  conclusion
• 14:52
  and
• 14:52
  make
• 14:52
  similar
• 14:52
  structural
• 14:53
  changes.
• 14:54
  Also
• 14:54
  important
• 14:54
  to
• 14:55
  note
• 14:55
  is
• 14:55
  that
• 14:55
  this
• 14:56
  move
• 14:56
  comes
• 14:56
  at
• 14:56
  a
• 14:56
  time
• 14:56
  when
• 14:57
  Block
• 14:57
  is
• 14:57
  doing
• 14:58
  well.
• 14:58
  Q4
• 14:59
  gross
• 14:59
  profit
• 14:59
  rose
• 15:00
  24%
• 15:01
  year
• 15:02
  over
• 15:02
  year
• 15:02
  to
• 15:02
  $2.87
• 15:03
  billion,
• 15:04
  fueled
• 15:04
  by
• 15:05
  cash
• 15:05
  out
• 15:05
  performance
• 15:05
  and
• 15:06
  the
• 15:06
  company
• 15:06
  increased
• 15:07
  its
• 15:07
  revenue
• 15:07
  and
• 15:07
  profit
• 15:08
  guidance
• 15:08
  for
• 15:08
  the
• 15:09
  year.
• 15:09
  Cassie
• 15:10
  Dorsey
• 15:10
  says
• 15:11
  most
• 15:11
  companies
• 15:11
  are,
• 15:12
  quote,
• 15:12
  late
• 15:13
  to
• 15:13
  this
• 15:13
  AI
• 15:14
  workforce
• 15:14
  transition.
• 15:15
  Is
• 15:15
  he
• 15:15
  right?
• 15:16
  And
• 15:16
  what
• 15:16
  does
• 15:16
  a
• 15:17
  move
• 15:17
  like
• 15:17
  this
• 15:17
  mean
• 15:17
  for
• 15:18
  retailers
• 15:18
  and
• 15:18
  the
• 15:18
  broader
• 15:19
  industry?
• 15:20
  I
• 15:20
  think
• 15:20
  we
• 15:20
  can
• 15:20
  probably
• 15:21
  all
• 15:21
  agree
• 15:21
  that
• 15:22
  Jack
• 15:22
  Dorsey
• 15:22
  likes
• 15:23
  to
• 15:23
  be
• 15:23
  a
• 15:23
  bit
• 15:23
  provocative.
• 15:24
  So
• 15:24
  by
• 15:24
  him
• 15:25
  saying
• 15:25
  that
• 15:25
  they're
• 15:26
  late
• 15:26
  now,
• 15:27
  also,
• 15:27
  like,
• 15:27
  I
• 15:27
  don't
• 15:28
  think
• 15:28
  he's
• 15:28
  wrong,
• 15:28
  but
• 15:28
  what
• 15:29
  is
• 15:29
  he
• 15:29
  saying
• 15:29
  late
• 15:29
  to.
• 15:30
  What
• 15:30
  is
• 15:30
  this
• 15:30
  to
• 15:30
  displacing
• 15:31
  and
• 15:31
  reducing
• 15:32
  their
• 15:32
  headcount,
• 15:32
  that
• 15:32
  he
• 15:32
  thinks
• 15:33
  they've
• 15:33
  been
• 15:33
  too
• 15:33
  high
• 15:33
  for
• 15:33
  a
• 15:34
  while.
• 15:34
  Is
• 15:34
  it
• 15:34
  actually
• 15:34
  at
• 15:34
  deploying
• 15:35
  the
• 15:35
  AI?
• 15:36
  I
• 15:36
  don't
• 15:36
  think
• 15:36
  he's
• 15:36
  wrong,
• 15:37
  but
• 15:37
  maybe
• 15:37
  just
• 15:38
  overstating
• 15:38
  a
• 15:38
  bit,
• 15:39
  a
• 15:39
  little
• 15:40
  bit
• 15:40
  of
• 15:40
  extremes
• 15:40
  there.
• 15:41
  So
• 15:41
  I
• 15:42
  think,
• 15:42
  yes,
• 15:42
  from
• 15:43
  like
• 15:43
  a
• 15:43
  fintech
• 15:44
  tech
• 15:44
  perspective,
• 15:45
  they
• 15:45
  maybe
• 15:46
  might
• 15:46
  be
• 15:46
  at
• 15:46
  the
• 15:46
  point
• 15:46
  where
• 15:47
  they're
• 15:47
  ready
• 15:47
  to
• 15:47
  make
• 15:47
  these
• 15:48
  structural
• 15:48
  moves
• 15:48
  and
• 15:49
  really
• 15:49
  think
• 15:49
  about
• 15:49
  how
• 15:50
  they're
• 15:50
  structuring
• 15:50
  their
• 15:51
  workforce.
• 15:52
  They're
• 15:52
  going
• 15:52
  to
• 15:53
  be
• 15:53
  able
• 15:53
  to
• 15:53
  have
• 15:53
  Those
• 15:53
  internal
• 15:54
  capabilities
• 15:54
  a
• 15:54
  lot
• 15:55
  more
• 15:55
  and
• 15:55
  you
• 15:55
  know,
• 15:55
  benefiting
• 15:56
  from
• 15:56
  that.
• 15:56
  So
• 15:56
  the
• 15:57
  math
• 15:57
  works
• 15:57
  a
• 15:57
  little
• 15:57
  bit
• 15:57
  better
• 15:58
  for
• 15:58
  them.
• 15:59
  For
• 15:59
  retailers,
• 16:00
  I'm
• 16:00
  not
• 16:00
  sure
• 16:00
  that
• 16:01
  they're
• 16:01
  quite
• 16:01
  there
• 16:01
  yet.
• 16:02
  It's
• 16:02
  a
• 16:02
  little
• 16:02
  bit
• 16:02
  more
• 16:02
  nuanced.
• 16:04
  A
• 16:04
  lot
• 16:04
  of
• 16:04
  retailers
• 16:05
  are
• 16:05
  more
• 16:05
  still
• 16:05
  in
• 16:05
  the
• 16:05
  pilot
• 16:06
  phase
• 16:06
  of
• 16:06
  actually
• 16:06
  incorporating
• 16:07
  AI
• 16:08
  and
• 16:08
  so
• 16:09
  I
• 16:09
  don't
• 16:09
  think
• 16:09
  that
• 16:09
  this
• 16:09
  is
• 16:10
  an
• 16:10
  overarching.
• 16:10
  Everyone
• 16:11
  is
• 16:11
  behind.
• 16:11
  I
• 16:11
  think
• 16:12
  it's
• 16:12
  very
• 16:12
  specific
• 16:13
  companies
• 16:14
  maybe
• 16:15
  are
• 16:15
  going
• 16:15
  to
• 16:15
  be
• 16:15
  able
• 16:15
  to
• 16:16
  make
• 16:16
  a
• 16:16
  similar
• 16:16
  move.
• 16:17
  So
• 16:17
  I
• 16:17
  think
• 16:17
  from
• 16:17
  a
• 16:17
  retail
• 16:18
  perspective
• 16:19
  there's
• 16:19
  always
• 16:19
  going
• 16:20
  to
• 16:20
  be
• 16:20
  a
• 16:20
  significant
• 16:21
  physical
• 16:22
  human
• 16:22
  need
• 16:23
  and
• 16:23
  touch
• 16:23
  points
• 16:24
  that
• 16:24
  AI
• 16:24
  will
• 16:24
  never
• 16:24
  be
• 16:25
  able
• 16:25
  to
• 16:25
  displace.
• 16:25
  I
• 16:26
  think
• 16:26
  there
• 16:26
  are
• 16:26
  a
• 16:26
  lot
• 16:26
  of
• 16:27
  opportunities
• 16:27
  too
• 16:27
  for
• 16:28
  AI
• 16:28
  to
• 16:30
  impact
• 16:30
  how
• 16:31
  we
• 16:31
  think
• 16:31
  about
• 16:31
  things.
• 16:32
  So
• 16:32
  you're
• 16:33
  always
• 16:33
  going
• 16:33
  to
• 16:33
  have
• 16:33
  the
• 16:33
  in
• 16:34
  store
• 16:34
  interactions,
• 16:34
  you're
• 16:35
  always
• 16:35
  going
• 16:35
  to
• 16:35
  need
• 16:36
  that
• 16:36
  creative
• 16:37
  mindset.
• 16:37
  There's
• 16:37
  a
• 16:37
  lot
• 16:38
  of
• 16:38
  things
• 16:38
  that
• 16:38
  we're
• 16:38
  not
• 16:38
  going
• 16:38
  to
• 16:38
  be
• 16:39
  able
• 16:39
  to
• 16:39
  change
• 16:39
  that
• 16:39
  are
• 16:40
  going
• 16:40
  to
• 16:40
  be
• 16:40
  deeply
• 16:41
  human.
• 16:41
  But
• 16:41
  I
• 16:41
  think
• 16:42
  there
• 16:42
  is
• 16:42
  a
• 16:42
  huge
• 16:42
  opportunity.
• 16:44
  Just
• 16:44
  time
• 16:44
  will
• 16:45
  tell
• 16:45
  how
• 16:45
  much
• 16:45
  this
• 16:46
  will
• 16:46
  actually
• 16:46
  impact.
• 16:46
  So
• 16:47
  when
• 16:47
  you're
• 16:47
  thinking
• 16:48
  about
• 16:48
  where
• 16:49
  are
• 16:49
  we
• 16:49
  still
• 16:50
  making
• 16:51
  decisions
• 16:51
  based
• 16:51
  on
• 16:52
  human
• 16:52
  intuition
• 16:53
  rather
• 16:53
  than
• 16:53
  data
• 16:54
  truly
• 16:54
  informing
• 16:55
  them.
• 16:55
  So
• 16:55
  something
• 16:55
  like
• 16:56
  how
• 16:56
  much
• 16:56
  for
• 16:56
  demand
• 16:57
  forecasting,
• 16:57
  pricing
• 16:58
  and
• 16:58
  promo
• 16:59
  personalization.
• 16:59
  There's
• 17:00
  a
• 17:00
  lot
• 17:00
  of
• 17:00
  aspects
• 17:00
  that
• 17:01
  I
• 17:01
  think
• 17:02
  retailers
• 17:02
  are
• 17:02
  still
• 17:03
  very
• 17:03
  immature
• 17:04
  with
• 17:04
  actually
• 17:04
  incorporating
• 17:05
  AI.
• 17:05
  And
• 17:06
  so
• 17:06
  give
• 17:06
  us
• 17:07
  a
• 17:07
  few
• 17:07
  years,
• 17:07
  we'll
• 17:08
  see
• 17:08
  what
• 17:08
  that
• 17:08
  happens
• 17:09
  and
• 17:09
  maybe
• 17:09
  there
• 17:09
  will
• 17:09
  be
• 17:10
  difference.
• 17:10
  But
• 17:11
  I
• 17:11
  think
• 17:11
  the
• 17:11
  real
• 17:12
  winners
• 17:12
  here
• 17:13
  will
• 17:13
  not
• 17:13
  be
• 17:13
  people
• 17:13
  who
• 17:14
  are
• 17:14
  just
• 17:15
  making
• 17:15
  headcount
• 17:16
  changes
• 17:16
  of
• 17:16
  being
• 17:17
  able
• 17:17
  to
• 17:17
  make
• 17:17
  their
• 17:17
  workforce
• 17:18
  more
• 17:18
  productive
• 17:19
  through
• 17:19
  using
• 17:20
  AI.
• 17:20
  And
• 17:20
  so
• 17:21
  you're
• 17:21
  using
• 17:21
  the
• 17:21
  same
• 17:21
  people
• 17:22
  to
• 17:22
  do
• 17:22
  higher
• 17:23
  value
• 17:23
  work
• 17:24
  at
• 17:24
  a
• 17:24
  larger
• 17:25
  scale.
• 17:25
  And
• 17:26
  so
• 17:26
  I
• 17:26
  think,
• 17:27
  you
• 17:27
  know,
• 17:27
  Jack
• 17:27
  Dorsey
• 17:28
  wants
• 17:28
  to
• 17:28
  be
• 17:28
  provocative.
• 17:28
  He
• 17:29
  wants
• 17:29
  to
• 17:29
  be
• 17:29
  able
• 17:29
  to
• 17:30
  say
• 17:30
  we're
• 17:30
  reducing
• 17:31
  40%
• 17:32
  or
• 17:33
  40%,
• 17:33
  that's
• 17:34
  going
• 17:34
  to
• 17:34
  make
• 17:34
  a
• 17:34
  lot
• 17:34
  of
• 17:34
  people's
• 17:35
  ears
• 17:35
  perk
• 17:35
  up.
• 17:35
  Right.
• 17:36
  Like
• 17:36
  that
• 17:36
  is
• 17:36
  huge
• 17:37
  right
• 17:37
  now
• 17:37
  in
• 17:38
  a
• 17:38
  lot
• 17:38
  of
• 17:38
  industries
• 17:38
  that
• 17:39
  are,
• 17:39
  you
• 17:39
  know,
• 17:39
  very
• 17:40
  thin
• 17:40
  margins.
• 17:40
  So
• 17:41
  that
• 17:41
  might
• 17:41
  seem
• 17:41
  attractive,
• 17:42
  but
• 17:42
  I
• 17:42
  think
• 17:43
  there's
• 17:43
  still
• 17:43
  a
• 17:43
  lot,
• 17:44
  we're
• 17:44
  still
• 17:44
  very
• 17:44
  far
• 17:45
  out
• 17:45
  from
• 17:45
  a
• 17:45
  retailer
• 17:46
  perspective
• 17:46
  of
• 17:46
  when
• 17:46
  we
• 17:47
  can
• 17:47
  even
• 17:47
  be
• 17:47
  comfortable
• 17:48
  with
• 17:48
  saying
• 17:49
  that
• 17:49
  we're
• 17:49
  going
• 17:49
  to
• 17:49
  be,
• 17:49
  you
• 17:50
  know,
• 17:50
  replacing
• 17:50
  a
• 17:50
  lot
• 17:50
  of
• 17:51
  functions
• 17:51
  with
• 17:51
  AI.
• 17:53
  Got
• 17:53
  it.
• 17:53
  Okay,
• 17:53
  so
• 17:54
  let
• 17:54
  me,
• 17:54
  so
• 17:54
  let
• 17:54
  me
• 17:54
  press
• 17:54
  you
• 17:54
  a
• 17:55
  little
• 17:55
  bit
• 17:55
  on
• 17:55
  this.
• 17:55
  So
• 17:55
  then,
• 17:55
  so
• 17:56
  because
• 17:57
  you
• 17:57
  know,
• 17:57
  you
• 17:57
  said
• 17:57
  at
• 17:57
  the
• 17:57
  outset,
• 17:57
  you
• 17:58
  know,
• 17:58
  transformation
• 17:58
  is
• 17:58
  kind
• 17:58
  of
• 17:58
  your
• 17:59
  specialty.
• 17:59
  So
• 17:59
  are
• 17:59
  you
• 18:00
  seeing
• 18:00
  in
• 18:01
  the
• 18:01
  boardroom
• 18:01
  discussions
• 18:02
  that
• 18:02
  you're
• 18:02
  having
• 18:02
  with
• 18:02
  retailers,
• 18:03
  are
• 18:03
  you
• 18:03
  seeing
• 18:03
  retailers
• 18:05
  put
• 18:05
  in
• 18:05
  plans
• 18:06
  Place
• 18:06
  that
• 18:06
  are
• 18:07
  this
• 18:07
  drastic
• 18:08
  in
• 18:08
  terms
• 18:08
  of
• 18:09
  like
• 18:09
  a
• 18:09
  two
• 18:09
  or
• 18:09
  three
• 18:09
  year
• 18:10
  out
• 18:10
  horizon
• 18:10
  in
• 18:11
  terms
• 18:11
  of
• 18:12
  workforce
• 18:13
  planning
• 18:13
  and
• 18:13
  organizational
• 18:14
  optimization.
• 18:14
  Are
• 18:15
  you
• 18:15
  seeing
• 18:15
  that
• 18:16
  at
• 18:16
  all
• 18:16
  at
• 18:16
  this
• 18:16
  point?
• 18:18
  I
• 18:18
  think
• 18:18
  we're
• 18:18
  still
• 18:19
  a
• 18:19
  few
• 18:19
  years
• 18:19
  out
• 18:20
  from
• 18:20
  this
• 18:20
  at
• 18:20
  this
• 18:20
  point.
• 18:20
  I
• 18:21
  mean
• 18:21
  it's
• 18:21
  always
• 18:22
  being
• 18:22
  discussed,
• 18:23
  it's
• 18:23
  always
• 18:23
  a
• 18:23
  question.
• 18:24
  But
• 18:24
  the
• 18:24
  ways
• 18:25
  of
• 18:25
  working
• 18:25
  right
• 18:26
  now
• 18:26
  at
• 18:26
  most
• 18:27
  companies
• 18:27
  are
• 18:27
  truly
• 18:28
  not
• 18:29
  involving
• 18:29
  enough
• 18:30
  of
• 18:30
  this
• 18:31
  higher
• 18:32
  capability
• 18:32
  AI
• 18:33
  that's
• 18:33
  going
• 18:33
  to
• 18:34
  make
• 18:34
  this
• 18:34
  type
• 18:34
  of
• 18:34
  impact.
• 18:35
  I
• 18:35
  think
• 18:36
  those
• 18:36
  are
• 18:36
  ultimate
• 18:36
  goals
• 18:37
  and
• 18:37
  that
• 18:37
  they
• 18:37
  can
• 18:38
  actually
• 18:38
  be
• 18:38
  able
• 18:38
  to
• 18:40
  have
• 18:40
  their
• 18:41
  people
• 18:41
  do
• 18:41
  better
• 18:41
  work
• 18:42
  in
• 18:42
  more
• 18:42
  efficient
• 18:43
  manner.
• 18:43
  But
• 18:43
  it's
• 18:44
  not
• 18:44
  necessarily,
• 18:45
  I
• 18:45
  think
• 18:45
  from
• 18:45
  the
• 18:45
  same
• 18:46
  angle
• 18:46
  that,
• 18:46
  that
• 18:47
  Dorsey
• 18:47
  was
• 18:47
  going
• 18:47
  at
• 18:47
  it
• 18:47
  from.
• 18:48
  Right,
• 18:48
  right.
• 18:49
  Yeah,
• 18:49
  because
• 18:49
  the,
• 18:49
  because
• 18:50
  I
• 18:50
  think
• 18:50
  your
• 18:50
  point's
• 18:51
  right
• 18:51
  too.
• 18:51
  Like,
• 18:51
  or
• 18:51
  it
• 18:52
  makes
• 18:52
  a
• 18:52
  lot
• 18:52
  of
• 18:52
  sense
• 18:52
  when
• 18:52
  you
• 18:52
  said
• 18:52
  like
• 18:53
  a
• 18:53
  retail
• 18:53
  operation
• 18:53
  is
• 18:54
  much
• 18:54
  more
• 18:56
  diverse
• 18:56
  in
• 18:56
  terms
• 18:57
  of
• 18:57
  how
• 18:57
  it
• 18:57
  works
• 18:57
  day
• 18:58
  to
• 18:58
  day
• 18:58
  as
• 18:59
  well.
• 18:59
  So
• 18:59
  Joanna,
• 19:00
  to
• 19:00
  that
• 19:00
  point,
• 19:00
  I
• 19:00
  mean
• 19:01
  being
• 19:01
  the
• 19:01
  end
• 19:01
  to
• 19:01
  end
• 19:02
  operator,
• 19:03
  what
• 19:03
  do
• 19:03
  you
• 19:03
  take
• 19:03
  from
• 19:03
  this
• 19:04
  announcement?
• 19:04
  And
• 19:04
  my
• 19:04
  question
• 19:05
  too
• 19:05
  is
• 19:05
  like
• 19:06
  for
• 19:06
  the
• 19:06
  retailers
• 19:06
  observing
• 19:07
  it,
• 19:08
  is
• 19:08
  it,
• 19:08
  is
• 19:08
  there
• 19:09
  more
• 19:09
  risk
• 19:09
  in
• 19:11
  thinking
• 19:11
  he's
• 19:11
  being
• 19:11
  too
• 19:12
  drastic
• 19:12
  or
• 19:13
  less,
• 19:14
  you
• 19:14
  know,
• 19:14
  or,
• 19:15
  or,
• 19:15
  or,
• 19:16
  or
• 19:16
  less
• 19:16
  risk
• 19:17
  by
• 19:17
  just
• 19:17
  sloughing
• 19:17
  it
• 19:18
  off
• 19:18
  and
• 19:18
  saying,
• 19:18
  yeah,
• 19:18
  now
• 19:18
  he's
• 19:19
  just
• 19:19
  being
• 19:19
  provocative.
• 19:19
  Like
• 19:20
  how
• 19:20
  do
• 19:20
  you
• 19:20
  think
• 19:20
  about
• 19:20
  that?
• 19:21
  Yeah,
• 19:21
  it's
• 19:22
  a,
• 19:22
  it's
• 19:22
  a
• 19:22
  great
• 19:22
  question,
• 19:23
  Chris.
• 19:23
  And
• 19:23
  I
• 19:23
  think
• 19:23
  that
• 19:24
  this
• 19:24
  is
• 19:24
  what
• 19:24
  a
• 19:24
  lot
• 19:24
  of
• 19:24
  retailers
• 19:25
  are
• 19:25
  talking
• 19:26
  about.
• 19:26
  Whether
• 19:26
  they're
• 19:27
  talking
• 19:27
  about
• 19:27
  it
• 19:27
  in
• 19:27
  the,
• 19:28
  in
• 19:28
  the
• 19:28
  boardroom
• 19:28
  or
• 19:29
  not,
• 19:29
  they
• 19:29
  are
• 19:29
  wrestling
• 19:30
  with
• 19:30
  it
• 19:31
  at
• 19:31
  all,
• 19:31
  at
• 19:32
  all
• 19:32
  levels.
• 19:32
  I
• 19:33
  think
• 19:33
  that,
• 19:33
  you
• 19:34
  know,
• 19:34
  starting
• 19:34
  from
• 19:35
  the
• 19:35
  announcement
• 19:36
  itself,
• 19:36
  I
• 19:36
  think
• 19:37
  that
• 19:37
  this
• 19:37
  example
• 19:38
  from
• 19:38
  digitally
• 19:39
  native
• 19:40
  companies
• 19:40
  that
• 19:40
  are
• 19:41
  owned
• 19:41
  by
• 19:41
  block
• 19:41
  like
• 19:42
  that
• 19:42
  is
• 19:43
  instructive
• 19:44
  on
• 19:44
  the
• 19:45
  impact
• 19:45
  that
• 19:46
  AI
• 19:46
  is
• 19:47
  and
• 19:47
  can
• 19:48
  have
• 19:48
  on
• 19:49
  a
• 19:49
  workforce
• 19:49
  going
• 19:50
  forward.
• 19:51
  Much
• 19:51
  to
• 19:51
  Cassie's
• 19:52
  point.
• 19:52
  I
• 19:53
  would
• 19:53
  expect
• 19:53
  that
• 19:54
  the
• 19:54
  change
• 19:54
  in
• 19:55
  more
• 19:55
  physical
• 19:56
  goods
• 19:56
  companies
• 19:57
  to
• 19:58
  be
• 19:58
  a
• 19:58
  bit
• 19:58
  slower
• 19:59
  and
• 19:59
  more
• 19:59
  measured
• 20:01
  partially
• 20:01
  because
• 20:02
  of
• 20:02
  the
• 20:02
  nuances
• 20:02
  that
• 20:03
  Cassie
• 20:03
  brought
• 20:04
  up.
• 20:04
  But
• 20:04
  the
• 20:04
  impact
• 20:05
  will
• 20:05
  start
• 20:06
  to
• 20:06
  be
• 20:06
  felt
• 20:07
  in
• 20:07
  areas
• 20:08
  in
• 20:09
  organizations
• 20:09
  and
• 20:10
  roles
• 20:10
  that
• 20:10
  have
• 20:11
  more
• 20:12
  analysis
• 20:13
  behind
• 20:13
  them
• 20:14
  as
• 20:15
  well
• 20:15
  as
• 20:15
  more
• 20:15
  sort
• 20:16
  of
• 20:16
  cognitive
• 20:16
  engagement
• 20:17
  like
• 20:17
  a
• 20:17
  customer
• 20:18
  service
• 20:18
  or
• 20:18
  a
• 20:18
  call
• 20:19
  center
• 20:19
  where
• 20:19
  they're
• 20:20
  handling
• 20:20
  multi
• 20:21
  step
• 20:21
  problem
• 20:22
  solving,
• 20:23
  where
• 20:23
  some
• 20:23
  of
• 20:24
  those
• 20:24
  steps
• 20:24
  can
• 20:25
  be
• 20:25
  triaged
• 20:26
  by
• 20:27
  AI
• 20:27
  as
• 20:28
  a
• 20:28
  starting
• 20:28
  point
• 20:28
  and
• 20:29
  then
• 20:29
  escalated
• 20:31
  for,
• 20:31
  you
• 20:31
  know,
• 20:31
  overly
• 20:32
  complex
• 20:32
  issues.
• 20:33
  And
• 20:33
  so
• 20:33
  I
• 20:33
  do
• 20:33
  think
• 20:34
  that
• 20:34
  like
• 20:34
  that
• 20:35
  will
• 20:35
  then
• 20:35
  increase
• 20:35
  human
• 20:36
  productivity
• 20:37
  and
• 20:37
  ultimately
• 20:39
  result
• 20:40
  in
• 20:40
  the
• 20:40
  need
• 20:41
  for
• 20:41
  a
• 20:41
  smaller
• 20:42
  human
• 20:42
  workforce
• 20:43
  in
• 20:43
  some
• 20:43
  of
• 20:43
  those,
• 20:44
  some
• 20:44
  of
• 20:44
  those
• 20:45
  functions.
• 20:45
  The
• 20:46
  way
• 20:46
  I
• 20:46
  think
• 20:46
  about
• 20:46
  it,
• 20:47
  my
• 20:47
  advice
• 20:47
  would
• 20:47
  be
• 20:47
  very
• 20:48
  similar
• 20:48
  to
• 20:48
  what
• 20:49
  Matt
• 20:49
  Schumer
• 20:49
  put
• 20:50
  out
• 20:50
  at
• 20:50
  the
• 20:50
  beginning
• 20:50
  of
• 20:50
  February
• 20:52
  he
• 20:52
  had
• 20:52
  a
• 20:52
  great
• 20:52
  article
• 20:53
  called
• 20:53
  Something
• 20:53
  Big
• 20:53
  is
• 20:54
  Happening
• 20:54
  where
• 20:54
  he
• 20:55
  talks
• 20:55
  all,
• 20:55
  you
• 20:56
  know,
• 20:56
  all
• 20:56
  about
• 20:56
  this.
• 20:56
  And
• 20:57
  I
• 20:57
  think
• 20:57
  that
• 20:57
  the
• 20:58
  idea
• 20:58
  that
• 20:58
  enterprises
• 20:59
  need
• 21:00
  to
• 21:00
  let
• 21:00
  or,
• 21:01
  or,
• 21:01
  or
• 21:02
  rather
• 21:02
  encourage
• 21:03
  employees
• 21:04
  to
• 21:04
  really
• 21:05
  incorporate
• 21:05
  AI
• 21:06
  into
• 21:06
  their
• 21:07
  work
• 21:07
  where
• 21:07
  they
• 21:08
  can
• 21:09
  and
• 21:09
  inviting
• 21:10
  that
• 21:10
  in,
• 21:10
  you
• 21:10
  know,
• 21:11
  the
• 21:11
  philosophy
• 21:12
  of
• 21:12
  sort
• 21:12
  of
• 21:12
  letting
• 21:12
  a
• 21:12
  thousand
• 21:13
  flowers
• 21:13
  bloom,
• 21:14
  you
• 21:14
  know,
• 21:14
  within
• 21:15
  reason
• 21:15
  is,
• 21:16
  is
• 21:16
  something
• 21:17
  that
• 21:17
  ought
• 21:18
  to
• 21:18
  be
• 21:18
  encouraged
• 21:18
  because
• 21:19
  there
• 21:19
  will
• 21:19
  be
• 21:19
  successes,
• 21:20
  there
• 21:20
  will
• 21:20
  be
• 21:20
  failures.
• 21:21
  It
• 21:21
  is
• 21:21
  an
• 21:22
  iterative
• 21:22
  process.
• 21:23
  But
• 21:23
  companies
• 21:24
  that
• 21:24
  try
• 21:25
  to
• 21:25
  control
• 21:25
  sort
• 21:26
  of
• 21:26
  the
• 21:26
  contagion
• 21:27
  of
• 21:28
  AI
• 21:29
  through
• 21:29
  you
• 21:30
  know,
• 21:30
  a
• 21:30
  centralized
• 21:30
  IT
• 21:31
  tower
• 21:31
  or
• 21:31
  something
• 21:32
  like
• 21:32
  that
• 21:32
  is
• 21:33
  likely
• 21:33
  going
• 21:33
  to
• 21:33
  end
• 21:33
  up,
• 21:34
  they'll
• 21:34
  likely
• 21:34
  end
• 21:34
  up
• 21:35
  being
• 21:35
  a
• 21:35
  bit
• 21:35
  left
• 21:36
  behind.
• 21:37
  And
• 21:37
  even
• 21:37
  that
• 21:38
  approach
• 21:38
  is,
• 21:39
  has
• 21:39
  fed
• 21:39
  into
• 21:39
  what
• 21:40
  we've
• 21:40
  seen
• 21:41
  in
• 21:41
  some
• 21:41
  companies
• 21:42
  where
• 21:42
  they've
• 21:43
  had
• 21:44
  organizations
• 21:45
  with
• 21:45
  kind
• 21:46
  of
• 21:46
  a
• 21:46
  subpar
• 21:47
  Microsoft
• 21:48
  copilot
• 21:48
  based
• 21:49
  experience
• 21:50
  that
• 21:50
  isn't
• 21:50
  really
• 21:51
  generating
• 21:52
  outcomes
• 21:53
  that
• 21:53
  are
• 21:54
  productive
• 21:54
  in
• 21:55
  nature.
• 21:55
  And
• 21:55
  so
• 21:55
  I
• 21:55
  think
• 21:55
  that's
• 21:56
  where
• 21:56
  kind
• 21:56
  of
• 21:56
  it's,
• 21:57
  it's
• 21:57
  heading.
• 21:57
  But
• 21:58
  we
• 21:59
  are
• 21:59
  all
• 21:59
  using
• 22:00
  AI
• 22:00
  in
• 22:00
  some
• 22:01
  way
• 22:01
  in
• 22:01
  our
• 22:01
  personal
• 22:02
  lives.
• 22:03
  And
• 22:03
  so
• 22:04
  you
• 22:04
  know,
• 22:04
  successful
• 22:05
  retailers
• 22:05
  kind
• 22:05
  of
• 22:06
  bringing
• 22:06
  and
• 22:06
  inviting
• 22:07
  ways
• 22:07
  to
• 22:07
  incorporate
• 22:08
  that
• 22:08
  into
• 22:10
  employees,
• 22:11
  that
• 22:12
  experimentation
• 22:12
  rather
• 22:13
  into
• 22:13
  employees
• 22:14
  work,
• 22:15
  not
• 22:15
  casually,
• 22:16
  but
• 22:16
  you
• 22:17
  know,
• 22:17
  actual
• 22:18
  work
• 22:19
  are
• 22:19
  going
• 22:20
  to
• 22:20
  see
• 22:20
  some,
• 22:20
  some
• 22:20
  good
• 22:21
  strides.
• 22:21
  And
• 22:21
  I
• 22:21
  think
• 22:22
  the
• 22:22
  trajectory
• 22:22
  only
• 22:22
  goes
• 22:23
  one
• 22:23
  way
• 22:23
  on
• 22:23
  this,
• 22:23
  Chris.
• 22:24
  It
• 22:24
  really
• 22:24
  does.
• 22:25
  And
• 22:25
  so
• 22:25
  your
• 22:25
  ultimate
• 22:26
  question,
• 22:26
  I
• 22:26
  think
• 22:26
  was
• 22:27
  is
• 22:27
  it
• 22:27
  a
• 22:27
  bigger
• 22:27
  risk
• 22:28
  to
• 22:28
  think
• 22:28
  he's
• 22:28
  being
• 22:29
  provocative
• 22:30
  or
• 22:31
  a
• 22:31
  bigger
• 22:32
  risk
• 22:32
  to,
• 22:33
  to
• 22:34
  say
• 22:34
  what
• 22:34
  was
• 22:35
  the
• 22:35
  alternative?
• 22:36
  Yeah,
• 22:36
  is
• 22:36
  it,
• 22:37
  is,
• 22:37
  is
• 22:37
  the
• 22:37
  risk,
• 22:38
  is,
• 22:38
  is
• 22:38
  there
• 22:38
  a
• 22:38
  bigger
• 22:38
  risk
• 22:39
  in
• 22:39
  thinking
• 22:39
  he's
• 22:39
  wrong
• 22:39
  or
• 22:40
  thinking
• 22:40
  he's
• 22:40
  right?
• 22:41
  You
• 22:41
  know,
• 22:41
  I
• 22:41
  think,
• 22:41
  oh,
• 22:42
  the
• 22:42
  bigger
• 22:42
  risk
• 22:42
  is
• 22:43
  thinking
• 22:43
  he's
• 22:43
  wrong.
• 22:44
  Yeah,
• 22:44
  I
• 22:45
  think
• 22:45
  so.
• 22:45
  The
• 22:45
  order
• 22:45
  of
• 22:46
  magnitude
• 22:46
  may
• 22:47
  not
• 22:47
  be
• 22:47
  there
• 22:47
  yet,
• 22:48
  but,
• 22:49
  but
• 22:49
  that's
• 22:49
  definitely
• 22:50
  the
• 22:50
  bigger
• 22:51
  risk.
• 22:51
  Yeah,
• 22:52
  I
• 22:52
  think,
• 22:52
  I
• 22:52
  think
• 22:52
  so
• 22:53
  too.
• 22:53
  And
• 22:54
  you
• 22:54
  know,
• 22:54
  I,
• 22:54
  the
• 22:55
  reason
• 22:55
  I
• 22:55
  say
• 22:55
  that
• 22:55
  too
• 22:55
  is
• 22:56
  like,
• 22:56
  I
• 22:56
  think
• 22:56
  you
• 22:56
  have
• 22:56
  to
• 22:56
  look
• 22:56
  at
• 22:56
  who's
• 22:57
  saying
• 22:57
  it
• 22:57
  too.
• 22:57
  And
• 22:57
  I
• 22:57
  think
• 22:58
  Cat,
• 22:58
  you
• 22:58
  know,
• 22:58
  Cassie
• 22:58
  brought
• 22:59
  this
• 22:59
  up.
• 22:59
  He's
• 22:59
  a
• 22:59
  very
• 22:59
  provocative
• 23:00
  guy,
• 23:00
  but
• 23:01
  at
• 23:01
  the
• 23:01
  same
• 23:01
  time
• 23:01
  he's
• 23:02
  kind
• 23:02
  of
• 23:02
  a
• 23:02
  savant
• 23:03
  in
• 23:03
  the
• 23:03
  industry.
• 23:03
  I
• 23:03
  mean
• 23:04
  the,
• 23:04
  the
• 23:04
  guy,
• 23:05
  the
• 23:05
  guy
• 23:05
  started
• 23:06
  two
• 23:06
  incredibly
• 23:07
  successful
• 23:07
  tech
• 23:08
  companies
• 23:09
  and
• 23:09
  he's
• 23:09
  also
• 23:09
  one
• 23:09
  of
• 23:09
  the
• 23:10
  most
• 23:10
  productive
• 23:10
  CEOs
• 23:11
  of
• 23:11
  recent
• 23:11
  memory
• 23:11
  too
• 23:12
  because
• 23:12
  he
• 23:12
  was,
• 23:12
  he
• 23:13
  was
• 23:13
  at
• 23:13
  one
• 23:13
  point
• 23:13
  running
• 23:14
  both
• 23:14
  of
• 23:14
  them
• 23:14
  at
• 23:14
  the
• 23:15
  same
• 23:15
  time
• 23:15
  as
• 23:15
  CEO.
• 23:16
  So
• 23:16
  this
• 23:16
  guy
• 23:16
  understands
• 23:17
  productivity
• 23:18
  and
• 23:18
  how
• 23:18
  to,
• 23:19
  how
• 23:19
  to
• 23:20
  make
• 23:20
  more,
• 23:20
  make,
• 23:21
  do
• 23:21
  more
• 23:21
  with
• 23:22
  less,
• 23:22
  for
• 23:22
  lack
• 23:22
  of
• 23:22
  a
• 23:22
  better
• 23:23
  way
• 23:23
  to
• 23:23
  put
• 23:23
  it.
• 23:23
  So
• 23:24
  yeah,
• 23:25
  I
• 23:25
  mean
• 23:25
  I,
• 23:25
  I,
• 23:25
  when
• 23:26
  I
• 23:26
  hear
• 23:26
  what
• 23:26
  you
• 23:26
  said,
• 23:26
  Joanna,
• 23:27
  too
• 23:27
  I
• 23:27
  think
• 23:28
  I
• 23:28
  had
• 23:28
  a
• 23:28
  big
• 23:29
  epiphany
• 23:30
  at
• 23:30
  Etail
• 23:30
  west
• 23:31
  when
• 23:31
  I
• 23:31
  was
• 23:31
  out
• 23:32
  there
• 23:32
  last
• 23:32
  week.
• 23:32
  I
• 23:32
  was
• 23:32
  sitting
• 23:33
  there
• 23:33
  listening
• 23:33
  to
• 23:33
  a
• 23:33
  gentleman
• 23:34
  talk
• 23:34
  about
• 23:34
  how
• 23:34
  he's
• 23:35
  reorganized
• 23:35
  his
• 23:36
  marketing
• 23:37
  data
• 23:38
  infrastructure
• 23:39
  around
• 23:39
  AI.
• 23:40
  And
• 23:40
  the
• 23:40
  point
• 23:41
  that
• 23:41
  that
• 23:42
  came,
• 23:42
  that
• 23:43
  I
• 23:43
  was
• 23:43
  thinking
• 23:43
  about
• 23:43
  as
• 23:43
  he
• 23:43
  was
• 23:44
  talking
• 23:44
  was
• 23:44
  I
• 23:44
  think,
• 23:45
  I
• 23:45
  think
• 23:45
  there's
• 23:45
  going
• 23:45
  to
• 23:46
  be
• 23:46
  two
• 23:46
  things
• 23:46
  that
• 23:46
  have
• 23:46
  come
• 23:46
  out
• 23:47
  of
• 23:47
  this.
• 23:47
  And
• 23:47
  it's
• 23:47
  just
• 23:47
  a
• 23:47
  question
• 23:48
  now
• 23:48
  to
• 23:48
  Cassie's
• 23:49
  point
• 23:49
  about
• 23:49
  like
• 23:49
  how
• 23:49
  fast
• 23:49
  this
• 23:50
  happens.
• 23:50
  There's
• 23:51
  going
• 23:51
  to
• 23:51
  be
• 23:51
  less
• 23:52
  jobs.
• 23:52
  You
• 23:52
  know,
• 23:53
  maybe
• 23:53
  retail
• 23:53
  doesn't
• 23:54
  get
• 23:54
  hit
• 23:54
  with
• 23:54
  the
• 23:55
  size
• 23:55
  of
• 23:55
  that
• 23:55
  impact
• 23:56
  as
• 23:56
  quickly,
• 23:57
  but
• 23:57
  over
• 23:57
  time
• 23:58
  it's
• 23:58
  going
• 23:58
  to.
• 23:59
  And
• 23:59
  then
• 23:59
  I
• 23:59
  think
• 23:59
  there's
• 24:00
  going
• 24:00
  to
• 24:00
  be
• 24:00
  different
• 24:00
  jobs.
• 24:01
  Joanna,
• 24:01
  and
• 24:01
  this
• 24:01
  is
• 24:01
  what
• 24:01
  you're
• 24:02
  saying
• 24:02
  with
• 24:02
  terms
• 24:02
  of
• 24:02
  like
• 24:02
  the
• 24:03
  roles,
• 24:03
  I
• 24:03
  think
• 24:04
  we're
• 24:04
  going
• 24:04
  to
• 24:04
  see
• 24:04
  less
• 24:04
  analyst
• 24:05
  roles,
• 24:05
  like
• 24:05
  data
• 24:06
  entry
• 24:06
  roles.
• 24:07
  And
• 24:07
  those
• 24:07
  jobs
• 24:07
  are
• 24:07
  going
• 24:07
  to
• 24:08
  switch
• 24:08
  into
• 24:08
  what
• 24:08
  I'm
• 24:08
  calling
• 24:09
  for
• 24:09
  lack
• 24:09
  of
• 24:09
  a
• 24:09
  better
• 24:09
  way
• 24:10
  kind
• 24:10
  of
• 24:10
  the
• 24:10
  output
• 24:10
  approver
• 24:11
  role,
• 24:12
  where
• 24:12
  it's
• 24:12
  your
• 24:12
  job
• 24:13
  to
• 24:13
  monitor
• 24:14
  and
• 24:14
  manage
• 24:14
  the
• 24:15
  AI
• 24:15
  outputs.
• 24:16
  And
• 24:16
  I
• 24:17
  don't
• 24:17
  know
• 24:17
  if
• 24:17
  the
• 24:17
  skill
• 24:17
  sets
• 24:18
  for
• 24:18
  that
• 24:18
  are
• 24:18
  going
• 24:18
  to
• 24:18
  be
• 24:19
  the
• 24:19
  same.
• 24:19
  I
• 24:19
  don't
• 24:19
  know
• 24:20
  if
• 24:20
  they're
• 24:20
  going
• 24:20
  to
• 24:20
  be
• 24:20
  different,
• 24:21
  but
• 24:21
  I
• 24:21
  think
• 24:21
  that's
• 24:22
  how
• 24:22
  jobs
• 24:22
  are
• 24:22
  going
• 24:22
  to
• 24:23
  migrate
• 24:23
  over
• 24:23
  time.
• 24:24
  So,
• 24:25
  yeah,
• 24:26
  so
• 24:26
  with
• 24:27
  that
• 24:27
  said,
• 24:27
  I
• 24:27
  think
• 24:27
  there's
• 24:28
  just
• 24:28
  100%
• 24:29
  more
• 24:29
  risk
• 24:29
  in,
• 24:29
  you
• 24:29
  know,
• 24:30
  dismissing
• 24:30
  this
• 24:30
  announcement
• 24:31
  than
• 24:31
  there
• 24:31
  is
• 24:31
  in,
• 24:31
  you
• 24:32
  know,
• 24:32
  trying
• 24:32
  to
• 24:32
  say,
• 24:32
  okay,
• 24:33
  what
• 24:33
  can
• 24:33
  we
• 24:33
  learn
• 24:33
  from
• 24:33
  this
• 24:33
  as
• 24:34
  an
• 24:34
  organization?
• 24:35
  All
• 24:35
  right,
• 24:35
  headline
• 24:36
  number
• 24:36
  three.
• 24:37
  Let's
• 24:37
  switch
• 24:37
  over
• 24:37
  to
• 24:38
  deli
• 24:38
  meat.
• 24:38
  Schlosky's
• 24:39
  Deli,
• 24:40
  the
• 24:40
  55
• 24:41
  year
• 24:41
  old
• 24:41
  sandwich
• 24:41
  chain
• 24:42
  that
• 24:42
  has
• 24:42
  been
• 24:42
  through
• 24:42
  more
• 24:42
  name
• 24:43
  changes
• 24:43
  than
• 24:43
  most
• 24:43
  brands
• 24:44
  have
• 24:44
  had.
• 24:44
  Menu
• 24:45
  revamps
• 24:46
  is
• 24:46
  going
• 24:46
  back
• 24:46
  to
• 24:47
  basics.
• 24:47
  Re
• 24:47
  embracing
• 24:48
  the
• 24:48
  deli
• 24:48
  name
• 24:49
  and
• 24:49
  launching
• 24:49
  a
• 24:50
  next
• 24:50
  generation
• 24:50
  prototype
• 24:51
  designed
• 24:51
  to
• 24:51
  slash
• 24:52
  operating
• 24:52
  costs
• 24:52
  by
• 24:53
  20
• 24:53
  to
• 24:53
  25%.
• 24:55
  According
• 24:55
  to
• 24:55
  chain
• 24:56
  storage.
• 24:56
  Goto
• 24:56
  Foods
• 24:57
  owns
• 24:57
  Schlatsky's,
• 24:58
  officially
• 24:59
  returned
• 24:59
  to
• 24:59
  the
• 24:59
  Schlastkeys
• 25:00
  deli
• 25:00
  name
• 25:00
  after
• 25:00
  a
• 25:00
  2025
• 25:01
  guest
• 25:01
  survey
• 25:02
  found
• 25:02
  2/3
• 25:03
  of
• 25:03
  respondents
• 25:03
  already
• 25:03
  called
• 25:04
  it
• 25:04
  a
• 25:04
  deli.
• 25:05
  And
• 25:05
  qualitative
• 25:05
  research
• 25:06
  revealed
• 25:06
  many
• 25:06
  customers
• 25:07
  didn't
• 25:07
  even
• 25:07
  know
• 25:08
  Schlacky's
• 25:08
  was
• 25:09
  a
• 25:09
  food
• 25:09
  brand.
• 25:10
  Chief
• 25:10
  Brand
• 25:10
  Officer
• 25:11
  Donna
• 25:11
  Varner
• 25:12
  said,
• 25:12
  quote,
• 25:13
  people
• 25:13
  would
• 25:13
  say,
• 25:14
  I
• 25:14
  thought
• 25:14
  Schlastki's
• 25:15
  was
• 25:15
  a
• 25:15
  dry
• 25:15
  cleaner.
• 25:16
  I
• 25:16
  didn't
• 25:16
  realize
• 25:17
  it
• 25:17
  was
• 25:17
  a
• 25:17
  food
• 25:17
  place
• 25:18
  until
• 25:18
  I
• 25:18
  saw
• 25:18
  Cinnabon
• 25:19
  on
• 25:19
  the
• 25:20
  side,
• 25:20
  end
• 25:20
  quote.
• 25:21
  That's
• 25:21
  a
• 25:21
  great
• 25:21
  quote.
• 25:22
  The
• 25:22
  new
• 25:22
  next
• 25:22
  generation
• 25:23
  prototype
• 25:24
  caps
• 25:24
  at
• 25:24
  approximately
• 25:25
  2100
• 25:26
  square
• 25:26
  feet
• 25:26
  versus
• 25:26
  a
• 25:26
  previous
• 25:27
  range
• 25:27
  of
• 25:27
  1400
• 25:28
  to
• 25:28
  3600
• 25:29
  square
• 25:29
  feet.
• 25:30
  Key
• 25:30
  features
• 25:30
  include
• 25:30
  self
• 25:31
  order
• 25:31
  kiosks,
• 25:32
  dedicated
• 25:32
  digital
• 25:32
  pickup
• 25:33
  zones,
• 25:33
  grab
• 25:33
  and
• 25:33
  go
• 25:34
  offerings
• 25:34
  including
• 25:34
  pre
• 25:35
  made
• 25:35
  cold
• 25:35
  deli
• 25:35
  subs
• 25:36
  and
• 25:36
  an
• 25:36
  optimized
• 25:37
  back
• 25:37
  of
• 25:37
  house
• 25:37
  layout.
• 25:38
  The
• 25:38
  model
• 25:39
  can
• 25:39
  operate
• 25:39
  with
• 25:39
  as
• 25:40
  few
• 25:40
  as
• 25:40
  two
• 25:41
  employees
• 25:41
  during
• 25:42
  slow
• 25:42
  periods.
• 25:43
  For
• 25:43
  context.
• 25:44
  For
• 25:44
  those
• 25:44
  maybe
• 25:44
  unfamiliar
• 25:45
  with
• 25:45
  Schlotsky's
• 25:46
  nationally
• 25:46
  as
• 25:46
  some
• 25:47
  of
• 25:47
  us
• 25:47
  may
• 25:47
  be,
• 25:48
  it
• 25:48
  currently
• 25:48
  operates
• 25:49
  290
• 25:49
  locations
• 25:50
  in
• 25:50
  25
• 25:51
  states
• 25:51
  and
• 25:52
  sales
• 25:52
  have
• 25:52
  declined
• 25:53
  4.7%
• 25:54
  in
• 25:55
  its
• 25:55
  most
• 25:55
  recent
• 25:56
  reported
• 25:56
  numbers.
• 25:57
  Joanna,
• 25:59
  when
• 25:59
  was
• 25:59
  the
• 25:59
  last
• 26:00
  time
• 26:00
  you
• 26:00
  ate
• 26:00
  at
• 26:00
  a
• 26:00
  Schlotsky's
• 26:01
  number
• 26:01
  one?
• 26:02
  And
• 26:02
  is
• 26:02
  the
• 26:02
  Schlotzki's
• 26:03
  deli
• 26:03
  rebrand
• 26:04
  and
• 26:04
  prototype
• 26:04
  something
• 26:05
  that
• 26:05
  will
• 26:05
  move
• 26:05
  the
• 26:06
  needle?
• 26:06
  I
• 26:07
  am,
• 26:07
  I
• 26:07
  am
• 26:07
  embarrassed,
• 26:08
  but
• 26:08
  I
• 26:08
  will
• 26:08
  say
• 26:08
  I've
• 26:09
  actually
• 26:09
  never
• 26:10
  had
• 26:10
  the
• 26:10
  pleasure.
• 26:11
  Oh
• 26:11
  my
• 26:11
  God.
• 26:12
  I
• 26:13
  know,
• 26:13
  I
• 26:13
  know.
• 26:13
  Gas.
• 26:14
  Pause
• 26:14
  for
• 26:14
  gas.
• 26:15
  I
• 26:15
  have
• 26:15
  had
• 26:15
  dry
• 26:16
  cleaning
• 26:16
  done
• 26:16
  however,
• 26:17
  so
• 26:17
  if
• 26:17
  that,
• 26:17
  if
• 26:18
  Schlotzki's
• 26:18
  is
• 26:18
  a
• 26:19
  dry
• 26:19
  cleaner
• 26:19
  then
• 26:20
  I
• 26:20
  have
• 26:20
  had
• 26:20
  directly
• 26:20
  it
• 26:21
  probably
• 26:21
  is
• 26:21
  a
• 26:21
  dry
• 26:21
  cleaner
• 26:22
  named
• 26:22
  Fudge
• 26:22
  Schlatsky
• 26:23
  or
• 26:23
  something
• 26:23
  like
• 26:23
  that,
• 26:23
  you
• 26:23
  know.
• 26:24
  Yeah,
• 26:24
  right,
• 26:25
  exactly.
• 26:25
  But
• 26:26
  I,
• 26:26
  unfortunately
• 26:27
  I've
• 26:27
  never
• 26:27
  had
• 26:28
  it.
• 26:28
  I
• 26:28
  am
• 26:28
  familiar
• 26:29
  with
• 26:29
  it,
• 26:30
  with
• 26:30
  their
• 26:31
  fresh
• 26:31
  quality
• 26:31
  and
• 26:32
  sort
• 26:32
  of
• 26:32
  that
• 26:32
  round
• 26:32
  bread
• 26:34
  that
• 26:34
  they're
• 26:35
  known
• 26:35
  for.
• 26:35
  So
• 26:36
  barring
• 26:37
  having
• 26:37
  taste
• 26:38
  tested
• 26:38
  it,
• 26:39
  I
• 26:39
  will
• 26:39
  say
• 26:40
  I
• 26:40
  think
• 26:40
  it
• 26:41
  seems
• 26:42
  kind
• 26:42
  of,
• 26:42
  you
• 26:42
  know,
• 26:43
  more
• 26:43
  along
• 26:43
  the
• 26:43
  lines
• 26:44
  of
• 26:44
  a
• 26:44
  smart
• 26:45
  move
• 26:46
  to
• 26:46
  kind
• 26:46
  of
• 26:46
  amp
• 26:47
  up
• 26:47
  the
• 26:47
  franchise
• 26:48
  optionality
• 26:48
  for
• 26:49
  them
• 26:49
  and,
• 26:50
  and
• 26:50
  helping
• 26:51
  to
• 26:51
  get
• 26:51
  their
• 26:51
  quality
• 26:52
  and
• 26:52
  their,
• 26:52
  their
• 26:52
  cult
• 26:53
  like
• 26:53
  following
• 26:53
  kind
• 26:54
  of
• 26:54
  going
• 26:55
  again.
• 26:56
  They
• 26:56
  are
• 26:56
  competing
• 26:57
  against
• 26:58
  fast
• 26:58
  fresh
• 26:59
  options
• 26:59
  and,
• 27:00
  and
• 27:00
  the
• 27:00
  need
• 27:00
  to
• 27:00
  give
• 27:01
  easier
• 27:01
  access
• 27:02
  to
• 27:03
  their
• 27:03
  differentiated
• 27:04
  freshness
• 27:04
  is,
• 27:05
  is
• 27:05
  important
• 27:06
  for
• 27:06
  them.
• 27:07
  In
• 27:07
  our
• 27:08
  recent
• 27:08
  A
• 27:08
  and
• 27:09
  M
• 27:09
  CRG
• 27:10
  crave
• 27:11
  report
• 27:12
  we
• 27:12
  saw
• 27:12
  that
• 27:12
  83%
• 27:13
  of
• 27:14
  frequent
• 27:14
  QSR
• 27:16
  orders
• 27:16
  are
• 27:17
  done
• 27:17
  through
• 27:18
  pickup
• 27:18
  or
• 27:18
  delivery
• 27:19
  or
• 27:19
  a
• 27:19
  drive
• 27:20
  through
• 27:20
  format.
• 27:21
  And
• 27:21
  so
• 27:21
  the
• 27:21
  store
• 27:22
  designs
• 27:23
  and
• 27:23
  the
• 27:23
  considerations,
• 27:24
  the
• 27:24
  self
• 27:24
  serve
• 27:25
  kiosk
• 27:25
  and,
• 27:25
  and
• 27:26
  the
• 27:26
  formatting
• 27:26
  for
• 27:27
  sort
• 27:27
  of
• 27:27
  that
• 27:27
  gig
• 27:28
  pickup
• 27:29
  does
• 27:29
  seem
• 27:29
  to
• 27:30
  align
• 27:30
  with
• 27:30
  what
• 27:31
  we're
• 27:31
  hearing
• 27:31
  from
• 27:31
  consumer
• 27:32
  sentiments
• 27:32
  as
• 27:33
  well.
• 27:34
  So
• 27:35
  I
• 27:35
  think
• 27:35
  at
• 27:35
  the
• 27:35
  end
• 27:36
  of
• 27:36
  the
• 27:36
  day,
• 27:36
  I
• 27:36
  think
• 27:36
  we
• 27:36
  need
• 27:37
  to
• 27:37
  see
• 27:37
  if
• 27:37
  franchisees
• 27:38
  embrace
• 27:38
  this
• 27:39
  and
• 27:40
  actually
• 27:40
  expand
• 27:41
  the
• 27:41
  footprint
• 27:42
  in
• 27:42
  order
• 27:42
  to
• 27:43
  know
• 27:43
  whether
• 27:43
  or
• 27:43
  not
• 27:43
  it
• 27:43
  actually
• 27:44
  moves
• 27:44
  the
• 27:44
  needle.
• 27:45
  I
• 27:46
  had
• 27:46
  no
• 27:46
  idea
• 27:46
  you
• 27:46
  guys
• 27:47
  had
• 27:47
  a
• 27:47
  crave
• 27:47
  report.
• 27:48
  I
• 27:48
  gotta
• 27:48
  get,
• 27:48
  I
• 27:48
  gotta
• 27:49
  get
• 27:50
  that
• 27:50
  one.
• 27:51
  That
• 27:51
  sounds
• 27:51
  right
• 27:51
  up
• 27:52
  my
• 27:52
  alley.
• 27:52
  Because
• 27:52
  first
• 27:53
  of
• 27:53
  all
• 27:53
  it's
• 27:54
  like
• 27:54
  a
• 27:54
  shot
• 27:54
  to
• 27:54
  the
• 27:54
  heart
• 27:54
  when
• 27:55
  you
• 27:55
  tell
• 27:55
  me
• 27:55
  you've
• 27:55
  never
• 27:55
  had
• 27:55
  a
• 27:56
  Schlossky's
• 27:56
  Joanna,
• 27:57
  because
• 27:57
  like
• 27:57
  I,
• 27:58
  I
• 27:58
  was,
• 27:58
  I
• 27:58
  was,
• 27:58
  I
• 27:59
  was
• 27:59
  ride
• 27:59
  or
• 27:59
  died
• 27:59
  with
• 28:00
  schlotzkis
• 28:00
  back
• 28:00
  in
• 28:00
  1999
• 28:01
  in
• 28:01
  Tempe
• 28:02
  Arizona.
• 28:02
  I
• 28:02
  used
• 28:02
  to
• 28:02
  go
• 28:02
  there
• 28:03
  all
• 28:03
  the
• 28:03
  time
• 28:03
  and
• 28:03
  I've
• 28:04
  been
• 28:04
  sad
• 28:04
  that
• 28:04
  I
• 28:04
  can't
• 28:05
  get
• 28:05
  it
• 28:05
  anymore.
• 28:05
  That's
• 28:05
  actually,
• 28:06
  I
• 28:06
  actually
• 28:06
  think
• 28:06
  it's
• 28:06
  really
• 28:06
  good.
• 28:08
  And
• 28:08
  so
• 28:09
  what
• 28:09
  this
• 28:09
  makes
• 28:09
  me
• 28:09
  think,
• 28:10
  though
• 28:10
  is
• 28:10
  I
• 28:10
  actually,
• 28:10
  I
• 28:11
  love
• 28:11
  the
• 28:11
  moves
• 28:11
  for
• 28:11
  you
• 28:12
  said,
• 28:12
  I
• 28:12
  think
• 28:12
  operationally,
• 28:13
  like,
• 28:13
  this
• 28:13
  is
• 28:13
  how
• 28:13
  QSR
• 28:14
  is
• 28:14
  moving
• 28:14
  operationally.
• 28:16
  But
• 28:16
  what.
• 28:17
  When
• 28:17
  I
• 28:17
  hear
• 28:17
  the
• 28:18
  quote
• 28:18
  from
• 28:18
  her
• 28:19
  and
• 28:19
  Cassie
• 28:20
  want
• 28:20
  to
• 28:20
  get
• 28:20
  you
• 28:20
  in
• 28:20
  on
• 28:21
  this,
• 28:21
  like,
• 28:21
  this
• 28:21
  feels
• 28:22
  like
• 28:22
  the
• 28:22
  DeWalt
• 28:23
  Business
• 28:23
  School
• 28:24
  case,
• 28:24
  only
• 28:24
  for
• 28:25
  QSR
• 28:25
  in
• 28:26
  terms
• 28:26
  of
• 28:26
  like
• 28:26
  the
• 28:27
  rebranding
• 28:27
  of
• 28:27
  Black
• 28:28
  and
• 28:28
  Decker
• 28:28
  to
• 28:28
  DeWalt
• 28:29
  and
• 28:29
  taking
• 28:29
  over
• 28:29
  the
• 28:29
  industry.
• 28:30
  I
• 28:30
  mean,
• 28:30
  it
• 28:30
  seems
• 28:31
  like
• 28:31
  nothing
• 28:31
  but
• 28:31
  upside
• 28:32
  when,
• 28:32
  when
• 28:32
  people
• 28:33
  are
• 28:33
  confusing
• 28:33
  you
• 28:33
  with.
• 28:34
  With
• 28:35
  a
• 28:35
  dry
• 28:35
  cleaner.
• 28:36
  Right?
• 28:37
  Yeah.
• 28:37
  I
• 28:37
  mean,
• 28:38
  I
• 28:38
  think
• 28:38
  it's
• 28:39
  the
• 28:39
  right
• 28:39
  move
• 28:39
  for
• 28:39
  them
• 28:39
  and
• 28:40
  I'm
• 28:40
  excited
• 28:40
  to
• 28:41
  see
• 28:41
  how
• 28:41
  this
• 28:41
  turns
• 28:41
  out.
• 28:42
  But
• 28:42
  I
• 28:42
  do
• 28:42
  think
• 28:42
  that,
• 28:43
  you
• 28:43
  know,
• 28:43
  store
• 28:43
  design
• 28:44
  is
• 28:45
  a
• 28:45
  tool
• 28:45
  for
• 28:45
  them.
• 28:46
  It's
• 28:46
  not
• 28:46
  necessarily
• 28:46
  their
• 28:47
  strategy
• 28:47
  to
• 28:47
  win
• 28:48
  because
• 28:48
  it's
• 28:48
  still.
• 28:48
  You
• 28:48
  still
• 28:49
  need
• 28:49
  someone
• 28:49
  to
• 28:49
  wake
• 28:49
  up
• 28:50
  and
• 28:50
  choose
• 28:50
  to
• 28:51
  go
• 28:51
  to
• 28:51
  Schlotsky's
• 28:51
  and
• 28:52
  where
• 28:52
  they're
• 28:52
  having
• 28:52
  this
• 28:53
  brand
• 28:53
  image
• 28:53
  problem.
• 28:54
  Your
• 28:54
  store
• 28:54
  design
• 28:54
  is
• 28:54
  not
• 28:55
  going
• 28:55
  to
• 28:55
  change
• 28:55
  that.
• 28:56
  So
• 28:56
  I
• 28:56
  think
• 28:56
  there's
• 28:56
  a
• 28:56
  little
• 28:57
  bit
• 28:57
  of
• 28:57
  the
• 28:58
  jury
• 28:58
  is
• 28:58
  out
• 28:58
  from
• 28:58
  there.
• 28:59
  And
• 28:59
  how
• 28:59
  do
• 28:59
  they
• 28:59
  then
• 29:00
  make
• 29:00
  sure
• 29:01
  that
• 29:01
  everyone
• 29:01
  is
• 29:01
  making
• 29:02
  that
• 29:02
  choice?
• 29:02
  Because
• 29:03
  especially,
• 29:03
  you
• 29:03
  know,
• 29:03
  Joanna's
• 29:04
  talking
• 29:04
  about
• 29:04
  how
• 29:05
  80
• 29:05
  something
• 29:06
  percent
• 29:07
  are
• 29:07
  going
• 29:07
  to
• 29:07
  be
• 29:08
  either,
• 29:08
  you
• 29:09
  know,
• 29:09
  delivery
• 29:09
  orders
• 29:10
  typically
• 29:10
  right
• 29:11
  now,
• 29:11
  or
• 29:11
  some
• 29:12
  kind
• 29:12
  of,
• 29:12
  you
• 29:12
  know,
• 29:12
  doordash
• 29:13
  of
• 29:13
  that
• 29:13
  nature.
• 29:14
  And
• 29:14
  so
• 29:15
  people
• 29:15
  are
• 29:15
  not
• 29:16
  going.
• 29:16
  They're
• 29:17
  scrolling
• 29:17
  through
• 29:17
  their
• 29:18
  app.
• 29:18
  They
• 29:18
  have
• 29:18
  to
• 29:19
  choose
• 29:19
  you.
• 29:19
  And
• 29:19
  if
• 29:20
  you
• 29:20
  don't
• 29:20
  have
• 29:20
  that
• 29:20
  brand
• 29:21
  name
• 29:21
  recognition,
• 29:22
  it
• 29:22
  doesn't
• 29:22
  matter
• 29:23
  that
• 29:23
  you've
• 29:23
  saved
• 29:23
  on
• 29:23
  your
• 29:24
  operating
• 29:24
  costs
• 29:24
  and
• 29:24
  you've
• 29:25
  been
• 29:25
  able
• 29:25
  to
• 29:25
  make
• 29:25
  it
• 29:26
  a
• 29:26
  smaller
• 29:26
  footprint.
• 29:27
  So
• 29:27
  the
• 29:27
  math
• 29:27
  makes
• 29:27
  a
• 29:28
  little
• 29:28
  bit
• 29:28
  more
• 29:28
  sense
• 29:28
  for
• 29:29
  franchisees
• 29:29
  if
• 29:30
  you're
• 29:30
  not
• 29:30
  driving
• 29:30
  the
• 29:31
  customers
• 29:31
  to
• 29:31
  you.
• 29:32
  So
• 29:32
  I
• 29:32
  think
• 29:32
  there
• 29:32
  is
• 29:33
  a
• 29:33
  another
• 29:33
  level
• 29:34
  that
• 29:34
  they
• 29:34
  need
• 29:34
  to
• 29:34
  make
• 29:34
  sure
• 29:34
  that
• 29:35
  they
• 29:35
  nail
• 29:35
  as
• 29:35
  well
• 29:36
  to
• 29:36
  get
• 29:36
  this.
• 29:36
  But
• 29:37
  I
• 29:37
  think
• 29:37
  it's
• 29:37
  the
• 29:37
  right
• 29:37
  first
• 29:37
  move
• 29:38
  for
• 29:38
  them
• 29:38
  because
• 29:39
  it
• 29:39
  is
• 29:39
  making
• 29:39
  it
• 29:39
  more
• 29:40
  attractive.
• 29:41
  But
• 29:41
  if
• 29:41
  they
• 29:41
  don't
• 29:41
  have
• 29:42
  that
• 29:42
  rebrand
• 29:43
  hit,
• 29:44
  I
• 29:44
  think.
• 29:44
  Is
• 29:45
  this
• 29:45
  really
• 29:45
  going
• 29:45
  to
• 29:45
  help?
• 29:47
  Right?
• 29:47
  Yeah.
• 29:47
  There's
• 29:47
  going
• 29:47
  to
• 29:47
  be
• 29:47
  some
• 29:48
  customer
• 29:48
  acquisition
• 29:49
  costs
• 29:49
  to
• 29:49
  get
• 29:49
  people
• 29:49
  in
• 29:50
  the
• 29:50
  door,
• 29:51
  regardless
• 29:51
  of
• 29:52
  what
• 29:52
  the
• 29:52
  physical
• 29:53
  footprint
• 29:53
  starts
• 29:53
  to
• 29:53
  look
• 29:54
  like.
• 29:54
  Yeah.
• 29:55
  All
• 29:55
  right,
• 29:55
  Well,
• 29:55
  I
• 29:55
  pull
• 29:55
  it
• 29:55
  for
• 29:56
  Schlotzkis.
• 29:56
  I
• 29:56
  don't
• 29:56
  know,
• 29:56
  but
• 29:57
  I
• 29:57
  guess.
• 29:57
  Cassie,
• 29:58
  have
• 29:58
  you
• 29:58
  been
• 29:58
  to
• 29:58
  a
• 29:58
  Schlattsky's?
• 29:59
  I
• 30:00
  also
• 30:00
  have
• 30:00
  not,
• 30:01
  but
• 30:01
  I
• 30:01
  feel
• 30:01
  like
• 30:01
  I
• 30:01
  might
• 30:01
  need
• 30:02
  to
• 30:02
  try
• 30:02
  it.
• 30:02
  Next
• 30:02
  time
• 30:02
  I
• 30:03
  am,
• 30:03
  I'm
• 30:03
  somewhere
• 30:03
  that
• 30:04
  I
• 30:04
  can
• 30:04
  get
• 30:04
  my
• 30:04
  hands
• 30:05
  on
• 30:05
  them.
• 30:05
  God,
• 30:05
  it's
• 30:06
  like,
• 30:06
  it's
• 30:06
  like
• 30:06
  the
• 30:06
  lowest
• 30:06
  hanging
• 30:07
  fruit
• 30:07
  waiting
• 30:07
  to
• 30:07
  be
• 30:07
  picked
• 30:08
  up
• 30:08
  by
• 30:08
  the
• 30:08
  Schlotzkis
• 30:09
  people.
• 30:09
  All
• 30:09
  right,
• 30:09
  headline
• 30:10
  number
• 30:10
  four.
• 30:11
  Walgreens
• 30:11
  has
• 30:11
  introduced
• 30:12
  what
• 30:12
  it's
• 30:12
  calling
• 30:13
  a
• 30:13
  first
• 30:13
  of
• 30:13
  its
• 30:13
  kind
• 30:14
  hybrid
• 30:15
  pharmacist
• 30:15
  role,
• 30:16
  allowing
• 30:16
  pharmacists
• 30:16
  to
• 30:17
  split
• 30:17
  their
• 30:17
  time
• 30:17
  between
• 30:17
  in
• 30:18
  store
• 30:18
  work
• 30:18
  and
• 30:18
  centralized
• 30:19
  settings.
• 30:19
  I
• 30:19
  can
• 30:19
  tell
• 30:20
  you
• 30:20
  from
• 30:20
  first
• 30:20
  hand
• 30:20
  experience
• 30:21
  this
• 30:21
  is
• 30:21
  a
• 30:21
  really,
• 30:22
  really
• 30:22
  important
• 30:23
  story.
• 30:23
  According
• 30:23
  to
• 30:24
  Change
• 30:24
  Storage,
• 30:24
  the
• 30:24
  role
• 30:25
  has
• 30:25
  launched
• 30:25
  in
• 30:25
  Arkansas,
• 30:25
  Missouri,
• 30:26
  Minnesota,
• 30:26
  North
• 30:27
  Carolina,
• 30:27
  Oklahoma
• 30:27
  and
• 30:28
  Tennessee.
• 30:28
  With
• 30:29
  strong
• 30:29
  early
• 30:29
  feedback
• 30:30
  from
• 30:30
  participating
• 30:31
  pharmacists.
• 30:31
  The
• 30:32
  program
• 30:32
  directly
• 30:33
  addresses
• 30:33
  a
• 30:33
  growing
• 30:34
  workforce
• 30:34
  crisis.
• 30:35
  One
• 30:35
  found
• 30:36
  nearly
• 30:36
  90%
• 30:37
  of
• 30:37
  pharmacists
• 30:38
  are
• 30:38
  at
• 30:39
  risk
• 30:39
  of
• 30:39
  burnout.
• 30:40
  One
• 30:40
  study
• 30:40
  found.
• 30:41
  I
• 30:41
  should
• 30:41
  say
• 30:41
  that
• 30:42
  nearly
• 30:42
  90%
• 30:42
  of
• 30:43
  pharmacists
• 30:43
  are
• 30:43
  at
• 30:43
  risk
• 30:44
  for
• 30:44
  burnout.
• 30:45
  On
• 30:45
  centralized
• 30:46
  days,
• 30:46
  hybrid
• 30:46
  pharmacists
• 30:47
  review
• 30:47
  prescriptions,
• 30:48
  provide
• 30:48
  clinical
• 30:49
  support,
• 30:49
  and
• 30:49
  consult
• 30:50
  with
• 30:50
  patients
• 30:50
  and
• 30:50
  providers
• 30:51
  over
• 30:51
  phone
• 30:52
  and
• 30:52
  email,
• 30:53
  freeing
• 30:53
  in
• 30:53
  store
• 30:54
  pharmacists
• 30:54
  for
• 30:54
  direct
• 30:55
  patient
• 30:55
  care,
• 30:55
  immunizations
• 30:56
  and
• 30:56
  medication
• 30:57
  counseling.
• 30:58
  Walgreens
• 30:58
  describes
• 30:59
  the
• 30:59
  benefits
• 30:59
  as
• 30:59
  predictable
• 31:00
  schedules,
• 31:00
  expanded
• 31:01
  career
• 31:01
  pathways
• 31:02
  and
• 31:02
  varied
• 31:02
  practice
• 31:03
  settings
• 31:03
  without
• 31:04
  leaving
• 31:04
  direct
• 31:05
  patient
• 31:05
  care
• 31:05
  behind.
• 31:06
  Cassie,
• 31:07
  you
• 31:07
  talked
• 31:07
  about
• 31:08
  this
• 31:08
  at
• 31:08
  the
• 31:08
  outset.
• 31:08
  Does
• 31:09
  Walgreens
• 31:09
  hybrid
• 31:10
  pharmacist
• 31:10
  model
• 31:10
  single
• 31:11
  signal
• 31:12
  a
• 31:12
  broader
• 31:12
  reimagination
• 31:13
  of
• 31:13
  how
• 31:13
  health
• 31:13
  and
• 31:14
  wellness
• 31:14
  retail
• 31:14
  roles
• 31:15
  need
• 31:15
  to
• 31:15
  evolve,
• 31:16
  or
• 31:16
  is
• 31:16
  it
• 31:16
  actually
• 31:16
  a
• 31:16
  canary
• 31:17
  in
• 31:17
  the
• 31:17
  coal
• 31:17
  mine
• 31:18
  for
• 31:18
  the
• 31:18
  structural
• 31:18
  issues
• 31:19
  facing
• 31:19
  pharmacy
• 31:20
  retailing?
• 31:21
  Better
• 31:22
  you
• 31:22
  than
• 31:22
  me.
• 31:23
  Yes.
• 31:23
  So
• 31:24
  Chris,
• 31:24
  I
• 31:24
  think
• 31:24
  it's
• 31:24
  a
• 31:25
  little
• 31:25
  bit
• 31:25
  of
• 31:25
  both.
• 31:25
  So
• 31:26
  yes,
• 31:27
  there,
• 31:27
  there
• 31:27
  is
• 31:28
  a
• 31:28
  direct
• 31:28
  response
• 31:28
  that
• 31:29
  they
• 31:29
  need
• 31:29
  to,
• 31:29
  you
• 31:29
  know,
• 31:29
  have
• 31:30
  to
• 31:30
  this
• 31:30
  structural
• 31:30
  change.
• 31:31
  But
• 31:31
  also,
• 31:32
  you
• 31:32
  know,
• 31:32
  this
• 31:33
  is
• 31:33
  something
• 31:33
  where
• 31:34
  there's
• 31:34
  been
• 31:34
  a
• 31:35
  lot
• 31:35
  of
• 31:35
  talk
• 31:35
  of
• 31:35
  how
• 31:35
  we
• 31:36
  can
• 31:36
  address
• 31:36
  this
• 31:36
  and
• 31:37
  you
• 31:37
  can't
• 31:37
  go
• 31:37
  forward
• 31:37
  either
• 31:38
  way.
• 31:38
  And
• 31:38
  so
• 31:39
  let's,
• 31:39
  let's
• 31:39
  try
• 31:39
  a
• 31:40
  few
• 31:40
  options
• 31:40
  here.
• 31:40
  So
• 31:41
  as
• 31:41
  I
• 31:41
  mentioned
• 31:42
  earlier,
• 31:42
  so
• 31:43
  I've
• 31:43
  spent
• 31:43
  a
• 31:43
  lot
• 31:43
  of
• 31:43
  time
• 31:44
  actually
• 31:44
  in
• 31:44
  pharmacies
• 31:45
  observing
• 31:46
  pharmacists
• 31:47
  and
• 31:48
  I
• 31:48
  have
• 31:48
  seen
• 31:48
  firsthand
• 31:49
  the
• 31:50
  burnout
• 31:50
  and
• 31:51
  trying
• 31:52
  to
• 31:52
  figure
• 31:52
  out
• 31:52
  a
• 31:52
  number
• 31:52
  of
• 31:53
  solutions
• 31:53
  with
• 31:55
  how
• 31:55
  we
• 31:55
  can
• 31:55
  address
• 31:56
  this.
• 31:56
  And
• 31:56
  so
• 31:56
  definitely
• 31:57
  that
• 31:57
  90%
• 31:58
  of
• 31:58
  pharmacists
• 31:59
  are
• 31:59
  at
• 31:59
  risk
• 31:59
  really
• 32:00
  resonates
• 32:00
  with
• 32:00
  me.
• 32:01
  And
• 32:02
  I
• 32:02
  think
• 32:02
  there's
• 32:02
  also
• 32:03
  a
• 32:04
  larger
• 32:04
  structural
• 32:05
  issue
• 32:05
  here
• 32:05
  because
• 32:07
  we
• 32:07
  don't
• 32:07
  even
• 32:07
  have
• 32:07
  enough
• 32:07
  pharmacists
• 32:08
  that
• 32:08
  are
• 32:08
  going
• 32:09
  through
• 32:09
  pharmacy
• 32:09
  school
• 32:09
  to
• 32:10
  fill
• 32:10
  the
• 32:10
  number
• 32:10
  of
• 32:10
  roles
• 32:11
  that
• 32:11
  are
• 32:11
  available.
• 32:12
  So
• 32:12
  there's
• 32:13
  even
• 32:13
  a
• 32:13
  competition,
• 32:14
  there's
• 32:14
  signing
• 32:15
  bonuses
• 32:15
  out
• 32:15
  there
• 32:15
  for
• 32:16
  people
• 32:16
  to
• 32:16
  switch
• 32:17
  change.
• 32:18
  So
• 32:18
  there's
• 32:18
  a
• 32:19
  lot
• 32:19
  of
• 32:19
  pressures
• 32:19
  in
• 32:19
  the
• 32:20
  industry
• 32:20
  right
• 32:20
  now
• 32:20
  and
• 32:20
  what
• 32:21
  we've
• 32:21
  been
• 32:21
  doing
• 32:21
  in
• 32:21
  the
• 32:21
  past
• 32:22
  really
• 32:22
  isn't
• 32:22
  working.
• 32:23
  But
• 32:23
  also
• 32:23
  the
• 32:24
  nature
• 32:24
  of
• 32:24
  how
• 32:24
  customers
• 32:25
  are
• 32:25
  interacting
• 32:26
  with
• 32:26
  their
• 32:26
  pharmacies
• 32:27
  has
• 32:27
  changed
• 32:28
  as
• 32:28
  well.
• 32:28
  So
• 32:29
  the
• 32:29
  two
• 32:29
  combined
• 32:30
  there
• 32:30
  is
• 32:30
  really
• 32:31
  saying,
• 32:31
  you
• 32:31
  have
• 32:31
  a
• 32:31
  broken
• 32:32
  pipeline,
• 32:32
  but
• 32:32
  we
• 32:32
  have
• 32:32
  a
• 32:32
  changing
• 32:33
  customer.
• 32:33
  How
• 32:34
  do
• 32:34
  we
• 32:34
  start,
• 32:35
  you
• 32:35
  know,
• 32:35
  address
• 32:35
  this?
• 32:36
  Because
• 32:37
  the
• 32:37
  people
• 32:37
  who
• 32:38
  are
• 32:38
  staying
• 32:38
  are
• 32:38
  really
• 32:38
  running
• 32:39
  on
• 32:39
  fumes
• 32:39
  in
• 32:39
  the
• 32:39
  pharmacy.
• 32:40
  And
• 32:40
  that's
• 32:40
  not,
• 32:40
  not
• 32:41
  what
• 32:41
  we
• 32:41
  want
• 32:41
  to
• 32:41
  be
• 32:41
  seeing.
• 32:42
  So
• 32:43
  I
• 32:43
  think
• 32:43
  that,
• 32:43
  you
• 32:44
  know,
• 32:44
  Walgreens
• 32:44
  is
• 32:44
  saying,
• 32:45
  we
• 32:45
  see
• 32:45
  the
• 32:45
  issue,
• 32:46
  we
• 32:46
  want
• 32:46
  to
• 32:46
  do
• 32:46
  something
• 32:46
  to
• 32:47
  address
• 32:47
  it.
• 32:48
  It's
• 32:48
  more
• 32:48
  of
• 32:49
  a
• 32:49
  business
• 32:49
  model
• 32:50
  problem
• 32:50
  than
• 32:50
  just
• 32:50
  a
• 32:51
  scheduling
• 32:51
  problem
• 32:51
  or
• 32:52
  having
• 32:52
  the
• 32:52
  right
• 32:52
  people
• 32:53
  at
• 32:53
  the
• 32:53
  right
• 32:53
  time.
• 32:54
  It's
• 32:54
  much
• 32:54
  larger
• 32:55
  than
• 32:55
  that.
• 32:55
  And
• 32:56
  also
• 32:56
  the
• 32:56
  economics
• 32:57
  of,
• 32:57
  you
• 32:57
  know,
• 32:57
  traditional
• 32:58
  pharmacy
• 32:58
  are
• 32:58
  obviously
• 32:59
  changing.
• 32:59
  We
• 32:59
  have
• 33:00
  more
• 33:00
  central
• 33:00
  fill,
• 33:01
  we
• 33:01
  have
• 33:01
  other
• 33:01
  players
• 33:02
  coming
• 33:02
  in.
• 33:02
  And
• 33:03
  so
• 33:03
  they
• 33:03
  really
• 33:03
  have
• 33:04
  to
• 33:04
  address
• 33:04
  both
• 33:04
  at
• 33:04
  the
• 33:05
  same
• 33:05
  time
• 33:05
  to,
• 33:05
  you
• 33:06
  know,
• 33:06
  keep
• 33:06
  up,
• 33:06
  I
• 33:06
  think.
• 33:07
  And
• 33:07
  so
• 33:07
  to
• 33:07
  keep
• 33:08
  their
• 33:08
  pharmacists
• 33:09
  happy,
• 33:09
  to
• 33:09
  be
• 33:09
  able
• 33:09
  to
• 33:10
  make
• 33:10
  sure
• 33:10
  that
• 33:10
  they,
• 33:10
  you
• 33:11
  know,
• 33:11
  can
• 33:11
  continue
• 33:11
  to
• 33:12
  keep
• 33:12
  their
• 33:12
  workforce
• 33:13
  going.
• 33:14
  I
• 33:14
  think
• 33:14
  this
• 33:14
  hybrid
• 33:15
  model
• 33:15
  does
• 33:15
  make
• 33:16
  sense.
• 33:17
  It
• 33:17
  gives
• 33:17
  them
• 33:18
  a
• 33:18
  bit
• 33:18
  of
• 33:18
  relief.
• 33:18
  So
• 33:19
  you
• 33:19
  have
• 33:19
  your,
• 33:20
  your
• 33:20
  in
• 33:20
  store
• 33:20
  time
• 33:21
  when
• 33:21
  you're
• 33:21
  really
• 33:22
  talking
• 33:22
  to
• 33:22
  patients,
• 33:23
  working
• 33:23
  that
• 33:23
  and
• 33:23
  then
• 33:24
  the
• 33:24
  more
• 33:24
  predictable,
• 33:26
  you
• 33:26
  know,
• 33:26
  central
• 33:27
  fill
• 33:27
  or
• 33:27
  anything
• 33:28
  like
• 33:28
  that.
• 33:29
  And
• 33:29
  they're
• 33:29
  actually
• 33:29
  able
• 33:29
  at
• 33:30
  the
• 33:30
  same
• 33:30
  time
• 33:30
  to
• 33:30
  be
• 33:30
  moving
• 33:31
  a
• 33:31
  lot
• 33:31
  more
• 33:31
  of
• 33:31
  their
• 33:32
  scripts
• 33:32
  to
• 33:32
  a
• 33:32
  central
• 33:32
  fill
• 33:33
  location
• 33:33
  either
• 33:33
  to
• 33:34
  then
• 33:34
  to
• 33:34
  be
• 33:34
  delivered
• 33:34
  to
• 33:34
  stores
• 33:35
  and
• 33:35
  picked
• 33:35
  up
• 33:35
  or
• 33:36
  delivered
• 33:36
  right
• 33:37
  to
• 33:37
  you
• 33:37
  at
• 33:37
  your
• 33:37
  home.
• 33:37
  So
• 33:38
  they're
• 33:38
  really
• 33:38
  rebuilding
• 33:39
  this
• 33:39
  operating
• 33:39
  model.
• 33:40
  And
• 33:40
  so
• 33:41
  I
• 33:41
  think,
• 33:41
  yes,
• 33:42
  they're
• 33:42
  trying
• 33:42
  to
• 33:42
  have
• 33:42
  a
• 33:43
  band
• 33:43
  aid
• 33:43
  on.
• 33:43
  We
• 33:44
  have
• 33:44
  a
• 33:44
  workforce
• 33:45
  issue,
• 33:45
  but
• 33:45
  also
• 33:46
  we
• 33:46
  have
• 33:46
  to
• 33:46
  at
• 33:46
  the
• 33:46
  same
• 33:46
  time
• 33:47
  be
• 33:47
  moving
• 33:47
  what
• 33:48
  we're
• 33:48
  doing.
• 33:48
  And
• 33:49
  so
• 33:49
  I
• 33:49
  think
• 33:49
  one
• 33:50
  of
• 33:50
  the
• 33:50
  big
• 33:50
  watch
• 33:50
  outs
• 33:51
  here
• 33:51
  though
• 33:51
  is
• 33:51
  is
• 33:52
  this
• 33:52
  actually
• 33:52
  going
• 33:52
  to
• 33:53
  improve
• 33:53
  retention
• 33:54
  with
• 33:54
  Walgreens?
• 33:54
  And
• 33:55
  so
• 33:55
  is
• 33:55
  this,
• 33:55
  you
• 33:55
  know,
• 33:55
  like
• 33:56
  I
• 33:56
  said,
• 33:56
  a
• 33:56
  band
• 33:56
  aid
• 33:57
  for
• 33:57
  them
• 33:57
  and
• 33:57
  we're
• 33:57
  going
• 33:57
  to
• 33:57
  actually
• 33:58
  see
• 33:59
  them
• 33:59
  short
• 34:00
  term
• 34:00
  might
• 34:00
  work,
• 34:00
  but
• 34:00
  then
• 34:01
  we
• 34:01
  see
• 34:01
  these
• 34:01
  pharmacists,
• 34:02
  oh,
• 34:02
  okay.
• 34:02
  I
• 34:02
  have
• 34:02
  better
• 34:03
  opportunities
• 34:03
  somewhere
• 34:04
  else
• 34:04
  because
• 34:04
  it's
• 34:04
  really
• 34:04
  not
• 34:05
  addressing
• 34:06
  what
• 34:06
  my
• 34:06
  true
• 34:07
  root
• 34:07
  cause
• 34:07
  issues
• 34:08
  are
• 34:08
  or
• 34:08
  is
• 34:09
  this
• 34:09
  going
• 34:09
  to
• 34:09
  be
• 34:09
  enough?
• 34:10
  And
• 34:10
  so
• 34:10
  we'll
• 34:10
  see
• 34:10
  other
• 34:11
  players
• 34:11
  maybe
• 34:11
  following
• 34:12
  suit
• 34:12
  and
• 34:12
  saying
• 34:13
  that
• 34:13
  we
• 34:13
  would
• 34:13
  like
• 34:14
  to
• 34:14
  model
• 34:15
  this
• 34:15
  as
• 34:15
  well.
• 34:15
  So
• 34:16
  I
• 34:16
  think
• 34:16
  time
• 34:16
  will
• 34:17
  tell
• 34:17
  if
• 34:17
  this
• 34:17
  is
• 34:18
  enough
• 34:18
  of
• 34:18
  a
• 34:18
  fix,
• 34:19
  But
• 34:19
  I
• 34:19
  think
• 34:19
  it
• 34:19
  is
• 34:20
  the
• 34:20
  right
• 34:20
  move
• 34:20
  for
• 34:20
  them
• 34:20
  right
• 34:21
  now
• 34:21
  to
• 34:21
  be
• 34:21
  kind
• 34:22
  of
• 34:22
  dual
• 34:22
  pathing.
• 34:23
  Let's
• 34:23
  address
• 34:24
  what
• 34:24
  our
• 34:24
  workforce
• 34:25
  is
• 34:25
  telling
• 34:26
  us
• 34:26
  and
• 34:26
  saying
• 34:26
  they're
• 34:26
  burnt
• 34:27
  out.
• 34:27
  How
• 34:27
  can
• 34:27
  we
• 34:27
  address
• 34:28
  this?
• 34:28
  But
• 34:28
  also
• 34:29
  let's
• 34:29
  Change
• 34:29
  our
• 34:29
  model
• 34:30
  a
• 34:30
  bit.
• 34:31
  Yeah,
• 34:31
  that's
• 34:32
  a
• 34:32
  really.
• 34:32
  She
• 34:32
  put
• 34:32
  that.
• 34:32
  I've
• 34:32
  never
• 34:33
  thought
• 34:33
  about
• 34:33
  that.
• 34:33
  You're
• 34:33
  getting
• 34:33
  my
• 34:33
  head
• 34:34
  thinking
• 34:34
  about
• 34:34
  too.
• 34:34
  Cassie
• 34:35
  is
• 34:35
  like,
• 34:36
  you
• 34:36
  know,
• 34:36
  pharmacists
• 34:37
  are
• 34:37
  really
• 34:37
  expensive
• 34:37
  too,
• 34:38
  like
• 34:38
  in
• 34:38
  general,
• 34:38
  like
• 34:39
  as
• 34:39
  average
• 34:39
  employees,
• 34:40
  you
• 34:40
  know,
• 34:40
  especially
• 34:40
  for
• 34:41
  a
• 34:41
  Walgreens.
• 34:41
  So
• 34:41
  like,
• 34:42
  you
• 34:42
  know,
• 34:42
  you
• 34:43
  start
• 34:43
  thinking
• 34:43
  about
• 34:43
  like,
• 34:43
  is
• 34:44
  it,
• 34:44
  is
• 34:44
  it
• 34:44
  actually
• 34:44
  smart
• 34:45
  to
• 34:45
  push
• 34:45
  delivery
• 34:46
  of
• 34:46
  prescriptions
• 34:47
  for
• 34:47
  this
• 34:48
  reason?
• 34:48
  You
• 34:48
  know,
• 34:49
  give
• 34:49
  people
• 34:49
  a
• 34:49
  big
• 34:49
  cost
• 34:50
  break
• 34:50
  because
• 34:50
  hiring
• 34:51
  them
• 34:51
  is
• 34:51
  expensive.
• 34:52
  Retaining
• 34:52
  them
• 34:52
  is
• 34:53
  expensive.
• 34:53
  Getting
• 34:54
  people
• 34:54
  to
• 34:54
  fill
• 34:54
  in
• 34:54
  when
• 34:55
  they're
• 34:55
  not
• 34:55
  showing
• 34:56
  up
• 34:56
  for
• 34:56
  work
• 34:56
  is
• 34:56
  even
• 34:57
  more
• 34:57
  expensive.
• 34:58
  So
• 34:58
  like,
• 34:58
  have
• 34:58
  you
• 34:59
  been
• 34:59
  involved,
• 34:59
  I'm
• 34:59
  curious,
• 34:59
  have
• 34:59
  you
• 35:00
  been
• 35:00
  involved
• 35:00
  in
• 35:00
  any
• 35:00
  conversations
• 35:01
  like
• 35:01
  that
• 35:01
  in
• 35:01
  terms
• 35:01
  of
• 35:01
  the
• 35:02
  economics
• 35:02
  of
• 35:02
  how
• 35:02
  these
• 35:02
  models
• 35:03
  work?
• 35:03
  Yeah,
• 35:04
  so
• 35:04
  there's,
• 35:04
  there's
• 35:04
  a
• 35:05
  lot
• 35:05
  of
• 35:05
  talk
• 35:05
  about.
• 35:05
  So
• 35:06
  you
• 35:06
  have
• 35:06
  your
• 35:06
  technicians
• 35:06
  in
• 35:07
  the
• 35:07
  pharmacy,
• 35:07
  then
• 35:07
  you
• 35:07
  have
• 35:08
  your
• 35:08
  pharmacists,
• 35:08
  Obviously,
• 35:09
  you
• 35:09
  know,
• 35:10
  3x
• 35:10
  maybe
• 35:11
  difference
• 35:11
  between
• 35:12
  the
• 35:12
  two
• 35:12
  there.
• 35:13
  And
• 35:13
  so
• 35:13
  the
• 35:14
  more
• 35:14
  you
• 35:14
  can
• 35:14
  actually
• 35:14
  push
• 35:15
  to
• 35:15
  the
• 35:15
  centralized
• 35:16
  the
• 35:16
  locations
• 35:17
  that
• 35:18
  where
• 35:18
  some
• 35:18
  of
• 35:18
  these,
• 35:18
  you
• 35:18
  know,
• 35:19
  the
• 35:19
  hybrid
• 35:19
  model
• 35:19
  will
• 35:20
  have
• 35:20
  more
• 35:20
  pharmacists
• 35:20
  working
• 35:20
  at
• 35:21
  these.
• 35:21
  They
• 35:21
  have
• 35:21
  more
• 35:22
  automation
• 35:22
  in
• 35:22
  them.
• 35:22
  But
• 35:23
  then
• 35:23
  they
• 35:23
  also
• 35:23
  obviously
• 35:24
  need
• 35:24
  a
• 35:24
  pharmacist
• 35:25
  role
• 35:25
  there,
• 35:25
  despite
• 35:25
  it
• 35:26
  being
• 35:26
  automated.
• 35:27
  It
• 35:27
  really
• 35:28
  is
• 35:28
  a
• 35:28
  very
• 35:28
  different
• 35:29
  setting
• 35:29
  for
• 35:29
  them
• 35:30
  than
• 35:30
  the
• 35:30
  constant.
• 35:32
  You
• 35:32
  know,
• 35:32
  I
• 35:32
  don't
• 35:32
  think
• 35:33
  everyone's
• 35:33
  always
• 35:33
  the
• 35:33
  most
• 35:34
  friendly.
• 35:34
  Sometimes
• 35:34
  what
• 35:34
  I've
• 35:35
  seen
• 35:35
  as
• 35:35
  their
• 35:35
  patients
• 35:36
  walking
• 35:36
  up
• 35:36
  to
• 35:36
  get
• 35:37
  their
• 35:37
  prescriptions
• 35:38
  and,
• 35:38
  you
• 35:38
  know,
• 35:38
  everyone
• 35:39
  there
• 35:39
  is
• 35:39
  stretched
• 35:40
  thin.
• 35:40
  And
• 35:41
  so
• 35:41
  being
• 35:41
  able
• 35:41
  to
• 35:41
  balance
• 35:42
  that,
• 35:42
  you
• 35:42
  know,
• 35:42
  gives
• 35:43
  them
• 35:43
  the
• 35:43
  time
• 35:43
  where
• 35:43
  a
• 35:44
  lot
• 35:44
  of
• 35:44
  them
• 35:44
  are
• 35:44
  very
• 35:44
  excited
• 35:45
  also
• 35:45
  about
• 35:45
  being
• 35:45
  patient
• 35:46
  focused
• 35:47
  and
• 35:47
  being
• 35:47
  patient
• 35:48
  forward.
• 35:48
  So
• 35:49
  they
• 35:49
  want
• 35:49
  some
• 35:49
  of
• 35:49
  that
• 35:49
  time,
• 35:50
  but
• 35:50
  then
• 35:50
  also
• 35:50
  a
• 35:50
  little
• 35:51
  bit
• 35:51
  of
• 35:51
  breathing
• 35:51
  time
• 35:52
  on
• 35:52
  the
• 35:52
  back
• 35:53
  end.
• 35:53
  But
• 35:53
  we
• 35:53
  want
• 35:53
  to
• 35:53
  make
• 35:53
  sure
• 35:54
  when
• 35:54
  we're
• 35:54
  working
• 35:54
  with
• 35:54
  them
• 35:55
  that
• 35:55
  the
• 35:55
  technicians
• 35:56
  are
• 35:56
  also
• 35:56
  their
• 35:56
  most
• 35:57
  productive.
• 35:57
  So
• 35:57
  being
• 35:57
  able
• 35:58
  to
• 35:58
  balance
• 35:58
  the
• 35:58
  two
• 35:59
  of
• 35:59
  that
• 35:59
  there.
• 35:59
  So
• 35:59
  then
• 36:00
  you
• 36:00
  have
• 36:00
  your
• 36:00
  brick
• 36:00
  and
• 36:00
  mortar
• 36:01
  that's
• 36:01
  running
• 36:01
  the
• 36:02
  most
• 36:02
  efficiently
• 36:02
  and
• 36:03
  then
• 36:03
  you
• 36:03
  supplement
• 36:04
  that
• 36:04
  with
• 36:04
  what
• 36:04
  can
• 36:05
  actually
• 36:05
  go
• 36:05
  through
• 36:05
  the
• 36:05
  more
• 36:06
  automated
• 36:06
  central
• 36:06
  fill.
• 36:07
  You
• 36:07
  need
• 36:07
  to
• 36:07
  figure
• 36:08
  out
• 36:08
  that
• 36:08
  right
• 36:08
  balance.
• 36:09
  But
• 36:09
  there
• 36:09
  is
• 36:09
  a
• 36:10
  big
• 36:10
  labor
• 36:10
  trade
• 36:11
  off
• 36:11
  there.
• 36:11
  Yeah,
• 36:12
  those
• 36:12
  are,
• 36:12
  those
• 36:12
  are
• 36:13
  amazing
• 36:13
  points
• 36:13
  because
• 36:14
  I
• 36:14
  can
• 36:14
  attest
• 36:14
  to
• 36:14
  it
• 36:14
  firsthand.
• 36:15
  You
• 36:15
  know,
• 36:15
  being
• 36:15
  a
• 36:15
  district
• 36:15
  manager
• 36:16
  for
• 36:16
  Target,
• 36:16
  the
• 36:16
  pharmacists
• 36:17
  were
• 36:17
  hands
• 36:18
  down
• 36:18
  the
• 36:18
  most
• 36:18
  stressed
• 36:19
  out
• 36:19
  people
• 36:20
  in
• 36:20
  my
• 36:20
  entire
• 36:21
  workforce.
• 36:21
  And
• 36:21
  it's
• 36:21
  because
• 36:21
  of
• 36:22
  reasons
• 36:22
  you
• 36:22
  said.
• 36:22
  And
• 36:22
  there's
• 36:22
  also
• 36:23
  another
• 36:23
  reason
• 36:23
  I
• 36:23
  would
• 36:23
  add
• 36:24
  in
• 36:24
  there
• 36:24
  too.
• 36:24
  There's
• 36:25
  a
• 36:25
  high
• 36:25
  likelihood
• 36:26
  that
• 36:26
  as
• 36:26
  a
• 36:26
  pharmacist,
• 36:26
  you
• 36:27
  might
• 36:27
  have
• 36:27
  a
• 36:27
  gun
• 36:27
  pointed
• 36:28
  in
• 36:28
  your
• 36:28
  face
• 36:28
  at
• 36:28
  some
• 36:29
  time,
• 36:30
  which
• 36:30
  is
• 36:30
  a
• 36:30
  really
• 36:30
  real
• 36:30
  factor.
• 36:31
  Like,
• 36:31
  this
• 36:31
  happened
• 36:31
  to
• 36:32
  me.
• 36:32
  Like,
• 36:32
  I,
• 36:32
  my
• 36:32
  wife
• 36:33
  was
• 36:33
  in
• 36:33
  labor
• 36:33
  and
• 36:33
  I
• 36:34
  got
• 36:34
  a
• 36:34
  call
• 36:34
  saying
• 36:35
  one
• 36:35
  of
• 36:35
  my
• 36:35
  pharmacists
• 36:36
  just
• 36:36
  got
• 36:36
  held
• 36:36
  up
• 36:36
  at
• 36:36
  gunpoint.
• 36:37
  Like,
• 36:37
  it's
• 36:37
  a
• 36:37
  real
• 36:38
  thing
• 36:38
  that
• 36:38
  happens.
• 36:38
  And
• 36:39
  so
• 36:39
  if
• 36:39
  you
• 36:39
  can
• 36:39
  put
• 36:40
  them
• 36:40
  in
• 36:40
  a
• 36:40
  location
• 36:41
  where
• 36:41
  they
• 36:41
  can
• 36:41
  just
• 36:41
  do
• 36:41
  what
• 36:42
  they
• 36:42
  like
• 36:42
  to
• 36:42
  do,
• 36:43
  which
• 36:43
  is
• 36:43
  fill
• 36:43
  prescriptions,
• 36:44
  you
• 36:44
  know,
• 36:45
  and,
• 36:45
  and
• 36:45
  do
• 36:45
  that
• 36:46
  well
• 36:46
  and
• 36:46
  do
• 36:46
  that
• 36:46
  quickly
• 36:47
  and
• 36:47
  do
• 36:47
  that
• 36:48
  fast,
• 36:48
  like,
• 36:48
  there's
• 36:49
  probably
• 36:49
  a
• 36:49
  psychological
• 36:50
  benefit
• 36:51
  to
• 36:51
  this,
• 36:51
  too.
• 36:51
  So
• 36:51
  that's
• 36:52
  why
• 36:52
  I,
• 36:52
  I
• 36:53
  100%
• 36:53
  applaud
• 36:54
  this
• 36:54
  move.
• 36:54
  And
• 36:54
  I
• 36:54
  think
• 36:55
  it's
• 36:55
  where
• 36:55
  the
• 36:55
  industry
• 36:55
  needs
• 36:56
  to
• 36:56
  go
• 36:56
  more
• 36:56
  in
• 36:56
  general.
• 36:57
  And
• 36:57
  also
• 36:57
  to
• 36:58
  your
• 36:58
  point,
• 36:58
  Cassie,
• 36:58
  I
• 36:59
  personally
• 36:59
  love
• 36:59
  getting
• 37:00
  my
• 37:00
  Walgreens
• 37:00
  prescription
• 37:01
  delivered.
• 37:01
  The
• 37:02
  issue
• 37:02
  for
• 37:02
  me
• 37:02
  is
• 37:02
  that
• 37:03
  can
• 37:03
  I
• 37:03
  get
• 37:03
  it
• 37:04
  fast
• 37:04
  enough?
• 37:04
  Right,
• 37:05
  because
• 37:05
  you
• 37:05
  generally
• 37:05
  need
• 37:06
  your
• 37:06
  prescriptions
• 37:06
  really
• 37:06
  fast
• 37:07
  enough,
• 37:07
  and
• 37:07
  right
• 37:07
  now
• 37:07
  it's
• 37:08
  still
• 37:08
  a
• 37:08
  little
• 37:08
  costly
• 37:09
  or
• 37:09
  I'm
• 37:10
  not
• 37:10
  confident
• 37:10
  in
• 37:10
  the
• 37:11
  delivery
• 37:11
  time
• 37:11
  to.
• 37:11
  To
• 37:12
  do
• 37:12
  it
• 37:12
  as
• 37:12
  often
• 37:13
  as
• 37:13
  I
• 37:13
  would
• 37:13
  like
• 37:13
  to.
• 37:13
  But,
• 37:14
  Joanna,
• 37:14
  what
• 37:14
  do
• 37:15
  you
• 37:15
  think
• 37:15
  here?
• 37:16
  I
• 37:16
  think
• 37:16
  you
• 37:17
  both
• 37:17
  are
• 37:18
  absolutely
• 37:18
  right.
• 37:18
  I
• 37:19
  think
• 37:19
  that
• 37:19
  the
• 37:19
  structural
• 37:20
  challenges
• 37:20
  that
• 37:21
  exist
• 37:22
  require
• 37:23
  leaning
• 37:23
  into
• 37:24
  something
• 37:24
  like
• 37:25
  a
• 37:25
  hybrid
• 37:25
  model
• 37:26
  just
• 37:26
  to
• 37:27
  start
• 37:27
  addressing.
• 37:27
  I
• 37:28
  also
• 37:28
  think
• 37:28
  that
• 37:29
  the
• 37:29
  scope
• 37:30
  of
• 37:31
  practice
• 37:31
  that
• 37:31
  pharmacists
• 37:32
  are
• 37:32
  being
• 37:32
  asked
• 37:33
  to
• 37:33
  perform
• 37:34
  has
• 37:34
  continued
• 37:35
  to
• 37:35
  increase.
• 37:36
  It's
• 37:36
  not
• 37:37
  just
• 37:37
  understanding
• 37:39
  your
• 37:39
  new
• 37:39
  prescription
• 37:40
  and
• 37:40
  helping
• 37:41
  counsel
• 37:41
  you
• 37:42
  on
• 37:42
  any
• 37:43
  existing
• 37:44
  prescriptions
• 37:45
  and
• 37:45
  how
• 37:45
  they
• 37:45
  may
• 37:46
  interact
• 37:46
  or
• 37:46
  not,
• 37:47
  but
• 37:47
  now
• 37:47
  we're
• 37:48
  going
• 37:48
  into
• 37:48
  immunizations
• 37:49
  and
• 37:49
  we're
• 37:50
  going
• 37:50
  into
• 37:50
  other
• 37:50
  consults.
• 37:51
  And
• 37:52
  so
• 37:52
  as
• 37:52
  a
• 37:52
  result
• 37:52
  of
• 37:53
  that,
• 37:53
  there
• 37:53
  does
• 37:53
  have
• 37:53
  to
• 37:54
  be
• 37:54
  a
• 37:54
  bit
• 37:54
  of
• 37:54
  a
• 37:54
  relief
• 37:55
  valve
• 37:55
  here
• 37:56
  for
• 37:56
  these
• 37:57
  folks.
• 37:57
  And
• 37:57
  I
• 37:57
  think
• 37:57
  that
• 37:58
  addressing
• 37:59
  that
• 37:59
  through
• 37:59
  something
• 38:00
  like
• 38:00
  a
• 38:00
  hybrid,
• 38:01
  I
• 38:01
  think
• 38:01
  naming
• 38:02
  it
• 38:02
  is
• 38:02
  also
• 38:02
  interesting
• 38:03
  because
• 38:03
  this
• 38:04
  isn't
• 38:04
  a
• 38:04
  new
• 38:04
  trend.
• 38:05
  When
• 38:05
  we
• 38:05
  think
• 38:05
  about
• 38:06
  accessibility
• 38:08
  to
• 38:09
  pharmacy
• 38:09
  care
• 38:10
  and
• 38:11
  coverage
• 38:11
  in
• 38:11
  more
• 38:12
  rural
• 38:12
  areas,
• 38:12
  We've
• 38:13
  been
• 38:13
  seeing
• 38:13
  more
• 38:14
  of
• 38:14
  a
• 38:14
  balance
• 38:14
  of
• 38:14
  sort
• 38:15
  of
• 38:15
  this
• 38:15
  digital
• 38:16
  mixed
• 38:16
  with
• 38:16
  in
• 38:17
  person.
• 38:17
  It
• 38:18
  just
• 38:18
  wasn't
• 38:18
  called
• 38:18
  hybrid
• 38:19
  pharmacists.
• 38:20
  And
• 38:20
  so
• 38:20
  I
• 38:21
  think
• 38:21
  that
• 38:21
  we're
• 38:21
  moving
• 38:21
  into
• 38:22
  giving
• 38:22
  it
• 38:22
  a
• 38:22
  name,
• 38:23
  giving
• 38:23
  it
• 38:23
  more
• 38:23
  legitimacy
• 38:24
  behind
• 38:25
  what
• 38:25
  I
• 38:25
  actually
• 38:26
  love
• 38:26
  about
• 38:26
  your
• 38:26
  question,
• 38:27
  Chris,
• 38:27
  which
• 38:27
  is
• 38:28
  reimagine
• 38:29
  feels
• 38:29
  like
• 38:29
  the
• 38:30
  right
• 38:30
  word.
• 38:30
  You
• 38:31
  know,
• 38:31
  fundamentally
• 38:31
  the
• 38:32
  role
• 38:32
  of
• 38:32
  a
• 38:32
  pharmacist
• 38:33
  and
• 38:33
  things
• 38:34
  like
• 38:34
  compounding
• 38:35
  medications,
• 38:35
  like,
• 38:35
  isn't
• 38:36
  going
• 38:36
  to
• 38:36
  change,
• 38:36
  but
• 38:37
  the
• 38:37
  experience,
• 38:37
  experience
• 38:38
  that
• 38:38
  we
• 38:38
  have
• 38:39
  with
• 38:39
  them
• 38:39
  and
• 38:40
  what
• 38:40
  we're
• 38:40
  doing
• 38:41
  face
• 38:41
  to
• 38:41
  face
• 38:42
  versus
• 38:42
  digitally
• 38:43
  is
• 38:43
  going
• 38:43
  to
• 38:44
  evolve.
• 38:44
  And
• 38:44
  so
• 38:44
  it
• 38:44
  does
• 38:45
  feel
• 38:45
  like
• 38:45
  the
• 38:45
  experience
• 38:46
  is
• 38:46
  changing
• 38:47
  to
• 38:47
  address
• 38:49
  both
• 38:49
  structural
• 38:50
  as
• 38:50
  well
• 38:50
  as
• 38:50
  just
• 38:51
  overall
• 38:51
  patient
• 38:51
  need.
• 38:52
  And
• 38:53
  then,
• 38:53
  of
• 38:53
  course,
• 38:53
  the
• 38:53
  pharmacist
• 38:54
  need
• 38:54
  that
• 38:54
  you
• 38:54
  were
• 38:55
  mentioning
• 38:55
  from
• 38:55
  you
• 38:55
  know,
• 38:56
  all
• 38:56
  of
• 38:56
  their,
• 38:57
  their
• 38:57
  stress
• 38:58
  and,
• 38:58
  and
• 38:59
  the
• 38:59
  ability
• 38:59
  to,
• 39:00
  to
• 39:00
  provide
• 39:00
  the
• 39:00
  right
• 39:01
  support
• 39:01
  for
• 39:01
  them
• 39:01
  to
• 39:01
  be
• 39:02
  effective.
• 39:03
  Yeah,
• 39:03
  those
• 39:03
  are
• 39:03
  great
• 39:03
  points
• 39:03
  to
• 39:04
  close
• 39:04
  on
• 39:04
  too.
• 39:04
  Like,
• 39:04
  does
• 39:04
  the
• 39:04
  pharmacist
• 39:05
  role
• 39:05
  evolve
• 39:05
  here
• 39:06
  with
• 39:06
  technology
• 39:06
  as
• 39:06
  well?
• 39:06
  Like,
• 39:07
  do
• 39:07
  we
• 39:07
  need
• 39:07
  as
• 39:07
  much
• 39:07
  direct,
• 39:08
  direct
• 39:09
  face
• 39:09
  to
• 39:10
  face
• 39:10
  interaction
• 39:10
  with
• 39:10
  the
• 39:11
  pharmacist
• 39:11
  day
• 39:11
  in
• 39:11
  and
• 39:11
  day
• 39:12
  out
• 39:12
  when
• 39:12
  we
• 39:12
  can
• 39:12
  get
• 39:12
  the
• 39:13
  information
• 39:13
  we
• 39:13
  need
• 39:13
  in
• 39:13
  so
• 39:13
  many
• 39:14
  different
• 39:14
  ways
• 39:14
  or
• 39:14
  through
• 39:14
  so
• 39:15
  many
• 39:15
  different
• 39:15
  vehicles?
• 39:16
  All
• 39:16
  right,
• 39:16
  this
• 39:17
  last
• 39:17
  one,
• 39:17
  I
• 39:18
  saved
• 39:18
  this
• 39:18
  one
• 39:18
  deliberately
• 39:19
  for
• 39:19
  the
• 39:19
  end
• 39:19
  because
• 39:20
  I
• 39:20
  think
• 39:20
  it
• 39:20
  might
• 39:20
  be
• 39:20
  the
• 39:21
  most
• 39:22
  debated
• 39:22
  one
• 39:23
  where
• 39:23
  I
• 39:23
  think
• 39:23
  we
• 39:23
  might
• 39:24
  not
• 39:24
  agree
• 39:24
  as
• 39:24
  much
• 39:25
  on
• 39:25
  this
• 39:25
  topic.
• 39:25
  So.
• 39:26
  Headline
• 39:26
  number
• 39:26
  five,
• 39:27
  IKEA
• 39:28
  is
• 39:28
  opening
• 39:28
  its
• 39:28
  iconic
• 39:29
  blue
• 39:29
  box
• 39:29
  stores
• 39:30
  to
• 39:30
  other
• 39:30
  retailers
• 39:30
  for
• 39:31
  the
• 39:31
  first
• 39:31
  time,
• 39:32
  announcing
• 39:32
  that
• 39:32
  French
• 39:33
  sporting
• 39:33
  goods
• 39:33
  giant
• 39:34
  Decathlon
• 39:34
  will
• 39:34
  open
• 39:35
  a
• 39:35
  standalone
• 39:35
  store
• 39:36
  within
• 39:36
  a
• 39:36
  store
• 39:36
  at
• 39:36
  ikea's
• 39:37
  Croydon
• 39:37
  location
• 39:38
  in
• 39:38
  the
• 39:38
  UK
• 39:38
  this
• 39:39
  spring.
• 39:40
  According
• 39:40
  to
• 39:40
  Reuters
• 39:41
  and
• 39:41
  Inka
• 39:41
  Group,
• 39:41
  the
• 39:42
  Decathlon
• 39:42
  location
• 39:43
  will
• 39:43
  occupy
• 39:43
  just
• 39:44
  under
• 39:44
  1200
• 39:44
  square
• 39:45
  meters
• 39:45
  with
• 39:46
  its
• 39:46
  own
• 39:46
  dedicated
• 39:46
  entrance
• 39:47
  inside
• 39:48
  IKEA's
• 39:48
  25,000
• 39:49
  square
• 39:49
  meter
• 39:50
  Croydon
• 39:50
  store.
• 39:50
  With
• 39:51
  doors
• 39:51
  set
• 39:51
  to
• 39:51
  open
• 39:51
  this
• 39:52
  spring.
• 39:52
  Inka
• 39:53
  Group,
• 39:53
  the
• 39:53
  world's
• 39:53
  largest
• 39:54
  IKEA
• 39:54
  franchise,
• 39:54
  confirmed
• 39:55
  that
• 39:55
  this
• 39:55
  is
• 39:55
  the
• 39:55
  first
• 39:55
  time
• 39:56
  a
• 39:56
  major
• 39:56
  global
• 39:57
  brand
• 39:57
  has
• 39:57
  been
• 39:58
  hosted
• 39:58
  inside
• 39:58
  one
• 39:59
  of
• 39:59
  its
• 39:59
  blue
• 39:59
  box
• 39:59
  stores.
• 40:00
  Those
• 40:00
  smaller
• 40:01
  pilots
• 40:01
  with
• 40:01
  Nordics
• 40:01
  electronics
• 40:02
  retailer
• 40:03
  Keel
• 40:03
  Co.
• 40:04
  Ran
• 40:04
  into
• 40:04
  Swedish
• 40:05
  IKEA
• 40:05
  stores
• 40:06
  last
• 40:06
  year.
• 40:07
  Commercial
• 40:07
  manager
• 40:08
  Javier
• 40:08
  Quinones
• 40:09
  said,
• 40:09
  quote,
• 40:10
  our
• 40:10
  ambition
• 40:10
  is
• 40:10
  to
• 40:11
  become
• 40:11
  as
• 40:11
  accessible
• 40:12
  as
• 40:12
  ever
• 40:12
  and
• 40:12
  give
• 40:12
  customers
• 40:13
  more
• 40:13
  reason
• 40:14
  to
• 40:14
  visit
• 40:14
  us
• 40:14
  wherever
• 40:15
  they
• 40:15
  are
• 40:15
  on
• 40:16
  their
• 40:16
  home
• 40:16
  journey.
• 40:16
  End
• 40:17
  quote.
• 40:17
  Joanna
• 40:19
  puts
• 40:19
  you
• 40:19
  in,
• 40:19
  putting
• 40:20
  you
• 40:20
  on
• 40:20
  the
• 40:20
  spot
• 40:20
  this
• 40:21
  week.
• 40:21
  Are
• 40:21
  you
• 40:21
  buying
• 40:22
  or
• 40:22
  selling
• 40:22
  the
• 40:23
  idea
• 40:23
  of
• 40:23
  buying
• 40:23
  sporting
• 40:24
  goods
• 40:24
  while
• 40:25
  shopping
• 40:25
  at
• 40:25
  Ikea?
• 40:26
  I'm
• 40:26
  going
• 40:27
  to
• 40:27
  isolate
• 40:27
  the
• 40:27
  buying
• 40:28
  sporting
• 40:28
  goods
• 40:28
  while
• 40:29
  buying
• 40:29
  a
• 40:29
  sofa
• 40:29
  for
• 40:30
  a
• 40:30
  second
• 40:30
  and
• 40:31
  just
• 40:31
  say
• 40:31
  I
• 40:32
  am
• 40:32
  all
• 40:32
  for
• 40:33
  the
• 40:33
  idea
• 40:34
  of
• 40:34
  trying
• 40:35
  to
• 40:37
  monetize
• 40:38
  extra
• 40:39
  excess
• 40:40
  space
• 40:40
  in
• 40:40
  these
• 40:41
  big
• 40:41
  boxes
• 40:42
  that
• 40:42
  IKEA
• 40:42
  has,
• 40:43
  right?
• 40:43
  They
• 40:43
  were
• 40:43
  built
• 40:44
  for
• 40:44
  a
• 40:44
  certain
• 40:44
  time.
• 40:45
  They
• 40:45
  now
• 40:45
  have
• 40:45
  these
• 40:46
  mammoth
• 40:47
  stores
• 40:48
  that
• 40:48
  require
• 40:48
  a
• 40:48
  mammoth
• 40:49
  assortment
• 40:49
  to
• 40:49
  fill.
• 40:50
  And
• 40:50
  so
• 40:50
  I
• 40:50
  think
• 40:51
  recognizing
• 40:52
  that
• 40:52
  there
• 40:52
  might
• 40:53
  be
• 40:53
  another
• 40:53
  way
• 40:54
  to
• 40:54
  drive
• 40:55
  traffic
• 40:56
  while
• 40:56
  monetizing
• 40:57
  that
• 40:57
  makes,
• 40:58
  makes
• 40:58
  good
• 40:59
  sense.
• 41:00
  Now
• 41:00
  whether
• 41:00
  Decathlon
• 41:01
  is
• 41:01
  right
• 41:02
  or
• 41:02
  not,
• 41:02
  I
• 41:02
  think
• 41:03
  there's,
• 41:03
  you
• 41:03
  know,
• 41:03
  a
• 41:03
  little
• 41:04
  bit
• 41:04
  IKEA
• 41:04
  and
• 41:05
  Decathlon
• 41:05
  customers
• 41:06
  tend
• 41:06
  to
• 41:06
  be,
• 41:06
  you
• 41:07
  know,
• 41:07
  focused
• 41:08
  more
• 41:08
  on
• 41:08
  sort
• 41:08
  of
• 41:08
  value
• 41:09
  oriented
• 41:10
  consumers
• 41:11
  who
• 41:12
  are
• 41:12
  making
• 41:12
  lifestyle
• 41:13
  purchases.
• 41:13
  So
• 41:13
  there's
• 41:14
  a
• 41:14
  little
• 41:14
  bit
• 41:14
  of
• 41:14
  harmony
• 41:15
  that,
• 41:15
  that
• 41:15
  makes
• 41:16
  sense,
• 41:17
  make
• 41:17
  sense
• 41:17
  there
• 41:18
  to
• 41:18
  me.
• 41:19
  But
• 41:19
  also
• 41:19
  the
• 41:20
  philosophy
• 41:20
  of
• 41:21
  turning
• 41:21
  stores
• 41:22
  into
• 41:22
  destinations
• 41:23
  and
• 41:23
  I
• 41:23
  think
• 41:23
  we're
• 41:24
  seeing
• 41:24
  this
• 41:25
  in
• 41:25
  a
• 41:25
  variety
• 41:25
  of
• 41:26
  ways.
• 41:27
  A
• 41:27
  couple
• 41:28
  weeks
• 41:28
  ago
• 41:28
  or
• 41:29
  last
• 41:29
  month
• 41:29
  rather
• 41:29
  on,
• 41:30
  on
• 41:30
  omnitalki,
• 41:31
  while
• 41:31
  we're
• 41:31
  talking
• 41:31
  about
• 41:31
  the
• 41:32
  regional
• 41:33
  grocers
• 41:33
  with
• 41:33
  the
• 41:34
  beer
• 41:34
  garden
• 41:34
  and
• 41:34
  trying
• 41:35
  to
• 41:35
  just
• 41:35
  turn
• 41:35
  it
• 41:35
  into
• 41:36
  a
• 41:36
  destination.
• 41:36
  You
• 41:37
  know,
• 41:37
  people
• 41:37
  going
• 41:37
  to
• 41:38
  Ikea
• 41:38
  and
• 41:38
  dining
• 41:39
  there
• 41:39
  and
• 41:39
  using
• 41:40
  it
• 41:40
  as
• 41:41
  a
• 41:42
  place
• 41:42
  for
• 41:42
  dining.
• 41:42
  My,
• 41:43
  my
• 41:43
  local
• 41:44
  IKEA
• 41:44
  host
• 41:45
  trivia
• 41:45
  nights.
• 41:46
  So,
• 41:47
  you
• 41:47
  know,
• 41:47
  am
• 41:47
  I
• 41:47
  thinking
• 41:48
  about
• 41:48
  assembling
• 41:49
  a
• 41:49
  cabinet
• 41:49
  while
• 41:50
  doing
• 41:50
  bar
• 41:50
  trivia?
• 41:51
  No.
• 41:52
  But
• 41:52
  does
• 41:52
  it
• 41:52
  make
• 41:52
  it
• 41:53
  a
• 41:53
  destination
• 41:54
  for
• 41:54
  people
• 41:54
  who
• 41:55
  then,
• 41:55
  you
• 41:55
  know,
• 41:55
  may
• 41:56
  end
• 41:56
  up
• 41:56
  going
• 41:57
  there
• 41:57
  that
• 41:57
  weren't
• 41:57
  otherwise
• 41:58
  going
• 41:58
  to
• 41:59
  or
• 41:59
  pick
• 41:59
  up
• 41:59
  something
• 42:00
  along
• 42:00
  the
• 42:00
  way?
• 42:01
  Maybe.
• 42:01
  And
• 42:02
  so
• 42:02
  I
• 42:02
  think
• 42:02
  it's
• 42:02
  in
• 42:02
  that
• 42:03
  same
• 42:03
  vein
• 42:03
  now
• 42:04
  there's
• 42:04
  some
• 42:04
  lessons
• 42:04
  to
• 42:04
  be
• 42:05
  learned
• 42:05
  because
• 42:05
  we've
• 42:05
  seen
• 42:06
  others
• 42:06
  try
• 42:06
  and
• 42:06
  do
• 42:07
  this
• 42:08
  and
• 42:08
  we've
• 42:08
  seen
• 42:09
  mixed
• 42:09
  success.
• 42:09
  Kohl's
• 42:10
  and
• 42:10
  Sephora,
• 42:11
  tremendous
• 42:12
  strong
• 42:12
  financial
• 42:12
  performance
• 42:13
  in
• 42:13
  their
• 42:13
  success
• 42:14
  story
• 42:14
  of
• 42:14
  kind
• 42:14
  of
• 42:15
  a
• 42:15
  store
• 42:15
  within
• 42:15
  a
• 42:15
  store.
• 42:17
  Different
• 42:17
  when
• 42:17
  we
• 42:17
  talk
• 42:18
  about
• 42:18
  Target
• 42:18
  and
• 42:18
  Ulta
• 42:19
  and
• 42:19
  the
• 42:19
  fact
• 42:19
  that
• 42:20
  that
• 42:20
  partnership
• 42:20
  is
• 42:21
  ending
• 42:21
  in
• 42:21
  August.
• 42:22
  And
• 42:22
  so
• 42:23
  it's
• 42:23
  mixed
• 42:24
  as
• 42:24
  to
• 42:24
  the
• 42:24
  success
• 42:24
  of
• 42:25
  it.
• 42:25
  The
• 42:25
  one,
• 42:25
  the
• 42:26
  one
• 42:26
  big
• 42:26
  thing
• 42:26
  though
• 42:26
  that
• 42:27
  stood
• 42:27
  out
• 42:27
  was
• 42:27
  the
• 42:28
  emphasis
• 42:28
  on
• 42:28
  a
• 42:28
  dedicated
• 42:30
  entrance
• 42:30
  to
• 42:31
  decathlon,
• 42:32
  which
• 42:32
  did
• 42:32
  feel
• 42:32
  a
• 42:33
  little
• 42:33
  bit
• 42:33
  like
• 42:33
  it
• 42:33
  was
• 42:33
  undercutting
• 42:34
  the
• 42:34
  idea
• 42:35
  of
• 42:35
  getting
• 42:35
  people
• 42:36
  into
• 42:36
  IKEA
• 42:37
  so
• 42:37
  that,
• 42:37
  that
• 42:38
  I
• 42:38
  had
• 42:38
  a
• 42:38
  little
• 42:38
  bit
• 42:38
  more
• 42:39
  of
• 42:39
  a
• 42:39
  question
• 42:39
  mark
• 42:39
  on
• 42:40
  feels.
• 42:40
  Mollish.
• 42:40
  All
• 42:41
  right,
• 42:41
  so
• 42:41
  I'll
• 42:42
  put
• 42:42
  your
• 42:42
  feet
• 42:42
  to
• 42:42
  the
• 42:42
  fire.
• 42:44
  Do
• 42:45
  you
• 42:45
  think
• 42:45
  this
• 42:45
  experiment
• 42:46
  works
• 42:46
  and
• 42:46
  that
• 42:46
  we
• 42:47
  will
• 42:47
  see
• 42:47
  more
• 42:47
  decathlons
• 42:48
  inside
• 42:48
  of
• 42:48
  IKEA
• 42:49
  in
• 42:49
  the
• 42:49
  next
• 42:50
  five
• 42:50
  to
• 42:50
  10
• 42:50
  years?
• 42:51
  I
• 42:52
  think
• 42:52
  we
• 42:52
  will
• 42:52
  likely
• 42:53
  see
• 42:53
  more
• 42:53
  stores
• 42:54
  within
• 42:54
  Ikea.
• 42:55
  Whether
• 42:55
  they're
• 42:55
  decathlons
• 42:56
  or
• 42:56
  not,
• 42:56
  I
• 42:57
  don't
• 42:57
  know,
• 42:57
  but
• 42:58
  I
• 42:58
  think
• 42:58
  they
• 42:58
  are
• 42:58
  massive.
• 42:59
  They
• 42:59
  are
• 42:59
  kind
• 42:59
  of
• 43:00
  malls
• 43:00
  within
• 43:00
  malls
• 43:01
  to
• 43:01
  your
• 43:01
  point.
• 43:01
  And
• 43:01
  so
• 43:02
  I
• 43:02
  would
• 43:02
  not
• 43:02
  be
• 43:03
  surprised
• 43:03
  if
• 43:03
  we
• 43:03
  started
• 43:04
  seeing
• 43:05
  more
• 43:05
  of
• 43:05
  that
• 43:06
  trend.
• 43:07
  So
• 43:07
  we'll
• 43:07
  see
• 43:07
  more
• 43:07
  of
• 43:07
  the
• 43:08
  shop
• 43:08
  within
• 43:08
  a
• 43:08
  shop.
• 43:08
  It's
• 43:09
  just
• 43:09
  I
• 43:09
  would
• 43:09
  not
• 43:10
  be
• 43:10
  surprised
• 43:10
  the
• 43:10
  cocktail
• 43:11
  they
• 43:11
  want
• 43:11
  to
• 43:12
  use
• 43:12
  that
• 43:12
  works
• 43:12
  with
• 43:12
  their
• 43:13
  brand.
• 43:13
  Okay,
• 43:13
  Correct.
• 43:14
  All
• 43:14
  right,
• 43:14
  all
• 43:15
  right.
• 43:15
  I'm
• 43:15
  going
• 43:16
  to
• 43:16
  come
• 43:16
  out
• 43:16
  and
• 43:16
  say
• 43:16
  it
• 43:16
  like
• 43:17
  I
• 43:17
  summarily
• 43:18
  hate
• 43:18
  this
• 43:18
  partnership.
• 43:19
  Like,
• 43:19
  I
• 43:19
  just
• 43:20
  do.
• 43:20
  I
• 43:20
  think
• 43:20
  it
• 43:20
  flies
• 43:21
  in
• 43:21
  the
• 43:21
  face
• 43:21
  of
• 43:22
  why
• 43:22
  I
• 43:22
  go
• 43:22
  to
• 43:22
  ikea.
• 43:23
  I've
• 43:23
  said
• 43:23
  this
• 43:23
  on
• 43:23
  this
• 43:24
  show
• 43:24
  so
• 43:24
  many
• 43:25
  times.
• 43:25
  You
• 43:26
  go
• 43:26
  there
• 43:26
  because
• 43:26
  you
• 43:27
  have
• 43:27
  to
• 43:27
  get
• 43:27
  the
• 43:27
  chore
• 43:28
  of
• 43:28
  furniture
• 43:28
  shopping
• 43:29
  done.
• 43:29
  Most
• 43:29
  of
• 43:29
  the
• 43:29
  time
• 43:29
  you
• 43:30
  have
• 43:30
  to
• 43:30
  do
• 43:30
  that
• 43:30
  on
• 43:30
  the
• 43:30
  weekends.
• 43:31
  It's
• 43:31
  a
• 43:31
  long
• 43:31
  trip,
• 43:31
  which
• 43:31
  is.
• 43:32
  Is
• 43:32
  why
• 43:32
  it's
• 43:32
  good
• 43:32
  to
• 43:32
  have
• 43:32
  food
• 43:33
  there
• 43:33
  and
• 43:33
  you
• 43:33
  can
• 43:33
  get
• 43:33
  your
• 43:33
  Swedish
• 43:34
  meatballs
• 43:34
  at
• 43:34
  a
• 43:34
  low
• 43:35
  price.
• 43:36
  Sporting
• 43:36
  goods.
• 43:37
  Buying
• 43:37
  sporting
• 43:38
  goods
• 43:38
  are
• 43:39
  not
• 43:39
  part
• 43:39
  of
• 43:40
  checking
• 43:40
  that
• 43:40
  chore
• 43:41
  off
• 43:42
  of
• 43:42
  my
• 43:42
  to
• 43:42
  do
• 43:42
  list.
• 43:42
  They're
• 43:43
  just,
• 43:43
  they're
• 43:43
  just
• 43:43
  not.
• 43:44
  I'd
• 43:44
  much
• 43:45
  rather
• 43:45
  see
• 43:45
  things
• 43:45
  like,
• 43:46
  to
• 43:46
  your
• 43:46
  point,
• 43:46
  Joanna,
• 43:46
  I'd
• 43:47
  much
• 43:47
  rather
• 43:47
  see
• 43:47
  things
• 43:47
  like,
• 43:48
  why
• 43:48
  don't
• 43:48
  you
• 43:48
  bring
• 43:48
  TVs
• 43:49
  into
• 43:49
  the
• 43:49
  store,
• 43:49
  Ikea?
• 43:50
  I
• 43:50
  mean,
• 43:50
  there's
• 43:50
  an
• 43:51
  idea
• 43:51
  or
• 43:52
  like
• 43:52
  how
• 43:52
  to
• 43:52
  install
• 43:53
  a
• 43:53
  security
• 43:53
  system
• 43:54
  or
• 43:54
  get
• 43:54
  your
• 43:54
  lawn
• 43:55
  and
• 43:55
  snow
• 43:55
  removal
• 43:55
  services,
• 43:56
  you
• 43:56
  know,
• 43:57
  all
• 43:57
  set
• 43:57
  up
• 43:57
  here
• 43:57
  as
• 43:58
  you're
• 43:58
  moving
• 43:58
  into
• 43:58
  your
• 43:58
  house,
• 43:59
  whatever
• 43:59
  it
• 43:59
  is.
• 43:59
  There's
• 44:00
  so
• 44:00
  many
• 44:00
  different
• 44:00
  ideas
• 44:01
  that
• 44:01
  I
• 44:01
  would
• 44:01
  go
• 44:01
  after
• 44:02
  before
• 44:02
  I
• 44:02
  would
• 44:02
  think
• 44:02
  about
• 44:03
  sporting
• 44:03
  goods.
• 44:04
  But
• 44:04
  Cassie,
• 44:05
  talk
• 44:05
  me
• 44:06
  off
• 44:06
  the
• 44:06
  ledge.
• 44:06
  Tell
• 44:06
  me
• 44:06
  if
• 44:07
  I'm
• 44:07
  right,
• 44:07
  tell
• 44:07
  me
• 44:07
  if
• 44:07
  I'm
• 44:08
  wrong.
• 44:08
  What
• 44:08
  am
• 44:08
  I
• 44:08
  missing?
• 44:09
  I
• 44:10
  have
• 44:10
  to
• 44:10
  agree
• 44:10
  with
• 44:11
  you,
• 44:11
  Chris.
• 44:11
  And
• 44:11
  so
• 44:12
  I
• 44:12
  think
• 44:13
  it's
• 44:13
  a
• 44:13
  strategy
• 44:14
  kind
• 44:14
  of
• 44:15
  disguise
• 44:15
  by
• 44:16
  just
• 44:16
  Ikea's
• 44:16
  becoming
• 44:17
  a
• 44:17
  landlord.
• 44:18
  They
• 44:18
  have
• 44:19
  boxes
• 44:19
  that
• 44:19
  are
• 44:20
  too
• 44:20
  big.
• 44:20
  People
• 44:20
  are
• 44:21
  increasingly
• 44:21
  buying
• 44:22
  furniture
• 44:22
  online
• 44:23
  so
• 44:23
  you
• 44:23
  know,
• 44:23
  their
• 44:24
  assortment
• 44:25
  not
• 44:25
  needing
• 44:25
  to
• 44:26
  be
• 44:26
  as
• 44:26
  large
• 44:26
  in
• 44:26
  stores.
• 44:27
  And
• 44:27
  so
• 44:27
  I
• 44:28
  think
• 44:28
  saying
• 44:29
  that
• 44:29
  this
• 44:29
  is
• 44:29
  a
• 44:29
  strategic
• 44:30
  play,
• 44:30
  that
• 44:30
  you're,
• 44:31
  you're
• 44:31
  not
• 44:32
  coming
• 44:32
  to
• 44:32
  buy
• 44:33
  a
• 44:33
  soccer
• 44:33
  ball
• 44:33
  at
• 44:33
  the
• 44:34
  same
• 44:34
  time
• 44:34
  I'm
• 44:34
  buying,
• 44:35
  you
• 44:35
  know,
• 44:35
  a
• 44:35
  dresser.
• 44:36
  It
• 44:36
  just
• 44:36
  doesn't
• 44:36
  make
• 44:36
  sense.
• 44:37
  And
• 44:37
  I
• 44:37
  think
• 44:37
  that
• 44:37
  is
• 44:38
  why
• 44:38
  they're
• 44:38
  stressing
• 44:38
  the
• 44:39
  independent
• 44:40
  entrance.
• 44:41
  And
• 44:41
  so
• 44:42
  that
• 44:42
  to
• 44:42
  me
• 44:42
  just
• 44:42
  flagged
• 44:43
  landlord,
• 44:44
  not.
• 44:44
  This
• 44:45
  is
• 44:45
  truly,
• 44:46
  you
• 44:46
  know,
• 44:46
  a
• 44:46
  concept
• 44:47
  that
• 44:47
  we
• 44:47
  want
• 44:47
  to
• 44:47
  continue
• 44:48
  to,
• 44:48
  you
• 44:49
  know,
• 44:49
  evolve
• 44:49
  with
• 44:49
  decathlon.
• 44:50
  It's
• 44:51
  as
• 44:51
  we
• 44:51
  have
• 44:51
  space
• 44:51
  that
• 44:52
  we
• 44:52
  can
• 44:52
  repurpose,
• 44:53
  we
• 44:53
  will
• 44:53
  find
• 44:53
  the
• 44:54
  best
• 44:54
  tenant
• 44:54
  for
• 44:54
  it.
• 44:55
  And
• 44:55
  as
• 44:55
  long
• 44:55
  as
• 44:56
  it
• 44:56
  is
• 44:56
  complementary
• 44:57
  enough,
• 44:58
  we
• 44:58
  can,
• 44:58
  we
• 44:58
  can
• 44:59
  say
• 44:59
  that
• 44:59
  this
• 44:59
  is
• 44:59
  the
• 44:59
  strategy.
• 45:00
  I
• 45:00
  just
• 45:00
  don't
• 45:00
  fully
• 45:01
  see
• 45:01
  it
• 45:01
  as,
• 45:02
  you
• 45:02
  know,
• 45:02
  becoming
• 45:03
  one.
• 45:03
  I'm
• 45:04
  going
• 45:04
  to
• 45:04
  this
• 45:04
  IKEA
• 45:05
  for
• 45:05
  the
• 45:05
  same
• 45:05
  purpose
• 45:06
  as
• 45:06
  going
• 45:06
  to
• 45:06
  decathlon.
• 45:07
  Yeah.
• 45:08
  And
• 45:08
  in
• 45:09
  eight
• 45:09
  years
• 45:09
  of
• 45:09
  doing
• 45:09
  this
• 45:09
  show,
• 45:10
  I
• 45:10
  think
• 45:10
  you
• 45:10
  just
• 45:10
  summed
• 45:10
  it
• 45:10
  up
• 45:10
  perfectly.
• 45:11
  Whenever
• 45:11
  you're
• 45:11
  asking
• 45:12
  the
• 45:12
  question,
• 45:12
  am
• 45:12
  I
• 45:12
  a
• 45:12
  landlord
• 45:13
  or
• 45:13
  a
• 45:13
  retailer,
• 45:14
  it's
• 45:14
  generally
• 45:14
  doesn't
• 45:15
  work.
• 45:15
  So
• 45:16
  that's
• 45:16
  just
• 45:16
  my
• 45:16
  one
• 45:16
  caveat
• 45:17
  here.
• 45:18
  All
• 45:18
  right,
• 45:18
  great
• 45:18
  show
• 45:19
  so
• 45:19
  far.
• 45:19
  Let's
• 45:19
  go
• 45:19
  to
• 45:20
  the
• 45:20
  lightning
• 45:20
  round.
• 45:20
  Question
• 45:21
  number
• 45:21
  one
• 45:22
  to
• 45:22
  Joanna.
• 45:23
  Oh
• 45:23
  my
• 45:23
  God,
• 45:23
  I
• 45:23
  hope
• 45:24
  you
• 45:24
  guys
• 45:24
  saw
• 45:24
  this.
• 45:25
  I
• 45:25
  hope
• 45:25
  you
• 45:25
  guys
• 45:26
  listening
• 45:26
  to
• 45:26
  all
• 45:27
  saw
• 45:27
  this
• 45:27
  as
• 45:27
  well.
• 45:28
  McDonald's
• 45:28
  CEO
• 45:29
  faces
• 45:29
  ridicule
• 45:30
  this
• 45:30
  week,
• 45:30
  has
• 45:31
  faced
• 45:31
  ridicule
• 45:31
  this
• 45:32
  week
• 45:32
  over
• 45:32
  cringe
• 45:33
  over
• 45:33
  a
• 45:33
  cringe
• 45:34
  worthy
• 45:34
  Big
• 45:35
  arch
• 45:35
  taste
• 45:35
  test
• 45:36
  video.
• 45:37
  So
• 45:37
  Joanna,
• 45:37
  my
• 45:38
  first
• 45:38
  question
• 45:38
  is,
• 45:38
  will
• 45:38
  you
• 45:38
  be
• 45:39
  giving
• 45:39
  the
• 45:39
  big
• 45:39
  arch
• 45:39
  a
• 45:40
  try
• 45:40
  or
• 45:41
  does
• 45:41
  the
• 45:41
  video
• 45:41
  compel
• 45:42
  you
• 45:42
  to
• 45:42
  satisfy
• 45:42
  your
• 45:43
  burger
• 45:43
  craving
• 45:44
  somewhere
• 45:44
  else?
• 45:46
  That
• 45:47
  video
• 45:47
  is,
• 45:48
  is
• 45:48
  cringy,
• 45:49
  but
• 45:49
  it's
• 45:50
  so
• 45:50
  bad.
• 45:51
  Anytime,
• 45:51
  anytime
• 45:52
  someone
• 45:52
  can
• 45:53
  repeatedly
• 45:53
  call
• 45:53
  a
• 45:54
  food
• 45:54
  item
• 45:54
  a
• 45:54
  product
• 45:55
  is,
• 45:56
  is
• 45:56
  just
• 45:57
  out
• 45:57
  of
• 45:57
  the
• 45:57
  gates
• 45:58
  Unsettling.
• 46:00
  I.
• 46:01
  I
• 46:01
  personally
• 46:02
  probably
• 46:02
  won't
• 46:02
  be
• 46:03
  trying
• 46:03
  it.
• 46:03
  I
• 46:04
  do
• 46:04
  like
• 46:04
  a
• 46:04
  McDonald's
• 46:05
  cheeseburger,
• 46:05
  however.
• 46:06
  But
• 46:06
  I
• 46:06
  just
• 46:07
  feel
• 46:07
  like
• 46:07
  this
• 46:07
  is
• 46:07
  ripe
• 46:08
  with
• 46:08
  the
• 46:08
  hype
• 46:09
  right
• 46:09
  now.
• 46:09
  Just
• 46:09
  get
• 46:10
  arch
• 46:10
  banning,
• 46:10
  get
• 46:11
  a
• 46:11
  quick
• 46:11
  ad
• 46:11
  that.
• 46:12
  That
• 46:12
  does
• 46:12
  a
• 46:12
  proper
• 46:13
  bite
• 46:13
  out
• 46:13
  of
• 46:13
  the.
• 46:15
  You
• 46:15
  know,
• 46:16
  and
• 46:16
  we
• 46:16
  can
• 46:17
  move
• 46:17
  on
• 46:17
  from
• 46:17
  this.
• 46:19
  But
• 46:19
  I
• 46:19
  have
• 46:19
  enjoyed
• 46:20
  a
• 46:20
  little
• 46:20
  bit
• 46:20
  of
• 46:20
  the
• 46:20
  ribbing
• 46:21
  that's
• 46:21
  been
• 46:21
  coming
• 46:22
  through
• 46:22
  from.
• 46:22
  From
• 46:23
  competitors
• 46:23
  as
• 46:24
  well,
• 46:25
  showcasing
• 46:25
  how
• 46:26
  to
• 46:26
  take
• 46:26
  a
• 46:26
  proper
• 46:26
  bite
• 46:27
  and
• 46:27
  smile.
• 46:28
  So,
• 46:28
  yeah,
• 46:28
  McDonald's
• 46:29
  has
• 46:29
  got
• 46:29
  to
• 46:29
  come
• 46:29
  back
• 46:29
  with
• 46:30
  something
• 46:30
  like.
• 46:30
  Something
• 46:30
  just
• 46:31
  that
• 46:31
  just
• 46:31
  totally
• 46:31
  emphasizes
• 46:32
  how
• 46:32
  much
• 46:32
  of
• 46:32
  a
• 46:32
  dork
• 46:33
  that
• 46:33
  CEO
• 46:34
  appeared
• 46:34
  to
• 46:34
  be.
• 46:35
  Oh,
• 46:35
  my
• 46:35
  God.
• 46:36
  All
• 46:36
  right,
• 46:36
  question
• 46:37
  number
• 46:37
  two,
• 46:37
  Cassie.
• 46:38
  Zach
• 46:38
  Braff
• 46:39
  says
• 46:39
  that
• 46:39
  it
• 46:40
  was,
• 46:40
  quote,
• 46:40
  really
• 46:40
  shocking
• 46:41
  to
• 46:41
  learn
• 46:41
  some
• 46:42
  Scrubs
• 46:42
  reboot
• 46:43
  co
• 46:43
  stars
• 46:44
  weren't
• 46:44
  alive
• 46:45
  when
• 46:45
  the
• 46:45
  show
• 46:46
  first
• 46:46
  came
• 46:46
  out.
• 46:47
  Will
• 46:47
  you
• 46:47
  yourself
• 46:48
  be
• 46:48
  scrubbing
• 46:49
  in
• 46:49
  for
• 46:49
  the
• 46:49
  reboot?
• 46:51
  I
• 46:51
  can
• 46:51
  sympathize
• 46:52
  with
• 46:52
  that.
• 46:52
  I
• 46:52
  think
• 46:53
  I
• 46:53
  somehow
• 46:53
  have
• 46:53
  that
• 46:54
  feeling
• 46:54
  when
• 46:54
  we
• 46:54
  have
• 46:54
  some
• 46:54
  of
• 46:55
  our
• 46:55
  associates
• 46:55
  with
• 46:56
  knowing
• 46:57
  what
• 46:57
  pop
• 46:57
  culture
• 46:58
  events
• 46:58
  they
• 46:58
  have
• 46:59
  experienced.
• 47:00
  I
• 47:00
  can
• 47:00
  say
• 47:01
  I
• 47:01
  watched
• 47:01
  Scrubs
• 47:02
  actually.
• 47:02
  I
• 47:02
  think
• 47:03
  during
• 47:03
  that
• 47:03
  time,
• 47:03
  Scrubs,
• 47:04
  I
• 47:04
  feel
• 47:04
  like
• 47:04
  was
• 47:04
  a
• 47:04
  different.
• 47:05
  Going
• 47:06
  a
• 47:06
  different
• 47:06
  direction.
• 47:06
  So
• 47:07
  I
• 47:07
  was
• 47:07
  more
• 47:07
  of
• 47:07
  a
• 47:07
  friends,
• 47:07
  more
• 47:08
  of
• 47:08
  the
• 47:08
  traditional
• 47:09
  at
• 47:09
  that
• 47:10
  time.
• 47:11
  But
• 47:11
  I
• 47:11
  am
• 47:11
  interested.
• 47:12
  I
• 47:12
  think
• 47:12
  I
• 47:12
  will
• 47:12
  tune
• 47:12
  in
• 47:13
  just
• 47:13
  to
• 47:13
  see
• 47:13
  the
• 47:13
  difference,
• 47:14
  especially
• 47:15
  now
• 47:15
  that
• 47:15
  they're
• 47:15
  really
• 47:15
  changing
• 47:16
  how
• 47:16
  they
• 47:16
  make
• 47:17
  some
• 47:17
  of
• 47:17
  these
• 47:17
  shows.
• 47:17
  I
• 47:17
  know
• 47:18
  Matt
• 47:18
  Damon
• 47:18
  recently
• 47:18
  was
• 47:18
  talking
• 47:19
  about
• 47:19
  they
• 47:19
  have
• 47:19
  to
• 47:19
  write
• 47:19
  their
• 47:19
  scripts
• 47:20
  differently
• 47:20
  if
• 47:20
  it's
• 47:20
  a
• 47:20
  streaming
• 47:21
  because
• 47:21
  people
• 47:21
  aren't
• 47:21
  paying
• 47:22
  attention.
• 47:22
  So
• 47:22
  I
• 47:22
  am
• 47:23
  kind
• 47:23
  of
• 47:23
  interested.
• 47:23
  I
• 47:23
  kind
• 47:23
  of
• 47:23
  want
• 47:24
  to
• 47:24
  go
• 47:24
  back
• 47:24
  and
• 47:24
  watch
• 47:24
  some
• 47:25
  Scrubs
• 47:25
  from
• 47:25
  before
• 47:26
  beforehand
• 47:26
  and
• 47:26
  then
• 47:27
  see
• 47:27
  because,
• 47:27
  I
• 47:27
  mean,
• 47:28
  I
• 47:28
  like
• 47:28
  the
• 47:28
  cast.
• 47:28
  I
• 47:28
  think
• 47:29
  it'll
• 47:29
  be
• 47:29
  good.
• 47:29
  So
• 47:29
  I'll
• 47:30
  tune
• 47:30
  in.
• 47:31
  Yeah,
• 47:31
  no,
• 47:31
  I'm
• 47:32
  the
• 47:32
  same
• 47:32
  way.
• 47:32
  Like,
• 47:32
  I
• 47:33
  actually,
• 47:33
  it
• 47:33
  must.
• 47:33
  It
• 47:34
  must
• 47:34
  have
• 47:34
  had
• 47:34
  a
• 47:34
  hook
• 47:34
  because,
• 47:34
  like,
• 47:35
  if
• 47:35
  it's
• 47:35
  coming
• 47:35
  back,
• 47:35
  it
• 47:35
  must
• 47:35
  have
• 47:35
  been
• 47:36
  a
• 47:36
  pretty
• 47:36
  good
• 47:36
  show.
• 47:36
  But.
• 47:36
  But
• 47:36
  I've
• 47:37
  never
• 47:37
  seen
• 47:37
  an
• 47:37
  episode
• 47:38
  either,
• 47:38
  for
• 47:38
  as
• 47:38
  much
• 47:38
  as
• 47:39
  I
• 47:39
  love
• 47:39
  television
• 47:39
  and
• 47:39
  movies.
• 47:40
  Joanna,
• 47:40
  do
• 47:40
  you
• 47:40
  have
• 47:40
  a
• 47:41
  relationship
• 47:41
  with
• 47:41
  Scrubs?
• 47:42
  I
• 47:43
  do
• 47:43
  not.
• 47:44
  So
• 47:45
  no,
• 47:45
  I
• 47:45
  don't.
• 47:46
  I
• 47:46
  don't
• 47:46
  either.
• 47:46
  I.
• 47:47
  Similar
• 47:47
  to
• 47:47
  Cassie,
• 47:48
  I
• 47:48
  was.
• 47:48
  I
• 47:48
  was
• 47:48
  watching
• 47:49
  other
• 47:49
  things
• 47:49
  at
• 47:49
  the
• 47:49
  time
• 47:50
  that
• 47:50
  it
• 47:50
  was.
• 47:50
  That
• 47:51
  it
• 47:51
  was
• 47:51
  out,
• 47:51
  but
• 47:52
  it
• 47:52
  must
• 47:53
  have,
• 47:53
  you
• 47:54
  know,
• 47:54
  any.
• 47:54
  Any
• 47:55
  of
• 47:55
  the.
• 47:55
  The
• 47:55
  reboots,
• 47:56
  they
• 47:56
  definitely
• 47:57
  are
• 47:57
  pulling
• 47:58
  at
• 47:58
  the
• 47:58
  strings
• 47:58
  of.
• 47:58
  Of
• 47:59
  prior
• 47:59
  fans,
• 48:00
  so
• 48:00
  I
• 48:00
  hope
• 48:01
  it
• 48:01
  succeeds.
• 48:02
  Yeah,
• 48:02
  I'm
• 48:02
  not
• 48:02
  going
• 48:02
  to
• 48:03
  bring
• 48:03
  producer
• 48:03
  Ellen
• 48:03
  on
• 48:03
  this
• 48:04
  one
• 48:04
  because
• 48:04
  I
• 48:04
  pretty
• 48:04
  much
• 48:04
  am
• 48:05
  positive
• 48:05
  she
• 48:05
  has
• 48:06
  no
• 48:06
  relationship
• 48:07
  with
• 48:07
  the
• 48:07
  television
• 48:07
  show
• 48:08
  Scrubs.
• 48:08
  Given.
• 48:09
  Given
• 48:10
  her
• 48:10
  birth
• 48:10
  date.
• 48:10
  All
• 48:11
  right.
• 48:11
  Next
• 48:12
  one,
• 48:12
  Joanna.
• 48:13
  Daylight
• 48:13
  savings
• 48:13
  time
• 48:14
  is
• 48:14
  this
• 48:14
  coming
• 48:15
  Sunday,
• 48:15
  March
• 48:15
  8th.
• 48:16
  Will
• 48:16
  I'll
• 48:16
  lose
• 48:17
  an
• 48:17
  hour
• 48:17
  of
• 48:17
  sleep.
• 48:17
  So,
• 48:17
  Joanna,
• 48:18
  are
• 48:18
  you
• 48:18
  firmly
• 48:19
  in
• 48:19
  the
• 48:19
  I
• 48:20
  love
• 48:20
  the
• 48:20
  extra
• 48:21
  evening
• 48:21
  light
• 48:21
  camp,
• 48:22
  or
• 48:22
  are
• 48:22
  you
• 48:22
  more
• 48:22
  on
• 48:23
  the
• 48:23
  team?
• 48:23
  Abolish
• 48:24
  daylight
• 48:24
  savings
• 48:24
  time
• 48:25
  forever.
• 48:27
  I
• 48:27
  don't
• 48:27
  really
• 48:28
  have
• 48:28
  a
• 48:28
  preference
• 48:29
  to
• 48:29
  be,
• 48:29
  to
• 48:29
  be
• 48:30
  honest,
• 48:30
  albeit,
• 48:30
  albeit
• 48:31
  as
• 48:31
  a,
• 48:31
  as
• 48:32
  a
• 48:32
  person
• 48:32
  with
• 48:32
  a,
• 48:33
  a
• 48:33
  pretty
• 48:33
  hefty
• 48:33
  sourcing
• 48:34
  background.
• 48:34
  It
• 48:35
  is
• 48:35
  always
• 48:35
  nice
• 48:35
  when
• 48:35
  we
• 48:36
  go
• 48:36
  back
• 48:36
  to
• 48:36
  being
• 48:36
  12
• 48:37
  hours
• 48:37
  difference
• 48:37
  with
• 48:38
  our,
• 48:38
  with
• 48:39
  our
• 48:39
  partners
• 48:40
  in,
• 48:41
  in
• 48:41
  the
• 48:41
  East.
• 48:43
  However,
• 48:43
  my
• 48:43
  favorite
• 48:44
  of
• 48:44
  all
• 48:44
  of
• 48:45
  this
• 48:45
  is
• 48:45
  just
• 48:46
  twice
• 48:46
  a
• 48:46
  year
• 48:46
  we
• 48:47
  get
• 48:47
  to
• 48:47
  hear
• 48:47
  a
• 48:48
  very
• 48:48
  impassioned
• 48:49
  debate
• 48:49
  about
• 48:49
  whether
• 48:50
  or
• 48:50
  not
• 48:50
  it
• 48:50
  should
• 48:50
  go
• 48:50
  away.
• 48:51
  We
• 48:51
  all
• 48:51
  start
• 48:52
  hearing
• 48:52
  and
• 48:52
  checking
• 48:53
  in
• 48:53
  on
• 48:53
  each
• 48:53
  other's
• 48:54
  circadian
• 48:54
  rhythms,
• 48:55
  which
• 48:55
  we
• 48:55
  never
• 48:56
  do
• 48:56
  otherwise.
• 48:57
  And,
• 48:57
  and
• 48:58
  we
• 48:58
  get,
• 48:58
  you
• 48:58
  know,
• 48:59
  somehow
• 48:59
  are
• 49:00
  massively
• 49:00
  affected
• 49:01
  by
• 49:01
  an
• 49:01
  hour's
• 49:02
  worth
• 49:02
  of
• 49:02
  jet
• 49:02
  lag
• 49:03
  comparatively
• 49:04
  to,
• 49:04
  you
• 49:04
  know,
• 49:04
  other
• 49:05
  moments
• 49:06
  in
• 49:06
  our
• 49:06
  lives.
• 49:06
  So
• 49:07
  I,
• 49:07
  I
• 49:08
  enjoy
• 49:08
  it.
• 49:08
  The
• 49:09
  local
• 49:09
  news
• 49:09
  coverage
• 49:10
  of
• 49:10
  it
• 49:10
  is
• 49:11
  always
• 49:11
  it.
• 49:11
  It's
• 49:12
  more
• 49:12
  because
• 49:12
  I
• 49:13
  just
• 49:13
  enjoy
• 49:13
  the
• 49:13
  chatter
• 49:14
  around
• 49:14
  it.
• 49:15
  But
• 49:16
  I
• 49:16
  have
• 49:16
  no
• 49:16
  preference.
• 49:17
  Oh,
• 49:18
  my
• 49:18
  God.
• 49:18
  See,
• 49:18
  I
• 49:18
  think
• 49:18
  for
• 49:18
  me,
• 49:19
  once
• 49:19
  I
• 49:19
  had
• 49:19
  kids,
• 49:19
  like,
• 49:20
  I
• 49:20
  was
• 49:20
  done
• 49:20
  with
• 49:20
  daylight
• 49:21
  savings
• 49:21
  time
• 49:21
  because
• 49:21
  daylight
• 49:22
  savings
• 49:22
  time
• 49:22
  is
• 49:22
  the
• 49:22
  witching
• 49:23
  hour.
• 49:23
  That
• 49:23
  Sunday
• 49:23
  night
• 49:24
  is
• 49:24
  like
• 49:24
  the
• 49:24
  witching
• 49:24
  hour.
• 49:25
  If
• 49:25
  you
• 49:25
  got
• 49:25
  kids,
• 49:25
  they're
• 49:25
  just,
• 49:26
  they're
• 49:26
  freaking
• 49:27
  maniacs.
• 49:27
  At
• 49:27
  least
• 49:28
  at
• 49:28
  my
• 49:28
  house
• 49:28
  they
• 49:28
  are.
• 49:29
  All
• 49:29
  right,
• 49:29
  last
• 49:29
  one,
• 49:30
  Cassie.
• 49:31
  When
• 49:31
  asked
• 49:31
  to
• 49:31
  name
• 49:32
  her
• 49:32
  favorite
• 49:32
  sandwich
• 49:33
  on
• 49:33
  the
• 49:33
  Colbert
• 49:34
  Show,
• 49:34
  Jane
• 49:34
  Fonda
• 49:35
  responded,
• 49:36
  breakfast
• 49:36
  burrito.
• 49:37
  Hold
• 49:37
  the
• 49:37
  potatoes,
• 49:38
  soft
• 49:38
  yolks,
• 49:39
  bacon
• 49:39
  and
• 49:40
  avocado
• 49:40
  all
• 49:41
  tucked
• 49:41
  inside
• 49:41
  a
• 49:41
  flour
• 49:42
  tortilla.
• 49:42
  That
• 49:42
  answer
• 49:43
  is
• 49:43
  really
• 49:43
  specific.
• 49:44
  What
• 49:44
  is
• 49:45
  your
• 49:45
  favorite
• 49:45
  breakfast
• 49:46
  sandwich?
• 49:46
  And
• 49:46
  more
• 49:46
  importantly,
• 49:47
  do
• 49:47
  you
• 49:47
  agree
• 49:47
  with
• 49:47
  Ms.
• 49:48
  Fonda's
• 49:48
  categorization
• 49:49
  of
• 49:49
  the
• 49:49
  burrito
• 49:50
  as
• 49:50
  a
• 49:50
  sandwich?
• 49:51
  There
• 49:51
  is
• 49:51
  a
• 49:51
  right
• 49:51
  or
• 49:52
  wrong
• 49:52
  answer
• 49:52
  to
• 49:52
  this
• 49:52
  question,
• 49:52
  Cassie.
• 49:54
  Okay,
• 49:54
  I
• 49:55
  think
• 49:55
  I'm
• 49:55
  probably
• 49:55
  in
• 49:55
  the
• 49:56
  minority,
• 49:56
  but
• 49:56
  I
• 49:57
  do
• 49:57
  think
• 49:57
  that
• 49:57
  a
• 49:58
  burrito
• 49:58
  could
• 49:58
  be
• 49:58
  classified
• 49:59
  as
• 49:59
  a
• 49:59
  sandwich.
• 50:00
  I
• 50:00
  think
• 50:00
  similar
• 50:01
  to,
• 50:01
  like,
• 50:02
  you
• 50:02
  know,
• 50:02
  different
• 50:03
  cuisines
• 50:03
  have
• 50:03
  different
• 50:03
  types.
• 50:04
  So
• 50:04
  you
• 50:04
  could
• 50:04
  say
• 50:04
  a
• 50:04
  ravioli
• 50:05
  and
• 50:05
  a
• 50:05
  dumpling
• 50:06
  are,
• 50:06
  you
• 50:06
  know,
• 50:06
  in
• 50:07
  the
• 50:07
  same
• 50:07
  kind
• 50:07
  of
• 50:07
  classification.
• 50:08
  I
• 50:08
  think
• 50:08
  this
• 50:09
  is
• 50:09
  controversial,
• 50:09
  so
• 50:09
  I'm
• 50:10
  accepting
• 50:10
  that.
• 50:11
  But,
• 50:11
  you
• 50:11
  know,
• 50:11
  I
• 50:11
  think
• 50:12
  you
• 50:12
  want
• 50:12
  to
• 50:12
  keep.
• 50:13
  Each
• 50:13
  type
• 50:13
  of
• 50:14
  cuisine
• 50:14
  has
• 50:14
  their
• 50:14
  own
• 50:15
  kind
• 50:15
  of
• 50:15
  take
• 50:15
  on
• 50:16
  it.
• 50:16
  But
• 50:17
  in
• 50:17
  terms
• 50:17
  of
• 50:17
  my
• 50:17
  favorite,
• 50:18
  I
• 50:18
  think
• 50:18
  this
• 50:18
  is.
• 50:18
  I'm
• 50:19
  just
• 50:19
  being
• 50:19
  controversial,
• 50:19
  I
• 50:19
  guess
• 50:20
  today,
• 50:20
  even
• 50:20
  though
• 50:20
  I
• 50:20
  live.
• 50:21
  Yeah,
• 50:21
  you
• 50:21
  are.
• 50:22
  Even
• 50:22
  though
• 50:22
  I
• 50:22
  live
• 50:22
  in
• 50:22
  New
• 50:22
  York,
• 50:23
  I'm
• 50:23
  also
• 50:23
  not
• 50:23
  going
• 50:23
  to
• 50:23
  say
• 50:23
  anything
• 50:24
  from
• 50:24
  New
• 50:24
  York.
• 50:24
  It's
• 50:24
  my
• 50:25
  favorite.
• 50:26
  My
• 50:26
  favorite
• 50:26
  breakfast
• 50:27
  sandwich.
• 50:27
  Very
• 50:27
  specifically
• 50:29
  born
• 50:29
  in
• 50:29
  bread.
• 50:30
  On
• 50:31
  Nantucket,
• 50:31
  they
• 50:32
  Have
• 50:32
  an
• 50:32
  amazing,
• 50:33
  obviously,
• 50:34
  hence
• 50:34
  the
• 50:34
  name
• 50:34
  bread,
• 50:35
  really
• 50:35
  great
• 50:36
  fresh
• 50:36
  ingredients,
• 50:37
  a
• 50:37
  good
• 50:37
  spicy
• 50:38
  aioli
• 50:38
  on
• 50:38
  it,
• 50:39
  you
• 50:39
  know,
• 50:40
  egg,
• 50:40
  fresh
• 50:40
  tomato,
• 50:41
  bacon.
• 50:41
  And
• 50:41
  then
• 50:42
  you
• 50:42
  can
• 50:42
  go
• 50:42
  eat
• 50:42
  it
• 50:42
  outside.
• 50:43
  And
• 50:43
  so
• 50:43
  I
• 50:43
  think,
• 50:43
  you
• 50:43
  know,
• 50:44
  maybe.
• 50:44
  Maybe
• 50:44
  the
• 50:44
  setting
• 50:45
  is
• 50:45
  what,
• 50:45
  you
• 50:45
  know,
• 50:45
  makes
• 50:46
  it
• 50:46
  a
• 50:46
  little
• 50:46
  bit
• 50:46
  more
• 50:47
  of
• 50:47
  my
• 50:47
  favorite.
• 50:48
  But
• 50:48
  that
• 50:49
  is
• 50:49
  a
• 50:49
  staple
• 50:50
  for
• 50:50
  me,
• 50:50
  I
• 50:50
  would
• 50:50
  say,
• 50:50
  especially
• 50:51
  in
• 50:51
  the
• 50:51
  summer
• 50:51
  months,
• 50:51
  so
• 50:52
  has
• 50:52
  a
• 50:53
  fond
• 50:53
  place
• 50:53
  in
• 50:53
  my
• 50:53
  heart.
• 50:55
  Oh,
• 50:55
  my
• 50:55
  God.
• 50:55
  I
• 50:55
  can't
• 50:55
  even
• 50:55
  compute
• 50:56
  what
• 50:56
  you
• 50:56
  just
• 50:56
  said.
• 50:56
  Calling
• 50:57
  a
• 50:57
  burrito
• 50:57
  a
• 50:57
  sandwich.
• 50:58
  It
• 50:58
  just.
• 50:58
  That
• 50:58
  it
• 50:59
  just
• 50:59
  does
• 50:59
  not
• 50:59
  align
• 51:00
  with
• 51:00
  my
• 51:00
  thinking
• 51:01
  at
• 51:01
  all.
• 51:01
  Producer
• 51:02
  Ella,
• 51:02
  come
• 51:02
  on
• 51:02
  in
• 51:02
  here.
• 51:02
  What
• 51:03
  do
• 51:03
  you
• 51:03
  think?
• 51:03
  Burrito.
• 51:03
  Is
• 51:04
  a
• 51:04
  burrito
• 51:04
  a
• 51:04
  sandwich?
• 51:05
  Cassie?
• 51:05
  I'm
• 51:06
  sorry,
• 51:06
  Burrito
• 51:06
  is
• 51:07
  not
• 51:07
  a
• 51:07
  sandwich.
• 51:08
  I
• 51:08
  mean,
• 51:08
  I
• 51:08
  think
• 51:09
  this
• 51:09
  goes
• 51:09
  to
• 51:09
  the
• 51:09
  hot
• 51:09
  dog,
• 51:10
  too.
• 51:10
  Is
• 51:10
  a
• 51:10
  hot
• 51:11
  dog
• 51:11
  a
• 51:11
  sandwich?
• 51:12
  I
• 51:12
  think
• 51:12
  if
• 51:12
  the
• 51:13
  bun
• 51:13
  is
• 51:13
  ripped,
• 51:14
  yes.
• 51:15
  If
• 51:15
  the
• 51:15
  bun
• 51:15
  is
• 51:16
  still
• 51:16
  together,
• 51:18
  not.
• 51:19
  So
• 51:19
  that's
• 51:19
  how
• 51:20
  you
• 51:20
  define
• 51:20
  it.
• 51:20
  See,
• 51:20
  I
• 51:20
  don't
• 51:21
  know.
• 51:21
  Like,
• 51:21
  I
• 51:21
  think
• 51:21
  like
• 51:21
  a.
• 51:22
  I
• 51:22
  think
• 51:22
  like
• 51:22
  a
• 51:22
  cheesesteak
• 51:23
  where
• 51:23
  the
• 51:23
  bun
• 51:23
  is
• 51:23
  still
• 51:24
  kind
• 51:24
  of
• 51:24
  connected
• 51:24
  at
• 51:24
  the
• 51:25
  end,
• 51:25
  is
• 51:25
  still
• 51:25
  a
• 51:25
  sandwich.
• 51:26
  But,
• 51:26
  Joanna,
• 51:27
  what
• 51:27
  do
• 51:27
  you
• 51:27
  think?
• 51:27
  You.
• 51:27
  You
• 51:28
  be
• 51:28
  the
• 51:28
  deciding
• 51:28
  vote
• 51:28
  here
• 51:29
  or
• 51:29
  the
• 51:29
  tying
• 51:29
  vote,
• 51:30
  whichever
• 51:30
  way
• 51:30
  you
• 51:30
  want
• 51:30
  to
• 51:30
  go.
• 51:32
  I'm
• 51:32
  going
• 51:32
  to
• 51:32
  go
• 51:32
  with
• 51:33
  a
• 51:33
  burrito
• 51:33
  is
• 51:34
  not
• 51:34
  a
• 51:34
  sandwich.
• 51:35
  But
• 51:35
  it
• 51:35
  is
• 51:35
  a
• 51:35
  handheld.
• 51:36
  But
• 51:37
  it's
• 51:37
  a
• 51:37
  handheld,
• 51:37
  so
• 51:38
  kind
• 51:38
  of
• 51:38
  Cassie's
• 51:39
  point
• 51:39
  on
• 51:39
  dumpling
• 51:40
  ravioli.
• 51:40
  Like,
• 51:41
  it.
• 51:41
  It
• 51:42
  falls
• 51:42
  in
• 51:42
  the
• 51:42
  handheld
• 51:43
  category.
• 51:44
  It
• 51:44
  is
• 51:44
  just
• 51:44
  not
• 51:44
  a
• 51:45
  sandwich.
• 51:45
  That's
• 51:46
  right.
• 51:46
  That's
• 51:46
  better
• 51:47
  classification
• 51:47
  to
• 51:47
  it.
• 51:48
  Yeah,
• 51:48
  that's
• 51:49
  why.
• 51:49
  That's
• 51:49
  why
• 51:49
  you're
• 51:49
  the
• 51:50
  operation
• 51:50
  consultant.
• 51:51
  Joanna,
• 51:51
  you
• 51:52
  just
• 51:52
  got
• 51:52
  it
• 51:52
  down.
• 51:53
  All
• 51:53
  right,
• 51:53
  Ella,
• 51:53
  which.
• 51:54
  Which
• 51:54
  headline
• 51:54
  won
• 51:54
  the
• 51:55
  week
• 51:55
  this
• 51:55
  week?
• 51:55
  I'm
• 51:55
  thinking.
• 51:56
  I'm
• 51:56
  thinking
• 51:56
  it
• 51:56
  was
• 51:57
  number
• 51:57
  one.
• 51:57
  I'm
• 51:57
  thinking
• 51:57
  it
• 51:57
  was
• 51:58
  Target
• 51:58
  cereal.
• 51:58
  That's
• 51:59
  what
• 51:59
  I'm
• 51:59
  thinking.
• 51:59
  That.
• 51:59
  No,
• 52:00
  I
• 52:00
  got
• 52:00
  it
• 52:00
  wrong
• 52:01
  this
• 52:01
  week.
• 52:01
  No,
• 52:02
  you
• 52:02
  got
• 52:02
  it.
• 52:03
  Oh,
• 52:04
  I
• 52:04
  got
• 52:04
  it
• 52:04
  right
• 52:04
  again.
• 52:05
  That's
• 52:05
  why
• 52:05
  I
• 52:05
  was
• 52:05
  shaking
• 52:06
  my
• 52:06
  head.
• 52:06
  I'm.
• 52:07
  I
• 52:07
  was
• 52:07
  telling
• 52:07
  Chris
• 52:08
  last
• 52:08
  week.
• 52:08
  I'm
• 52:08
  like,
• 52:08
  he
• 52:08
  always
• 52:09
  knows
• 52:09
  my
• 52:09
  answer
• 52:10
  and
• 52:10
  he's
• 52:11
  saying
• 52:11
  it's
• 52:11
  the
• 52:11
  merchant
• 52:11
  in
• 52:12
  him.
• 52:12
  Which
• 52:12
  I
• 52:12
  totally
• 52:13
  agree.
• 52:13
  But
• 52:14
  I
• 52:14
  think
• 52:15
  the
• 52:15
  first
• 52:15
  thing
• 52:15
  to
• 52:16
  note
• 52:16
  before
• 52:16
  I
• 52:16
  dive
• 52:16
  into
• 52:17
  my
• 52:17
  pick
• 52:17
  is
• 52:18
  that
• 52:18
  this
• 52:18
  podcast
• 52:19
  really
• 52:19
  makes
• 52:19
  me
• 52:20
  realize
• 52:20
  how
• 52:20
  much
• 52:21
  I'm
• 52:21
  influenced
• 52:21
  by
• 52:22
  the
• 52:22
  headlines.
• 52:22
  Like,
• 52:22
  I
• 52:23
  am
• 52:23
  truly
• 52:24
  a
• 52:24
  marketer's
• 52:24
  dream.
• 52:25
  Like,
• 52:25
  I
• 52:26
  fall
• 52:26
  for
• 52:26
  everything.
• 52:27
  So
• 52:28
  I
• 52:28
  think
• 52:28
  it's
• 52:28
  important
• 52:28
  to
• 52:29
  note
• 52:29
  my
• 52:29
  answer
• 52:30
  is
• 52:30
  very
• 52:30
  consumer
• 52:31
  based.
• 52:31
  Like,
• 52:31
  this
• 52:31
  is
• 52:32
  my
• 52:32
  personal
• 52:32
  experience
• 52:33
  and
• 52:33
  why
• 52:33
  I
• 52:33
  like
• 52:33
  this
• 52:34
  headline.
• 52:35
  But
• 52:35
  originally
• 52:36
  I
• 52:36
  had
• 52:36
  why
• 52:36
  we
• 52:36
  ask
• 52:37
  you,
• 52:37
  Ella.
• 52:37
  That's
• 52:37
  why
• 52:37
  we
• 52:37
  bring
• 52:38
  you
• 52:38
  in.
• 52:38
  Yeah.
• 52:38
  Let's
• 52:38
  hear
• 52:38
  it.
• 52:39
  Yeah.
• 52:40
  So
• 52:40
  originally,
• 52:40
  I
• 52:41
  had
• 52:41
  down
• 52:41
  target
• 52:41
  1000%.
• 52:43
  This
• 52:44
  just
• 52:44
  makes
• 52:44
  me
• 52:44
  so
• 52:44
  happy.
• 52:45
  I
• 52:45
  mean,
• 52:45
  like,
• 52:46
  we.
• 52:46
  We
• 52:46
  all
• 52:46
  want
• 52:47
  to
• 52:47
  care
• 52:47
  about
• 52:47
  our
• 52:47
  ingredients
• 52:48
  now,
• 52:48
  the
• 52:49
  labels.
• 52:49
  I
• 52:50
  think
• 52:50
  we're
• 52:50
  in
• 52:50
  this
• 52:50
  era
• 52:50
  that
• 52:51
  just,
• 52:51
  like,
• 52:51
  being
• 52:51
  aware
• 52:52
  of
• 52:52
  what
• 52:52
  we're
• 52:53
  putting
• 52:53
  in
• 52:53
  our
• 52:53
  bodies
• 52:53
  is
• 52:53
  amazing.
• 52:55
  But,
• 52:55
  Cassie,
• 52:56
  you
• 52:56
  bring
• 52:56
  up
• 52:56
  such
• 52:57
  a
• 52:57
  good
• 52:57
  point
• 52:57
  about
• 52:58
  Target
• 52:58
  is
• 52:58
  already
• 52:59
  pretty
• 52:59
  clean
• 52:59
  in
• 52:59
  their
• 53:00
  cereal.
• 53:01
  And
• 53:01
  this
• 53:02
  is
• 53:02
  a
• 53:02
  loud
• 53:02
  headline
• 53:03
  right
• 53:03
  now,
• 53:03
  and
• 53:04
  I
• 53:04
  think
• 53:04
  it's
• 53:04
  sort
• 53:05
  of
• 53:05
  to
• 53:05
  grab
• 53:05
  consumers
• 53:06
  like
• 53:06
  myself
• 53:06
  to
• 53:07
  say,
• 53:07
  like,
• 53:07
  hey,
• 53:08
  we
• 53:08
  care
• 53:08
  shop
• 53:09
  Target.
• 53:09
  Hey,
• 53:09
  we're,
• 53:10
  like,
• 53:10
  ahead
• 53:10
  of
• 53:10
  these
• 53:10
  retailers,
• 53:11
  right?
• 53:12
  And,
• 53:12
  Joanna,
• 53:13
  you
• 53:13
  were
• 53:13
  talking
• 53:13
  about
• 53:14
  how.
• 53:14
  How
• 53:14
  is
• 53:14
  this
• 53:15
  going
• 53:15
  to
• 53:15
  translate
• 53:15
  into,
• 53:16
  like,
• 53:16
  beauty
• 53:16
  and
• 53:16
  drinks
• 53:17
  and
• 53:17
  candy
• 53:18
  and,
• 53:19
  like,
• 53:19
  is
• 53:19
  it
• 53:19
  going
• 53:20
  to
• 53:20
  this
• 53:20
  fast?
• 53:21
  Who
• 53:21
  knows,
• 53:21
  right?
• 53:22
  And
• 53:22
  I
• 53:23
  didn't
• 53:23
  even
• 53:23
  think
• 53:23
  about
• 53:23
  that.
• 53:24
  So,
• 53:24
  again,
• 53:24
  I
• 53:24
  am
• 53:24
  a
• 53:24
  marketer's
• 53:25
  dream.
• 53:25
  Because
• 53:25
  I'm
• 53:26
  thinking
• 53:26
  over
• 53:26
  here,
• 53:27
  I'm
• 53:27
  shopping
• 53:27
  Target.
• 53:28
  Duh.
• 53:28
  Their
• 53:28
  cereal
• 53:29
  has
• 53:29
  no.
• 53:29
  You
• 53:30
  know,
• 53:31
  so
• 53:31
  that's
• 53:32
  the
• 53:32
  winner.
• 53:32
  But
• 53:32
  it
• 53:33
  definitely
• 53:33
  makes
• 53:33
  me
• 53:33
  think,
• 53:34
  wow,
• 53:35
  wow,
• 53:35
  wow.
• 53:36
  Yeah,
• 53:36
  I
• 53:36
  think.
• 53:36
  I
• 53:36
  think
• 53:36
  Cassie
• 53:37
  won
• 53:37
  this.
• 53:37
  Like,
• 53:38
  that
• 53:38
  headline
• 53:38
  won
• 53:39
  the
• 53:39
  show
• 53:39
  for
• 53:39
  you,
• 53:39
  but
• 53:39
  I
• 53:39
  think
• 53:39
  Cassie
• 53:40
  won
• 53:40
  the
• 53:40
  show
• 53:40
  with
• 53:41
  that
• 53:41
  inside
• 53:41
  drop
• 53:41
  right
• 53:42
  at
• 53:42
  the
• 53:42
  outset
• 53:42
  or
• 53:42
  around,
• 53:43
  like,
• 53:43
  hey,
• 53:43
  you
• 53:43
  know
• 53:43
  what?
• 53:43
  This
• 53:44
  may
• 53:44
  not
• 53:44
  be
• 53:44
  all
• 53:44
  there
• 53:45
  is
• 53:45
  to
• 53:45
  it,
• 53:45
  especially
• 53:46
  when
• 53:46
  you
• 53:46
  look
• 53:46
  at
• 53:46
  Target's
• 53:47
  track
• 53:47
  record,
• 53:47
  too.
• 53:47
  They've
• 53:48
  done
• 53:48
  things
• 53:48
  like
• 53:48
  this
• 53:48
  in
• 53:49
  the
• 53:49
  past
• 53:49
  where
• 53:49
  they've
• 53:49
  tried
• 53:50
  to
• 53:50
  trade,
• 53:50
  take
• 53:50
  more
• 53:51
  credit
• 53:51
  than
• 53:51
  this
• 53:51
  probably
• 53:52
  really
• 53:52
  deserves.
• 53:53
  So.
• 53:53
  So,
• 53:54
  yeah.
• 53:54
  Wow.
• 53:54
  All
• 53:54
  right,
• 53:55
  Good
• 53:55
  insight,
• 53:55
  Ella.
• 53:56
  Glad.
• 53:56
  Good.
• 53:56
  I
• 53:56
  don't
• 53:56
  know
• 53:57
  what
• 53:57
  I'm
• 53:57
  gonna
• 53:57
  do
• 53:57
  the
• 53:57
  day
• 53:57
  I
• 53:57
  pick
• 53:58
  it
• 53:58
  wrong.
• 53:58
  I
• 53:58
  think
• 53:58
  I
• 53:58
  might
• 53:59
  just
• 53:59
  literally
• 53:59
  fall
• 53:59
  out
• 53:59
  of
• 53:59
  my
• 54:00
  chair
• 54:00
  because
• 54:00
  I.
• 54:00
  I
• 54:01
  don't
• 54:01
  think
• 54:01
  I
• 54:01
  haven't
• 54:02
  missed
• 54:02
  one
• 54:02
  yet.
• 54:02
  Right.
• 54:03
  In
• 54:03
  the
• 54:03
  entire
• 54:03
  time
• 54:03
  we've
• 54:04
  had
• 54:04
  you
• 54:04
  do
• 54:04
  this?
• 54:04
  No,
• 54:05
  I
• 54:05
  don't
• 54:05
  think
• 54:05
  so.
• 54:05
  Maybe.
• 54:06
  Maybe
• 54:06
  once,
• 54:06
  Chris.
• 54:06
  I
• 54:07
  can't
• 54:07
  remember,
• 54:07
  but
• 54:08
  still.
• 54:08
  Okay,
• 54:09
  that's
• 54:09
  crazy.
• 54:09
  That's
• 54:10
  wild.
• 54:10
  All
• 54:10
  right,
• 54:10
  so
• 54:11
  happy
• 54:11
  birthday
• 54:11
  today.
• 54:12
  Great
• 54:12
  show.
• 54:12
  Happy
• 54:13
  birthday
• 54:13
  today
• 54:13
  to
• 54:14
  Stephen
• 54:14
  Weber,
• 54:14
  Patricia
• 54:15
  Heaton,
• 54:15
  and
• 54:15
  to
• 54:15
  the
• 54:16
  woman
• 54:16
  who
• 54:16
  makes
• 54:17
  me
• 54:17
  fall
• 54:17
  in
• 54:17
  love
• 54:17
  with
• 54:18
  Lethal
• 54:18
  Weapon
• 54:18
  2
• 54:19
  every
• 54:19
  time
• 54:19
  I
• 54:19
  rewatch
• 54:20
  it.
• 54:20
  The
• 54:20
  lovely
• 54:21
  Patty
• 54:21
  Kenson.
• 54:22
  And
• 54:22
  remember,
• 54:22
  if
• 54:22
  you
• 54:22
  can
• 54:23
  only
• 54:23
  read
• 54:23
  or
• 54:23
  listen
• 54:23
  to
• 54:23
  one
• 54:24
  retail
• 54:24
  blog
• 54:24
  in
• 54:25
  the
• 54:25
  business,
• 54:25
  make
• 54:25
  it
• 54:25
  Omnitalk.
• 54:26
  Our
• 54:26
  Fastify
• 54:26
  podcast
• 54:27
  is
• 54:27
  the
• 54:27
  quickest,
• 54:27
  fastest
• 54:28
  rundown
• 54:28
  of
• 54:28
  all
• 54:28
  the
• 54:29
  week's
• 54:29
  top
• 54:29
  news.
• 54:29
  And
• 54:30
  our
• 54:30
  daily
• 54:30
  newsletter,
• 54:31
  the
• 54:31
  Retail
• 54:31
  Daily
• 54:31
  Minute,
• 54:32
  tells
• 54:32
  you
• 54:32
  all
• 54:32
  you
• 54:32
  need
• 54:32
  to
• 54:32
  know
• 54:33
  each
• 54:33
  day
• 54:33
  to
• 54:33
  stay
• 54:34
  on
• 54:34
  top
• 54:34
  of
• 54:34
  your
• 54:34
  game
• 54:35
  as
• 54:35
  a
• 54:35
  retail
• 54:35
  executive
• 54:35
  and
• 54:36
  also
• 54:36
  regularly
• 54:36
  featuring
• 54:37
  special
• 54:37
  content
• 54:37
  that
• 54:38
  is
• 54:38
  exclusive
• 54:38
  to
• 54:38
  us
• 54:39
  and
• 54:39
  that
• 54:39
  we
• 54:39
  all
• 54:40
  take
• 54:40
  a
• 54:40
  lot
• 54:40
  of
• 54:40
  pride
• 54:41
  in
• 54:41
  doing.
• 54:41
  Just
• 54:41
  for
• 54:42
  you.
• 54:42
  Thanks
• 54:42
  as
• 54:42
  always
• 54:43
  for
• 54:43
  listening
• 54:43
  in.
• 54:43
  Please
• 54:43
  remember
• 54:44
  to
• 54:44
  like
• 54:44
  and
• 54:44
  leave
• 54:44
  us
• 54:44
  a
• 54:44
  review
• 54:45
  wherever
• 54:45
  you
• 54:45
  happen
• 54:45
  to
• 54:46
  listen
• 54:46
  to
• 54:46
  your
• 54:46
  podcast
• 54:47
  or
• 54:47
  on
• 54:47
  YouTube.
• 54:47
  You
• 54:48
  can
• 54:48
  follow
• 54:48
  us
• 54:48
  today
• 54:48
  by
• 54:49
  simply
• 54:49
  going
• 54:49
  to
• 54:49
  YouTube.com
• 54:51
  omntalkinretail
• 54:53
  Cassie,
• 54:53
  if
• 54:53
  people
• 54:53
  want
• 54:54
  to
• 54:54
  get
• 54:54
  in
• 54:54
  touch
• 54:54
  with
• 54:54
  you
• 54:55
  or
• 54:55
  Joanna
• 54:55
  or
• 54:56
  anyone
• 54:56
  at
• 54:56
  the
• 54:56
  A
• 54:56
  and
• 54:56
  M
• 54:57
  consumer
• 54:57
  and
• 54:57
  retail
• 54:57
  group,
• 54:58
  what's
• 54:58
  the
• 54:58
  best
• 54:58
  way
• 54:58
  for
• 54:59
  them
• 54:59
  to
• 54:59
  do
• 54:59
  that?
• 55:00
  Of
• 55:00
  course.
• 55:00
  So
• 55:01
  you
• 55:01
  can
• 55:01
  find
• 55:01
  us
• 55:02
  on
• 55:02
  LinkedIn,
• 55:03
  both
• 55:03
  Joanna
• 55:03
  and
• 55:04
  myself,
• 55:04
  and
• 55:04
  then
• 55:04
  look
• 55:05
  at
• 55:05
  our
• 55:05
  website,
• 55:06
  It's
• 55:06
  Alvarez
• 55:07
  and
• 55:07
  marcel-crg.com
• 55:09
  you
• 55:09
  can
• 55:09
  learn
• 55:09
  a
• 55:09
  little
• 55:10
  bit
• 55:10
  more
• 55:10
  about
• 55:10
  us
• 55:10
  and
• 55:10
  also
• 55:10
  reach
• 55:11
  out.
• 55:12
  Yeah,
• 55:12
  awesome.
• 55:12
  And
• 55:13
  also,
• 55:13
  fun
• 55:13
  fact,
• 55:13
  Chad
• 55:14
  Lusk,
• 55:14
  frequent
• 55:14
  guest
• 55:15
  on
• 55:15
  the
• 55:15
  show,
• 55:15
  is
• 55:15
  gonna
• 55:16
  also
• 55:16
  be
• 55:16
  appearing
• 55:16
  at
• 55:16
  Shopdock
• 55:17
  here
• 55:17
  at
• 55:18
  the
• 55:18
  end
• 55:18
  of
• 55:18
  the
• 55:18
  month,
• 55:19
  giving
• 55:19
  his
• 55:19
  take
• 55:19
  on
• 55:20
  the
• 55:20
  trends
• 55:20
  that
• 55:20
  are
• 55:21
  shaping
• 55:21
  the
• 55:21
  industry.
• 55:21
  And
• 55:21
  I'm
• 55:22
  very
• 55:22
  excited
• 55:23
  to
• 55:23
  see
• 55:23
  what
• 55:24
  Mr.
• 55:24
  Chad
• 55:24
  Lusk
• 55:24
  has
• 55:24
  to
• 55:25
  say
• 55:25
  on
• 55:25
  that
• 55:25
  topic.
• 55:26
  So
• 55:26
  until
• 55:27
  next
• 55:27
  week,
• 55:27
  on
• 55:27
  behalf
• 55:28
  of
• 55:28
  all
• 55:28
  of
• 55:28
  us
• 55:28
  here
• 55:28
  at
• 55:28
  omnitalk,
• 55:29
  on
• 55:29
  behalf
• 55:29
  of
• 55:29
  producer
• 55:30
  Ella,
• 55:31
  myself,
• 55:31
  be
• 55:32
  careful
• 55:32
  out
• 55:32
  there.