Latest / Studio B Sessions / Insane DJI Osmo Pocket Hustle: $100K Video Business with a Cheap Camera
Transcript
- 0:04Vipul Bindra: All right, justin, thank you for coming.
- 0:06Vipul Bindra: I really appreciate it.
- 0:08Vipul Bindra: As you know, we were talking about the for years.
- 0:10Vipul Bindra: I wanted to start the podcast and the purpose was just I want to have conversations that, a, I enjoy, because I can obviously talk my head off about video production, and I want to talk to other people who care about the same things I care about, and then, b, I would hope the audience gets something out of this that you know, these are the conversations I wish I could have heard when I was starting out, because there may be some entertainment, some golden nuggets in there that hopefully somebody could benefit from Right, so, thank you again, like I said, for coming.
- 0:42Vipul Bindra: Thank you, and so let's start with.
- 0:45Vipul Bindra: I just want to know what do you do, man?
- 0:46Vipul Bindra: I think you do some cool things with video.
- 0:50Justin Markwalter: It's a wide yeah, I know Wide array of things.
- 0:54Justin Markwalter: My wife, friends, family, I feel like sometimes they don't know what I do.
- 0:58Justin Markwalter: I just tell them I'm a camera operator, I shoot photos, I shoot videos.
- 1:03Justin Markwalter: My buddy Dalton says, if it's legal he'll shoot it From helicopters to different countries.
- 1:10Justin Markwalter: Fiji sleeping in the dirt and a little metal hut and baking until 2 in the morning and the hut finally cooled off because it sat in the sun and cooked To here, kissimmee Motorsports or Kissimmee Orlando, all over the place.
- 1:28Vipul Bindra: so wow, tell me more about the Fiji thing.
- 1:30Vipul Bindra: That's.
- 1:30Justin Markwalter: You got me already curious, so I want to know so I go to a church in Rockledge, florida, and they were going on a missions trip and they pretty much was like hey, if anyone wants to go, know that it'll be X amount of dollars.
- 1:43Justin Markwalter: We would love people to go.
- 1:45Justin Markwalter: And I shoot for the church time to time and I was just thinking nobody.
- 1:51Justin Markwalter: There's nobody in the church that documents anything.
- 1:54Justin Markwalter: They say all these cool things and you'll see like some cell phone photos and pretty much garbage stuff that they show to the people and there's no story to it.
- 2:03Justin Markwalter: So I went after the service and I was like hey, brad, if you're cool with it, I would be interested in going.
- 2:09Justin Markwalter: Know that I don't know any details other than, obviously, what you just told us.
- 2:13Justin Markwalter: And he's like listen, if you want to go, I would love for you to go.
- 2:17Justin Markwalter: And I was hoping you were going to come up and ask me.
- 2:19Justin Markwalter: So, long story short, the church paid for me to go.
- 2:22Justin Markwalter: I had no idea what I was getting into.
- 2:26Justin Markwalter: When you see Fiji I would imagine anyone else that sees Fiji you think beautiful island, beautiful blue waters, beautiful beaches, beautiful women, everything.
- 2:37Justin Markwalter: Well, that was far from that.
- 2:39Justin Markwalter: When you land in Fiji, it's beautiful there, but where we were was the opposite end, pretty much the middle of nowhere.
- 2:47Justin Markwalter: These people lived in huts, shanties, shacks, whatever you want to call them like little pieces of cardboard.
- 2:55Justin Markwalter: It was pretty much like a homeless camp, and church wanted me to document it.
- 3:00Justin Markwalter: I thought we were staying in a hotel.
- 3:01Justin Markwalter: I was far off from that.
- 3:03Justin Markwalter: The food was insane, but I actually don't even know what I was eating.
- 3:10Justin Markwalter: It was a whole bunch of different animals and they literally just chopped stuff up with machetes, cooked it and they're like yo, here you go.
- 3:15Justin Markwalter: I'm like I'm pretty sure there's bones and stuff in that and, yes, every bite you would chew, get bones, spit the bone out and you just kind of took it for what it was.
- 3:24Justin Markwalter: And luckily, the family that I stayed with they gave up their children's room and they left me a mattress.
- 3:31Justin Markwalter: Like I don't know, it might as well not even been a mattress.
- 3:35Justin Markwalter: I felt like I was just sleeping on hard concrete for two weeks, uh.
- 3:39Justin Markwalter: But I shot a bunch of stuff.
- 3:40Justin Markwalter: I showed a really cool story.
- 3:41Justin Markwalter: The overall video ended up being like seven minutes, had some people in the church crying, tearing up and uh to me that's what I wanted to accomplish and they got to see what the church was doing and, uh, what that village was trying to do, and I don't want to say I'm getting choked up, but it was a really cool like opportunity for me to be able to show that to everyone that donates or tithes money to certain things like this.
- 4:06Justin Markwalter: Uh, I shot everything on a7s3.
- 4:11Vipul Bindra: I brought a small audio stuff and just captured what I could and it was an awesome experience I think that's incredible and, like you know you, getting choked up is is incredible because that's the power of video.
- 4:22Vipul Bindra: Right, you were there, experiencing it, but you were able to, with this little equipment, capture those emotions.
- 4:30Vipul Bindra: That people up like down here can now feel those emotions, right, they can feel that story and that can show them, like you said, what the church is doing.
- 4:39Vipul Bindra: So I think the power of video is just incredible.
- 4:42Vipul Bindra: Now, what would you say?
- 4:44Vipul Bindra: Would you say that's a positive experience for you Because obviously there's hardship, right?
- 4:49Vipul Bindra: But on the other end, you came back with something incredible.
- 4:52Justin Markwalter: Absolutely.
- 4:52Justin Markwalter: It was very valuable and eye-opening to me.
- 4:55Justin Markwalter: I didn't like you see, like National Geographic and like people living like this, but to actually see it and live it and just be part of it.
- 5:02Justin Markwalter: And knowing that these people live like this day to day, like I'm going home in two weeks, these people are living like this forever.
- 5:09Justin Markwalter: It was pretty crazy.
- 5:12Justin Markwalter: There was one little scene where there's a kid like eating who knows what off this plate.
- 5:18Justin Markwalter: He's sitting all by himself.
- 5:19Justin Markwalter: Maybe two and a half three, I've got a four year old, so it just like I hit home knowing that I have a four-year-old that gets whatever he wants, any anything, food wise, whatever he.
- 5:32Justin Markwalter: if I serve him something, he doesn't like it, I'm cooking him something else because I can this little kid he's eating when he can practically it looked like garbage and he's just having the best time.
- 5:43Justin Markwalter: He even smiles, like in the things he saw the camera or whatever and he just got excited Like, ooh, someone's paying attention, uh, but yeah, very eyeopening.
- 5:50Justin Markwalter: And I every night I take my bed or I go to bed and like, holy cow, this is the best thing ever and I've never slept better in my life.
- 5:58Justin Markwalter: When I got home and just knowing that I have it so good and compared to like super rich people and everything like that, like knowing that I got a car, ac, a hot shower, that was wild.
- 6:13Vipul Bindra: There's no showers or anything like that, probably no plumbing.
- 6:16Justin Markwalter: Right, yeah, it was literally a kiddie pool that had water in it from I don't know where it was freezing, and then you got like a little cup and you poured it on yourself to wash yourself.
- 6:26Justin Markwalter: That had water in it from I don't know where it was freezing, and then you got like a little cup and you poured it on yourself to wash yourself.
- 6:33Justin Markwalter: Uh, and that people just walk by, they're just like hanging out, like living their life, and like yo, somebody's taking a shower, like whatever it is what it is like we're all living, and uh, yeah, anyway, I'm getting off on a tangent, but uh, it's, it was a really eye-opening experience and I'm very thankful that I got to be a part of that and that's, I got to be a part of that because I'm into cameras and I love what I do more than anything and, uh, I hope to keep experiencing more things like that no, that's, that's that's incredible man.
- 7:03Vipul Bindra: Um, like I said, I think, uh, we feel very, you know, living in a country like america, like we, we were in the us.
- 7:11Vipul Bindra: You know, we are very privileged.
- 7:13Vipul Bindra: Like I have two daughters, four and eight, and they, you know, like for them, like I'll have something really delicious in front of them and they may just be like I don't feel like eating it, right, yeah, and then to see the contrast that you saw, which is like where they would, that kid would probably, you know, would love to have whatever my kid just refused because, but again, the circumstances are different and, um, I don't know, uh, I don't know.
- 7:39Vipul Bindra: It just makes me feel very wonderful that we are where we are, but at the same time, I feel like I don't know, I feel like everyone should have what we have and I don't know how to make that happen.
- 7:48Vipul Bindra: Obviously, it's not within my power.
- 7:50Justin Markwalter: Yeah.
- 7:50Vipul Bindra: I'm passionate about video, like you, so all I can do is share the stories.
- 7:54Vipul Bindra: Right, that's the impact At least I can make.
- 7:57Vipul Bindra: I don't think I could go make a bigger impact.
- 8:01Vipul Bindra: Maybe one a bigger impact, um, maybe one day, you know, maybe one day, yeah, you never know, but uh.
- 8:08Vipul Bindra: But I'm so glad you're here sharing this story, because there is this side to, to filmmaking, where you know, obviously we all love cameras and filmmaking and, and you know, audio or whatever we get intrigued by.
- 8:18Vipul Bindra: But there's the other side of it, which is far more important, which is stories yeah and that's the end goal is the storytelling, because that is what captures people like nothing else.
- 8:29Vipul Bindra: You know, a video can make people cry, it can make them laugh, it can smile.
- 8:33Vipul Bindra: There's very few other mediums that can do that.
- 8:36Justin Markwalter: Yeah, the emotions.
- 8:39Vipul Bindra: And you know, considering how easy it is to make it nowadays, with everyone walking around with a cell phone, I think you know we live in wonderful times, it's the way I see it right, and I feel like it's only getting better.
- 8:50Vipul Bindra: Yeah, and it's keep going to better, because you know, guess what, probably you know.
- 8:55Vipul Bindra: I don't know.
- 8:55Vipul Bindra: I'm just imagining, 20 years later, phones that look better than current day.
- 9:04Vipul Bindra: You know a red and Alexis, or whatever right, yeah, absolutely than current day you know, uh, red and alexas, or whatever right, this is the power of every single person that's gonna be in their pocket.
- 9:09Vipul Bindra: Yeah, wow.
- 9:09Vipul Bindra: So what got you into this whole camera thing and I don't know, like I grew up riding bmx.
- 9:16Justin Markwalter: Uh, when I was doing that, uh, yeah, my phone didn't even have a camera when I was first doing that.
- 9:24Justin Markwalter: And then obviously, like you get a flip phone and it's got a little dinky camera on there and essentially we had nothing to capture any of that.
- 9:35Justin Markwalter: And I grew up and I was traveling from state to state riding dirt, going down dirt Hills, riding gigantic dirt jumps, and I and I was like man, this would be cool to capture, like what if, when I'm older, I want to show my kids this, and kind of hard to believe that I was thinking that far in the future at the time.
- 9:53Justin Markwalter: But I ended up getting a camera and I started shooting.
- 9:55Justin Markwalter: I had no idea like shooting auto whatever, whatever came out of that camera I was getting, but it was way better than anything that my cell phone would capture.
- 10:03Justin Markwalter: So that just turned into like a hobby, a passion, and I absolutely loved it and all my buddies were like this is the coolest thing ever.
- 10:10Justin Markwalter: Then, like myspace became a thing, that's yo, I need a new profile picture and like things like that.
- 10:16Justin Markwalter: Yeah, so, uh, that was a thing and I just going.
- 10:24Justin Markwalter: And then I think I was like 21.
- 10:26Justin Markwalter: I was like man, I need to grow up, I need to get a real job.
- 10:30Justin Markwalter: Like cameras aren't paying me to do anything and at this time I had kind of learned like the basics of shooting manual and stuff like that.
- 10:36Justin Markwalter: But I was like not getting paid.
- 10:38Justin Markwalter: I get a job sales job, I don't know how much, maybe a year or two longer, no-transcript.
- 11:12Justin Markwalter: Hey, you're really terrible at what you do.
- 11:13Justin Markwalter: And I was like you're correct, let me shoot photos for you or something like that.
- 11:17Justin Markwalter: And so I ended up shooting photos of all the inventory of the store.
- 11:20Justin Markwalter: This was probably 15 years ago and that turned into essentially where I'm at now.
- 11:26Justin Markwalter: I shoot for his dealership, I shoot for another dealership.
- 11:29Justin Markwalter: At one point I had three, then COVID came, it stopped production, so that kind of messed everything up for a while.
- 11:35Justin Markwalter: It went back down to one and then I was like man, I'm shooting all these dealerships and I was like triple dipping.
- 11:41Justin Markwalter: I was shooting them all in one day two hours at one store, two hours with another two hours at one store, two hours with another two hours at another store.
- 11:46Justin Markwalter: I'd take all that stuff and then I'd go home and edit it and I'd have it up like the next day.
- 11:50Justin Markwalter: They loved it, making killer money.
- 11:55Justin Markwalter: At that point, uh, with COVID ruining it, I was like man, I got to kind of outsource.
- 11:58Justin Markwalter: I started posting more on social media and people were like, hey, dude, uh, will you, will you shoot for us, or will you create this for us, or come shoot my family or whatever?
- 12:09Justin Markwalter: Photos, video.
- 12:09Justin Markwalter: And I was like, yeah, sure.
- 12:10Justin Markwalter: And then I was like I think I can really make something here and I just started pushing it and pushing it and pushing it, posting it, telling my friends like, hey, if you need something, I got you.
- 12:19Justin Markwalter: And uh, 15 years later, I'm making roughly a hundred grand, a little bit over that.
- 12:25Justin Markwalter: And I work five days a week and I'm absolutely loving every single day I go to work.
- 12:30Justin Markwalter: All my retainer clients that I do work for it's the best day ever going to work.
- 12:35Justin Markwalter: I don't know what I'm going to do and it's.
- 12:37Justin Markwalter: It's different and it's fun.
- 12:39Justin Markwalter: And I can't think of a day where I was like man, this job sucks.
- 12:43Justin Markwalter: I love every minute of it.
- 12:44Justin Markwalter: And I will say the downside to this is now, when I am off work, I want to spend more time with my family, spend more time with my kid, and so my kind of like the passion to just go out and shoot myself, uh, it's kind of gone down, knowing that I don't want to touch my camera, I don't want to be in my office Like this setup that you have here is incredible.
- 13:05Justin Markwalter: Having something like this maybe would push me to doing it, but again, I'm still away from my family, even though I'm one door away.
- 13:13Justin Markwalter: Yeah, so yeah, but anyway, that's how I got started into it and I love doing it.
- 13:20Justin Markwalter: I love picking up extra gigs.
- 13:22Justin Markwalter: I love working with new people.
- 13:23Justin Markwalter: I love absorbing.
- 13:23Justin Markwalter: I love doing it.
- 13:23Justin Markwalter: I love picking up extra gigs.
- 13:25Justin Markwalter: I love working with new people.
- 13:26Justin Markwalter: I love absorbing.
- 13:26Justin Markwalter: I love watching how other people do their job.
- 13:28Justin Markwalter: I'm like oh, that's weird, I never thought of doing it like that, and just the whole job it's just.
- 13:32Justin Markwalter: It's different every day and I think anyone that's ever touched a camera.
- 13:37Justin Markwalter: I hope that they can get to some sort of level, to where they love it like I love it and you obviously love it.
- 13:45Vipul Bindra: Yeah, I was gonna say, I live and breathe the video.
- 13:47Justin Markwalter: Yeah, I was gonna say you guys can't see this garage, but his garage is insane, along with his um massive truck full of incredible.
- 13:55Justin Markwalter: I feel like you got a bnh out there probably.
- 13:59Justin Markwalter: I feel like how I was gonna say, that is a serious truck.
- 14:03Vipul Bindra: But you know, I want to bring it back, though.
- 14:07Vipul Bindra: I think what you said is incredible and you will find how many people I've met over the years.
- 14:12Vipul Bindra: This is a very common thread and I find an outsider, because I didn't start like that but, like so many people, started in video because they just were passionate about skateboarding or BMX or some kind of sport, and all they wanted to do was just share that with the rest of the world or their buddies or whoever, and that got them somehow into video.
- 14:33Vipul Bindra: So they weren't even looking for video, they were just doing what they were just passionate about.
- 14:37Vipul Bindra: So you have a very similar story to a lot of creators actually out there, and that's incredible that that little journey got you to here, where you're technically successful.
- 14:47Vipul Bindra: You're making six figures, which, again, I don't think it's that important, but that's what people care about when they're starting out right.
- 14:53Justin Markwalter: That's one of the reasons I mentioned that Exactly, yeah.
- 14:55Vipul Bindra: So because to two people that is important.
- 14:57Vipul Bindra: So you're making six figures.
- 14:59Vipul Bindra: You're independent, you have time to spend with your family.
- 15:01Vipul Bindra: You, you have time to spend with your family, you're shooting cool things, but you're somewhat independent, you know, as if you don't have a boss, right?
- 15:08Justin Markwalter: Which is incredible.
- 15:09Justin Markwalter: I mean, that is the American dream, isn't it?
- 15:11Justin Markwalter: Yeah?
- 15:12Vipul Bindra: So that's crazy, that it starts from a little you know, passion or your love for BMX that leads to a life like this.
- 15:19Justin Markwalter: Yeah, no 100%.
- 15:21Justin Markwalter: And if I had not done that when I was younger, I don't know if I would have done this now.
- 15:25Justin Markwalter: And it's kind of crazy because I just got a reminder.
- 15:28Justin Markwalter: Are you familiar with Photo Bucket by chance, Do you know?
- 15:31Vipul Bindra: what that is Like a stock photo, right?
- 15:34Vipul Bindra: Is that what I'm thinking, or am I wrong?
- 15:35Justin Markwalter: Photo Bucket was like I almost want to say like kind of like a Dropbox but way back in the day you would upload your photos to that and that's where you could store them, and then you could show people and people can see your photo bucket and stuff like that.
- 15:46Justin Markwalter: And I just got like a reminder, like hey, your photo, your photo buckets about to be deleted unless you'd like to pay X amount of dollars.
- 15:52Justin Markwalter: Like dude, I forgot I had that and then I went on it and I found some gyms.
- 15:55Justin Markwalter: It's like, oh wait, I cannot believe these are still here old photos in my phone, uh.
- 16:02Justin Markwalter: And yeah, that that's another timely thing.
- 16:05Justin Markwalter: I know some of you will probably know what I'm talking about, especially if you're a photo guy back in the day yeah, that that's incredible, though.
- 16:11Vipul Bindra: So you know, like that, you've been creating content this long, and again we seems like we've been in.
- 16:17Vipul Bindra: You've been in this area the 15 years that you're saying born and raised.
- 16:20Vipul Bindra: That's what I'm saying, and I've been here since 2010 and we've somehow didn't cross paths until what?
- 16:25Vipul Bindra: Uh, at least physically, I say in person until david came along and started doing these meetups?
- 16:31Vipul Bindra: yeah david, and and that's incredible, you know, like that we're in the same town creating content, and our paths didn't cross until another filmmaker you know started doing these meetups and it was like, oh wow, this is incredible that you know you've been on this journey, I've been on this journey and we're somehow in the same town creating content and just trying to be independent, you know that's that's my goal.
- 16:52Vipul Bindra: Um is um.
- 16:54Vipul Bindra: You know, we talked a little bit, but, like I was just always passionate about video, but I just didn't know.
- 17:01Vipul Bindra: And again, silly me now, I was always into youtube, I should have started the channel, but forget that.
- 17:06Vipul Bindra: I was just like cameras and technology and all that, but I had to have a job on the side right.
- 17:11Vipul Bindra: Because, that's how you pay bills and then eventually one day you just go.
- 17:16Vipul Bindra: Okay, I got to follow my passion and it was the best decision ever because of what happened, right.
- 17:21Vipul Bindra: But that leap of faith was really hard to take, because then you get comfortable, right, you're like at least for me.
- 17:28Justin Markwalter: I was like, oh, that's no insurance, right, I've got kid.
- 17:31Vipul Bindra: At that point I'm like crap do I want to do?
- 17:32Vipul Bindra: I want to just leave everything behind and start this production thing.
- 17:36Vipul Bindra: And then you've all these voices around you're like oh you're, I don't think you're this not real job.
- 17:40Vipul Bindra: You're not gonna make enough, or that was the biggest pushback from, like family and stuff.
- 17:45Justin Markwalter: Uh, they're pretty much saying like listen, you can't do that, like you're not gonna make it.
- 17:50Justin Markwalter: And at the time I was making I was like two grand a month.
- 17:53Justin Markwalter: But when I was 21, 22 and I was working in a couple days a week actually I think it was only two the rest of those days I was going out doing stuff, having fun with my friends or going riding bikes or doing whatever I wanted, and then it was like man, I can make more money if I just applied myself and worked Monday, tuesday, thursday, saturday, sunday, if I really wanted to, and then it just took off.
- 18:18Justin Markwalter: And now I've got three retainer clients, four retainer clients, and I pick up side gigs.
- 18:26Justin Markwalter: That's how I actually met David was through another person that hires guys, and we ended up crossing paths, working together on the same set.
- 18:35Justin Markwalter: And then our buddy, jd.
- 18:38Justin Markwalter: He's like, hey, you should go to this video maker meetup thing.
- 18:43Justin Markwalter: And that's when I went to the first one with David and I met all these other guys like wow, this is really cool.
- 18:49Justin Markwalter: There's other people out there that are into this Like I am.
- 18:52Justin Markwalter: I didn't know anybody at the time, just you should just see your YouTube guys.
- 18:55Justin Markwalter: And yeah, like are you?
- 19:00Justin Markwalter: And I was like this is the coolest thing I could go to and listen to people just talk about cameras and something that I love more than anything.
- 19:09Vipul Bindra: Exactly, and for me it's like, again, it's the information.
- 19:12Vipul Bindra: The problem in this field, at least I found, is there's too much noise.
- 19:19Vipul Bindra: Right, there's so many people who don't know what they're talking about talking about it, and then the people who are successful, who have the knowledge, are happy to talk about it, but you need to somehow separate the noise from this important information that you wish you could have and you know, because I'd rather learn from people who've already been where I want to be.
- 19:39Justin Markwalter: That's what I'm trying to do.
- 19:40Vipul Bindra: Yeah, exactly, then be around.
- 19:42Vipul Bindra: You know people.
- 19:43Vipul Bindra: What I'm saying is I don't want to like if somebody is like, oh, this is how you get a successful business, but they've never had a successful business, I'm like, and they may be right, but I'm like do I want to waste a year of my life experimenting, or do I want to already talk to somebody who's like hey, I built three businesses, I got X amount of revenue, I sold the business for whatever and I'm like okay, please tell me right, and that was my idea.
- 20:05Vipul Bindra: It's like to meet people like you and I'm like I wish I had this conversation, you know, I don't know eight years ago and maybe I would have applied myself better, I would have quit earlier and I would have hopefully left that miserable job yeah, no, absolutely yeah yeah, and so hopefully somebody gets even a little bit out of this, but that's exactly what I'm talking about.
- 20:21Vipul Bindra: I'm really glad we're talking about yeah, exactly because this is this, but that's exactly what I'm talking about, man, I'm really glad we're talking about this.
- 20:25Vipul Bindra: Yeah, exactly Because this is what it's about.
- 20:27Vipul Bindra: It's about, you know, doing that American dream, which is freedom, you know, which is because, again, literally my last podcast we talked about the same thing, like how we're trained to be worker bees, and though the American you know principle is of, you know, entrepreneurship and freedom, but I feel like our schools are just trying to put us in jobs 100%.
- 20:53Vipul Bindra: So we need to fight that and we need to get out and be Americans, be you know, be independent and be our own bosses.
- 21:00Vipul Bindra: And video is an incredible, you know.
- 21:04Vipul Bindra: Yeah, I would say Avenue avenue.
- 21:05Vipul Bindra: If you're passionate about it.
- 21:06Vipul Bindra: I wouldn't go into this just to make money.
- 21:08Justin Markwalter: You could, then it'll be a miserable life because you have to love, I was gonna say I think you'd be miserable doing it, because at that point it's now just a job.
- 21:15Justin Markwalter: It's not something you love exactly and anyone can go do a job that you don't love, exactly then it becomes the same thing.
- 21:20Justin Markwalter: You see the other thing.
- 21:22Vipul Bindra: But yeah, if you're passionate about it and you love creating or telling stories or whatever, you can make money.
- 21:27Vipul Bindra: Because the other common thread is and tell me if you all these people they've met, you've heard it where it's like oh I don't, I love this, I want to do this, but I don't know how to make you know the hypothetical six figures or whatever that I want to make.
- 21:41Justin Markwalter: Yeah, no, that does happen.
- 21:42Justin Markwalter: Uh, you do hear people talking about it and sometimes it's also hard to tell people like, oh, we'll go do this, but because it worked for me doesn't mean it's going to work for them, and unfortunately that's, uh, I would say, something hard for some people to swallow because they see what I'm doing Like dude, that's easy, anyone can do that.
- 21:59Justin Markwalter: Like, you're right, and I got lucky.
- 22:02Justin Markwalter: I got in the position to where I am doing it.
- 22:03Justin Markwalter: You go try it.
- 22:04Justin Markwalter: Yeah, one of the buddies that's been to some of the meetings.
- 22:08Justin Markwalter: He's trying to do it.
- 22:09Justin Markwalter: I've been trying to help him do it.
- 22:10Justin Markwalter: It's just he's just the people that he's, I guess, going after aren't biting just yet.
- 22:16Justin Markwalter: However, he did just land a pretty cool retainer client that I put them on.
- 22:21Justin Markwalter: Well, they came to me and I was like I can't.
- 22:25Justin Markwalter: I'm booked Monday through Friday.
- 22:26Justin Markwalter: I don't want to take any more work on.
- 22:27Justin Markwalter: My work-to-life ratio is literally perfect.
- 22:31Justin Markwalter: But I got a buddy and I would not have met that buddy if it wasn't for this network stuff.
- 22:37Justin Markwalter: That's awesome, and so now we're good.
- 22:39Justin Markwalter: He's actually worked for you.
- 22:41Vipul Bindra: I saw.
- 22:42Justin Markwalter: Emmanuel, which one?
- 22:44Vipul Bindra: Torres, I think you.
- 22:47Vipul Bindra: I saw, really I saw, uh, emmanuel, um which one?
- 22:48Vipul Bindra: Taurus, I think taurus, yeah, oh, wow, I'm gonna have a pod on the podcast, uh, in a few weeks, so that's pretty exciting yeah, if you mention that, he'll probably bring it up.
- 22:52Justin Markwalter: He was just in colorado with them, like he's incredible from what he's told me he's loving it and, knowing that, the person that he's working for now uh, what I know of them and how much fun they seem, the fact that they got linked up I'm super excited for them.
- 23:07Justin Markwalter: I actually almost quit one of my retainers to go work for this person, but I was like no, everything's perfect right now.
- 23:13Justin Markwalter: I don't want to mess anything up.
- 23:15Justin Markwalter: Hey, emmanuel, meet this guy.
- 23:18Justin Markwalter: Now they're together.
- 23:21Justin Markwalter: I know he moved from I think it was Lakeland, over here, not really knowing a whole lot of people, and I was like dude.
- 23:28Justin Markwalter: I was like I'll help you out, I'll send you whatever I can.
- 23:30Justin Markwalter: If I can't take it, it's going to you.
- 23:31Justin Markwalter: And he seems to be doing absolutely killing it and I'm loving that for him.
- 23:36Vipul Bindra: That's awesome and that's really good.
- 23:37Vipul Bindra: Great of you and power of networking yeah and this is power of giving.
- 23:44Vipul Bindra: Um, like I've said this I feel like I'm repeating myself so much, but I've said this so much ever since I started telling people what I was doing that was getting me success, I started getting more success, yeah, so find people who are like, willing to give, always get it back.
- 23:58Vipul Bindra: It's never you.
- 23:59Vipul Bindra: You need to get.
- 24:00Vipul Bindra: If anyone's listening and if I can even help one person need to get out of this mindset of oh, what if they'll take my client or they'll steal some money of me or some job from me.
- 24:10Vipul Bindra: I'm telling you.
- 24:10Justin Markwalter: There's enough of it for all of us.
- 24:12Vipul Bindra: There is.
- 24:12Vipul Bindra: Everyone needs a business.
- 24:14Vipul Bindra: Sorry, every business needs a video.
- 24:15Vipul Bindra: Video is so much work out there, but the thing is it's a mindset change.
- 24:23Vipul Bindra: You've got to learn to give you and, but the thing is that it's a mindset change.
- 24:25Vipul Bindra: You got to learn to give.
- 24:25Vipul Bindra: You got to learn to share what you know and then guess what You'll notice, most people are great on the other side and they'll be happy to share back.
- 24:32Vipul Bindra: So so this story is incredible, where you guys met through this networking and you're like hey, I my plate's full, but here's here, let me help you get this.
- 24:42Vipul Bindra: Returner client.
- 24:43Justin Markwalter: So you can now get where I am.
- 24:45Vipul Bindra: And that's what it's about.
- 24:46Vipul Bindra: And I'm telling you uh, in my experience it'll come back in some way or the other that you, you know eventually, and that I think that's that's what's what that's about.
- 24:55Justin Markwalter: I don't know I love it.
- 24:56Justin Markwalter: Man, one day he'll be sending me job exactly and or hey, I need, I need a second shooter, and even if he doesn't, it is what it is.
- 25:02Justin Markwalter: I'm happy that he got it versus just some random guy that we both don't know, and I know that the client is now going to be happy because they're with Emmanuel.
- 25:12Vipul Bindra: Somebody we know is going to do a great job.
- 25:14Vipul Bindra: Yeah, that's perfect.
- 25:14Vipul Bindra: Yeah, that's perfect.
- 25:15Vipul Bindra: Yeah, that's amazing, man, it's the things that I didn't even know Like we met and I'm.
- 25:20Vipul Bindra: I'm like, oh, I didn't know, like I know emmanuel, but I didn't know that you got him a client, so that's incredible.
- 25:24Justin Markwalter: I took him to vegas, like a couple times on a I just I saw that you shared a photo, because I remember you saying something like you don't really share a whole lot on your instagram, I need to.
- 25:33Justin Markwalter: And so I went and looked and then I was like, oh, I was like there's my homie.
- 25:36Justin Markwalter: I was like, check that out.
- 25:37Justin Markwalter: And so, yeah, dude, I have a story to tell you.
- 25:40Vipul Bindra: I don't know if he's going to like Mr.
- 25:42Vipul Bindra: My first experience with him is crazy.
- 25:44Vipul Bindra: So I had this client a year or two ago.
- 25:48Vipul Bindra: We were doing their events like every quarter or whatever, and I had a photographer, a great guy, nothing against it.
- 25:53Vipul Bindra: But you know he was not in the budget.
- 25:55Vipul Bindra: So I was looking for a little less money but same qualities.
- 25:58Vipul Bindra: And obviously, through David's networking, I had met Emmanuel.
- 26:01Vipul Bindra: So I was like, hey look, I'll take you to Vegas.
- 26:04Vipul Bindra: Food is provided, hotel is provided.
- 26:07Vipul Bindra: This is the rate.
- 26:07Vipul Bindra: You know, I don't think it's a bad rate, but it's not like really really high either.
- 26:12Justin Markwalter: Yeah.
- 26:12Vipul Bindra: All I want is you to just take some photos you know it's an event Make them look good.
- 26:16Vipul Bindra: And he was supposed to come to my home to save on parking at the airport, so we were gonna ride to the to the airport together, and now here comes time to leave and there's no emmanuel.
- 26:34Vipul Bindra: So I'm calling and then then going to voicemail and I called the other emmanuel because we had, uh emmanuel, uh galagos, a guy who goesos sorry for the wrong pronunciation, but he was going to come, you know, to it.
- 26:49Vipul Bindra: So I'm calling him and was like hey, do you know where Emmanuel is?
- 26:52Vipul Bindra: He's like I'm at the airport.
- 26:53Vipul Bindra: I meant the other Emmanuel not you, so he's like I don't know.
- 26:56Vipul Bindra: I'm like this is because you know I can't video.
- 26:59Vipul Bindra: Sure I can replace it for the guy.
- 27:01Vipul Bindra: I'm like I can't, I don't have photo equipment on me, I'm bringing all the video equipment.
- 27:04Vipul Bindra: He's bringing the photo equipment.
- 27:05Vipul Bindra: Yeah, that's how the deal is.
- 27:07Vipul Bindra: Yeah yeah I'm like I can't just replace him on like like a video guy, I could at least replace.
- 27:11Vipul Bindra: So anyway, I'm like panicking, so it's up 30 minutes or later.
- 27:14Vipul Bindra: I'm like, okay, like we're waiting.
- 27:15Vipul Bindra: I'm like, okay, we don't want to miss our flight, so we're like we gotta go, so now we're driving to the airport I'm panicking, I'm like where are you?
- 27:22Vipul Bindra: So he freaking messaged.
- 27:23Vipul Bindra: At least he was honest, he was great.
- 27:24Vipul Bindra: He's like dude, I just overslept or whatever.
- 27:26Justin Markwalter: Oh I don't know.
- 27:27Vipul Bindra: So I'm like, hey, I don't care show up to the, to the airport, like now I'd anyway it was, it was hilarious, so so, and then we got.
- 27:36Vipul Bindra: I was like, okay, maybe he'll be there, so we check our bags and he's not like this anymore, guys.
- 27:40Justin Markwalter: No, no, no, he's great he's.
- 27:41Justin Markwalter: I said I rehired him, so there's a positive end to the story.
- 27:44Vipul Bindra: But no, and then what was it?
- 27:47Vipul Bindra: So, yeah, no, now we're on the plane and he's still not there.
- 27:50Vipul Bindra: He's like, obviously, he's saying I'm on his way, I'm with the airport and security lines are crazy, obviously Of course TSA pre-check my goodness point is now we're on the plane right and there's no choice and I'm like, slowly and people can see, my heart is like seeing, I'm like crap, this and this is a good client, so I can't just screw them over like I have to, I'm gonna, I'm gonna deliver what I promised, whatever I would have had to do at that point.
- 28:18Vipul Bindra: But anyway, last person in the plane walking finally towards that, I was like, oh, thank goodness, you had no idea the relief that sat in Assas' face.
- 28:29Vipul Bindra: But again, not to go to the pause, this is a crazy story.
- 28:34Vipul Bindra: But he delivered.
- 28:36Vipul Bindra: The photos were awesome and what I liked about him was he was up front.
- 28:39Vipul Bindra: He was like hey, this is not a normal thing, this is just a one-off.
- 28:41Vipul Bindra: It happens, and I'm like you know it's okay and the good thing is I took him to Vegas.
- 28:46Vipul Bindra: I still give him a hard time Because the next time he went I was like okay, so for you, you got to come 30 minutes earlier than everyone.
- 28:53Justin Markwalter: So we know you'll be there.
- 28:54Justin Markwalter: He's like you're never going to let this go.
- 28:58Vipul Bindra: I'm like no and now.
- 28:59Vipul Bindra: The photos were incredible and to me what mattered was the client loved the photos.
- 29:04Justin Markwalter: That's what matters.
- 29:04Vipul Bindra: And then he was fun to hang out with outside of work.
- 29:08Vipul Bindra: You know, and I've hired him a bunch of times after that, I think just this past year we did like an event.
- 29:13Vipul Bindra: He did a cam op for me, so, which is funny because you know we also, and that's a mistake of me.
- 29:22Justin Markwalter: I then pigeonholed him in my brain as a photographer right.
- 29:23Vipul Bindra: So I've hired him a bunch of times and I forget that.
- 29:25Justin Markwalter: No, he can do cam op too.
- 29:26Vipul Bindra: He does some good stuff too so I needed a cam op for like a live event or whatever, and that's where this last year he helped me.
- 29:33Justin Markwalter: So that was our first gig together was a live event.
- 29:36Vipul Bindra: That's awesome, so yeah so I was like this is I gotta stop doing that for people like pigeonholing him to what I hired them for yeah and he did incredible work there.
- 29:45Vipul Bindra: I have nothing to to say about it, so no great that's what I thought too but that's a funny story.
- 29:50Vipul Bindra: But normally, yeah, I would not hire somebody who did that to me.
- 29:52Vipul Bindra: But look, he made it.
- 29:54Vipul Bindra: He, he did great work and he was up front about what happened.
- 29:58Vipul Bindra: I don't like bullshitters, you know.
- 29:59Vipul Bindra: I knew exactly when he said it, like he was genuine.
- 30:01Vipul Bindra: This happens and he made it.
- 30:03Justin Markwalter: You know, that was, that was the main thing I remember at the meeting you were like if you're late, like you're out, you're not getting hired ever again.
- 30:08Justin Markwalter: So as soon as you said that I was like dang.
- 30:10Justin Markwalter: He got a second chance because he made it.
- 30:13Justin Markwalter: He was late, but he was on the plane I was gonna say as long as you're on the plane, late or not, he's there.
- 30:18Justin Markwalter: Yeah, that's awesome he's gonna hate me for telling this story.
- 30:22Vipul Bindra: No, he's a great guy.
- 30:23Vipul Bindra: Please don't, Emmanuel.
- 30:24Vipul Bindra: I'm sure you're going to watch this.
- 30:25Justin Markwalter: Maybe one day you'll stop ignoring my phone calls.
- 30:27Justin Markwalter: We can go get a beer sometime.
- 30:28Vipul Bindra: Exactly yeah, and then anyway.
- 30:31Vipul Bindra: So yeah, but no, this is incredible, man, that we have common people and you're helping and sharing, and what I want to know is now that let's talk to the meat that people want to know, or at least I want to know about, is retainer clients, that's like the key to success in video, because I've said this a thousand times, I'll say it again Nobody who's successful in video gets 50 new clients every year.
- 30:55Vipul Bindra: It's just impossible.
- 30:56Vipul Bindra: The easiest thing is to keep the clients that you have.
- 30:59Justin Markwalter: Keep them happy.
- 31:00Vipul Bindra: Keep coming them, keep them happy.
- 31:02Vipul Bindra: So you clearly are doing that.
- 31:03Vipul Bindra: And so what's your strategy?
- 31:05Vipul Bindra: A how do you do that?
- 31:08Justin Markwalter: And B I want to know how you structure your retainers okay, we'll start with a, because b is going to be atrocious.
- 31:16Justin Markwalter: Uh, a, uh, that was.
- 31:18Justin Markwalter: How do I keep the retainers correct?
- 31:19Justin Markwalter: Uh, so the few retainers that I have, which started with the one, it was pretty much hey, come, shoot my inventory, get it done, get it up.
- 31:27Justin Markwalter: Don't make me babysit, I'll be happy, easy peasy.
- 31:31Justin Markwalter: Shoot some units, get them on the internet, bada, bing, bada, boom, I'm done.
- 31:34Justin Markwalter: He's happy.
- 31:35Justin Markwalter: That turned into some other stuff.
- 31:38Justin Markwalter: I've now taken on more roles and now he pays me more money and same thing.
- 31:43Justin Markwalter: I show up when I need to or when I want.
- 31:45Justin Markwalter: Essentially, I don't want to say need to, because he's pretty lenient.
- 31:48Justin Markwalter: As long as he doesn't have to babysit and everything's done, he doesn't care.
- 31:53Justin Markwalter: Two days a week, actually, he, just for the first time in I almost want to say probably a year, made a request like hey, can we start doing more video work?
- 32:02Justin Markwalter: And I said absolutely, I've been trying to and I'm here for it.
- 32:06Justin Markwalter: So my other guys, they're in the same boat, as long as I'm there and I'm doing the work and they don't have to babysit, they don't have to monitor their social media, cause I do share the stuff that I create for them on their social media, so they don't have to worry about it and they don't care what it looks like, how it comes like, what it's shot on, as long as it obviously doesn't look terrible.
- 32:30Justin Markwalter: Anyone can shoot from an iPhone.
- 32:32Justin Markwalter: We were kind of already speaking about that, like in a couple of years that's what a lot, even now, camera iphones are so good.
- 32:42Justin Markwalter: Yeah, uh, visuals are not an issue.
- 32:43Vipul Bindra: So perception may be different, but correct, but not on social media content.
- 32:45Justin Markwalter: I think that may not even be an issue there.
- 32:46Justin Markwalter: Yeah, so with the power sports dealership, I shoot with a sony a74.
- 32:53Justin Markwalter: Everything's easy peasy, they're all happy.
- 32:55Justin Markwalter: Sometimes he'll be like, hey, I want to do this, and he's easy peasy, they're all happy.
- 32:57Justin Markwalter: Sometimes he'll be like, hey, I want to do this.
- 32:58Justin Markwalter: And he's like don't bring all your lights, I don't need none of that bullshit.
- 33:01Justin Markwalter: And he's like just shoot it.
- 33:02Justin Markwalter: He's like don't make your life hard, just shoot it.
- 33:04Justin Markwalter: And I said, okay, cool, you're happy, I'm happy.
- 33:08Justin Markwalter: And then we, uh, my other retainer or my other retainer clients, they're exactly the same.
- 33:12Justin Markwalter: They're like like, we don't care what you shoot it on, you can shoot it with a potato.
- 33:15Justin Markwalter: As long as it's done, it looks good and it's turned in in a timely manner, we're good with it.
- 33:20Justin Markwalter: And I just watched david morefield, uh, youtube, and he's shot on an iphone and like with the little four transmitters, and I was like dude, I was like I feel like you're doing exactly what I'm doing.
- 33:33Justin Markwalter: You got a retainer, I got a retainer and one, um, my general contractor, my one general contract that I have, he doesn't care, he's like you can shoot it on a cell phone if I can have it up same day.
- 33:45Justin Markwalter: I'm I'm here for it.
- 33:47Justin Markwalter: So, honestly, I've been shooting a lot on a dji pocket three and then yeah, dude, yeah, that thing looks incredible the amount, I'm surprised I don't actually have it in my pocket.
- 33:58Justin Markwalter: I usually carry it everywhere.
- 33:59Justin Markwalter: The amount of money I've made from that thing is insane.
- 34:03Justin Markwalter: And for anyone to say like, oh well, you have that job because you have a nice camera, I make a lot of money literally on an iphone and on a dji pocket 3.
- 34:13Justin Markwalter: Anyone can afford a DJI pocket three.
- 34:15Justin Markwalter: And I keep getting on tangents as long, as long as my clients are cool, fun and I don't want to say entertaining, but they do keep me entertained.
- 34:26Justin Markwalter: They don't care what I'm doing, as long as everything is up, it looks good and, I guess, in a timely fashion, whether it's an iPhone or an eight, seven, s, three, fx, three, fx, six, whatever you want to shoot on, I feel like I feel like it got weird on that one.
- 34:42Vipul Bindra: That's okay.
- 34:43Vipul Bindra: I mean, I completely get it.
- 34:44Vipul Bindra: What you mean, what I'm curious about is so so it seems, which is great, that's what we want, right?
- 34:48Vipul Bindra: We?
- 34:49Vipul Bindra: Want a client who says hey, again what?
- 34:57Justin Markwalter: I'm talking about.
- 34:58Vipul Bindra: That's amazing.
- 34:59Vipul Bindra: Now let's talk about the real thing.
- 35:00Vipul Bindra: You can't really put that in a contract.
- 35:02Vipul Bindra: Hey, do whatever on Mondays and Tuesdays and I'll pay you this much.
- 35:06Vipul Bindra: So how are you structuring these retainers for A how long and what are the deliverables, at least legally, in your contract?
- 35:15Vipul Bindra: Or do you even have a contract I?
- 35:16Justin Markwalter: was going to say so.
- 35:17Justin Markwalter: When I was messaging you on Instagram yesterday, it was like I feel like I'm not doing it right, because I learned from YouTube.
- 35:25Justin Markwalter: I learned just from watching other people do it.
- 35:28Justin Markwalter: I didn't have really a mentor, so all of my jobs they're like gentleman's agreement, essentially Like hey, I'm going to come in two days a week, two hours at peace.
- 35:43Justin Markwalter: Uh, whether I have a contract or not, I feel like they could let me go tomorrow and I don't have the money to fight somebody.
- 35:46Justin Markwalter: Like hey, like agreement breach, like you got to pay me at least the rest of this month.
- 35:49Vipul Bindra: I mean, I can't say that I don't have the money I'm not a lawyer, but yes, you can.
- 35:53Vipul Bindra: Yeah, yeah, yeah, but yes, but it's just more like Kill fees are a real thing, just so you know.
- 35:58Justin Markwalter: I was like, if you're going to crush it, I'm not going to be here next month.
- 36:00Justin Markwalter: Like, hey, just let me know.
- 36:01Justin Markwalter: Like we're cool and I'm now good friends with all of my clients that I work with.
- 36:06Justin Markwalter: I play hockey with two of them.
- 36:09Justin Markwalter: One of them is now a good friend that was my power sports guy and it's just a kind of a gentleman's thing and every now and then I ask for a little bit more money and so far I haven't got any kickbacks.
- 36:21Justin Markwalter: They've, they've all been good with it.
- 36:23Justin Markwalter: I'm not asking for the moon, it's just like hey, yeah, do you want this?
- 36:26Justin Markwalter: I want to charge you an extra five hundred dollars and five hundred dollars added to the monthly, whatever you're paying me.
- 36:32Justin Markwalter: It just it all adds up and it's easy and I feel like like I'm not asking for a lot.
- 36:36Vipul Bindra: No, that's very fair.
- 36:38Vipul Bindra: And again, you don't need to go into exact numbers.
- 36:40Vipul Bindra: Feel free to either round it up or just tell me if you don't want to tell me.
- 36:44Vipul Bindra: But what I'm curious about is so it sounds like so far you obviously you're friends with them, so it's like very easy Now, yeah, Now you are Now yeah, it's just gentleman's agreement, like a handshake.
- 36:55Vipul Bindra: You know you don't have anything on written.
- 36:57Vipul Bindra: You go what?
- 36:59Vipul Bindra: Two days a week for one of them, or two of those, two of those, one day for one, yeah.
- 37:05Vipul Bindra: And then one day for one.
- 37:06Vipul Bindra: So how do you charge like payments?
- 37:08Vipul Bindra: Do you have automatic recurring payments and roughly what you're able to charge and do you have a given like you have to make this much deliverables?
- 37:15Vipul Bindra: How are they valuing you at whatever that price point is?
- 37:20Justin Markwalter: so I don't have a deliverable.
- 37:21Justin Markwalter: Uh, there's no agreement on actual deliverables for any of them.
- 37:25Justin Markwalter: Uh, for example, my general contractor if we go out looking for a couch for his mother's house which we've done we record absolutely nothing.
- 37:34Justin Markwalter: He's like dude.
- 37:34Justin Markwalter: He's like we got literally nothing done today.
- 37:36Justin Markwalter: He's like that's not on you, that's me, poor management on myself.
- 37:38Justin Markwalter: I'll see you next week.
- 37:40Justin Markwalter: And he and he pays me because I came out there.
- 37:42Justin Markwalter: It's essentially he's paying for my time.
- 37:43Justin Markwalter: Now there are days where I'll shoot headshots for the guys in his company and we it was like a day rate type job.
- 37:49Justin Markwalter: Let's say 800 bucks for the day, yeah, 1200 bucks, whatever, whatever you charge, um, I'm fortunate enough to where I can go week to week, knowing that I'm gonna make.
- 38:07Justin Markwalter: So I, 600 bucks, that's what I charge.
- 38:10Justin Markwalter: And, uh, and it's week to week, every week, 600 bucks, whether we're going on a trip.
- 38:15Justin Markwalter: We're going to Costa Rica, we're going to Vegas, which we're both going to Vegas January 19th we're going to SHOT Show.
- 38:24Vipul Bindra: That's where I wish I was going.
- 38:25Justin Markwalter: I'm getting paid to go do that.
- 38:29Vipul Bindra: That's so cool yeah.
- 38:30Justin Markwalter: Everything's getting paid for.
- 38:31Justin Markwalter: I'm actually kind of double dipping because one of my other retainer clients is sending me there, uh, because I work for a gun company and they're sending me there to record content for them, so I get to go to the range day.
- 38:43Justin Markwalter: I'm not a huge gun guy, for the record I love guns, but I don't know much about them.
- 38:47Justin Markwalter: Yeah, uh, I guess the range day all the big like I know all about them, but that's not the topic.
- 38:54Justin Markwalter: But let's go uh, we all get to go shoot them outside, I guess, and supposedly it's pretty badass and you have to be super high in the industry to go to this actual range day and shoot everybody's brand new guns they're about to release, like the following day, so I'm going to go do that and then it'll be inside, wherever we are.
- 39:11Justin Markwalter: I guess this is like the biggest gun convention in the States.
- 39:14Justin Markwalter: Maybe you know that.
- 39:16Justin Markwalter: Yeah, so I get to do that.
- 39:19Justin Markwalter: And then I hired my buddy as a grip, who's my general contractor.
- 39:21Justin Markwalter: So it's funny.
- 39:22Justin Markwalter: He's going to be working for me, but I'm going to shoot a little bit of content for him too.
- 39:24Justin Markwalter: So now I'm going to double dip on both of them and I'm going to make money from one.
- 39:28Justin Markwalter: Make money from the other and I continue to get paid.
- 39:30Justin Markwalter: While my trip's getting paid for, I'm going to eat like a king.
- 39:34Vipul Bindra: We've already locked in some really cool restaurant things that we're going to go do some really unhealthy burritos, and I'm super excited for and uh see see, what's crazy is sure, in one way, you like you said you, you don't understand business or you don't have any of the structures that I would say you need to have, yeah, but on the other side you're doing it like a business owner, because you're like hey, look, we're gonna, I'm gonna double dip here oh yeah, you gotta maximize opportunity, you're still maximizing your roi yeah and you're doing the correct things.
- 40:03Vipul Bindra: Uh, and you know, like you said, somebody's paying for your travel, somebody's paying for your food, somebody's gonna pay for your lodging and you're gonna create content and you get to go to a cool show.
- 40:13Vipul Bindra: I mean, vegas has all the cool shows I to go to but nobody's willing to pay me to go to, like CES, nab.
- 40:19Vipul Bindra: I'll get you next year.
- 40:20Justin Markwalter: There you go, I'll get you next year.
- 40:21Justin Markwalter: There you go, I'll come with you.
- 40:22Justin Markwalter: There you go, I'll be your group, my PA, whatever Exactly, I'll come yeah.
- 40:37Vipul Bindra: But no, the typical that people say at the end of the day, you're running a successful business and you're doing all the right things, clearly, but seems like it's also you're having fun doing it oh, absolutely so I'm.
- 40:44Justin Markwalter: I'm I'm making it day by day the most unorganized way possible, but I'm learning from mistakes.
- 40:50Justin Markwalter: Uh, definitely learning from mistakes.
- 40:53Justin Markwalter: This year, especially, taxes are going to kick me in the butt pretty hard.
- 40:56Justin Markwalter: I I do have an LLC.
- 40:58Justin Markwalter: Like I am legit, I have insurance.
- 40:59Justin Markwalter: I strongly recommend anyone that has LLC to have insurance.
- 41:02Justin Markwalter: If you step foot on any, any, any anywhere where you're shooting, you should have insurance, because if something small happens or huge happens, at least you're covered.
- 41:13Justin Markwalter: Um, I know, when I first started, if I didn't have the insurance and someone did get hurt, I would have been absolutely screwed.
- 41:18Justin Markwalter: But I do have that.
- 41:19Justin Markwalter: It's relatively cheap for what it is and your coverage.
- 41:22Justin Markwalter: Yeah, I'm super excited for Shaw Show and then, following that, we're going to Costa Rica in February and that's going to be with my general contractor.
- 41:32Justin Markwalter: We're going to go create more content over there.
- 41:35Justin Markwalter: We're going to go look for buildings and we're gonna show some stuff off.
- 41:43Justin Markwalter: Uh, like, hey, look how terrible this is and this is what we would do.
- 41:44Justin Markwalter: Uh, or hey, like, look how awesome this is and it's cheaper over here because whatever whatever he wants.
- 41:48Justin Markwalter: Yeah, just make content, yeah I'm gonna shoot it on my pocket three and I'm gonna have it up that day and he's gonna be happier than ever.
- 41:54Justin Markwalter: We're gonna go ride dirt bikes and rip side by sides and then it's going to be going to be awesome you know what's.
- 41:59Vipul Bindra: What's, what's so amazing about this conversation that we're having.
- 42:02Vipul Bindra: We're so similar in the way like I feel the passion for you about making content, telling stories, but the approach is completely different.
- 42:10Vipul Bindra: You saying I'm going to take the pocket three, I'm going to post it the same day.
- 42:13Justin Markwalter: It's just like gives me, gives me like chills, I'm like no, I need to have my lighting, my sound my, my like I gotta get everything right.
- 42:20Vipul Bindra: So it's like you know, like I don't know, I can't even to be real we've done same day edits for conferences.
- 42:39Vipul Bindra: But what I would do.
- 42:41Vipul Bindra: But again, that's paying.
- 42:42Vipul Bindra: This is the idea that look, there's not just one way, right?
- 42:46Justin Markwalter: Correct, you don't got to have all this.
- 42:48Justin Markwalter: I do have a lot of this.
- 42:53Vipul Bindra: And I do jobs like this, but each client is different.
- 42:55Justin Markwalter: Each client is different.
- 42:56Justin Markwalter: Some don't care about that.
- 42:58Justin Markwalter: They just want something that they know is going to look better than what they can provide, and they want it now.
- 43:03Justin Markwalter: And I'm able to do that.
- 43:06Justin Markwalter: Yeah, most other people are able to do that, yeah it's just but.
- 43:09Vipul Bindra: But that's.
- 43:09Vipul Bindra: That's the story I think you have right now.
- 43:12Vipul Bindra: Is that basically just your phone, maybe a pocket three, which is not that expensive of a camera?
- 43:17Vipul Bindra: You can go out there and make a living, and make a good living at that, and that's incredible and that's the same thing.
- 43:25Vipul Bindra: Like I said, we're doing the same thing, but that's just an alternate way of doing it.
- 43:35Vipul Bindra: I think you're making better profit because you have barely any expenses which is why IRS is not going to like you was just like uh, I can go like oh, this is expense, that's an expense, that's an expense you have like a pocket three oh, I do have a good amount of expenses, but uh, yes compared, compare or comparably speaking.
- 43:50Justin Markwalter: Yes, my expenses are next to nothing compared to a lot of other people.
- 43:55Vipul Bindra: The competitive advantage there is.
- 43:57Vipul Bindra: Again, I don't know the exact numbers, but $200,000 for me or anyone else may only be worth $100,000 for you, because if our expenses are that much higher, we need to make double, triple whatever, to make what you're making and have the same lifestyle right.
- 44:12Justin Markwalter: Yeah, not over here.
- 44:13Justin Markwalter: I'm making $100,000 and doing well with $100,000.
- 44:16Justin Markwalter: Exactly.
- 44:16Vipul Bindra: So that's incredible.
- 44:18Vipul Bindra: That's what I'm saying, wow.
- 44:24Justin Markwalter: And hopefully one person takes their approach and I I'm.
- 44:25Justin Markwalter: I'm speaking at a school on the eighth and oh yeah, so today's the third speaking to a school, and my main objective is to to find not necessarily to find that I don't want to say loser punk rock skater kid, like I was, but like I hope that I can connect with one kid throughout the whole day, if it's just one, to prove that someone like myself and hopefully someone like him, whether they're making A's and B's, c's and D's, whatever, there's other alternatives than going to college or going to the military or, uh, I don't want to say trade school, but I think trade schools are a better alternative than most of those other options.
- 45:05Justin Markwalter: But uh yeah, just a camera, a passion, you can make money doing it if you apply yourself, and I, I think I'm a very good example and you're gonna know how to do anything and I feel like I don't know how to do a lot, but I'm making it work every day and learning by mistakes and I try not to repeat them.
- 45:23Justin Markwalter: And here I am, and now I'm on a really cool podcast well, thank you.
- 45:26Vipul Bindra: Talking about people that are cool, doing big stuff, yeah, no, but that's, that's uh.
- 45:30Vipul Bindra: Like I said, I I'm I'm already like really excited to hear everything you've said so far, because it's so, so incredible, but at the same time, so different than the path that I've been on.
- 45:41Vipul Bindra: Um, but that's crazy, but but you speak about it.
- 45:43Vipul Bindra: I know it's a little tangent, not on the topic that we're talking about, but you're right about like, uh, trades, like in this country right now, man, if you just went to trade school, you can come out already making six figures better than us video people, because you don't even need to do all the learning and the education all that, you just learn that one trade because the demand, at least in Florida, for HVAC techs is so high.
- 46:05Justin Markwalter: It's crazy.
- 46:05Justin Markwalter: It's crazy.
- 46:06Justin Markwalter: I accidentally got put in an HVAC class in high school and I thought it was supposed to be something else that I signed up for.
- 46:12Justin Markwalter: I got there and I was like, like what the hell is hvac?
- 46:19Justin Markwalter: I was like I thought this was, I don't know pottery, whatever the hell it was.
- 46:20Justin Markwalter: You know.
- 46:20Justin Markwalter: Like, oh yeah, you're gonna learn ac, cooling and heat and all this stuff's.
- 46:22Justin Markwalter: Like I have zero interest in that.
- 46:24Justin Markwalter: Like get me out of this.
- 46:25Justin Markwalter: And I went and spoke to the counselor and I got out of it.
- 46:28Justin Markwalter: Shoot me in the foot yeah, no, yeah, non-flu, yeah, I would have been doing great now, but, granted, I love what I do now and I'm happy that I did get out of that.
- 46:35Vipul Bindra: Exactly.
- 46:35Vipul Bindra: But you know, like so many builders that I work with, like same thing they're just they can't find good people.
- 46:40Vipul Bindra: You know, reliable, good people in HVAC.
- 46:42Vipul Bindra: So if, if somebody right now just went out and you know, went to trade school, whatever and got really good at it a killer in florida, none of this camera bs that we have to do, um, so it's incredible.
- 47:02Vipul Bindra: I've seen a lot of yeah, a lot of opportunities out there, so there's lots of ways to make money.
- 47:04Vipul Bindra: Um, you know, you just have to, like, you know, do it yeah that is what it comes down to.
- 47:09Justin Markwalter: Yeah, you have to.
- 47:10Justin Markwalter: You just got to go for it.
- 47:12Justin Markwalter: You gotta apply yourself so that so that's awesome.
- 47:14Vipul Bindra: So what's next for you?
- 47:15Vipul Bindra: Seems like I think you pretty got locked in.
- 47:17Vipul Bindra: So do you just want to coast or do you want to do something different?
- 47:24Justin Markwalter: Or what are you wanting to do next?
- 47:25Vipul Bindra: I just want to keep doing fun shit.
- 47:29Justin Markwalter: More power sports guys please, that's actually my new retainer.
- 47:33Justin Markwalter: I just picked up another one, which is actually funny that I'm working for him, because it is actually a retainer client that I had before the covid.
- 47:41Justin Markwalter: Uh, he moved away to texas or something like that and he came back and now he's working at another location.
- 47:49Justin Markwalter: Their store has nothing like no content, no, anything.
- 47:53Justin Markwalter: There's not even any bikes on their website.
- 47:56Justin Markwalter: Like, how do you sell bikes that don't exist?
- 47:57Justin Markwalter: They just look like stock images.
- 47:59Justin Markwalter: When you buy a car maybe not your truck, your van sorry, don't want to, yeah, um, but it's.
- 48:06Justin Markwalter: You want to see an actual picture of it.
- 48:08Justin Markwalter: And when clients come, hey, I see you have this whatever bike and it looks great.
- 48:13Justin Markwalter: I see you're not trying to hide anything.
- 48:14Justin Markwalter: Everything's super high detail.
- 48:15Justin Markwalter: I don't even need to come see it.
- 48:17Justin Markwalter: Can I buy it and send it to Georgia?
- 48:19Justin Markwalter: That happens all the time.
- 48:20Justin Markwalter: He hit me up and he's like hey, come be my guy.
- 48:24Justin Markwalter: And I was like I'm 100% in.
- 48:27Justin Markwalter: But out of professionalism I did need to speak to my other dealership and typically it was like hey, if they don't sell the same product and they're not the store right behind their store, like, I'm good with it While this location sells uh, one of their big brands.
- 48:44Justin Markwalter: They clash.
- 48:45Justin Markwalter: They're 20 miles from each other.
- 48:47Justin Markwalter: They're competitors.
- 48:48Justin Markwalter: I told my boss, hey, if he doesn't hire me, I'm going to send someone else.
- 48:54Justin Markwalter: And it was actually Emmanuel.
- 48:55Justin Markwalter: And uh, I was like the same job's going to get done, but you're essentially Taking money out of my pocket.
- 49:01Justin Markwalter: Why not let me go do that?
- 49:03Justin Markwalter: It's not going to like Change our work relationship.
- 49:05Justin Markwalter: I'm still going to get my same job done here.
- 49:07Justin Markwalter: And I got the green light.
- 49:10Vipul Bindra: So I'm working at both.
- 49:12Justin Markwalter: So I'm excited.
- 49:12Vipul Bindra: That's incredible.
- 49:13Vipul Bindra: And then that's really nice Of your boss, some people do get gung-ho on.
- 49:16Vipul Bindra: No, but I'm like like you said, it's gonna get done yeah why take money from your?
- 49:21Justin Markwalter: pocket exactly, but at the same time I'm pretty sure you are professional.
- 49:24Vipul Bindra: If you would have respected, if he had said no, you wouldn't have done it right yeah yeah, yeah so, so at least when I first branched out I didn't actually tell him.
- 49:32Justin Markwalter: And then I did tell him and he actually fired me on the spot and I didn't think about it was that long time ago right before right.
- 49:43Justin Markwalter: Um, yeah, it was before covet, that's why, so that's when I got the second dealership and, uh, I didn't think much of it.
- 49:49Justin Markwalter: I was like, oh, I'm just shooting more power sports, like whatever cool, I'm gonna double my money work the same day.
- 49:55Justin Markwalter: And then I told him and he's like you're not, you're not being serious.
- 49:58Justin Markwalter: And I was like, no, I am.
- 50:00Justin Markwalter: And he's like dude, he's like you can't work here anymore.
- 50:02Justin Markwalter: And I was like, all right, that's, that's funny.
- 50:06Justin Markwalter: What are we doing for lunch?
- 50:07Justin Markwalter: He's like no, he's like dude, I'm gonna walk you out.
- 50:09Justin Markwalter: And he legit walked me out and I was like, holy cow, like you're, you're being serious, serious.
- 50:15Justin Markwalter: I left and thankfully I don't know if it was like a week or two weeks later, he's like hey, he's like I want you to come back.
- 50:22Justin Markwalter: And I came back and I guess he realized like, hey, no matter what, the same thing.
- 50:26Justin Markwalter: Like they're going to get their photos.
- 50:27Justin Markwalter: Now, he doesn't have someone getting his photos, he doesn't want to train somebody to do what I was doing and and, realistically, I started because of him and I felt terrible like, yeah, I don't think he'll ever watch this, but like I love that dude, he's done a lot for me and uh, yeah, so it was a lot to ask for this one and he told me no originally.
- 50:49Vipul Bindra: Then he was like all right, you know what it's like, they're gonna do it, so just go send it and I actually start friday with them, so well, congratulations in a good way, but also, like I said, great on your uh other boss, I guess, or other client, to be okay with that, because, like you said at the end, yeah, uh, but I'm.
- 51:09Vipul Bindra: My philosophy is simple, is that, like you know, if it conflicts too much, I just don't do it, but if it's like you said, if it's just going to get done, it's.
- 51:18Vipul Bindra: It's nothing that competitive yeah you know, like because you don't know, you're making pictures of stuff that sells.
- 51:24Vipul Bindra: They have that in the store correct.
- 51:25Vipul Bindra: Yeah, yeah it's going to get done.
- 51:27Vipul Bindra: So then you know.
- 51:29Vipul Bindra: But it is nice to ask your client like is that okay?
- 51:31Vipul Bindra: Because, at the end of the day, uh, you don't want to create conflict, so correct, and I was.
- 51:34Justin Markwalter: I was willing to not take the new job if he was genuinely didn't want to create conflict, correct.
- 51:36Justin Markwalter: And I was willing to not take the new job if he genuinely didn't want me to do it.
- 51:39Justin Markwalter: I was going to tell him like, hey, buddy, I can't and I would have sent the job to a friend.
- 51:43Justin Markwalter: Or hey, I have a buddy that will do it.
- 51:46Justin Markwalter: I'll even train him.
- 51:46Justin Markwalter: And thankfully, I just got the gig and here I am and still doing the same thing.
- 52:02Vipul Bindra: And I'm going gonna start shooting for two dealerships, which is gonna make me more money and I'm gonna have more fun and keep doing exactly.
- 52:05Vipul Bindra: Wow, man, this is, this is freaking, um like, but I mean, I'm just uh happy that, um, that you found this path and you found more work with sounds like what you enjoy, um, and you're doing it, so Okay.
- 52:15Vipul Bindra: So what would you tell, like, if you could do something differently?
- 52:19Vipul Bindra: How would you approach that now, like, would you change anything?
- 52:26Justin Markwalter: Like compared to what I'm doing, like what would I do different?
- 52:31Vipul Bindra: If you could change anything, what would you change?
- 52:33Justin Markwalter: Okay, so I'm learning now a lot about about, like, the finance side of business and not, uh, cross-mingling bank accounts.
- 52:40Justin Markwalter: Uh, actually, I learned this at the last one that we just had in orlando just the light bulb clicked, I said something to david's meetup.
- 52:49Justin Markwalter: Yeah, yeah, yeah, yeah, I said something to david and david's like dude, you can't do that, yeah.
- 52:54Justin Markwalter: And then I spoke to my gc guy who helps me out with a lot of stuff cpa.
- 53:00Justin Markwalter: Yeah, yeah, yeah, okay, so yeah so I send man, you want to talk about bad.
- 53:05Justin Markwalter: I write everything like on your iphone in the notes tab, like I go through my amazon list, I go through credit card statements, I add it in, I break it down and then I actually throw that into chat gpt and I say, hey, can you calculate this for me?
- 53:18Justin Markwalter: And it calculates all of that money that I've spent.
- 53:21Justin Markwalter: I send that to him and he's like dude, you're really sending me like iPhone notes.
- 53:26Justin Markwalter: Still, bro, it's 2025 now what are you doing?
- 53:33Justin Markwalter: I actually had QuickBooks for a year.
- 53:36Justin Markwalter: I opened it once like nah dude, no, that's where it's free.
- 53:37Justin Markwalter: I believe I actually had quickbooks for a year.
- 53:37Justin Markwalter: I opened it once like nah dude, no, it's, that's where it's at, and uh.
- 53:41Justin Markwalter: So this year my goal is to better that.
- 53:44Justin Markwalter: I use my business card.
- 53:46Justin Markwalter: I got an amex travel card, uh, or an amex platinum card and a amex gold card platinum.
- 53:52Justin Markwalter: I don't know if you have one, but but for all the lounges and stuff.
- 53:58Justin Markwalter: Priority Pass or whatever I love traveling now, knowing that I can go into a lounge, get a massage, take a shower Sometimes I don't even need a shower, but it's a free shower it's an incredible shower.
- 54:09Justin Markwalter: And then I go get a massage and then I hop onto another flight for an hour or two.
- 54:13Justin Markwalter: Dude, I'm living my best life.
- 54:14Justin Markwalter: Most of the time you get to an airport, you hate your life.
- 54:17Justin Markwalter: You hate dealing with people.
- 54:18Justin Markwalter: You get to your location, you're miserable and tired.
- 54:20Justin Markwalter: You just want to go to sleep.
- 54:22Justin Markwalter: I could go fly now and just start working, if I really wanted to, with that, but I really need to focus on just one bank account, all business and the business side, not pulling from both accounts, co-mingling I think, yeah, you definitely don't want to do that Again, not any kind of advice over here.
- 54:40Vipul Bindra: But yeah, my biggest thing also is the contract side of it.
- 54:44Vipul Bindra: Nothing wrong with the handshake agreements, but the truth is, anyone in this country that will make money is lawyers and you never again.
- 54:54Vipul Bindra: Chad GPD is awesome.
- 54:55Vipul Bindra: I use it all the time.
- 54:56Vipul Bindra: I wouldn't use it for contracts.
- 54:57Vipul Bindra: Get a real lawyer, because the thing is there's some terms again not legal advice but they can add like literally attorney's fees and kill fees and all these things in there, Because what happens is, let's say, your client doesn't pay you, you can take them, you can just call your attorney and they'll handle the rest because their fees are in it.
- 55:16Vipul Bindra: Like you don't have to worry about it, because they're going to take care of it.
- 55:20Vipul Bindra: Yeah, because, because you, they put it in the contract.
- 55:23Vipul Bindra: If you, if you build a good contract, right, Um, they can put all that in there, Meaning or if they like ah, we don't have money anymore.
- 55:39Justin Markwalter: Yeah, sorry, buddy, yeah exactly.
- 55:41Vipul Bindra: Then the attorney and plus otherwise.
- 55:44Vipul Bindra: A lot of times what happens is when people go to ChatGPD or these websites, when they build a contract it may just say sure, you can go to small claims court and you can get your money back, but the attorney's fees may be.
- 55:55Vipul Bindra: Let's say, they owed you 600 bucks and you can get your money back, but the attorney's fees might be let's say, they owed you $600 and then $10,000 for the attorney and you're like not worth it.
- 55:59Justin Markwalter: That's what I was talking about earlier when I was like I don't have the money to deal with that, and that was really what I was meaning.
- 56:03Vipul Bindra: It's not worth it at that point, and that's why I'm saying you want an attorney who will build that in that hey least, if you have to go to court, they also have to pay the attorney.
- 56:19Vipul Bindra: So you are not coming out of pocket and you get paid what you deserve to be paid.
- 56:23Vipul Bindra: So my thing is I would highly recommend and again, if it's working working, don't destroy the relationship.
- 56:31Vipul Bindra: But contracts are incredible in this country.
- 56:35Vipul Bindra: They're enforceable and the attorneys that enforce them can build them in a way that hopefully you don't have to even spend attorney's fees because the the other party would pay for them.
- 56:45Vipul Bindra: So I would highly recommend anyone doing this just in the beginning just start with contracts I wish I had done yeah, and and, and, maybe in the future, like I would.
- 56:54Vipul Bindra: I would highly suggest working with an attorney because you want to build such a strong contract.
- 57:00Vipul Bindra: Now.
- 57:00Vipul Bindra: It is a negotiation.
- 57:01Vipul Bindra: I'm sure when you sign up they may want some changes or whatever.
- 57:04Justin Markwalter: I don't know.
- 57:06Vipul Bindra: That's part to negotiate.
- 57:07Vipul Bindra: But the point is, if you have a good contract and it protects them too, it's not just you.
- 57:12Vipul Bindra: It says, hey, I'm going to minimum deliver, I'm going to come for two days.
- 57:15Vipul Bindra: I'm going to minimum deliver.
- 57:16Vipul Bindra: I'm going to come for two days, I'm going to x amount of deliverables and obviously, uh, just like I think me you deliver more than what you probably will put in there, so I do so you'd never have to worry about that as long as you do what you say.
- 57:26Vipul Bindra: But it protects them that, hey, we're gonna get this for this money.
- 57:30Vipul Bindra: If they don't get what they're paying you for, then you know, then they don't have to pay you.
- 57:33Vipul Bindra: So it protects technically both of you.
- 57:35Vipul Bindra: But I don't know.
- 57:36Vipul Bindra: I would highly suggest especially if anyone's starting this now already start with a contract in place.
- 57:42Vipul Bindra: Already start with the LLC, already start with your QuickBooks or some kind of accounting software, because yeah, learn it out of the gate, then you don't have to learn it later, years later.
- 57:52Justin Markwalter: Yeah, and you don't have to fix the mistakes or whatever.
- 57:57Justin Markwalter: I feel like an old dog.
- 57:59Justin Markwalter: I don't want to learn anything new.
- 58:00Justin Markwalter: I have an idea of what I'm doing and it seems to be working.
- 58:04Justin Markwalter: Why change it?
- 58:04Justin Markwalter: But when it comes to somehow possibly affecting my family or my bank account as a whole, I can't play that game.
- 58:16Vipul Bindra: No, exactly learn.
- 58:17Vipul Bindra: I would rather people not learn the hard way, like for me, like long time ago, when I start first set of my business and it's cool, you know like, oh, what's the name gonna be?
- 58:24Vipul Bindra: Or llc, and you set that up and then next thing you know you're getting bill like you need to file this tax, you need to file this tax and you're like what?
- 58:31Vipul Bindra: I just set up a name?
- 58:32Vipul Bindra: It's like no, no, no, it's a legal entity.
- 58:34Vipul Bindra: So a lot of people you know I learned it that way, yeah yeah, yeah.
- 58:39Vipul Bindra: You do something I didn't have any mentors or anyone initially, like I said, especially where it was like oh no, you got to do it this way, I had to learn it's like oh, what is this bill for?
- 58:49Vipul Bindra: What is this stupid tax?
- 58:50Vipul Bindra: And then you have to Google it, you have to figure out and then you know, uh, the other ways are like oh, what is this tax?
- 59:03Vipul Bindra: Like oh, what are you telling me they're going to charge 30 on my you know income for excel?
- 59:05Vipul Bindra: Like what is that for?
- 59:05Vipul Bindra: Anyway?
- 59:06Justin Markwalter: and or oh, you can write off miles.
- 59:07Justin Markwalter: Oh, I wasn't recording them.
- 59:08Vipul Bindra: You know, use my like exactly yeah, so it's like things like that, and, and so hopefully anyone, at least even I, can have one person like you know, you want to do this from day one.
- 59:15Vipul Bindra: Yeah, so you're already far ahead of us.
- 59:19Justin Markwalter: Yeah, no, 100%, exactly Right.
- 59:21Justin Markwalter: And you you are.
- 59:22Justin Markwalter: I believe you said you didn't have like somebody, like what we're doing.
- 59:25Justin Markwalter: I didn't have one, it was just all learn, and I think it's now, with the way YouTube is, you can literally find anything.
- 59:32Justin Markwalter: Granted, obviously you got to be careful with your YouTube heroes, because sometimes they give the worst advice.
- 59:39Vipul Bindra: You've got to be very careful with the advice.
- 59:41Vipul Bindra: You can find gold, though.
- 59:42Justin Markwalter: No, yeah for sure, and not to plug David again, but seeing the raw like day-to-day what he's doing.
- 59:49Justin Markwalter: And you've got Jared Phelps in Texas, who I also met at one of the meets, which I believe that was the first time I saw you.
- 59:58Justin Markwalter: I don't know, I think it was like a taco place, Either way, or maybe it was the rooftop bar.
- 1:00:04Justin Markwalter: Either way, I met Jared as well and Jared told me he's like yeah, I do like EA stuff, video games.
- 1:00:12Justin Markwalter: I was like what the?
- 1:00:14Vipul Bindra: hell, it's there in our house over here, yeah.
- 1:00:16Vipul Bindra: I was like what the hell of video games?
- 1:00:19Vipul Bindra: And?
- 1:00:20Justin Markwalter: nobody.
- 1:00:20Vipul Bindra: No, I had no idea, that was even a thing and wow, that's so crazy because I grew up, you know, es sports oh, no, yeah, I knew that.
- 1:00:27Justin Markwalter: Yeah, yeah, oh.
- 1:00:29Justin Markwalter: I grew up playing some video games.
- 1:00:30Justin Markwalter: I still play today at 38, and I feel I don't want to say like a loser, but I'm like man, I got to put these things down.
- 1:00:36Justin Markwalter: Yeah, when he said he was like what are you shooting in video games?
- 1:00:41Justin Markwalter: Like what are you and I'm not going to talk bad about someone that does like Twitch streaming?
- 1:00:46Justin Markwalter: That's literally what I was thinking.
- 1:00:48Justin Markwalter: And then I saw his Instagram, I was like, oh man, you're doing Halo and like you're doing the full, like championship games, like you are living what I want to be doing.
- 1:00:59Justin Markwalter: Like that is incredible.
- 1:01:00Justin Markwalter: I grew up on halo.
- 1:01:01Justin Markwalter: That land parties, like that was the coolest thing in the world to me.
- 1:01:04Vipul Bindra: And then for this man to come in and say, or for that man to be doing that, I was like, dude, that's a childhood dream that you're living right now and that's way cool that's awesome, yeah and and so I'm saying the paths that people can take is so crazy, like yeah, but you know again, if somebody told me, like you know, as a kid I love playing video games, that hey, I can go make videos for video games or land parties or whatever, and make money?
- 1:01:27Vipul Bindra: Yes, and good money better than a job.
- 1:01:30Vipul Bindra: Yes, crazy, couldn't have even imagined, and yeah uh.
- 1:01:39Vipul Bindra: But you know again, I think there's also a little bit of lottery in this, because uh, I would not, I would agree yeah, because it's it's.
- 1:01:43Vipul Bindra: There's one thing to first know, right.
- 1:01:45Vipul Bindra: The second I think it takes a special type of person because everyone can do it for five days, but you have to keep doing it you know, keep doing it, like, for example, for the client.
- 1:01:55Vipul Bindra: I think outreach is one of the most annoying things in the world.
- 1:01:59Vipul Bindra: To just cold outreach, either by email or in person or whatever, and uh, it's very hard.
- 1:02:07Vipul Bindra: Like most people will give up because you know if it was a lot of no, yeah exactly, and then most people just take it personal if they're not saying no to you.
- 1:02:16Vipul Bindra: What I'm saying is it takes in a special type of person to be able to get through that.
- 1:02:19Vipul Bindra: And then not only that, then you've all these factors, you know, trying to put you down or all this noise around you.
- 1:02:26Vipul Bindra: So it's very difficult.
- 1:02:30Justin Markwalter: But also the pressure of landing one.
- 1:02:31Justin Markwalter: If you do get one, then the pressure of like man.
- 1:02:34Vipul Bindra: I really got to impress this guy to lock that in Exactly.
- 1:02:38Justin Markwalter: You can get it and do crap, and then they're never going to call you again.
- 1:02:40Justin Markwalter: You've got to produce.
- 1:02:42Vipul Bindra: Exactly so it comes down to.
- 1:02:43Vipul Bindra: I think that's why I'm like finally, I think it's the lottery aspect of it.
- 1:02:47Vipul Bindra: For some reason, some people just aren't going to make it.
- 1:02:50Vipul Bindra: I don't think it had anything to do with their skills and effort, because, you know, I don't know, that's what I've seen, Like this I wouldn't say it's that much, but there is a little element of it.
- 1:03:01Vipul Bindra: What do you think?
- 1:03:02Vipul Bindra: Yeah, I would.
- 1:03:02Vipul Bindra: I would agree with a hundred percent.
- 1:03:03Vipul Bindra: You have to have some luck.
- 1:03:04Justin Markwalter: Yeah, and there's people that are doing it, that and again, not to talk bad about anyone else living their life and they're making it.
- 1:03:12Justin Markwalter: But there's people that some pretty terrible content and they're doing great, yeah, they're, they're absolutely crushing it and their clients said, no, this is my guy, I, I don't want to work with anyone else, this is my guy.
- 1:03:24Justin Markwalter: If you're that guy and you're making it like fantastic and I think that is also a lot of luck and who you know in the networking world, it's just that I will say and and to be honest, I I'm let's see this one say I have two contrasting sides.
- 1:03:39Vipul Bindra: There's a business side.
- 1:03:40Vipul Bindra: There's a creative side of me, a creative side of me.
- 1:03:43Vipul Bindra: When I look at terrible footage, I'm like how can this person get paid to make this?
- 1:03:48Vipul Bindra: But the truth is what I've learned and the way to make money is all your clients care about is making money.
- 1:03:54Vipul Bindra: I'm sure you'll say the same.
- 1:03:56Vipul Bindra: If you're not selling, you know they're not getting rid of the equipment at the dealership.
- 1:04:00Vipul Bindra: They're not.
- 1:04:01Vipul Bindra: They're going to let you go very quickly.
- 1:04:02Justin Markwalter: Oh, 100%, even if you're friends, right?
- 1:04:04Vipul Bindra: Yeah, yeah, at the end of the day, they keep you because what you do makes them money, right.
- 1:04:08Justin Markwalter: Yeah.
- 1:04:08Vipul Bindra: And that's more important than that.
- 1:04:09Vipul Bindra: Your videos are pretty and obviously you're making pretty videos.
- 1:04:12Vipul Bindra: Which is good.
- 1:04:12Vipul Bindra: They care about is money and uh, sometimes, uh, some people can make money without making pretty videos.
- 1:04:25Vipul Bindra: Now, I wish they were doing both, because I think you can do both.
- 1:04:26Vipul Bindra: You can make good videos and still make the money, yeah but at the end of the day, I'm saying, a business owner will always choose somebody who makes the money over pretty videos.
- 1:04:34Vipul Bindra: So sometimes I think that's also a thing where they've had a relationship.
- 1:04:37Vipul Bindra: Where the videos work, it makes the money and somebody can come in be like, look, all my videos will be pretty there.
- 1:04:43Vipul Bindra: It's just not worth the risk, uh because this guy's working.
- 1:04:46Justin Markwalter: Yeah, exactly this is working what we're doing now.
- 1:04:48Justin Markwalter: Yeah, why change it exactly?
- 1:04:50Vipul Bindra: because all they care about is making money and they they don't want to let this guy go or hurt his feelings or whatever what's already working I don't want to go through that process exactly.
- 1:04:58Justin Markwalter: It's working, why change it?
- 1:04:59Vipul Bindra: exactly I.
- 1:05:01Vipul Bindra: It's unfortunate and I'm saying all the filmmaker part of me is like, but it is what it is, I'm actually, I'm that guy.
- 1:05:09Justin Markwalter: Why are they hiring that dude?
- 1:05:10Vipul Bindra: yeah, exactly because but but I've learned again.
- 1:05:13Vipul Bindra: You know the kindness part of this is what you can do is go find your five people that just want to work with you and you kill them with both right.
- 1:05:21Vipul Bindra: You give them not only content, but you give them the money that they need.
- 1:05:25Vipul Bindra: Cause at the end of the day, like I said, that's all the King at the in the corporate and commercial world.
- 1:05:29Vipul Bindra: They have to make money and they'll pay you a portion of it.
- 1:05:31Vipul Bindra: Simple as that.
- 1:05:32Vipul Bindra: It's a it's a give and take relationship.
- 1:05:35Vipul Bindra: So if you're not going to make the money they're they're going to, let you go pretty fast.
- 1:05:46Vipul Bindra: Yeah, no, absolutely so.
- 1:05:47Vipul Bindra: So I think that's.
- 1:05:47Vipul Bindra: I think the approach to me is better, like where you find your five, you find your tribe, you know, and don't worry about other people.
- 1:05:50Vipul Bindra: Like stop worrying about what everyone else has, what money they're making, who their clients are, what the content is.
- 1:05:57Vipul Bindra: Now, it's one thing to do it educationally, because to me, the biggest thing that you can get to know is here's what I charged, here's what the deliverables were, here's, like, how many people I got, and maybe my profit ratio.
- 1:06:10Vipul Bindra: That type of information is actually valuable because you could go like, hey, this is a 10 grand project.
- 1:06:17Vipul Bindra: Uh, I had to make deliver three videos, right, and my cost to produce them was, I don't know, five grand.
- 1:06:22Vipul Bindra: So you could calculate like, okay, I could I make five grand profit.
- 1:06:26Vipul Bindra: Yeah, I could make it work.
- 1:06:28Vipul Bindra: But if you don't have that information, if you're bidding against let's say me and you don't know what I'm charging and what my deliverables are, then it's hard to compete because you may be under.
- 1:06:37Vipul Bindra: But if you're only delivering one video with one person or the value's not there.
- 1:06:43Vipul Bindra: Exactly.
- 1:06:43Vipul Bindra: Even though you're lower, the client won't go with you, and I think that's the valuable information that could help.
- 1:06:49Vipul Bindra: But outside of that, I don't think it matters what anyone else is doing, because at the end of the day, you go to the client, you make the money.
- 1:06:56Vipul Bindra: You make them awesome videos.
- 1:06:58Vipul Bindra: They will, and as long as it's working, they're not going to go anywhere.
- 1:07:02Justin Markwalter: If it's working for them, they're in it.
- 1:07:03Justin Markwalter: Yeah, exactly.
- 1:07:05Vipul Bindra: And that's simple.
- 1:07:05Vipul Bindra: You just find your five or your four and you can make a killer living doing this, yeah.
- 1:07:11Justin Markwalter: So that's what I'm doing now, and I love it.
- 1:07:14Justin Markwalter: If one of mine, for whatever reason, decided like hey, I think we're going to go in a different direction, or I don't know, we don't want to do this anymore, we're going to take a break, whatever, cool, I'll take my loss, I'll try to find somebody else, and who knows where it'll be.
- 1:07:28Justin Markwalter: Obviously, with this networking stuff, or okay, that opens up another day that I can say hey, guys, just so you know, like, if you need anybody, I'm available, if you need anybody, I'm available.
- 1:07:36Justin Markwalter: Every Saturday, sunday, monday, you got a gig.
- 1:07:39Justin Markwalter: You need another shooter, let me know.
- 1:07:40Justin Markwalter: Or you can't make it, you need to send somebody.
- 1:07:42Justin Markwalter: I'm your guy, let me know.
- 1:07:45Justin Markwalter: Currently.
- 1:07:47Justin Markwalter: You're busy, I'm busy, which is good.
- 1:07:48Vipul Bindra: I mean, that's the best thing, is a video person you can say is I don't have availability, that means you're doing well, and I think again, again, I've said this before too but like that makes you a best negotiator, because now you're not.
- 1:08:00Vipul Bindra: If.
- 1:08:01Vipul Bindra: If a gig pops up that or project pops up that you actually want to do, you'll be way more relaxed negotiating through it than just going, oh, I have to get this, I have correct this right and you'll get a better deal for you and the client in turn at the end of it, because you were not desperate.
- 1:08:15Vipul Bindra: You are not just taking it the first thing thing.
- 1:08:18Justin Markwalter: Anything someone's throwing at me.
- 1:08:19Justin Markwalter: I don't care what it pays, I have to do it Exactly.
- 1:08:21Justin Markwalter: And that's when you make bad deals.
- 1:08:23Justin Markwalter: Yes, 100%, and I feel like we've all done that.
- 1:08:27Justin Markwalter: Yeah, and we learn from it and it's like, okay, I'm not getting out of bed for this much money, it is what it is.
- 1:08:33Justin Markwalter: Yeah.
- 1:08:35Vipul Bindra: I mean, you got to pick that number Otherwise.
- 1:08:36Justin Markwalter: Because you don't want to be miserable.
- 1:08:38Vipul Bindra: The worst thing you can do as a video person is show up on set, you know, and then be miserable because you are not happy with, because, even if, well, it shows, my thing is, yeah, exactly.
- 1:08:48Justin Markwalter: Your whole crew is going to know.
- 1:08:49Vipul Bindra: And then you're never going to get hired.
- 1:08:50Vipul Bindra: Or even because you know you have to understand they offered you a rate, and I'm not saying that was a good rate.
- 1:08:55Vipul Bindra: Whatever the rate, let's say they offered you a really low rate, just say no.
- 1:08:58Vipul Bindra: But if you say yes, for some reason, like you got to pay your bills.
- 1:09:02Vipul Bindra: Then go be good, be positive and not be miserable because it's $100 or whatever that you deserve obviously more, because nowadays again $100 is too little.
- 1:09:11Justin Markwalter: Absolutely not doing it for $100.
- 1:09:13Vipul Bindra: Yeah, but I'm just saying, somebody is at that level where they will do it for a hundred bucks yeah then at that point you got, you have to at least still give it your hundred percent, because, guess what, you don't know who are the, who else is there?
- 1:09:24Justin Markwalter: who are you and who will see that video exactly?
- 1:09:27Vipul Bindra: and that could be, you know, a portfolio fees if you were a camera, or for whatever the point is.
- 1:09:32Vipul Bindra: You don't know what it leads to, but guess what it will do negative, uh, recommendation will go much further than 100, because guess what everyone will be like?
- 1:09:42Justin Markwalter: oh, that guy I remember that guy.
- 1:09:44Justin Markwalter: Yeah, he was not again.
- 1:09:45Vipul Bindra: Not not fun to be here, and even though you may be great, you just were not just not happy about being paid such a low rate.
- 1:09:51Vipul Bindra: So again, don't take it if you know if, if you, if you won't be happy, that's, that's right at the end day.
- 1:10:00Vipul Bindra: But again, I'm all for.
- 1:10:01Vipul Bindra: I don't like people being taken advantage of but to be real, when you're green, I think people should just be on more sets and if that means 50 bucks or a hundred bucks, as long as they're not disrespecting you, they're being upfront, like up front.
- 1:10:15Vipul Bindra: Like hey, this is the rate yeah, no, but and I'm and they're accepting that you're green.
- 1:10:19Vipul Bindra: Right, there's a fair exchange there.
- 1:10:22Justin Markwalter: I think you should do it, because that's the only way you can learn is you're going to get 100 bucks, but you're also going to learn a lot, exactly, and that's worth, and that's valuable.
- 1:10:29Justin Markwalter: That's valuable and that that's honestly why I try to get on sets, because I want to see what you're doing.
- 1:10:35Justin Markwalter: I want to see how you're doing it and how can I implement what I'm doing with what you're doing and I'm like man that's going to make me a better shooter, whether it's your lighting or the way you set up your camera, the way you shoot, or hey, look at this, and I think I said earlier, it's like I would have never thought of that if I had not been here today.
- 1:10:53Vipul Bindra: I would have never learned that and what's funny is that I just threw this together so I didn't get enough sleep.
- 1:11:00Vipul Bindra: I was like, um, what do I have in the camera cart?
- 1:11:03Vipul Bindra: And then put it together.
- 1:11:05Justin Markwalter: So I'm glad you like it, so say it looks great.
- 1:11:08Vipul Bindra: Yeah, I mean we're here hanging out power of fx6, right it just, it just makes everything look nice um kind of wish I had a hat on this year.
- 1:11:16Justin Markwalter: Yeah, the shine, this crazy shine line, my bad lighting.
- 1:11:21Vipul Bindra: I could move the backlight away, but you know I'm too lazy to do that.
- 1:11:24Justin Markwalter: No, we're good, we're good.
- 1:11:25Justin Markwalter: We just live with the shine.
- 1:11:26Justin Markwalter: I love that.
- 1:11:27Justin Markwalter: I even have that.
- 1:11:27Justin Markwalter: That's pretty cool.
- 1:11:29Vipul Bindra: So but see, that's what I'm talking about and I'm glad at least you learned something.
- 1:11:33Vipul Bindra: So that makes me because that's my point, man, and I'm still trying to learn because this industry moves so fast.
- 1:11:41Vipul Bindra: It's crazy how like talk about.
- 1:11:45Vipul Bindra: Shasha like that.
- 1:11:46Vipul Bindra: We have NAB and every year they're freaking launching new crap and it's hard to sometimes even keep up for somebody like me who's so freaking obsessed with everything.
- 1:11:54Vipul Bindra: I have that personality, I have to know everything, I have to test everything to see how it fits in my workflow, which can become really hard when freaking 500 new products come out and you're still trying to run a freaking large video production company.
- 1:12:10Vipul Bindra: So anyway, it can get very overwhelming also with what we do.
- 1:12:16Justin Markwalter: If you want to do it, at least at the, at least at the size or the scale that I'm trying to at least do, at least trying, you know but the way things are moving, um, because something you just said made me think this what do you, what do you think of, like, uh, all the ai stuff that's coming out to essentially assist in your video, uh, production and quality?
- 1:12:37Vipul Bindra: I think it's incredible.
- 1:12:38Vipul Bindra: I can't wait for new and new and new tools to come out.
- 1:12:41Vipul Bindra: See, I don't know why people get so worked up over like, oh, it's going to take our jobs, it's not going to take our jobs?
- 1:12:46Justin Markwalter: I don't think it will.
- 1:12:47Vipul Bindra: Because the thing is, what makes me me is me.
- 1:12:50Vipul Bindra: I don't know the right way to say it, but think of it this way Client comes and gives you a thousand bucks, and they give me a thousand bucks.
- 1:12:58Vipul Bindra: They say go make a video, right.
- 1:13:00Justin Markwalter: You'll make a great video.
- 1:13:01Justin Markwalter: I'll make a great video, but it will not be the same video.
- 1:13:05Vipul Bindra: So it doesn't matter how good the AI gets, it will not make the video.
- 1:13:09Vipul Bindra: I will make the video.
- 1:13:10Vipul Bindra: And my clients don't come to me because they just want a video.
- 1:13:13Vipul Bindra: They want my video because it made their friend or somebody they know.
- 1:13:22Vipul Bindra: There's companies 10x, 20x revenue.
- 1:13:23Vipul Bindra: That's why you come to me.
- 1:13:24Vipul Bindra: You don't come to me.
- 1:13:24Vipul Bindra: They get a decent looking video as a bonus right, yeah obviously, because I'm a creative person.
- 1:13:27Vipul Bindra: I don't want to make good videos.
- 1:13:28Vipul Bindra: We'll try and make it the best looking video at that price point.
- 1:13:31Vipul Bindra: That's just a bonus.
- 1:13:33Vipul Bindra: Right, you're coming to me because you say, hey, I want to sell I don't know 100 new of what I sell every month.
- 1:13:41Vipul Bindra: That's why I'm there.
- 1:13:43Vipul Bindra: Right, I'm trying to see if video can A solve that and, if it can, how it can solve that.
- 1:13:47Vipul Bindra: And that's why you bring me on.
- 1:13:48Vipul Bindra: I don't know why an AI can or how an AI can replace that.
- 1:13:51Vipul Bindra: If it can, then I'll happily retire.
- 1:13:55Vipul Bindra: I mean I'm too young to retire at 33, but I will I mean that's what it is and, at the end of the day, I don't think AI is going to get there because it's not going to replace me, but I am all for AI helping me.
- 1:14:07Vipul Bindra: As soon as ChatGPD came out and all these people were like writers are, I was like no, this is incredible.
- 1:14:13Vipul Bindra: This gives you a starting point.
- 1:14:14Vipul Bindra: It clearly is not good enough to replace a writer, but what it does replace is it's true.
- 1:14:19Vipul Bindra: Instead of me having them wait weeks and weeks, now I can be like okay, here's the first draft, now make it good.
- 1:14:25Vipul Bindra: They may only get one or two days, so it did affect a little bit, but it's not like replacing them.
- 1:14:36Justin Markwalter: I would never just take something off chat GPT.
- 1:14:40Vipul Bindra: If they're funny to your liking and to your personality.
- 1:14:41Vipul Bindra: Yeah, I know.
- 1:14:42Vipul Bindra: Also, it has a way to write it which is like a little jargony.
- 1:14:43Vipul Bindra: I don't know, I'm not a fan of it, but it's a really good starting point, especially like, for example, I was starting the podcast, I'm like I don't want to sit here brainstorm names.
- 1:14:51Vipul Bindra: I'm like, okay, here's what I'm gonna do.
- 1:14:53Vipul Bindra: Right, I've literally described it.
- 1:14:55Vipul Bindra: I'm a vipple bender.
- 1:14:57Vipul Bindra: I'm the founder and owner of bender productions.
- 1:14:59Vipul Bindra: This is what I do.
- 1:15:01Vipul Bindra: I want to start a podcast because I want to talk to cool people and I want other people to.
- 1:15:05Vipul Bindra: Maybe you want to listen to this.
- 1:15:06Vipul Bindra: What should the podcast?
- 1:15:07Vipul Bindra: But you know you have to also feed it information.
- 1:15:09Vipul Bindra: And gave me freaking 20 lists and half them were terrible I was gonna say, oh yeah, that's how it is.
- 1:15:13Justin Markwalter: So I was like, oh, these two I like right can you give me more like that?
- 1:15:14Vipul Bindra: and then you know, out of that, I was like, oh, these two I like, right, can you give me more like that?
- 1:15:17Vipul Bindra: And then you know, out of that, I was like, oh, these are more the vibe I'm going for.
- 1:15:21Vipul Bindra: The point is it took me I'm saying that now but it took me like 10 seconds to do that and 30 seconds later I had a name right.
- 1:15:28Vipul Bindra: It would have taken me hours in the past to come up with that.
- 1:15:40Justin Markwalter: At the end of the day, I'm just trying to get it over were with.
- 1:15:41Justin Markwalter: I don't have time and energy.
- 1:15:42Justin Markwalter: This isn't making me money to spend hours.
- 1:15:42Justin Markwalter: That doesn't matter, right?
- 1:15:43Justin Markwalter: That's what actually took me the longest uh time to create an llc was I can't come up with one that makes me happy exactly, or you end up with like worse, but this was literally, because I didn't have chat gpd I was just like I don't know what to name it.
- 1:15:54Justin Markwalter: All right, just last name name productions yep, and I wish you could go back and change it, but too late, but that's what happened I wish I had chat gpt, I would have come up with a better yeah, the one I have now was a mix through chat, gpt and then from a friend what do you name it?
- 1:16:12Justin Markwalter: So it's uh.
- 1:16:14Justin Markwalter: So I live in the 321, which is brevard so is.
- 1:16:16Justin Markwalter: Brevard.
- 1:16:16Justin Markwalter: So it's 3-2-1 action media Okay, but it can also be construed as like 3-2-1 action.
- 1:16:22Vipul Bindra: Exactly Media, pretty cool.
- 1:16:24Justin Markwalter: And I thought that part was pretty cool.
- 1:16:26Justin Markwalter: But now, after seeing it and hearing it, I was like I hate that.
- 1:16:30Justin Markwalter: It says media on it.
- 1:16:31Justin Markwalter: Granted, it is media, it is what it is.
- 1:16:36Vipul Bindra: You want it to be what Three, two, one action.
- 1:16:38Justin Markwalter: Yeah, so it's like three, two, one action.
- 1:16:39Vipul Bindra: Is that available?
- 1:16:39Vipul Bindra: Um actually not.
- 1:16:42Vipul Bindra: It might be, but you may want to.
- 1:16:44Vipul Bindra: I was going to say you want to go immediately by that.
- 1:16:47Justin Markwalter: Cause I have a new one now.
- 1:16:48Vipul Bindra: Okay, uh, so I'm, I don't know if you know the Wyoming thing.
- 1:16:57Justin Markwalter: So I bought or set it all up for the company.
- 1:17:01Justin Markwalter: I don't want to say it on here because yes, that's fine.
- 1:17:04Vipul Bindra: You'd probably go for privacy there.
- 1:17:06Justin Markwalter: I could have some conflict of interest on who might hire me because of this thing.
- 1:17:11Justin Markwalter: It's gun related and the whole goal is to sell camera gun styled merch and anyone that I've said it to.
- 1:17:20Justin Markwalter: Actually, I said it to you at the thing.
- 1:17:22Justin Markwalter: I don't know if you remember or not, but it's in the process and I'm super excited about it.
- 1:17:26Justin Markwalter: I'm going to get some badass shirts made and I just got to be careful that my name's not attached to it because Disney's going to like hey, like we'd love to have you on set to shoot whatever, like, oh, you're a gun guy.
- 1:17:39Vipul Bindra: I, I'm gonna pass.
- 1:17:39Justin Markwalter: I'm gonna go to someone else.
- 1:17:40Justin Markwalter: I'll go to you and, uh, or maybe not you, but you know what I mean yeah, exactly, yeah, no, I know I know what you mean.
- 1:17:46Vipul Bindra: Yes, I, I get it.
- 1:17:47Justin Markwalter: It's like you're gonna not hire me because of that, but yes, there are people that are like that and unfortunately, you got to keep your name off of things and that's where it's gonna go.
- 1:17:55Vipul Bindra: So but that's pretty cool, though I mean, hey look, I'm hats off to the entrepreneur.
- 1:18:00Vipul Bindra: Part of it here.
- 1:18:01Vipul Bindra: Like you know, you're doing it, you're achieving it, but you're also being smart about it because you don't want to lose.
- 1:18:08Justin Markwalter: I don't want to lose income.
- 1:18:09Vipul Bindra: Yeah, because of something To make something.
- 1:18:10Vipul Bindra: I don't want to lose something to make something.
- 1:18:12Justin Markwalter: At that point it's not worth it.
- 1:18:13Justin Markwalter: Yeah but I think it is cool and I I feel like some people will be wearing the t-shirts.
- 1:18:19Vipul Bindra: When are you when?
- 1:18:21Justin Markwalter: you plan to launch that?
- 1:18:22Justin Markwalter: Uh, I just purchased the Wyoming side of it.
- 1:18:24Justin Markwalter: That takes a couple of days to process.
- 1:18:27Justin Markwalter: Um, tuesday, I'm probably going to set it up, cause that's what I'm going to be with my guy out in Daytona.
- 1:18:31Vipul Bindra: Using Shopify.
- 1:18:33Justin Markwalter: Uh, I don't know how I'm going to do that yet that's gonna.
- 1:18:35Vipul Bindra: This is gonna be a whole brand new adventure um shopify would work yeah I feel like it would work.
- 1:18:41Vipul Bindra: I don't know how I'm gonna do, thank goodness this is not one of those youtube channels, otherwise I'd be like promo code, yeah 20.
- 1:18:48Justin Markwalter: We don't have no sponsorships here.
- 1:18:51Justin Markwalter: 20 or 20, yeah, whatever, yeah, uh.
- 1:18:55Justin Markwalter: But yeah, I'm hoping that works out.
- 1:18:57Justin Markwalter: I'm gonna make some cool things and, uh, whether you bite or not, I don't care, I want to do it for me and I and I, that's what's going to make me happy.
- 1:19:04Vipul Bindra: So, yeah, I mean and like that's what it's about man.
- 1:19:06Vipul Bindra: At the end day, it's all about you.
- 1:19:08Vipul Bindra: You're happy yeah and you're making money.
- 1:19:11Justin Markwalter: I mean, I think other people like and I already see people kind of doing what the company name is going to be based around and like the program I I've I've actually started a group also on Instagram like a private chat, like how the Orlando Florida filmmakers one is.
- 1:19:26Justin Markwalter: I've got a couple of buddies in that one, emmanuel's in it, a couple of my local buddies and I'm I'm trying to use that as essentially like the Orlando Florida filmmakers page.
- 1:19:36Justin Markwalter: But for us guys over there, then we'll dip into some people over here, but all guys that I know, all guys that I would bring somewhere, personable people and people that I'd like to be around and hopefully within that group that can grow kind of like the Orlando one, but just a group of fun guys that I enjoy being around and hopefully, guys, they enjoy being around and we'll all work together and have some fun and maybe shoot some guns and create some content and wear badass t-shirts look at that.
- 1:20:05Vipul Bindra: I mean that sounds pretty fun.
- 1:20:07Vipul Bindra: I mean, to a subset of audience I guess it may not be so, but yeah, yeah, yeah, pretty fun.
- 1:20:13Vipul Bindra: Yeah, I mean I think most of the people or at least all my buddies they're.
- 1:20:17Justin Markwalter: They're all stoked on it so far.
- 1:20:19Vipul Bindra: They're like dude when you, when you're doing that yeah it's gonna take a little bit of time yeah, I don't know why, but that's just a controversial topic in america.
- 1:20:26Vipul Bindra: I don't get it.
- 1:20:27Vipul Bindra: Look, um, I wasn't born in america, I chose to be an american, so I'm slightly different, you know yeah you know perspective on things, um.
- 1:20:37Vipul Bindra: But point is I don't get the whole everything.
- 1:20:40Vipul Bindra: This becomes a controversy thing, but we're going to skip past that.
- 1:20:44Justin Markwalter: But either way, it makes no sense to me.
- 1:20:48Vipul Bindra: Yeah, because you're just having fun.
- 1:20:49Justin Markwalter: It's like that in politics you believe what you believe in, I believe what I believe in.
- 1:20:54Justin Markwalter: You're a good dude, I'm a good dude.
- 1:20:55Justin Markwalter: Let's work together, let's have some fun.
- 1:20:58Justin Markwalter: We don't need to argue about it, yeah.
- 1:21:01Vipul Bindra: It makes no sense to me, but that's just the world we live in.
- 1:21:03Justin Markwalter: Don't not hire me because of that, yeah.
- 1:21:06Vipul Bindra: And I work, man, I work.
- 1:21:07Vipul Bindra: I've done, obviously, political stuff.
- 1:21:09Vipul Bindra: I've done it for both sides.
- 1:21:11Vipul Bindra: I've nothing against anyone.
- 1:21:13Vipul Bindra: I think all Americans are.
- 1:21:14Vipul Bindra: Americans are, like me, just cool people trying to make money.
- 1:21:19Vipul Bindra: Yeah, that's what unites us, in my opinion.
- 1:21:21Vipul Bindra: Having been to enough countries I mean I'm not world travel, but I've been to enough countries to see the difference I find, at least with, and which is why I feel like I feel so strongly as an american now is because we're united by one front we all want to be fucking.
- 1:21:36Vipul Bindra: We want to be rich we all want to not that meaning everyone will get there, but we're all united in that one front.
- 1:21:41Vipul Bindra: We want to be successful, we're going to provide for our families and we want to have a good time, and I think that, no matter what you believe in, tell me if I'm wrong.
- 1:21:49Justin Markwalter: I think that's what every American is united by the American dream.
- 1:21:54Vipul Bindra: Exactly, and so I don't get the argument Because at the end, the core we are way more similar than anyone else out there Yep, 100%, and it is what it is.
- 1:22:04Vipul Bindra: Yeah, so I mean we're going to move back.
- 1:22:07Justin Markwalter: Let's go back to the fun stuff.
- 1:22:08Justin Markwalter: It's funny that that's where it went, yeah.
- 1:22:10Vipul Bindra: But hey, this is unscripted, it goes live, it goes wherever.
- 1:22:13Vipul Bindra: So I mean, hey, it's okay, let it's okay.
- 1:22:15Justin Markwalter: Let me ask you a question yeah go ahead.
- 1:22:17Justin Markwalter: If you were to let's say you didn't have the van and you were to wake up and go shoot like your dream shoot, you had a month to plan it.
- 1:22:26Justin Markwalter: I guess like what kind of style or what would you want to go shoot Like?
- 1:22:29Justin Markwalter: If you could wake up tomorrow and be like man, I wish I shot this Now, knowing what you know, what would you shoot?
- 1:22:35Vipul Bindra: Okay, I would shoot.
- 1:22:39Justin Markwalter: Okay, what would you shoot?
- 1:22:40Justin Markwalter: Okay, I would shoot.
- 1:22:40Justin Markwalter: Okay, have you seen drive?
- 1:22:41Vipul Bindra: to survive.
- 1:22:41Vipul Bindra: Do you know what that is?
- 1:22:41Justin Markwalter: uh f1 yes, I did.
- 1:22:42Vipul Bindra: I wasn't an f1 fan until I watched that okay, I've been an f1 fan since 2006, the only sport I thought, so I'm obviously a nerd cameras, video games that's what I was into those camera guys, the only sport yeah, the only sport I've watched since I was a kid is formula one.
- 1:22:56Vipul Bindra: I just love because it's techie.
- 1:22:58Vipul Bindra: Again, you know you have to have the literally millimeters perfection to get it like it's so advanced.
- 1:23:03Vipul Bindra: Anyway, I love that that thousands of a second matters, um, not to go into a tangent, but I found growing up that I just cared about time too much, and other people around me didn't, you know.
- 1:23:14Vipul Bindra: So I love that sport because I was like, oh, thousand of a second matters here, like time matters, so anyway.
- 1:23:19Vipul Bindra: So I've been watching as a kid and then obviously nobody in america actually even in the avari group, nobody freaking knew about the sport or cared about it.
- 1:23:27Vipul Bindra: It was a european thing and I was the only idiot, you know.
- 1:23:30Vipul Bindra: Like I have to watch every race, I have to watch it live because it's not the same once you know the result, yeah anyway.
- 1:23:35Vipul Bindra: So I've been watching as a kid.
- 1:23:36Vipul Bindra: And then, finally, this show comes out and this is you know and this is after I've been doing video production- and it just popularity boomed in America like nobody's business.
- 1:23:48Vipul Bindra: So it's great.
- 1:23:49Vipul Bindra: And what's crazy is which obviously I watched I'm not, I would make it slightly different, but again they do really great the way they edit it.
- 1:23:58Vipul Bindra: So good for them.
- 1:23:59Vipul Bindra: I mean, they're helping make the sport I like popular.
- 1:24:01Vipul Bindra: So I'm not going to complain.
- 1:24:02Vipul Bindra: But what's crazy is what I loved is watching behind the scenes and they're shooting on these FX6s, fx9s or whatever FX3s the Zaxcom equipment they had.
- 1:24:12Vipul Bindra: The point was I was like I could literally go and this is years ago.
- 1:24:20Vipul Bindra: I was like I could literally go in my, in my storage unit and right now shoot this thing.
- 1:24:22Vipul Bindra: Right, the equipment isn't the issue.
- 1:24:23Vipul Bindra: Plus, the passion is there.
- 1:24:24Vipul Bindra: I know all these drivers like I'm following the sport yeah is the.
- 1:24:27Vipul Bindra: The reason they got it is because they have the contacts, or like, we're talking but I don't have a contact in f1.
- 1:24:32Vipul Bindra: I have contacts somewhere else, but uh but anyway so to bring it back together one day, yeah.
- 1:24:39Vipul Bindra: So my ideal, right now at least, dream gig if it would be anything to do with formula one.
- 1:24:44Vipul Bindra: Obviously I love what I do talking heads, you know interview style, footage, b-roll, you know all the typical corporate stuff that I I love to do.
- 1:24:53Vipul Bindra: But that's right, but yeah, but something to do with formula one, like a documentary on I don't know a driver or a team, because you know Drive to Survive is done.
- 1:25:02Justin Markwalter: So I don't want to repeat what they're doing.
- 1:25:03Justin Markwalter: I thought they were doing another season.
- 1:25:05Vipul Bindra: Yeah, they are.
- 1:25:05Vipul Bindra: What I'm saying is done as in.
- 1:25:07Justin Markwalter: it's already been done, like I'm not going to copy what's already being made.
- 1:25:11Vipul Bindra: It's successful.
- 1:25:11Vipul Bindra: But what's crazy is I already have all the equipment.
- 1:25:15Vipul Bindra: I could literally make a show like drive to survive same quality, same everything, same skillset.
- 1:25:21Justin Markwalter: You just don't have the access.
- 1:25:22Justin Markwalter: Yeah, I would love.
- 1:25:23Vipul Bindra: So plus also, the thing is, even if I got access, I you know, if it was like, oh, funded myself, I'm not funding it, that matters, I mean, it's one day to fund would be if I could go film something with Formula One with a good budget, and I would like to make something like Drive to Survive.
- 1:25:44Vipul Bindra: But my vision, my style, that'd be cool, so it'd be very similar, but editing would be completely different.
- 1:25:49Vipul Bindra: I don't like how they edit, how they tell their stories.
- 1:25:52Vipul Bindra: They're very non-linear.
- 1:25:54Vipul Bindra: I don't know, that's just not my style.
- 1:26:04Justin Markwalter: But yeah, but that would be awesome.
- 1:26:05Justin Markwalter: But again, this is a hypothetical I don't know in formula one.
- 1:26:06Justin Markwalter: I doubt anyone is listening to this, but if they are in formula one, please, please, reach out to me.
- 1:26:09Justin Markwalter: You know I'll be your bts guy exactly.
- 1:26:09Justin Markwalter: I'll make you gotta take me, because I asked you the question.
- 1:26:12Justin Markwalter: Only been doing this for what?
- 1:26:13Vipul Bindra: 14 years now so I I think I know a little things too.
- 1:26:16Vipul Bindra: I mean especially talking, especially talking head.
- 1:26:18Vipul Bindra: I've done it like 20,000 times by now.
- 1:26:19Vipul Bindra: I could freaking light any driver, like in my sleep.
- 1:26:24Justin Markwalter: Would you have the softbox and the grid in the shot?
- 1:26:27Vipul Bindra: See again, it depends.
- 1:26:28Vipul Bindra: So it depends on the budget and the time.
- 1:26:30Vipul Bindra: If you're like, hey, you've got I don't know 30 minutes to set up, right, because it depends on availability too?
- 1:26:39Justin Markwalter: Then yes, this is my go-to setup right now 600x.
- 1:26:40Justin Markwalter: No, I'm saying would you have it in the shot with the talking head, because in that when they're doing interviews, no, I would never do that, yeah, you see it and I was like, well, that's questionable, this is like a full setup it's been doing weird things I've seen, which is fine.
- 1:26:51Vipul Bindra: Again, that's the creative aspect of it.
- 1:26:52Vipul Bindra: Some of the angles that they do their third angles is it's just not something I would do, but that's okay.
- 1:26:59Justin Markwalter: You know that's they're gonna do what they want exactly exactly, and that's what the creative thing is.
- 1:27:03Vipul Bindra: I may do a third angle differently, so I I still do that too.
- 1:27:06Vipul Bindra: I'll do two angles and then a third angle.
- 1:27:08Vipul Bindra: Um, anyway, point says yeah, I wouldn't really do that and if actually again I have more time to set up, I'd probably do like a frame and a book light type of setup.
- 1:27:16Vipul Bindra: Anyway, I wouldn't even have the softbox.
- 1:27:18Vipul Bindra: Uh, again, I don't know how much time they get to set up and all that would determine which is the whole purpose behind the van right, if you have to go move quick, we can, and if we have time to set up, we can.
- 1:27:28Justin Markwalter: You know, we can take both approaches no one's going to pick this apart, unless we're in this industry to normal people like man.
- 1:27:35Justin Markwalter: That's so cool look at that thing.
- 1:27:37Justin Markwalter: Look at that fancy light.
- 1:27:38Vipul Bindra: Yeah, I'm like nah, I mean this is, I mean it's good to be made again.
- 1:27:42Vipul Bindra: This setup has made me tons of money because most time I do corporate, you know talking heads, because testimonials, uh, you know brand videos, whatever, all essentially boils down to some kind of b-roll and some kind of talking head.
- 1:27:54Vipul Bindra: Um, and a lot of times I'm going I've done this, by the way 12 to 15 interviews, one stop.
- 1:28:01Vipul Bindra: Do it there, literally take the equipment, pull out, set up, interview out, next location, next setup.
- 1:28:07Vipul Bindra: So you gotta move quick and, uh, this setup is beautiful and moves fast.
- 1:28:12Vipul Bindra: We don't have time to set up like an eight by eight.
- 1:28:13Vipul Bindra: You know, make a book, light or whatever.
- 1:28:15Vipul Bindra: We gotta move.
- 1:28:15Vipul Bindra: So a light dome 150 with a 600x is is so incredibly fast and beautiful.
- 1:28:21Vipul Bindra: It's made me tons and tons of money because I can, I can set this up in like five, ten minutes at most, plus I like I can bring anyone, 99 of people will set this up what size is that box?
- 1:28:32Vipul Bindra: uh, so this is what, uh, five foot, I believe, is the it's pretty big.
- 1:28:36Vipul Bindra: Yeah it's, it's pretty good.
- 1:28:37Vipul Bindra: Uh, obviously not every office is going to be big enough sometimes they shove you in freaking tiny offices.
- 1:28:42Vipul Bindra: Then I like the f22c's because it's like two by two and it's like this thick, you know, because that's what I was looking at.
- 1:28:49Vipul Bindra: I got to play with it at the yeah, at the event and that's really good for travel, and also sometimes when you got to be fast because you know it is what it is again, um, it's all about timing.
- 1:29:01Vipul Bindra: A lot of people may not watch that.
- 1:29:02Vipul Bindra: That's why I'm saying, that's why I don't judge other people's work, because, you know, maybe like oh, I could have done it.
- 1:29:07Vipul Bindra: You don't know what they had, yeah you also don't know the time they had it's not the equipment, like, for example.
- 1:29:11Vipul Bindra: As you saw, equipment's not an issue, but if I only have 10 minutes versus I have 10, 10 hours, obviously that's too much, but you get my point and I will do things differently.
- 1:29:24Justin Markwalter: It also boils down to what Can you be efficient enough with what the gear is providing At the end of the day, it's all about workflow, the new workflow that you've seen.
- 1:29:32Vipul Bindra: The whole idea is, literally, it saves me in seconds.
- 1:29:34Vipul Bindra: Literally, this saves me.
- 1:29:36Vipul Bindra: It's not having to take the sticks out of bags, you know, and the cameras out of bags.
- 1:29:41Vipul Bindra: That's all I'm trying to say.
- 1:29:42Vipul Bindra: So at this point I'm so to what I do, efficient, that I'm literally trying to save seconds between transitions so so this is at this point like I've done this so much that it's the idea was oh, if I can have this cart already ready to go, I can already have the cameras on, and now all I gotta do is press a button, cameras out, and my previous would have been zipper, you know what I mean.
- 1:30:05Vipul Bindra: It's like it's terrible.
- 1:30:06Vipul Bindra: At this point I'm just trying to just gain tiny efficiency gains.
- 1:30:09Vipul Bindra: It's really hard to go that far.
- 1:30:12Vipul Bindra: At the end of the day, all I'm doing is talking heads and b-roll 80 time.
- 1:30:17Vipul Bindra: Now I do get to do some cool commercials and sometimes some indie movies, other stuff on the side which is more fun, I would say documentary.
- 1:30:24Vipul Bindra: But most of corporate work is talking heads and um and some kind of b-roll to go with it, and you have to become and you'll usually be shoved in the ugliest room with the ugliest walls.
- 1:30:37Vipul Bindra: So being able to make that look even remotely good is where the skills are.
- 1:30:42Justin Markwalter: I was going to say that's your problem solving and trying to make it look good, exactly.
- 1:30:45Vipul Bindra: And sometimes you have five minutes to discuss it, like okay, here we are.
- 1:30:48Vipul Bindra: And you're like okay.
- 1:30:48Vipul Bindra: And then sometimes you peek, oh, that looks good, could we do it here?
- 1:30:52Vipul Bindra: And sometimes they'll say no.
- 1:30:54Vipul Bindra: And then sometimes like, oh, the doctor's waiting or this CEO is waiting.
- 1:30:59Vipul Bindra: It's like no, you got to do it in 10 minutes, or they're gone, like this is it so?
- 1:31:02Vipul Bindra: Sometimes you can't even set up a light, You're just like, okay, camera go.
- 1:31:06Vipul Bindra: We're going to make it work Exactly Because, at the end the content trumps shot, you know, or the lighting, or whatever, but anyway, that's at least what I'm chasing right now is just how fast can I go to a location, set up a talking head and how fast can that I pack it and go to a next location, cause very rarely am I doing videos.
- 1:31:25Vipul Bindra: And I love those days.
- 1:31:26Vipul Bindra: You know I'm paying myself.
- 1:31:29Vipul Bindra: You know even whether I'm production company or helping somebody, I'm paying by day rate to myself.
- 1:31:34Vipul Bindra: So whether it's 30 minutes or whether it's 10 hours, I'm getting paid the same.
- 1:31:38Vipul Bindra: So I love those days where it's just one talking head.
- 1:31:40Vipul Bindra: I've had that happen where it's like okay, 10 minutes interview, we're done, all right, that's it.
- 1:31:44Vipul Bindra: So I love those days, but they're rare.
- 1:31:46Vipul Bindra: Usually you take 10 people in the video, so you got to go get 10 people and the only way you can get that is by getting two assistants me, that's my usual crew size for that type of video and then we're just rushing like in, out in, out in.
- 1:32:03Vipul Bindra: Now we like we don't have time to, and then, while so while I'm packing up, I'll hand them like two gimbals with fx3, so two fx6s for like a and b camera, uh, and then while we're doing interview, I'll generally hand someone an fx3 on handheld I really like that third angle and I'll say, okay, that's my third angle, two sticks and then, as soon as that gets okay, I'm gonna pack all this while you guys grab these two fx3s on gimbals and get me whatever b-roll, some b-roll got it so while they're, my assistants are getting b-roll.
- 1:32:29Vipul Bindra: I'm, I'm packing up.
- 1:32:30Vipul Bindra: Now we're in this next location.
- 1:32:32Justin Markwalter: Same thing, repeat, repeat, repeat I guess when they're done, you're done, let's roll.
- 1:32:36Vipul Bindra: Yeah, next one got it so now maybe if I can load up much faster, maybe I can also help with b-roll.
- 1:32:42Vipul Bindra: Generally I'm so busy I'm saying these type of videos, not all, yeah, um, I just get to tell them, hey, this is the type of shots I want, and then they just go, have to get it for, especially with b-roll, I always take care of a-roll, um.
- 1:32:56Vipul Bindra: But you know so, if I have more time maybe I can be more, more involved and stuff like that.
- 1:33:01Vipul Bindra: We'll see.
- 1:33:02Vipul Bindra: That's at least the.
- 1:33:03Vipul Bindra: I hope that makes sense.
- 1:33:05Vipul Bindra: What I'm trying to get to is, at this point I'm just trying to gain minutes.
- 1:33:08Vipul Bindra: So it may sound crazy to someone else, but that's at least what I'm trying to do no, but you're also being efficient.
- 1:33:15Vipul Bindra: Yeah, and I think if you're being efficient.
- 1:33:17Justin Markwalter: It's also going to become easier as well, and because that's what I like, everyone likes that yeah see, I'm the crazy idiot because everyone I meet it's funny.
- 1:33:24Vipul Bindra: I just had this conversation yesterday with a buddy who's just hanging out not a podcast and he was just like you know, um, all I want to do is do corporate stuff so I can make money, so I can go make indie movies, right, or something like that.
- 1:33:37Vipul Bindra: And I'm like I just want to make corporate.
- 1:33:40Vipul Bindra: I like this, I live and breathe video production and if I can go make other people money and do filmmaking at the same time, why wouldn't I?
- 1:33:49Vipul Bindra: Obviously, like we talked about, sure, a formula one documentary would be a great gig.
- 1:33:55Vipul Bindra: Ideally, I'm happy where I'm at.
- 1:33:57Vipul Bindra: I just need to just become more and more efficient at this and be able to scale this.
- 1:33:59Vipul Bindra: And I'm happy where I'm at.
- 1:33:59Vipul Bindra: I just need to just become more and more efficient at this and be able to scale this.
- 1:34:02Vipul Bindra: And I I'm starting to figure out again.
- 1:34:04Vipul Bindra: I need a mentor.
- 1:34:05Vipul Bindra: I need to find people where.
- 1:34:06Vipul Bindra: How do I now keep scaling this, because I feel like it's getting harder to scale what I'm doing, you know I'm already.
- 1:34:14Justin Markwalter: Do you have like a number one like go-to guy, like when?
- 1:34:16Justin Markwalter: Uh, I guess maybe this depends on the job, but do you have someone that you call more than often to go back and forth with on things?
- 1:34:25Vipul Bindra: No, I'm always calling people that I know I've done a specific job like that with, because, to be honest, at this point, like I said, all I'm doing is talking head and be real.
- 1:34:36Vipul Bindra: So sometimes literally the hardest thing is okay.
- 1:34:40Vipul Bindra: So I need to do this in new york.
- 1:34:41Vipul Bindra: I don't want to fly there like let me get somebody local to do it, but then who is my guy there that I trust to get what it should look like?
- 1:34:50Vipul Bindra: I would right, yeah, so it's more like that.
- 1:34:52Vipul Bindra: And then sometimes it's like, oh, I want to go there, okay, so then then it's fine, now what am I bringing with me?
- 1:34:57Vipul Bindra: So it's like it's more like that.
- 1:34:59Vipul Bindra: You have to just decide money.
- 1:35:00Vipul Bindra: It's like something.
- 1:35:01Vipul Bindra: It's like puppet masters, what you become when I'm producing.
- 1:35:04Vipul Bindra: Uh, that's what I'm saying.
- 1:35:06Vipul Bindra: The fun I have is on other people's gigs where you're like, hey, come on my set now I don't have stress.
- 1:35:10Vipul Bindra: All I'm doing is this is what I gotta do, and when I leave, whatever I get paid this profit, there's no cost per se.
- 1:35:16Vipul Bindra: I Maybe gas a little bit, but usually if that's outside of Orlando they'll be paid too.
- 1:35:21Vipul Bindra: But the point I'm trying to make is it's a pure profit.
- 1:35:23Vipul Bindra: It may not be a lot, but it's still some money, good money.
- 1:35:26Vipul Bindra: But on the other side I'm not stressed.
- 1:35:28Vipul Bindra: Now I can be creative.
- 1:35:30Justin Markwalter: Which is a huge thing.
- 1:35:31Vipul Bindra: Yeah, exactly, and you need a balance of that.
- 1:35:33Vipul Bindra: For Evile I only did first like I was freelancer, then I did only producer stuff and it quickly got boring.
- 1:35:41Vipul Bindra: So last two years I've been doing now a healthy balance and I found, at least for me, this is what works like.
- 1:35:46Vipul Bindra: As long as I can make money do my own gigs, then I can balance it with helping other people and being able to be creative and help them at the same time.
- 1:35:55Vipul Bindra: I think I'm happy okay, yeah, so that's essentially kind of.
- 1:35:59Justin Markwalter: I love the helping part also because I feel very heavy into that as well.
- 1:36:02Vipul Bindra: Yeah, because I'm the stupid, like I said, because my advice to everyone is don't buy equipment because it doesn't have the ROI.
- 1:36:08Vipul Bindra: Since now I'm the idiot who has bought all this.
- 1:36:10Vipul Bindra: Anyone, at least I know, might as well use it and take advantage of it.
- 1:36:14Vipul Bindra: Like, before you showed up, I literally had a friend here who's like, hey, I need an FX3.
- 1:36:18Vipul Bindra: I got a gig showed up, can I get that?
- 1:36:20Vipul Bindra: And a gimbal and an ND filter.
- 1:36:21Vipul Bindra: I'm like, here you go, here's the cart.
- 1:36:24Vipul Bindra: There you go and he gets the thing, He'll return tomorrow.
- 1:36:27Vipul Bindra: I get some rental money out of it, a couple hundred bucks.
- 1:36:30Vipul Bindra: You know why am I going to complain.
- 1:36:33Justin Markwalter: You know I'm making money.
- 1:36:34Vipul Bindra: And it so might as well let other people benefit from it, that's what I'm saying.
- 1:36:38Vipul Bindra: So I've been doing this for two years now this new thing where I'm doing both and it's worked out great, so I'm not complaining.
- 1:36:46Vipul Bindra: So I guess I'm going to just try and continue doing this and just get more efficient, get better.
- 1:36:53Vipul Bindra: I want to work with more new people.
- 1:36:55Vipul Bindra: Again, I love working with everyone I know already, but I want to again expand my eyes and be on different type of sets, see what else is there to explore and learn.
- 1:37:04Vipul Bindra: That's that's kind of what I'm trying to do now.
- 1:37:06Vipul Bindra: It's just I found that that's kind of corporate limit, you know, uh, again talking hand b-roll, and then commercials get cool, but there's only so many commercials.
- 1:37:17Vipul Bindra: Yeah, I get fit in the schedule.
- 1:37:19Vipul Bindra: Uh, same thing with documentaries, uh let alone.
- 1:37:22Justin Markwalter: Is it even worth going?
- 1:37:23Justin Markwalter: Yeah, profit, is it something fun?
- 1:37:25Justin Markwalter: Yeah, it depends on set bill.
- 1:37:26Vipul Bindra: I mean I love uh.
- 1:37:27Vipul Bindra: One thing I did dabble on a lot last past year was the and it was set building with these commercials.
- 1:37:33Vipul Bindra: So, like you know, working with different set builders and building fancy sets and stuff, that's pretty cool, but again same thing.
- 1:37:40Vipul Bindra: It's like I want to do it a balance of everything.
- 1:37:43Vipul Bindra: I guess I don't want to do one thing over and over again yeah, it's boring.
- 1:37:47Vipul Bindra: That's why I love what I'm doing, because I'm yeah all different which is what I was going to ask you.
- 1:37:52Vipul Bindra: So how do you make it different?
- 1:37:53Vipul Bindra: Because if you know you're doing, let's say, power sports after a while, isn't this?
- 1:37:57Vipul Bindra: And I know obviously there's nuance to each equipment, but to me that looks the same.
- 1:38:02Justin Markwalter: So how do you?
- 1:38:02Justin Markwalter: be creative and make it look different, or the power sports is actually pretty cookie cutter that one is on its own thing and that job in particular does get a little bit on the boring side, but I try to change it.
- 1:38:16Justin Markwalter: And now it's actually become a new thing because I'm trying to do a YouTube thing myself.
- 1:38:20Justin Markwalter: Like hey, like, not necessarily a content creator, but like look, I'm an average Joe.
- 1:38:25Justin Markwalter: I picked up a camera, I learned how to do it.
- 1:38:27Justin Markwalter: I'm making good money.
- 1:38:28Justin Markwalter: Come watch me do this.
- 1:38:30Justin Markwalter: So now that job specifically has turned into an opportunity to show other people like hey, I can do this, why can't you?
- 1:38:39Justin Markwalter: The fun aspect of that job is I get to rip on the side-by-sides.
- 1:38:46Justin Markwalter: We go out, or sometimes I take it out in the woods and there's a spot that I take it to shoot and then there's a trail out there.
- 1:38:51Justin Markwalter: I can go ride around and have some fun.
- 1:38:53Justin Markwalter: But that one is stale, especially summertime when it's 110 degrees outside and I'm outside taking videos or pictures of units.
- 1:39:00Justin Markwalter: That is terrible.
- 1:39:04Vipul Bindra: Florida heat will get you.
- 1:39:06Justin Markwalter: Outside of that, it's a fun job.
- 1:39:09Justin Markwalter: Grain of salt.
- 1:39:12Justin Markwalter: My other jobs, though, so my gun manufacturer job.
- 1:39:16Justin Markwalter: One day I'm shooting guns that haven't been released.
- 1:39:19Justin Markwalter: I'm shooting models that they don't know if they're going to release it.
- 1:39:23Justin Markwalter: I'm shooting someone else shooting it.
- 1:39:27Justin Markwalter: It could blow up.
- 1:39:29Justin Markwalter: It's a test model or prototype.
- 1:39:30Justin Markwalter: We don't know what's going to happen.
- 1:39:32Justin Markwalter: I'm there capturing it.
- 1:39:34Justin Markwalter: If it does blow up, homie's hand's also blown up.
- 1:39:35Justin Markwalter: What's going to happen?
- 1:39:36Justin Markwalter: Yeah, I'm there capturing it.
- 1:39:37Justin Markwalter: If it does blow up, homie's hands also blown up, I'm going to be there to capture it.
- 1:39:39Justin Markwalter: I'll probably also be calling an ambulance for him because his hand's gone.
- 1:39:42Justin Markwalter: But uh, I get to do a bunch of really cool stuff.
- 1:39:45Justin Markwalter: I was just with uh, I'm not I was going to say his name, but I probably shouldn't.
- 1:39:52Justin Markwalter: I was just with a nine-year ranger sniper guy.
- 1:39:56Justin Markwalter: He was telling some wild stories, um, the things he's done and the things I found out about him afterwards.
- 1:40:05Justin Markwalter: It was kind of mind-blowing that I was with somebody like that I would have never known, and I mentioned his name to a buddy and he's like oh, dude, he's like you're with that guy.
- 1:40:14Justin Markwalter: Like that's insane.
- 1:40:15Justin Markwalter: Do you know the people he knows and the things he's done.
- 1:40:17Justin Markwalter: I was like, no, tell me about it.
- 1:40:19Justin Markwalter: And I was kind of shocked.
- 1:40:20Justin Markwalter: And come to find out he does.
- 1:40:24Justin Markwalter: I'm not gonna say that he, uh, he wants me to come shoot some more stuff for him, so that is really cool.
- 1:40:31Justin Markwalter: He's got a, a ranch essentially, where they shoot guns out of side-by-sides and out of helicopters and they.
- 1:40:38Justin Markwalter: I don't know if I'm going to be one of his main media guys, but it seems like I could have potential to be that guy.
- 1:40:46Justin Markwalter: That's pretty cool.
- 1:40:47Justin Markwalter: I don't know where I'm going to puzzle that into my nine to five.
- 1:40:51Justin Markwalter: Monday through Friday.
- 1:40:52Justin Markwalter: That's not really nine to five, but I can promise you one thing If he says, hey, I need you here Saturday, I'm going to go work Saturday Cause if I can be in a helicopter while they're blasting whatever they're blasting targets pigs is that the word?
- 1:41:08Justin Markwalter: Say a 10, 10, 10.
- 1:41:10Vipul Bindra: Yeah, what is this?
- 1:41:11Vipul Bindra: Isn't that the thing that they use when they shoot dude?
- 1:41:17Justin Markwalter: that blows up um.
- 1:41:17Vipul Bindra: They call it tannerite or oh, yeah, yeah, the targets, the target correct, yeah, yeah um, I'm pretty positive.
- 1:41:22Justin Markwalter: That's the name of it yeah they, they shoot I don't have access.
- 1:41:25Justin Markwalter: They shoot a whole bunch of crazy stuff and while I was there I probably saw like 40 different guns and they're all shooting them.
- 1:41:30Justin Markwalter: I did learn the hard way that your ear muffs.
- 1:41:35Justin Markwalter: They don't work if they're up here.
- 1:41:38Vipul Bindra: Yeah.
- 1:41:38Justin Markwalter: And when you're trying to listen to people talk, because you don't have the fancy ones that have the speakers in them and they only go quiet when you shoot.
- 1:41:45Justin Markwalter: I learned real quick.
- 1:41:47Vipul Bindra: Yeah, you don't want to lose your hearing.
- 1:41:49Justin Markwalter: If you're in a shooting range that's roughly five foot wide and six foot tall, just enough for you to stand in there and shoot.
- 1:41:56Justin Markwalter: If that thing is not where it needs to be, your ears will be bleeding and it is the worst pain I've ever experienced.
- 1:42:03Justin Markwalter: They weren't really bleeding, but they should have been.
- 1:42:05Justin Markwalter: It was terrible, but I stuck to the shot.
- 1:42:09Vipul Bindra: No, that's why I don't do indoors, I only outdoors, because for me, like you said, the echo also is just I outdoors, because for me that, just like you said, the echo also is just I don't know, I don't know, this was just a test range, so and they're like hey let's.
- 1:42:17Justin Markwalter: We want some footage of us shooting this gun.
- 1:42:19Justin Markwalter: I was like, all right, cool, I'm in.
- 1:42:20Justin Markwalter: Uh, I'll never make that mistake again if that guy calls me, I'll either a quit, a retainer client yeah, or I will be there whatever hour he wants me to be there, because that was one of the cooler experiences I've ever experienced yeah, that's pretty cool.
- 1:42:35Vipul Bindra: Uh sounds a little unsafe, but hey, I mean, as long as they're there, they have some safety around that it will be they actually had.
- 1:42:43Justin Markwalter: They implemented a lot of things.
- 1:42:44Justin Markwalter: Uh I, he turned around and looked at me.
- 1:42:47Justin Markwalter: Uh, the other one, and he was like, hey, you're ready.
- 1:42:49Justin Markwalter: And I was like, hey, I'm ready.
- 1:42:50Justin Markwalter: And the other shots we shot he.
- 1:42:54Justin Markwalter: He made sure I had them on.
- 1:42:55Justin Markwalter: I guess he probably saw them on, but they just weren't on correct.
- 1:42:58Justin Markwalter: And as soon as he realized I was not standing next to him anymore, he stopped.
- 1:43:03Justin Markwalter: He apologized like a billion times, like you being new to guns, like that's on me.
- 1:43:08Vipul Bindra: Yeah, which I mean?
- 1:43:10Vipul Bindra: But in the end, yeah, I mean they take the care, you know you learn.
- 1:43:14Justin Markwalter: Yeah, I mean, they care.
- 1:43:14Vipul Bindra: You learn too.
- 1:43:15Vipul Bindra: Yeah, you want to buy the good stuff.
- 1:43:16Vipul Bindra: I'm going to buy my own.
- 1:43:18Justin Markwalter: Yeah, I'm going to buy my own just for future.
- 1:43:20Justin Markwalter: And it's hard to kind of direct while having headphones on and also listening to them.
- 1:43:26Justin Markwalter: I learned that too.
- 1:43:27Vipul Bindra: Yeah, you got to put an earpiece in and then put it on top.
- 1:43:30Justin Markwalter: Yeah, A general contractor.
- 1:43:32Justin Markwalter: It's something different Whether it's a house from a murder scene that just got burnt down and the family was just murdered in there the day before we got there, which that happened.
- 1:43:43Justin Markwalter: That's interesting.
- 1:43:45Justin Markwalter: Yeah, we see some crazy things to just mold, infestation hoarders and things that need to be completely ground leveled and brought back up, and he gets really cool stuff.
- 1:43:58Justin Markwalter: Obviously, he gets boring jobs, like AC jobs, whatever we shoot that too, though, because people need to see that he also does that.
- 1:44:06Justin Markwalter: It's just something new every day, and it's if we're not shooting, we're shopping for couches because his mom made a new couch and his mom's kind of elderly and she's like hey, where go?
- 1:44:17Justin Markwalter: and he's like dude, I forgot you were coming.
- 1:44:18Justin Markwalter: And I was like all right, well, I guess we'll go shop for gouges together.
- 1:44:21Justin Markwalter: So, hey, you're getting paid.
- 1:44:23Vipul Bindra: Yeah, exactly this sounds incredible, I mean and that's what I want people to know I mean, taking aside your opinion on guns, you're, you're out there, you're recording cool stuff, right, and you're getting paid for it.
- 1:44:36Vipul Bindra: That's incredible, I'm having a blast.
- 1:44:38Vipul Bindra: People aren't like think outside the box, it's not just also corporate, like indirectly it's, I guess, corporate or influencer stuff.
- 1:44:46Vipul Bindra: But the point is you can go shoot like, make videos about people shooting guns or testing guns or whatever, and make a living doing that.
- 1:44:55Vipul Bindra: That's incredible.
- 1:44:56Vipul Bindra: You're still a videographer.
- 1:44:58Vipul Bindra: You're just doing that niche and I don't know.
- 1:45:02Vipul Bindra: I find that very incredible that you found this and then you're doing good in that and you're doing such little equipment and you're doing such a good job at it.
- 1:45:16Vipul Bindra: I mean hats off to you they're eating it up, so I'm gonna keep doing it, yeah, and then I hope and I'm sure there's lots of other industries like that that we're not thinking about right now, where you, you, that is exactly what they need to.
- 1:45:28Vipul Bindra: They need someone to come in and and record whatever cool crap that they're doing there, so yeah so people you know think outside the box, like find your passion and then find you know another hobby that you like and see if you can combine that.
- 1:45:41Vipul Bindra: So if your passion is to make videos and your hobby is to I don't know skateboard, right, how can you connect that?
- 1:45:47Vipul Bindra: I mean, that may be too many people.
- 1:45:52Vipul Bindra: But there's so many other things like that that you may not even connect um and like, like said, like I'm thinking, like on my end, like, oh, formula one, and you never know like that may happen.
- 1:46:02Justin Markwalter: So it's like it's true but but that's incredible that there's so many opportunities out there would you do uh like any car or anything like that, or would it, more specifically, need to be f1?
- 1:46:12Vipul Bindra: but I would, I've been, I would definitely it.
- 1:46:14Vipul Bindra: I've done car stuff before.
- 1:46:15Justin Markwalter: Okay, so like dealerships and stuff.
- 1:46:18Vipul Bindra: So I would happily do car stuff.
- 1:46:20Vipul Bindra: But I'm saying Formula One is Formula One, there's no Indy.
- 1:46:23Vipul Bindra: I don't want to disappoint any.
- 1:46:25Justin Markwalter: Indy fans.
- 1:46:26Justin Markwalter: But Indy is not Formula One, let's not get.
- 1:46:31Vipul Bindra: We'll start a controversy today.
- 1:46:32Vipul Bindra: I mean, let's not get our head over ourselves.
- 1:46:34Justin Markwalter: All your comments are going to be about F1 in India and not where it needs to be.
- 1:46:38Justin Markwalter: Yeah, exactly, not about camera or sales or video production.
- 1:46:42Vipul Bindra: But no, there's not even remote competition.
- 1:46:44Vipul Bindra: I don't think so either.
- 1:46:47Justin Markwalter: My neighbor is a big F1 guy, but there's one Indy race, indy 500.
- 1:46:52Vipul Bindra: I don't know what it is.
- 1:46:53Vipul Bindra: Yeah, Daytona race 8500.
- 1:46:57Justin Markwalter: I don't know what it is.
- 1:46:58Justin Markwalter: Yeah, daytona.
- 1:46:58Justin Markwalter: Yeah, he goes nuts about.
- 1:46:59Justin Markwalter: It's a full day thing, like full cookout, everything.
- 1:47:00Vipul Bindra: He's like yep, really, I'm dedicating my day to this, but he also dedicates every f1 race to everyone, and that's what he does that happened to me a long time ago, when people found out like this something eight, nine years, whatever but they were like, oh, you're into car, at least we gotta go to daytona one time.
- 1:47:13Vipul Bindra: You know, I was like no, no, no, I'm fine, it's not the same thing.
- 1:47:16Vipul Bindra: Now I would love to go to Formula One event, but at the same time again you haven't been to one.
- 1:47:20Vipul Bindra: No, cause I don't want to be, say again, the way I want to go is different.
- 1:47:24Vipul Bindra: If I't want to do that and maybe this is me, I'd rather now I will go happily if I am with you on that you know I can be part of the, and then they do sell tickets, but they're very expensive part of the paddock and all that.
- 1:47:54Vipul Bindra: That is what I'm more intrigued by, because, you know, to me that's not but you could go do that, then go home and watch.
- 1:48:00Vipul Bindra: Yeah, exactly or I'm, and then if I'm there, obviously I'll watch it.
- 1:48:03Vipul Bindra: I mean because I'll have my phone, I can, or I'm sure they have screens there too what's something, so you can hear everything yeah, exactly, um, plus the thing.
- 1:48:10Vipul Bindra: The other thing is I'm biased because I grew up again watching the, the, the British uh presentation of it.
- 1:48:15Vipul Bindra: I don't like the American commentary, so, uh, so I watch it on, uh, um, f1 TV or whatever it's called.
- 1:48:23Vipul Bindra: Right, I've?
- 1:48:23Vipul Bindra: I pay for subscription, and so you what?
- 1:48:27Vipul Bindra: The only reason I do that is they give you option.
- 1:48:29Vipul Bindra: You can watch the default, uh, the default option, and then you can go to international, which is the Sky Sports or BBC, whatever.
- 1:48:36Vipul Bindra: Yeah, yeah yeah.
- 1:48:37Vipul Bindra: And that's what I've been watching.
- 1:48:38Justin Markwalter: The Sky Box or whatever it's called.
- 1:48:40Vipul Bindra: Yeah, since again, since I was a kid.
- 1:48:42Vipul Bindra: So I just want to listen to those people.
- 1:48:44Vipul Bindra: And that presentation.
- 1:48:46Vipul Bindra: I don't want to listen to the F1 TV presentation, whatever.
- 1:48:49Justin Markwalter: Gotcha.
- 1:48:49Justin Markwalter: So I'm pretty sure when in person they'll be doing that presentation which, when in person, they'll be doing that presentation, which is I mean, it's the same the presentation you don't want to hear.
- 1:48:57Vipul Bindra: Yeah, it's just the commentary, and some graphics may be different.
- 1:48:58Vipul Bindra: It's not a lot, but what I'm getting to is yes, I would love to go, but it would have to be more than just sit in a grandstand and watch the race.
- 1:49:06Vipul Bindra: It would have to be bigger and those tickets tend to be typically expensive.
- 1:49:09Vipul Bindra: But at some point One day I will stop spending money on vans and video equipment and I will have some extra cash to do that.
- 1:49:17Justin Markwalter: Flip side the van, rent it enough.
- 1:49:19Justin Markwalter: Pay for that.
- 1:49:20Justin Markwalter: Exactly, you get the full trip set up.
- 1:49:21Vipul Bindra: Go tell all your friends, hey, if they want it.
- 1:49:24Justin Markwalter: I'm free, let's do it.
- 1:49:28Vipul Bindra: Again, they have to have gigs, obviously, that are worth the need.
- 1:49:30Vipul Bindra: I mean, forget the van.
- 1:49:31Vipul Bindra: I mean just the talking head would be worth it.
- 1:49:33Vipul Bindra: But and I mean, forget the van, I mean just the talking head would be worth it.
- 1:49:34Vipul Bindra: But they would have to have where they need it and they have a budget with the client that expects that.
- 1:49:37Vipul Bindra: Because if your client expects a pocket, you show up with this.
- 1:49:40Vipul Bindra: That's also a negative experience.
- 1:49:43Vipul Bindra: It's one thing they're expecting a good setup and you bring a better setup, that's a good experience.
- 1:49:48Vipul Bindra: But if they're expecting no setup and you bring a big, huge setup, a big, huge setup, that's also yeah, you know.
- 1:49:56Vipul Bindra: So we don't want to do that, so you would have to obviously have a set where they're expecting.
- 1:49:59Justin Markwalter: I will save for the record most, actually all jobs.
- 1:50:01Justin Markwalter: Uh, I do show up with my a7s3 build out.
- 1:50:05Justin Markwalter: It's a cineback setup.
- 1:50:06Justin Markwalter: It looks very similar to an fx6.
- 1:50:09Justin Markwalter: The normal person wouldn't know the difference they just see a big old camera set up.
- 1:50:14Justin Markwalter: The v-mount, the big monitor, handle everything.
- 1:50:16Justin Markwalter: They're like man.
- 1:50:17Justin Markwalter: That thing's incredible.
- 1:50:19Justin Markwalter: It's just an a7s3, which not to discredit the camera, because it's incredible for what it is yeah, um.
- 1:50:25Justin Markwalter: But as time goes on, I shoot and I shoot and then I pull the pocket out.
- 1:50:31Justin Markwalter: I'm like, oh, what's that little thing?
- 1:50:32Justin Markwalter: And I'm like just let me shoot for once and then I'll shoot with it.
- 1:50:37Justin Markwalter: I'm like, dude, I, I couldn't tell a difference and I was like you're blind.
- 1:50:40Justin Markwalter: First of all, yeah, um, but the turnaround time with it can be same day.
- 1:50:47Justin Markwalter: I just bluetooth it right over my phone bada, bing, bada, boom.
- 1:50:49Justin Markwalter: You can even throw it up in cap cut.
- 1:50:51Justin Markwalter: I don't know if anyone's using cap cut, but for small, quick little edits.
- 1:50:54Justin Markwalter: It's pretty gross how fast you can make something that will wow a client that thinks that you just did that and it's just a pre-made template and I I don't want to push cap cut yeah, but for some people that's it works, it works I
- 1:51:09Vipul Bindra: I've grown again.
- 1:51:10Vipul Bindra: A few years ago you had met me.
- 1:51:11Vipul Bindra: I was a little snobbish, or I was like no it has to be done this way.
- 1:51:14Vipul Bindra: Now I'm like, I accept it.
- 1:51:16Vipul Bindra: That the truth ever since.
- 1:51:17Vipul Bindra: Like first, when tiktok came out, I was like to me it was blasphemy to make your phone vertical and now I will gladly do that.
- 1:51:24Vipul Bindra: So it took me a few years to get around it.
- 1:51:25Vipul Bindra: The.
- 1:51:26Vipul Bindra: The thing is you have to again like, say, you have to evolve, and that's where the short, the cell phone content, was going vertical and I just initially didn't want to accept it.
- 1:51:36Vipul Bindra: But hey, again the client makes you money, the client makes money, and that's the expectation on social media, which is why I try to aim for, you know, the, the stuff that needs to be higher quality, that they're sharing on you know, either commercials or on on their websites or wherever where it's not going to be lived for a few hours or a few days, you know at most.
- 1:51:58Vipul Bindra: So you know, and if I do need social media content, which we do from time to time, I'll bring someone who's more you know akin to wanting to do that yeah, yeah and, and it's not like I couldn't do it, I just it's just not my thing not your thing.
- 1:52:10Justin Markwalter: yeah, and it's funny because I shoot all this fun stuff and I have the best day ever every time I go to work.
- 1:52:15Justin Markwalter: I actually want to learn more of what you do, not necessarily.
- 1:52:19Vipul Bindra: you See, this is funny In one set I just said I wouldn't do it.
- 1:52:23Vipul Bindra: But then I'm like testing a new gun where his hand could blow up.
- 1:52:27Vipul Bindra: That sounds pretty gnarly but, pretty I don't know fun.
- 1:52:31Vipul Bindra: So I'm saying it's a fun thing.
- 1:52:33Vipul Bindra: In one way I'm like I'm gonna do it.
- 1:52:34Vipul Bindra: But then on the other side I'm like if I have to hold a pocket three to get that, I don't know I would.
- 1:52:40Vipul Bindra: I mean you know, because, like I said, on one side my brain is like I would never, but then I'm like, if that's the client requires and that's where the cool shoot is, then I was gonna say next thing you know you're in a helicopter, hanging out of it with a little pocket three.
- 1:52:51Vipul Bindra: I'm in yeah, people get I.
- 1:52:55Vipul Bindra: I am willing to do a lot, as long as look for the right shot, I I'm willing to go yeah, far far, you know, as long as you would be the one that they want the pocket three.
- 1:53:06Justin Markwalter: No, like listen, let me just.
- 1:53:07Justin Markwalter: Let me just do it one time, just let me use my real stuff one time, you're like yeah, I'd be the opposite.
- 1:53:14Vipul Bindra: Yeah, one time we can, we can do a talking head.
- 1:53:16Vipul Bindra: Yeah, yeah, yeah, but yeah, no, not for social media.
- 1:53:18Vipul Bindra: I'm all.
- 1:53:19Vipul Bindra: I completely agree with you, like it's overkill to be setting up lights and stuff.
- 1:53:23Vipul Bindra: It's gonna live for 10 minutes you know, people's feed and they're gone.
- 1:53:26Vipul Bindra: You know, because again too much content too much noise yeah, you don't want to spend hours and hours and hours making that that it makes sense, sense to get the content out now.
- 1:53:35Vipul Bindra: Yeah, then Also when it's relevant.
- 1:53:37Justin Markwalter: Yeah, exactly when it's relevant, so no hats off to what you're doing.
- 1:53:40Vipul Bindra: Like I said, and what I love is that we're both making money and we're both doing similar but yet very different things.
- 1:53:49Vipul Bindra: And you've kind of opened my eyes because I kind of knew what you were doing because we talked about it.
- 1:53:54Vipul Bindra: Yeah, and you've kind of opened my eyes because I kind of knew what you were doing because we talked about it, but not to hear more in depth.
- 1:53:57Vipul Bindra: I'm like this is so incredible, man, like you've built yourself a kind of tiny little empire where I think people need to hear about this.
- 1:54:04Vipul Bindra: So I hope more people, a lot of people, will watch this and kind of alternate, alternate option.
- 1:54:11Justin Markwalter: Like hey here.
- 1:54:11Vipul Bindra: Here's what you can do, and you don't need any equipment.
- 1:54:15Vipul Bindra: You don't need anything else.
- 1:54:16Vipul Bindra: Uh, but before we wrap this up, I wanted to open this up again.
- 1:54:19Vipul Bindra: Any other questions you had for me or anything else you want to add?
- 1:54:21Vipul Bindra: Um?
- 1:54:24Justin Markwalter: I mean, honestly, my biggest thing was to uh see what you, what your dream thing was, Cause obviously you've worked with some high-end clients.
- 1:54:32Justin Markwalter: I learned that, um, during the group or the whatever meeting, the network meeting, I just I didn't know.
- 1:54:39Justin Markwalter: I also I never really knew of you outside of david's network thing and you don't see anything that you do on your social media.
- 1:54:48Justin Markwalter: So I was like, oh, it's just a dude that has a video.
- 1:54:51Vipul Bindra: Has a?
- 1:54:51Justin Markwalter: van, now that I know about, and, uh, he does video like everybody else, I do the same thing, that's cool.
- 1:54:55Justin Markwalter: But now that I'm here and, uh, he does video like everybody else, I do the same thing, that's cool.
- 1:54:56Justin Markwalter: But now that I'm here and you randomly hit me up, I was like man, this guy doesn't know me.
- 1:55:00Justin Markwalter: Like, yeah, I'm not the normal video.
- 1:55:03Justin Markwalter: Yeah, no, that's.
- 1:55:04Vipul Bindra: And we talked, so I kind of knew what you were doing.
- 1:55:06Vipul Bindra: That's why I was interested when we, you mentioned the, the whole gun thing.
- 1:55:09Vipul Bindra: I was like, oh, that's different, right, uh, but I didn't know in this depth, like, uh, you know what exactly how you do it and what your, your process is, uh, but no, and that same thing.
- 1:55:19Vipul Bindra: You know, I'm I'm so bad at it again.
- 1:55:20Vipul Bindra: So when I initially started the production company, I was all about, you know, like trying everything like here's ads, here's social media, here's this.
- 1:55:27Vipul Bindra: Then I quickly realized that the best way at least I was getting clients at the time was these people are not again.
- 1:55:33Vipul Bindra: I don't know now, know now, but at that time, six, seven years ago, they were not on Instagram, they were not on Facebook.
- 1:55:37Vipul Bindra: These people were on golf courses, rich people right so they're talking to each other.
- 1:55:43Vipul Bindra: They're not going to Facebook or Instagram or Google to find the recommendation like their clients are.
- 1:55:47Vipul Bindra: My clients were talking to each other.
- 1:55:50Vipul Bindra: So my thing was I'm going to do a good job, I'm going to be honest and I'm gonna kill it.
- 1:55:57Vipul Bindra: And generally I got referrals and I started to get more and more.
- 1:55:58Vipul Bindra: So I was like, oh, so my sales strategy is very simple.
- 1:56:00Vipul Bindra: I just have to do a good job, which I love anyway and rich people talk to rich.
- 1:56:05Vipul Bindra: Yeah, exactly, so I don't even have to tell anyone either.
- 1:56:08Vipul Bindra: So I don't ask for reviews, I don't tell them, I just like, hey, I wow them.
- 1:56:11Vipul Bindra: Like I said I told earlier, I'm okay, so we're going to do this project, this many people, this much, this, and then I'll always do more.
- 1:56:17Vipul Bindra: I'll wow them.
- 1:56:18Vipul Bindra: You know big lights, big setups.
- 1:56:21Vipul Bindra: Then the video obviously needs to match what they were expecting and exceed their expectations.
- 1:56:27Vipul Bindra: And I just found that people were like, oh, hey, my buddy or this person recommended you.
- 1:56:32Vipul Bindra: So so many times people call me and they're like, oh, you know, we heard about you from this.
- 1:56:36Vipul Bindra: I'm like, who?
- 1:56:37Vipul Bindra: Oh, okay, that client, okay so, or that person I just met, maybe they're not even a client.
- 1:56:41Vipul Bindra: I just met them at a networking event and they were so impressed that I guess they recommended me.
- 1:56:50Vipul Bindra: But the point is which ended up kind of hurting me avenues of advertising, because I'm like well, why do I need to post on social media?
- 1:56:57Vipul Bindra: Plus, I'm busy and lazy at both at the same time.
- 1:57:01Vipul Bindra: So ended up kind of just pigeonholing myself into just do good, more work.
- 1:57:08Vipul Bindra: And obviously through David, like you said, where we met, he knew it because I've hired him a couple of times, so he's seen my gigs right, and I think he posted about it, which was also incredible.
- 1:57:17Vipul Bindra: That's what got me on the idea that I should be on social media, because it was a very unique idea of hiring.
- 1:57:23Vipul Bindra: I never thought about his blog when I hired him, but then when he posted it, I saw it and I was like this is a completely different perspective.
- 1:57:32Vipul Bindra: Right, because I hired him, because I saw his vlog that he can handle a c70 or whatever at the time I needed him to handle.
- 1:57:40Vipul Bindra: But then on the other side of it I was like, oh, this is what he thought about my gig and this is how, on the secondary, it looks.
- 1:57:48Vipul Bindra: And I was like, oh, this is a very unique perspective.
- 1:57:50Vipul Bindra: So I value social media more now and I want to post more and hopefully maybe I'll bring in somebody in or personally try to be more active to to post more.
- 1:58:00Vipul Bindra: But that's kind of where my mindset has been and I don't know if it's correct, but at least I was like, oh, I'm getting work yeah, you know yeah none of these people are on Instagram, but now that I think about it, I'm sure there were some maybe not these that were on Instagram, that never approached me because they never knew about me, right?
- 1:58:17Vipul Bindra: Yeah, so yeah, and seeing david's perspective, I'm like we, I need to do more.
- 1:58:21Vipul Bindra: Um, at least put our work out there.
- 1:58:24Vipul Bindra: But because a lot of the stuff is ndas, that's what annoys me a lot and I don't want to not get those jobs, because yeah that's.
- 1:58:33Justin Markwalter: I've got some cool stuff.
- 1:58:34Justin Markwalter: I've actually really big story is I I don't know if it was really a thirty thousand dollar shot that I blew, oh really, oh yeah I remember you mentioning yeah, tell us that towards the end, but I want to hear that story again uh, a company sent me for their first uh launch.
- 1:58:53Justin Markwalter: Because I'm over there by space coast, I know a bunch of the engineers, rocket guys, and I happen to have a buddy that is high up in a company and he's like, hey, he's like, what are you doing on this day?
- 1:59:02Justin Markwalter: And I was like I don't know why you're asking me that, but I will be free whatever day you give me, because I guarantee you it's going to be something badass.
- 1:59:09Justin Markwalter: He's like, yeah it, so if you got anything, cancel it.
- 1:59:23Justin Markwalter: Luckily it was a day I didn't have anything.
- 1:59:24Justin Markwalter: And next thing I know he said hey, I need you at taiko airport.
- 1:59:25Justin Markwalter: You're gonna go to the whatever jet it's called.
- 1:59:26Justin Markwalter: Two helicopters come and pick me up.
- 1:59:27Justin Markwalter: Well, two helicopters came.
- 1:59:27Justin Markwalter: Obviously I went one.
- 1:59:28Justin Markwalter: There's another really big space photographer that was in the other one.
- 1:59:31Justin Markwalter: He's listen, I want you to capture our first launch.
- 1:59:34Justin Markwalter: I was like all right, sweet, easy.
- 1:59:36Justin Markwalter: I shoot a lot of photos.
- 1:59:38Justin Markwalter: It's a rocket, it can't be that hard, it doesn't go off Sweet.
- 1:59:43Justin Markwalter: I've now been in a helicopter for three, four hours.
- 1:59:45Justin Markwalter: I didn't realize how cold it is in a helicopter, flew back, went up again.
- 1:59:50Justin Markwalter: It was like T minus 10, 9, 8, 8, and it gets to point like three uh, it starts to go and then it aborts last second I got some banging photos.
- 2:00:02Vipul Bindra: Uh, I think I'm not the one you're talking about, like the smoke's going off.
- 2:00:06Justin Markwalter: It looks super sick, doesn't go off.
- 2:00:08Justin Markwalter: They're like, hey, it's gonna go off on this date at midnight and I was like dude nighttime.
- 2:00:13Justin Markwalter: I was like I don't do nighttime stuff, let alone helicopter nighttime stuff.
- 2:00:17Vipul Bindra: You're doing this with what a7s3?
- 2:00:19Justin Markwalter: that was uh a7s4 or this was a7IV.
- 2:00:21Justin Markwalter: I'm sorry yeah, because I do a lot of photo stuff also.
- 2:00:26Justin Markwalter: So this or it's essentially my b camera, but also hybrid shooter.
- 2:00:30Justin Markwalter: So I got an a7IV and uh, I forgot I borrowed for this specific one.
- 2:00:35Justin Markwalter: Uh, ace a seven, r four and I had a 200 to 600.
- 2:00:40Justin Markwalter: Come to find out, those two combined the autofocus is atrocious.
- 2:00:46Justin Markwalter: Um, I blew the shot A.
- 2:00:51Justin Markwalter: I have shot, shot uh, rockets before it's brighter than the sun.
- 2:00:54Justin Markwalter: So I focus or I put my shutter at like 2,500, because usually when I'm shooting out in daylight, iso 100, shutter speed 2,500, I can adjust pretty quickly.
- 2:01:04Justin Markwalter: You only have a couple seconds.
- 2:01:06Justin Markwalter: But I was like, listen, this should be where it's at.
- 2:01:08Justin Markwalter: This particular rocket puts out a blue fire and it is not bright.
- 2:01:13Justin Markwalter: And so the helicopter pilots are like it's going, it's going, I don't see, I can't see anything.
- 2:01:19Justin Markwalter: And by the time I got it locked in it was already too far up and I blew it and my buddy's like yo, like how'd it go?
- 2:01:26Justin Markwalter: I was like, uh, yeah, we'll see if uh, topaz photo, try to fix it.
- 2:01:31Justin Markwalter: Nah, it was done so wow, that's crazy.
- 2:01:36Justin Markwalter: So basically the autofocus screwed you over and that, that at least in my I was exposing for to be like daylight, bright, like a normal rocket would be, and that was not the case.
- 2:01:47Justin Markwalter: And so I'm looking through the little ev and I'm five miles out in the air.
- 2:01:53Justin Markwalter: I didn't mention that I had a new pilot.
- 2:01:56Justin Markwalter: He was trying to learn how to whatever, and it was shaking me like crazy.
- 2:02:02Justin Markwalter: The previous pilot he knew to.
- 2:02:05Justin Markwalter: Once we got to the location, essentially just let it float, let the wind just carry it.
- 2:02:11Justin Markwalter: We're only going to be there for a minute If we go away, if we go towards not a big deal.
- 2:02:15Justin Markwalter: This pilot was trying to fight it and stay like gps locked manually.
- 2:02:22Justin Markwalter: So the helicopter's going on crazy.
- 2:02:23Justin Markwalter: I can't find what I'm trying to shoot and essentially I blew it and but thankfully I reported to my buddy.
- 2:02:28Justin Markwalter: I was honest with him.
- 2:02:29Justin Markwalter: He's like listen, he's like we're launching again 2026, maybe 25.
- 2:02:32Justin Markwalter: He's like you'll be in that helicopter too and I was like all right, I'm here for it.
- 2:02:35Justin Markwalter: So awesome.
- 2:02:36Vipul Bindra: So just so I make sure you were the only one, they were they had again in a helicopter.
- 2:02:42Vipul Bindra: Yes, uh, so they had ground photographers, just not anyone in the helicopter okay.
- 2:02:47Justin Markwalter: So, uh, the first two attempts it was myself and another gentleman that anything space related, especially spacex that you see, like their main guy if you know who that is, that's who was in the other helicopter.
- 2:03:00Justin Markwalter: When it came to the night one, he opted out.
- 2:03:02Justin Markwalter: He said I'm not doing the helicopter, he knows, that's all he shoots.
- 2:03:05Justin Markwalter: He shoots one thing, one thing only.
- 2:03:07Justin Markwalter: He is a master wizard, whatever you want to call him.
- 2:03:10Justin Markwalter: He still, to this day, is taking the coolest photos of that launch, but all from the ground.
- 2:03:16Justin Markwalter: He knew better, I didn't, but they used his nighttime photos.
- 2:03:20Justin Markwalter: He got some incredible photos.
- 2:03:22Justin Markwalter: I almost actually got the calendar from him just because I thought it was cool and it was like kind of a memory thing for me, like, hey, I was there for that, mine didn't.
- 2:03:32Justin Markwalter: They look like crap, it is what it is.
- 2:03:35Justin Markwalter: He got his.
- 2:03:38Justin Markwalter: He knew what he was doing.
- 2:03:39Justin Markwalter: I didn't, but again, that's experience.
- 2:03:39Justin Markwalter: If I had known better, I probably wouldn't win.
- 2:03:41Vipul Bindra: That's really awesome of them to say like, hey, you're gonna, you're gonna be back and we're gonna, we're gonna let you do yeah it's again, I mean that's, that's, I mean, I mean that's exactly it was.
- 2:03:50Vipul Bindra: It's rare, but that's what you want to hear, right, you want another shot at it?
- 2:03:53Vipul Bindra: Um, well, that's pretty cool, though.
- 2:03:55Vipul Bindra: I mean rockets are cool.
- 2:03:56Vipul Bindra: I was up in, uh, nasa too.
- 2:03:58Vipul Bindra: Uh, just a few months ago up in the space center kennedy.
- 2:04:02Vipul Bindra: Um yeah, yeah yeah, and that's before.
- 2:04:04Vipul Bindra: I don't know if this is the same launch, but that's when they were going to launch the what is polaris done or what was the one is it 3d printed?
- 2:04:12Vipul Bindra: Uh-huh, I don't know.
- 2:04:14Vipul Bindra: There was some.
- 2:04:15Vipul Bindra: It's been a while, six months ago for for my production I have like three, four projects going on a week.
- 2:04:20Justin Markwalter: It's too old for me to remember, yeah but.
- 2:04:23Vipul Bindra: But there was a rocket, I'm saying that was going to launch.
- 2:04:25Vipul Bindra: That was a big deal.
- 2:04:25Vipul Bindra: So I don't know if that was the the one.
- 2:04:27Justin Markwalter: No, no, probably you're talking about the rocket lab one.
- 2:04:30Justin Markwalter: Uh, it's a 3d printer, 3d printed rocket.
- 2:04:33Justin Markwalter: It's the largest 3D printed rocket that's been produced.
- 2:04:37Vipul Bindra: I don't keep up that much, but yeah, that was pretty cool though, being there and looking at the rockets that are about to be launched and the whole Artemis mission and all that location.
- 2:04:48Vipul Bindra: It was pretty cool to be inside.
- 2:04:50Vipul Bindra: It's been a few years since I've been in there.
- 2:04:54Justin Markwalter: It's pretty cool what they do out there.
- 2:04:55Justin Markwalter: It's pretty cool, but that out there.
- 2:04:56Vipul Bindra: It's pretty cool, but that's so cool that you got that opportunity.
- 2:04:59Vipul Bindra: Obviously it's kind of blue, but that happens.
- 2:05:01Vipul Bindra: Hopefully next time.
- 2:05:03Vipul Bindra: Now you know you'll be capturing If it's a daytime launch.
- 2:05:08Justin Markwalter: I'll be golden If it's a nighttime launch.
- 2:05:10Justin Markwalter: I'm still going to go for it again, going to use a little bit different setup, but you learn from your mistakes and you won't make it again or you shouldn't anyway.
- 2:05:20Vipul Bindra: So that's pretty neat, man, I'm excited.
- 2:05:23Justin Markwalter: I'm happy with it.
- 2:05:24Vipul Bindra: Again.
- 2:05:24Vipul Bindra: Thank you, justin.
- 2:05:25Vipul Bindra: I really appreciate you for coming out and talking and taking the time out of your day.
- 2:05:28Justin Markwalter: I know you came straight after the shoot, so I really appreciate it and I, I really appreciate it and I appreciate you inviting me.
- 2:05:34Vipul Bindra: Of course you're welcome, man.
- 2:05:35Vipul Bindra: This has been incredible.
- 2:05:36Vipul Bindra: I've learned so much and hopefully some other people find value in this like I said that your journey is incredible.
- 2:05:42Vipul Bindra: Um, I would recommend talk to a lawyer, get some contracts in but again, you don't have to.
- 2:05:46Justin Markwalter: If it works, I mean it works, but protect yourself.
- 2:05:48Justin Markwalter: I have done contracts for other jobs, if I didn't mention that I no.
- 2:05:52Vipul Bindra: No, no, you're fine, just my normal guys.
- 2:05:54Justin Markwalter: I don't but new guys, previous guys.
- 2:05:57Vipul Bindra: When I used to shoot weddings, I did things like that yeah, but I think what you're doing in general is incredible, I mean I appreciate it.
- 2:06:04Vipul Bindra: Uh, you, you found your alternate path and you've done it all by yourself.
- 2:06:07Vipul Bindra: That's what, to me, is amazing yeah so again, thank you for coming.
- 2:06:10Vipul Bindra: You're welcome to come back anytime, man.
- 2:06:12Vipul Bindra: I really appreciate you.
- 2:06:13Vipul Bindra: Yeah, thank you so much thank you.