How to do Business Development
Everyone loves a good story.Especially your prospects and customers.Stories are scientifically critical for growth. The power of stories is rooted in neuroscience. At 5:10 in the video, I talk about the science. Here's more scientific proof: · Facts and figures only activate 2 parts of the brain. · Stories activate more to process emotions and senses.· Stories enable the audience to remember things better.· Stories create Oxytocin critical for building trust and boosting conversions.There are 3 key parts to any good story....Kindra Hall's "Stories That Stick" presents the modern three-part…
The skinny
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