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Harnessing Intuition and Systems for Entrepreneurial Success · The One Small Change Podcast

• 0:01
  Welcome to The One Small Change. I cannot believe another week has
• 0:05
  gone by, and I am thrilled to be here again and
• 0:08
  embark on this journey of exploration and transformation with you.
• 0:12
  I'm your host, Yvonne McCoy, and I bring almost 30 years of
• 0:15
  entrepreneurial experience, and I have a passion for
• 0:18
  discovering growth through the power of seemingly small change.
• 0:23
  And for me, this is an entrepreneurial journey that I want to
• 0:26
  share with you, that we can explore options and be
• 0:30
  inspired. And one of ways that I do that is bring to you
• 0:33
  people that I think can help you grow your business. And this week
• 0:37
  we are talking with Laura Berman Fortgang,
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  and I have to tell you, I met her years and years ago and
• 0:44
  she absolutely changed my business. And Laura's going to
• 0:48
  be explaining or sharing a smaller, insignificant,
• 0:52
  um, change or decision that sparked a remarkable
• 0:55
  transformation and growth in her life, both personally or
• 0:59
  professionally. And it's what makes her really good at what she does
• 1:03
  more than other people. She is the expert. So,
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  Laura, welcome. Thank you. Thank you.
• 1:10
  So tell us what you do and why you're really good at
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  it. I, I, I have been a
• 1:17
  coach for 32 years, so experience comes into
• 1:21
  it. But I started when I was in my 20s, and I
• 1:25
  coached people much older than me on, you know, at first it was life
• 1:29
  coaching Then it was career advancement.
• 1:32
  Then it's moved into entrepreneurial success. And
• 1:36
  you know, this is going to sound kind of dramatic, but in my 20s, before
• 1:40
  I discovered coaching, I had had a 3-year depression. I mean,
• 1:44
  I guess you'd have to call it a nervous breakdown, except that I, you know,
• 1:47
  was able to somehow hold down a job and keep my life moving.
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  And it was, you know, a horrible time
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  that I wouldn't wish on someone, and yet I would if you got the same
• 1:58
  outcome I did. Like, on the other side of it, I found that I was
• 2:01
  an intuitive person and I had a lot more compassion for all people because
• 2:05
  everyone goes through something. And this led me on a path
• 2:09
  of becoming a coach and becoming an entrepreneur. I had
• 2:13
  been an actor. I learned, you know, through the hard way
• 2:17
  about rejection. So going into an unknown field in the
• 2:20
  1990s did not seem like a big burden to me. I was like,
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  I'd already been through the worst, right? So it was that
• 2:28
  ability to just persevere
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  that has given me the ability to help other people get
• 2:36
  over their obstacles. And I think that's part of what makes me good at what
• 2:39
  I do. So I want to touch on something that you said
• 2:43
  because I find it kind of interesting. I am
• 2:47
  basically a Type A Type A behavior person.
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  I have softened around the edges a lot, and
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  I have finally come to the conclusion that I do
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  have an intuitive gene that I have never
• 3:02
  used. And I find it interesting that you mentioned
• 3:06
  that in yours, because I think that is probably one of the
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  biggest things that has been conditioned out of us as
• 3:13
  entrepreneurs, is not to trust your gut, not to, not
• 3:17
  to you know, trust yourself. All the training
• 3:21
  is basically based on how to, how to follow the steps, how
• 3:24
  to do the same thing. And so it basically makes you, you know,
• 3:28
  mediocre. It makes you average. So I find it interesting
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  that that's one of the things that you're talking about, you know,
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  in so many ways. I mean, first of all, I didn't, you know, if I
• 3:39
  go deeper into that origin story of mine, it was my intuition
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  on the other side of this depression that was like, call this old mentor
• 3:46
  of yours, Laura, call this old mentor. And I was like, Felt like I was
• 3:50
  going crazy. I listened to my intuition, I called the old mentor, he
• 3:54
  had become a coach, he's the one who got me into this. So, if I
• 3:57
  had not listened to that, I wouldn't have found my new path. Also,
• 4:01
  intuition, I, you know, I'm very involved in the International Coaching
• 4:05
  Federation as one of its founders, and that's the largest body that
• 4:08
  gives credentialing to coaches, and we have ACC, PCC,
• 4:12
  MCC. MCC is Master Coach, I'm a Master Coach. And I find the
• 4:16
  biggest difference between a professional coach, the PCC, and a master
• 4:19
  coach is their use of intuition. You know, how do you measure
• 4:23
  that? Hard to measure, but it's, you know, trusting that
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  unseen thing that is exactly the right thing you needed
• 4:30
  to say to that client or exactly the right question you needed to ask or
• 4:34
  exactly the right business move they needed to take. And I can understand as a
• 4:37
  Type A, Yvonne, because I'm a recovering perfectionist,
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  It's a lifelong journey of recovery. Yes. You know, you're
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  all— you, you go with the logic, you go with the left brain, you go
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  with what seems more sure. So it's hard to trust that right brain
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  side. But the thing I think that I'm learning,
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  or I have learned, is that
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  because I— one of the things I try to do so much for people
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  is get them out of that subjective
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  self-doubt and second-guessing into a way of
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  kind of changing that pattern into something a little bit more
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  objective. But when you are in that objective,
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  then I think your intuition gets even stronger because
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  you're not doubting yourself. I mean, I will be
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  talking with a client and they'll say something, and all of a sudden it's like,
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  oh my God, you need to do this. You know, and
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  you're like, where did that come from?
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  So yeah, so tell us more. Tell us what you, you know, what you do
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  with and for your clients. Sure. So I work with
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  other people coming up in my field. So I work with coaches and
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  consultants to help them find their unique
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  methodology to how to approach coaching because it helps them
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  be a category of one. It helps them really stand out in what is a
• 6:02
  very crowded marketplace. So, but in essence,
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  I teach them the business side of the business. So many people come from corporate
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  and they think that, you know, because they ran a $55 million budget and had
• 6:14
  100 people reporting to them, they know how to have their own business. And I
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  know, you know, that's not the case. So
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  helping— so I help business owners grow their impact,
• 6:23
  visibility, and therefore be able to make more money. And,
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  you know, I've been at this for 30-some-odd years like yourself.
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  And you see the ups and downs, you see the trials and tribulations, but
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  you've got to like stay on the path. And, you know, we talk about
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  intuition or faith to, you know, having
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  the faith and trust that you're planting the right seeds as you go along,
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  you know, having the right guidance from people who've been there before you.
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  But it is a, it is a pretty interesting journey. Like it's
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  a, it's a lifestyle to be an entrepreneur.
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  And, and you say that and it makes me
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  think of, you know, my kids are like, Mom, you know, you got your own
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  business, you should be able to take off when you want to. And I go,
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  entrepreneur, being an entrepreneur gives you the permission to work,
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  you know, 60, 70. If you
• 7:14
  don't put the systems and stuff in place. But you said a couple of things.
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  So one of them is that we both agree on
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  that we already touched on a little bit is that you want to be the
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  expert, not just— you want to be the coach, not just a
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  coach. Right. And that— and I think when people—
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  we are taught, particularly women, I think, not to
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  toot your own horn. And so it's really
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  hard to talk about yourself. Right.
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  And so knowing what makes you really good at what you
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  do makes that a lot easier. I mean, and
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  I find myself falling back into that trap. I was doing a post
• 7:58
  about being yourself and hunting for a, you know, an
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  image. And I'm like, girl, you need to put your own picture out there.
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  You know? So that's one thing. And when you put
• 8:10
  together your system or your signature talk that
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  highlights what makes you different,
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  not, you know, it's not something that you have to say necessarily, but the way
• 8:21
  that you approach it means that your
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  right clients can identify and trust
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  you immediately. You say things that other
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  people, it makes no sense. Like, I have a client who's
• 8:36
  been in the military, and we were putting together a
• 8:41
  kind of an office hours for her. And trying to figure out a
• 8:45
  name. And she said, well, the one thing everybody knows is the
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  commander's call, because that means you
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  need to be here. And I'm like, did
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  nothing for me. I was never in the military. Right,
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  right. But I mentioned it to somebody else who'd been in
• 9:03
  the military, and they were like, yeah, I get it, right? I'll be there. I'll
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  be there for my commander's call. Right. And so that is,
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  you know, sometimes it's more that
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  than the actual
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  steps you go through that make your clients
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  trust you. So, you know, dig into that however you can.
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  Yeah, I mean, you said a couple of really valuable things there. I mean, one
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  is that, like when you're saying be yourself, it's about,
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  you know, you can express yourself through your business. That's the beauty of being an
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  entrepreneur. Is like, you know, I told you I was an actor and I went
• 9:40
  through a 4 or 5 year period where I actually created a character that was
• 9:43
  a life coach and I did a one-woman show and you would kind of come
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  to this show and get a self-help through
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  comedy kind of approach. So that was me putting myself
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  in there or your military person, you know, putting themself in there. Like
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  what you bring is unique, so use it. You know,
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  everyone tries to be homogenous and they try to fit in and they try
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  to, you know, cover all their bases when you're better
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  off narrowing it down to who you
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  really can help and really expressing yourself. So I
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  think that's one of the beauties of being an entrepreneur too, is you can color
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  your business in, in your own colors, you know what I mean? The
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  things that are you, and that'll lend credibility as well because
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  no one has said it just quite like you. It's so true. And,
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  and The other part to that, I mean, there's so
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  many threads here. I don't know. Yeah, there are layers. There are layers.
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  So I heard someone say that they had read a book. It was called The
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  Three Rules of Entrepreneurship. And the first rule was
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  you have to enjoy it enough. The Three Rules of Big
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  Sales or something. You have to enjoy it enough that you don't care
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  if you get paid. And the second rule is
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  you have to want to get paid more than
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  you want to have fun. And I think the first rule, which really caught my
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  attention, is if you— because of all the
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  ups and downs, I mean, entrepreneurship is not a straight line by any stretch of
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  the imagination, and you have to have resilience. So if
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  you're not enjoying it and it doesn't make you happy, you
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  will not put in the effort. You won't keep going,
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  right? So I think that's an important part. And I
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  think the other thing that we talked about— so keep going is
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  not necessarily doing more, it's focusing and
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  not going wider, but going deeper into what
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  it is that you do, which feels so
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  uncomfortable. So if you would like comment on that or tell me what you learned
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  about that. Yeah, I mean, you know, the thing that comes
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  to mind is that discomfort equals growth. You know, when you're uncomfortable, It's
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  because you're growing. And those, you know, those people who are
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  afraid to toot their own horn or put themselves out there, it's like you're being
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  asked to, you know, you have a unique
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  point of view, you have a unique take, and
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  you gotta ask yourself, what are you robbing people of if you don't put it
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  out there? You know, it's not so much that you're bragging
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  as much as you are offering a service that can
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  transform somebody else's life. You know, and it's also not
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  talking about yourself. It's being a walking, talking
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  example of what's possible. You know, really
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  walking the talk, especially if you're a service-based business. You want to walk the talk
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  of your product, which is you.
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  I just find it fascinating that, you know, people struggle with
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  visibility. Like, they don't, they don't want to put themselves out there.
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  And you know what, Who gains from that?
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  Nobody. Not your client, not you.
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  Well, you know, the thing that's really funny is,
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  you know, when I do my workshop, there's a
• 13:01
  slide, and it happened by accident that I did this, but I love
• 13:05
  it anyway. There's a slide, it has a lot of white balls and it has
• 13:07
  a red ball like off to the side, right? And the
• 13:12
  day that I put that slide in, I just accidentally wore a red shirt.
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  Right? So I was like, do you want to be found? See,
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  you found me, you know. So part of my quirkiness is my sense of
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  humor, right? And then at the end I go, you
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  know, when I put the, you know, send the email out, I go, be prepared
• 13:32
  to be on camera because this is a workshop.
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  And at the end I go, if you're not willing to, you know, to talk
• 13:39
  to me, how are you going to talk to a client? I mean, I'm not,
• 13:43
  you know, I'm— you've spent time with me. Hopefully I've gained your
• 13:47
  trust. Come talk to me because I want to help you with your business, right?
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  If you're afraid to come and talk to me,
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  how are you going to talk to somebody else? And so I think one of
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  the lessons tying this all back together is
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  if you are talking, if it's not
• 14:06
  about you, I mean, that's where I think we get tripped up. Do you
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  know, if it's not about you, but it's about how you can
• 14:14
  help somebody else, you are doing
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  them a disservice by not giving them
• 14:21
  a solution that's going to save them time, energy,
• 14:25
  money, their sanity. Do you know, I mean,
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  whatever their relationship, whatever, whatever it might
• 14:32
  be. And you know, that's I think the first time, well, years ago that I
• 14:36
  heard turning sales into service,
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  right? You are providing a service that your
• 14:43
  right client absolutely needs and can only get
• 14:47
  from you. Right. And they're robbed of it if we don't put it out
• 14:51
  there. Yeah. Yeah. So that's how you have to look at it and that you're
• 14:54
  not being selfish or full of yourself as much as you are
• 14:58
  being you know, trying to help that other person have more of their self
• 15:02
  come to the table. Yeah, yeah. Um, yeah,
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  so it's, it's, it's an interesting— you know, I always say that
• 15:09
  having your own business is the most advanced personal development
• 15:13
  program. Like, you don't need another personal development program.
• 15:17
  Like, just having a business will put you in the position to
• 15:20
  constantly having to grow, to face your own demons,
• 15:24
  to you know, gain better communication skills.
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  I mean, it just demands everything. It's part of what makes it
• 15:31
  exciting and it's part of what makes it hard.
• 15:37
  But, you know, so as we're talking, it comes to mind to call
• 15:41
  it the gift of entrepreneurship. You know, it's like, it's a gift to yourself
• 15:44
  and it's a gift to others when you can make something happen
• 15:48
  for them. The other
• 15:52
  thing that I think is really important is
• 15:58
  we were talking about focus, and as
• 16:01
  entrepreneurs, I think we're— we are curious. I've got a tickle, I'm
• 16:05
  sorry. Yeah, sorry. Let me ask you a question.
• 16:09
  Sure. And then I can— you can, you can cough on mute.
• 16:14
  So we kind of touched a little bit about not going
• 16:18
  after the— having the squirrel syndrome and
• 16:22
  going deeper. Talk about that a little bit, if you would. Sure.
• 16:25
  Um, I always say there's a method in your madness, you know, like the things
• 16:29
  that, the things that you're attracted to doing, the things that you like, the
• 16:32
  places where you get the best results with your client, like that's your secret
• 16:36
  sauce, that's your special something or another.
• 16:40
  So when you go deeper, you find that, you know, you
• 16:44
  actually have a way of doing this with people. Like, a lot of people
• 16:47
  who advise others in business are using their
• 16:51
  intuition, are shooting from the hip. But if you study it for a while, you
• 16:55
  might notice that there are certain patterns, there are certain,
• 16:59
  you know, steps that you ask people to do all the time, there's certain advice
• 17:02
  that you give them. So in there somewhere is your signature system.
• 17:06
  And I'm always talking about the importance of a signature system because
• 17:10
  it does lend tremendous credibility to you when you can say, you
• 17:14
  know, I have this program or I have this way that is
• 17:18
  proven. You know, hundreds of people have used it or dozens of people have used
• 17:21
  it and we get the same result. So when it's repeatable,
• 17:25
  it's also scalable. And that's—
• 17:29
  Say that again because that is so important. When
• 17:33
  it's repeatable, it's scalable. And what happens for
• 17:37
  so many people who trade their hours for dollars is they don't think about scaling.
• 17:40
  They think about just, you know, how do I have more clients? But when you
• 17:43
  have a signature system, you can scale it. It can go online,
• 17:47
  it can be a course, it can be a book, it could be a talk,
• 17:50
  it could just turn into product upon product.
• 17:54
  So having a signature system at the core of what you do
• 17:57
  allows you to scale. And so I think the other
• 18:02
  part, First of all, I absolutely agree because I know when I really started,
• 18:07
  um, coaching people, I'd say, tell me the steps, tell me your process.
• 18:11
  Oh, I don't have a process. I go, you do have a process. Every client
• 18:15
  that you do, you do certain— do a certain order.
• 18:19
  And so they're like, no, I don't. I go, well, if you don't do
• 18:23
  everything in the same order, how— if it doesn't work, how do you know what
• 18:27
  you missed or what you didn't do? And they're like,
• 18:31
  well, I guess I do. I said, well, pretend I'm your client. Tell me what
• 18:34
  you would do with me, you know. And we realize that typically, you know, what
• 18:37
  I do is come up with a 5-step process roughly, right?
• 18:42
  The process doesn't take away the customization
• 18:46
  or the personalization. It frees you up so you
• 18:50
  can do those things. Yeah, and that's what a lot of
• 18:54
  people worry about. It's like, oh, if I have a system, I'm not free to
• 18:57
  be creative, or it's not coaching anymore because I have,
• 19:01
  you know, a curriculum. But it actually gives you a
• 19:04
  structure to create from instead of a structure to be imprisoned
• 19:08
  by. But it has a backbone and it
• 19:12
  has, like you said, something to go back to and check if you're missing something
• 19:16
  with somebody. And again, on the marketing side,
• 19:19
  I mean, I just had a conversation with somebody who'd spoken to several coaches and
• 19:23
  said, oh, you're the only one I've met that has system to get me to
• 19:26
  where I want to go, you're my choice. Yeah. And, and I
• 19:30
  think a couple of things happen.
• 19:35
  Um, talking to you is making me so happy I'm crying now.
• 19:39
  You're moved to tears. The first thing is,
• 19:43
  if you have a system,
• 19:47
  in the back of their minds, they're like, they've thought about this enough.
• 19:51
  That they're not willy-nilly, right? People have to hear
• 19:55
  things several times. They don't usually hear you just one
• 19:59
  time and go, you're my person, right?
• 20:03
  So it's like, oh, they're still doing that. They're still, you
• 20:06
  know, it kind of gives you authority because you are
• 20:10
  doing the same thing. That's how you build an
• 20:14
  expertise, is you, you know, you do something that's
• 20:18
  repeatable that keeps proving to have results, and people you know, see you
• 20:21
  as an expert. And, and you're rememberable, you know.
• 20:25
  Hopefully your system has a, you know, mine is Be Found.
• 20:30
  Um, and, you know, and I have to be honest, it came by accident.
• 20:34
  Um, the first part, it was like I was at a networking thing and, and
• 20:37
  something happened, and I said, you know, you don't need to be fixed, you need
• 20:41
  to be found. And everybody in the room went, oh,
• 20:44
  I'm like, this is it, this is what I've been working on.
• 20:49
  So having that system lets you go deeper.
• 20:57
  I totally get it. It does. It lets you go— it
• 21:01
  gives you like the blueprint, and then you can
• 21:05
  build up on it. You can go on subterranean with it. You can go
• 21:08
  laterally with it. It gives you more to look at. And the
• 21:12
  same thing is true with The workshop. When I first
• 21:16
  did my— said I'm gonna do a monthly workshop and I have to do the
• 21:19
  same workshop, I was like, this
• 21:23
  is gonna be the most boring thing ever.
• 21:27
  I'm gonna be bored, people are gonna be bored, you know.
• 21:31
  But what I find is the
• 21:35
  audience makes the workshop different, makes the whole tone of the workshop different.
• 21:39
  Whenever I give it. You know, sometimes people
• 21:43
  are really engaged, sometimes they're not.
• 21:47
  The other thing is you collect bells and whistles to go
• 21:51
  with your workshop as you do it. I mean,
• 21:56
  one of the things that people seem to struggle with is the whole idea of
• 21:59
  thinking that they're unique. And so when I first
• 22:03
  did my workshop, I did a story about
• 22:07
  how I bought this scalp massager
• 22:11
  so that I had enough stuff in my cart to get free shipping.
• 22:17
  And I have curly hair, so I use that, and it's
• 22:20
  also thinning, so it kind of spreads the curls out over the thin spots.
• 22:25
  So when it came, I just threw it in a drawer because I already had
• 22:28
  some. But one day I decided to take it
• 22:31
  out, and oh my God, it was totally different than every other
• 22:35
  this $3 item, the little nubs on
• 22:39
  them were different heights and different densities.
• 22:43
  I lost my mind. I mean, and, you know,
• 22:46
  so the story was, if I can get this excited
• 22:50
  over a $3 item for my hair, if
• 22:53
  you're solving somebody's life problem, imagine how
• 22:57
  excited they would be. So that's kind of where I
• 23:01
  first started. And then further down the road, I did a story about
• 23:07
  if you don't think you're unique, think about ice. You can get
• 23:11
  ice in all different forms. You're not the ice,
• 23:15
  you're the delivery system for the ice. You're, you
• 23:18
  know, an ice cube. You're an ice cube maker. You're a, you know, whatever the
• 23:22
  case may be. And so you find ways to make it interesting
• 23:26
  and go deeper as you start to see what
• 23:29
  resistance there is to your message so that you can
• 23:33
  address that, do you know, and
• 23:36
  address it in a way that your right people are gonna, are
• 23:40
  gonna connect with it. Yeah, it helps you
• 23:43
  have something to measure against as well, you know.
• 23:48
  So let's see. Oh, let's do this before
• 23:51
  we run out of time because we are— I'm having so much fun here.
• 23:57
  Aside from coughing and thinking I'm gonna die,
• 24:00
  talk about your free gift. Sure, yes, I have brought for
• 24:04
  you folks that are listening or watching
• 24:08
  a download called How to Create Your Signature System
• 24:12
  That Sells. So we'll help you, you know,
• 24:15
  figure out how do you find your system within yourself and
• 24:19
  just follow the steps and you'll get started.
• 24:23
  That's fantastic. And one of the things I would add to that is your
• 24:27
  personality is part of your signature, you know,
• 24:30
  signature system. Yeah, thank you. So mine
• 24:34
  happens to be kind of irreverent humor. You know,
• 24:37
  if I can't make you laugh, you know, or you don't laugh at what I
• 24:41
  say, you probably are not the kind of person that I want to work with
• 24:44
  because, because I, a long time ago,
• 24:48
  I had someone say, my therapist actually,
• 24:52
  when I was going through my major depression,
• 24:56
  you know, I went on like a 24-hour crying jag
• 25:00
  that I went to sleep crying, I woke up crying, whatever. And
• 25:04
  she said to me, your pain is normal.
• 25:08
  And I said, if this is normal, I would hate to see what crazy is.
• 25:14
  So, so, you know, I have this weird sense of humor. So if you
• 25:18
  know, so talk about enough about me. Talk about
• 25:21
  3 things that our audience can do
• 25:25
  that will, because I want people to get into action. I don't want
• 25:29
  them to keep preparing. I want them to know, first of all,
• 25:33
  things change constantly and you have to be relevant for right now.
• 25:37
  Right. You know, and be able to, you know, see where things
• 25:41
  are going. What are 3 things that you think are really important
• 25:44
  that people need to make sure they're doing now? Yeah, and
• 25:48
  especially if we put this in the context of having a signature system. One is,
• 25:52
  you know, what is the pain that you're solving? You've got to really look at
• 25:56
  like, know what is the result that you create? What is the pain that you're
• 25:59
  solving? Second, what are your tenets? Like, what are you, you know, all the
• 26:02
  time you've had observing people or having time in your field as an
• 26:06
  expert, What are the things that you hold to be true and that you believe
• 26:10
  can happen for people? And then finally,
• 26:14
  you know, interview the people around you, like, you know,
• 26:18
  get testimonials, get people talking about what you've done and help
• 26:21
  yourself see yourself through other people's results.
• 26:25
  So, there's 3 actions people can take right away to
• 26:29
  start on the path. And the thing is,
• 26:33
  I think the
• 26:37
  answer that you get today
• 26:41
  may be a little bit different, but it's not different, it's
• 26:45
  clear. Maybe that's what I'm saying, is that it's like peeling back the layers
• 26:49
  of the onion. It's going to evolve, and, you know, the first
• 26:52
  version of anything that you do is going to be tested, and it's going to,
• 26:56
  it's going to evolve, you know, just like your workshop, as you were talking about,
• 26:59
  you know, it evolves with who's there, it evolves with a new piece of news
• 27:03
  or something that happens. And the other part is
• 27:09
  you're going to evolve and you're going to get
• 27:13
  more confident. And when you're more confident, I think
• 27:16
  your actions are more consistent, and so your results are more consistent.
• 27:21
  Well said. Yes. I hate to do this,
• 27:24
  but it's time for us to, to
• 27:28
  wind it up. And so before I do that,
• 27:32
  I want to ask you, when was the last time you did something new for
• 27:34
  the first time? When was the last time
• 27:38
  I did something new for the first time?
• 27:42
  I know, I know there's one recently, but what—
• 27:46
  let's see, in the— during the holiday season. During the holiday season,
• 27:50
  I just, you know, I, I get these
• 27:53
  bursts of creativity, and I decide I want to try new crafts, like things
• 27:57
  I've never done, you know, and I'll invest in them.
• 28:01
  Um, and so I went on a— I went on a creative slew during the
• 28:04
  holiday season and started making people crochet ornaments.
• 28:09
  Not that I never crocheted before, but I never made ornaments. I'd never
• 28:13
  been so crafty. All my neighbors are like, you have a tree? Here's my ornament.
• 28:18
  Here, take an ornament. But you enjoyed it, right? I loved
• 28:22
  every minute of it. I didn't even care if people liked the result. I loved
• 28:25
  every minute of it. So I, I mean, I am one to— my friends will
• 28:29
  tell you, like, every, every few months there's something new that catches
• 28:32
  my attention. And, you know, my squirrely syndrome is not in my business. My
• 28:36
  squirrely syndrome's in my life and in my hobbies, and that's not such a bad
• 28:39
  thing. Well, I like that. I like that. Okay guys,
• 28:43
  to wind this up, I gotta give you the commercial.
• 28:46
  So I want to make sure that you subscribe, share, and engage with
• 28:50
  on social media, media about
• 28:54
  the podcast. And the reason that I do it is I want to
• 28:58
  give you a way to supercharge your business
• 29:02
  through connections. I want to introduce you to people that are in my
• 29:05
  world that have made a difference for me. And, you know, their ideas
• 29:09
  are going to help you to grow your business. And that way
• 29:14
  It's going to help you fuel your quest for growth and impact. So I
• 29:17
  want you to continue to join me on the One Small Change and, you
• 29:21
  know, do some shifts, do some— stay curious, look at what
• 29:25
  you're doing. And if you haven't seen any of the first episode or any
• 29:28
  of my individual episodes, the clarity check-in, you might want to do that
• 29:32
  as well. So, Laura, what's your last words of
• 29:36
  wisdom? What do you want us to remember and, you know, take away with us?
• 29:41
  You get to put your imprint on your business. And
• 29:45
  I just want— hope that listening to Yvonne and I today gives you
• 29:48
  permission to be more you. I love
• 29:52
  it. I love it. Okay, guys, this is it.
• 29:56
  Remember, change is simple, but it's not always easy. It
• 29:59
  requires courage, resilience, and a willingness to step
• 30:03
  outside your comfort zone. So I want you to do that. I want you to
• 30:07
  know if you're uncomfortable or if you're not uncomfortable, you need to do a little
• 30:10
  more. If you are uncomfortable, you're probably going in the right direction.
• 30:14
  So I hope you will continue to join us as we keep doing the One
• 30:17
  Small Change podcast. And I hope your vision gets
• 30:21
  bolder and your possibilities become more innovative. Until
• 30:25
  next time, please stay very, very curious. Thank
• 30:28
  you. Laura, thank you so much for giving us your time today. I
• 30:32
  really appreciate it. Bye.