Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Enterprise Attribution for 7-Figure Brands
Taylor sits down with Austin Harrison, founder and CEO of Northbeam, to announce an official partnership between CTC and Northbeam. After years of public debate about attribution, they've found common ground: bringing enterprise-grade measurement to 7-figure DTC brands.
In this episode, Taylor and Austin discuss their history, what's evolved in measurement, and how CTC will deliver Northbeam's deterministic attribution data through Statlas.
Topics covered:
The origin story: from intellectual sparring to partnership
How MTA has evolved with clicks + deterministic views (C+DV)
Why 7-day click…
The skinny
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