Why Reach Beats Creative: Angela Voss and Dale Harrison on the Marketing Math That Matters
What if reaching more people matters more than creating better ads? In this episode of Adspeak by ADWEEK, Angela Voss, CEO at Marketing Architects, and Dale Harrison, Chief Strategy and Innovation Officer at The Insight Collective, challenge conventional marketing wisdom and explore why broad, consistent reach is essential to driving market share growth.
Recorded live at BrandWeek, the conversation examines why hyper-targeting can cause marketers to overlook future customers, how brands can build recall before buyers enter the market, and why overcoming the constant force of forgetting…
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