Latest / Good Morning From The Chicken Coop! / Season 4 - Episode 198 - Shifting out of too many choices

Transcript

Season 4 - Episode 198 - Shifting out of too many choices · Good Morning From The Chicken Coop!

• 0:01
  Hey everybody, welcome to the good morning from the Chicken
• 0:04
  Coop podcast. My name is Kim Johnson and I am
• 0:07
  a mastermindset, coach, creative strategist, and also happened to
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  be a farmer. This is my chicken coop and I
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  come out here every day to record a podcast to teach
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  distinctions, possibilities, new ways of thinking, and just bring
• 0:20
  some joy. Into the world.
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  So welcome to the coop and let's start your day off in a
• 0:24
  fantastic way. Hey, everybody.
• 0:28
  Good morning. It's hot, hot, hot here and it's
• 0:31
  pitch dark while I'm doing this. So I can be outside, do my
• 0:36
  meditation and it's still hot early in the morning.
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  But in that's not what this is about.
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  This is about telling you the story of confusion in your
• 0:46
  marketing yourself. So I have a client who is
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  working on building out her business and it's a new type of
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  business. Not, not necessarily.
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  It's new business for her and she's expanding in the, in the
• 1:00
  arena of the type of business she's in.
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  And there are lots of things when it comes to marketing that
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  people struggle with. And you can hire experts, you
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  can hire people, you can bring all these people in to talk to
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  you about it. And she has been doing that
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  prior to working with me a couple months ago.
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  She's been talking to all different kinds of people.
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  She started working with me a couple months ago and prior to
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  that and still she's been talking to all these different
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  people that could potentially help her out with ideas and
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  putting things together and which direction to go.
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  And I find this fascinating because I, I get to hear it all
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  because we are like, I'm helping her choose and decide of which
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  way she should go. So she's sending me over
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  proposals and formats and all these different things are
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  coming her way. And she said the keywords.
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  I am overwhelmed with all of this.
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  This is just not fun. And I OK, I completely
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  appreciate your position. Now I want you to pause.
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  I want you to hit the pause button and I want you to think
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  about what is overwhelming because we all go through this.
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  So I'm going to take you all through the same process I
• 2:13
  talked to her about and she said, I, I think it's just,
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  there are so many choices. I don't know what to get.
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  And I said, well, let's break it down and make it not such a big
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  thing because this is like going to The Cheesecake Factory.
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  If any of you have ever been to eat at The Cheesecake Factory,
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  you know, the menu is enormous. It's, it's overwhelming.
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  And you get there and it's page after page after page.
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  And, and you know, even the choice of cheesecakes is
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  overwhelming you. It's, it's like you end up
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  ordering the New York style cheesecake, which is just plain
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  because there's so many. And as human beings, sometimes
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  we get automatically overwhelmed when we have too many choices,
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  which sounds nutty because you would think you want to have a
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  lot of choices, and we do. So it's like, you know, when you
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  ever walk into Home Depot to look at paint and that the paint
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  colors are just vast and you stand there in front of all
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  these colors and immediately you feel overwhelmed.
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  So there's a very simple trick, OK, in this process, and it's
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  part of the elimination strategy.
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  It's not looking at all of them and saying, OK, what, what,
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  which ones do I love? It's looking at it and saying,
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  what do I not feel aligned with at all?
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  Just start Xing out. So you could take all the
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  proposals, which is what I told her to do, print them all out,
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  put them all down her counter and start Xing out the parts
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  that she does not feel aligned with.
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  Now, this is not for her to take these papers and go back to
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  anybody else. This is for her to see just
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  where the overwhelm is coming in.
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  Where is she feeling this angst about the whole thing?
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  Start Xing out stuff. Say, Nope, this is not for me.
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  No, I'm never going to do that. Like I've had real estate
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  clients that I coached say to me, I'm never cold calling.
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  OK, Soon as they say that, we don't even go down that road.
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  Now, some people may say, well, Kim, you should push them to do
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  that. It's it's idiocy because it
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  doesn't work. When they're ready, if they
• 4:17
  decide to change their mind and do it, they will do it.
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  And until then, I'm not going to fight that uphill battle because
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  it's useless and it doesn't align with where they are.
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  So you have to meet people where they are and meet yourself where
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  you are. So the First things first, you
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  go through X out all the things that are not aligned.
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  Then highlight the elements that you do like.
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  Sit and highlight all the elements that you do like.
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  Now, let's say you don't have proposals to do this with.
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  You can still write down all the things you are not aligned with,
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  the things that you don't like about something you're working
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  on, and then write down the things you do like about the
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  things you are working on so you can start to look for the
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  patterns, the things that work. I did this very exercise with
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  the gardens at the end of the year last year and it taught me
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  so much. And this year we had success ish
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  with tomatoes. We got better results.
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  But you know what I've learned now?
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  I'm going to use the same method again, but I'm going to put
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  something else in play to have really help out with it.
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  And again, it's going through the exercise.
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  So overwhelm does not mean you have to take yourself out, it
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  just means you have to be more informed.
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  All right my friends, I hope you have a blessed day and I'll see
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  you tomorrow. Bye.