Startup lessons from the sauce aisle 🥄 | Liam White

Millennial Masters · Apr 27, 2025 · 1h 5m

The healthy eating revolution is here, and Liam White is on the frontlines.

The ex-banker turned co-founder of Dr Will's is taking on Big Food with a simple mission: better ingredients, no shortcuts, no ultra-processed junk.

In this episode, he breaks down what it really takes to build a challenger brand, stay ahead of the health trends, and scale without selling out.

This one’s packed with real-world tactics (and maybe a little bit of secret sauce).

🔗 Find Liam on LinkedIn, Instagram and TikTok

Takeaways from Noel’s episode

1️⃣ Your first product won’t be perfect

Dr Will's’ early recipes…