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Grant Johnson's Closing Ratio Dropped From 87% to 45% During Insurance's Perfect Storm
🎙️ From Family Therapy to Founder: Grant Johnson's Journey Building Värde Insurance
In this episode, Grant Johnson, founder and principal of Värde Insurance Group, shares how a master's degree in marriage and family therapy shaped an unexpected career in insurance. Grant opens up about the painful business partnership breakup that forced him to rebuild his agency from scratch, and how the skills he learned as a therapist now guide how he trains his team to sit with clients in their hardest moments.
✨ Key Insights You'll Learn:
Was a year into licensure as a marriage and family therapist…
The skinny
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