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Nearly 1 billion short-term rental nights booked across Europe in 2025.

Eurostat's full-year data puts the figure at 951.6 million guest nights — up 11% on 2024 and 32% on 2023 — booked via Airbnb, Booking.com, and Expedia. Eunews

The demand story is undeniable. July 2025 alone hit 148.5 million guest nights — a 10% year-on-year increase. Eurostat

But the timing is worth noting.

This record demand arrives just weeks before the EU's new data-sharing regulation kicks in. From 20 May, platforms must report listing-level booking activity to national authorities monthly Minut — giving regulators the visibility they've never had before.

For years, enforcement lagged…

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