1760: MarTech Interview With Anudit Vikram, CPO at MediaMath
Anudit Vikram, former board member of the IAB Data Center of Excellence and Chief Product Officer, MediaMath joins me in a discussion about consumer privacy (amid Amazon fines), Google's FLoC (which recently wrapped up the first phase of testing), and addressable/scalable identity solutions to replace third-party cookies. Anudit explains, "While there has been a flurry of activity preparing for the demise of the third-party cookie, the pushback around it and signals from the EU hinted that it would not be smooth sailing for Google, so, ultimately, it's not a complete shock that the timing…
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