Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Use a Career Case Study Library
In Episode 166 of The Marketing Career Podcast, Lucas and Luna explore a powerful yet underused career tool: a personal case study library. Instead of relying on a resume bullet list, marketers can compile detailed stories of campaigns, challenges, and outcomes—complete with metrics and lessons learned—to ace interviews, negotiate raises, and land bigger roles. Lucas shares a specific framework for building one in just 90 minutes a week, using real examples like a SaaS email drip that boosted trial sign-ups by 18 percent. Luna challenges him on the time commitment and offers a lighter-touch…
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