Latest / Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
From Encounters to Journeys: Rajan Mohan on Digital Healthcare Transformation
Healthcare systems have traditionally been designed around individual encounters, not the patient journey.
In this episode of Technovation, Peter High speaks with Rajan Mohan, Chief Marketing and Digital Experience Officer at Ascension Health, about how digital platforms, marketing strategy, and AI are reshaping how healthcare organizations engage patients.
Drawing from leadership roles at Marriott International and Qatar Airways, Rajan explains how consumer-grade experience design can transform healthcare delivery.
Key highlights include:
Why healthcare must shift from encounters to…
The skinny
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