Latest / The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories
How Paul Polman Made Unilever Purpose-Driven
In this episode of The CEO Diary, Lucas and Luna unpack the story of Paul Polman, the Dutch executive who became CEO of Unilever in 2009 and turned the consumer goods giant toward a long-term, sustainable business model. They focus on his defining move: the Unilever Sustainable Living Plan, launched in 2010, which tied the company's growth to social and environmental impact. Lucas explains how Polman cut short-term earnings guidance, set ambitious targets like halving the company's environmental footprint, and proved that purpose could drive profit — with Unilever outpacing its…
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