skinny.

Latest / The Keri Croft Show

Go Hard or Go Home: Building Ohio's Largest Pilates Studio with Ashtyn Pharis

Send us Fan Mail

This week, I’m sitting down with Ashtyn Pharis, founder of Pilates by Ashtyn, the largest Pilates studio in Ohio, to talk about the long game of building: discipline, identity, and knowing when to go all in… and when to walk away.

We unpack her path from elite athletics to heavy weightlifting, shutting down a decade-long online fitness business, and rebuilding from the ground up with a business rooted in relationships not transactions. We also talk about control, scaling, burnout, and why the client experience matters more than trends, algorithms, or competition.

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.