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Brazil's SUS & ANVISA: A Guide for Korean MedTech
This episode provides a strategic overview for Korean medical device companies targeting the Brazilian market. We explore the critical process of navigating Brazil's Unified Health System (SUS) to gain market access and secure reimbursement. The discussion covers the key differences between Brazil's public tender process and Korea's HIRA system, recent modernizing changes by ANVISA that impact international companies, and the strategic importance of understanding both the public and private healthcare sectors for successful hospital and institutional sales. Key Questions: - How can Korean…
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