496 Carmel Hagen: Founder & CEO of Supernatural
In this episode, Carmel Hagen, Founder and CEO of Supernatural, shares her journey of disrupting the baking essentials industry with premium, plant-based and natural products. What started with coconut sugar and gradually expanded her product line to include natural food colors and sprinkles. Carmel emphasizes the importance of validation and iteration in building a successful brand. Carmel emphasizes the importance of validation and iteration in building a successful brand. She discusses the challenges of introducing natural alternatives in a market dominated by artificial ingredients…
The skinny
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