Latest / What's Your Problem? / Racing Wildfires to Warn the Public
Transcript
- 0:15Speaker 1: Pushkin. I'm Jacob Goldstein. This is what's your problem? And
- 0:32Speaker 1: my guest today is John Mills. John is the CEO
- 0:36Speaker 1: and co founder of a nonprofit called watch Duty. John's
- 0:39Speaker 1: problem is this, how do you build an app to
- 0:42Speaker 1: warn people when they're in immediate danger from a natural disaster.
- 0:47Speaker 1: To be honest, this is sort of a problem that
- 0:49Speaker 1: I would have thought the government had solved already. And
- 0:53Speaker 1: of course there are government warning services, but as we've
- 0:56Speaker 1: seen in recent disasters fires in LA and floods in Texas,
- 1:00Speaker 1: those government systems can and do fail, and in twenty
- 1:05Speaker 1: twenty one, John and his colleagues launched watch Duty to
- 1:08Speaker 1: fill the gap. At watch Duty, paid employees and volunteers
- 1:13Speaker 1: track public information like firefires, radio chatter, and they provide
- 1:17Speaker 1: near real time updates on the watch Duty app. So far,
- 1:21Speaker 1: Watch Duty has focused mainly on fires, but they just
- 1:24Speaker 1: rolled out coverage for floods as well. Watch Duty was
- 1:27Speaker 1: a key source of information for the LA fires in
- 1:30Speaker 1: early twenty twenty five, and today millions of people use
- 1:35Speaker 1: the app, and those users include, interestingly, a lot of
- 1:38Speaker 1: professional firefighters. There's a lot that's interesting about this story,
- 1:43Speaker 1: but as you'll hear in the interview, one question I
- 1:46Speaker 1: kept returning to is why wasn't the government able to
- 1:50Speaker 1: do this? How did watch Duty succeed where the government
- 1:53Speaker 1: had failed? John started Watch Duty after he moved to
- 1:56Speaker 1: Sonoma County in northern California. At that point, he had
- 1:59Speaker 1: already built and sold a few software companies, and he
- 2:03Speaker 1: told me he got interested in fire after having a
- 2:05Speaker 1: few close calls at his house in Sonoma.
- 2:08Speaker 2: A month after I bought this place in twenty nineteen,
- 2:12Speaker 2: there was a couple acre fire that my one of
- 2:16Speaker 2: my neighbors about a quarter mile away lit unfortunately. And
- 2:21Speaker 2: I'm in my office here and I hear a helicopter
- 2:24Speaker 2: flying over which is normal, and then it keeps flying.
- 2:29Speaker 3: Around and I'm like, I don't know what it is.
- 2:31Speaker 2: And then I go outside look at it, and another
- 2:33Speaker 2: one shows up with a water bucket on the bottom.
- 2:36Speaker 3: That's when I realized I was in danger and something
- 2:38Speaker 3: was happening.
- 2:39Speaker 2: So I didn't smell anything, I didn't see anything, and
- 2:42Speaker 2: all I heard were helicopters flying overhead, and that is
- 2:45Speaker 2: how I was alerted to my first fire.
- 2:47Speaker 1: And did you have I don't know what are there
- 2:50Speaker 1: are there alerts where you live. I mean, you live
- 2:52Speaker 1: in what Sonoma County? You live in northern California. It's
- 2:55Speaker 1: not like you live in Alaska or something.
- 2:58Speaker 3: It's a great question.
- 2:59Speaker 2: And look, there are alerts everywhere, but as you have
- 3:02Speaker 2: probably seen from the news and the Palisades and Eaten.
- 3:05Speaker 3: Fires, the alerts are leave a lot to be desired.
- 3:09Speaker 2: And so those men and women are doing the best
- 3:12Speaker 2: they can, but the infrastructure that they run on and
- 3:14Speaker 2: their bureaucratic processes do not allow them to do what
- 3:18Speaker 2: the National Weather Service does when a tornado touches down.
- 3:21Speaker 2: When it touches down, they press the button that is it.
- 3:24Speaker 2: No one has to get called, no one passes go.
- 3:27Speaker 2: It is an event that is happening. Fire isn't treated
- 3:30Speaker 2: that way. And so what I've noticed is that like
- 3:32Speaker 2: you'll get alerted at some point if the fire keeps growing,
- 3:36Speaker 2: but they're in this habit of like, oh, it's not
- 3:39Speaker 2: that big, it'll get under control. And while they were right,
- 3:43Speaker 2: it's a disaster for the people who live right next
- 3:45Speaker 2: to them, right, So like that's a large scale problem.
- 3:48Speaker 2: If the fire is coming towards you, even if it's
- 3:50Speaker 2: a twenty acre fire, that can still change your life
- 3:54Speaker 2: or take.
- 3:54Speaker 1: It twenty acre fire meaning small. If it's the acre
- 3:57Speaker 1: you live on, it's a big deal.
- 3:59Speaker 3: To you, that's correct.
- 4:01Speaker 2: And if it's on the neighbor's acre coming into your acres,
- 4:04Speaker 2: you better believe you want to know about it. But
- 4:05Speaker 2: that's not the practice that they have unfortunately.
- 4:08Speaker 1: And so who do you think I'm going to make
- 4:11Speaker 1: an app? Like how do you get from there to
- 4:13Speaker 1: the app?
- 4:15Speaker 3: That fire was in November of twenty nineteen. I did nothing. Well,
- 4:19Speaker 3: it's not true. I didn't do nothing.
- 4:21Speaker 2: I started building sprinkler systems, I started parting my home,
- 4:24Speaker 2: and I started preparing so, like I realized, I got
- 4:26Speaker 2: myself into a mess. Didn't really understand much about this,
- 4:30Speaker 2: but I was learning, I was researching, I was talking
- 4:32Speaker 2: to people as understanding it. And then a fifty thousand
- 4:35Speaker 2: acre fire showed up from the dry lightning storm that
- 4:38Speaker 2: passed over northern California in twenty twenty. People remember this
- 4:42Speaker 2: as the Red Sky Day, and it looked like blade
- 4:44Speaker 2: Runner out there, and so I had to evacuate my
- 4:46Speaker 2: house for seven days, stated of friends in Fountain Grove
- 4:51Speaker 2: by the Way, who almost lost her house.
- 4:53Speaker 3: In twenty seventeen.
- 4:54Speaker 2: I already the whole thing, and I was watching from
- 4:56Speaker 2: across the hill, and I spent day and night listening
- 5:00Speaker 2: to fire surface radio chatter, on the internet, researching, learning,
- 5:03Speaker 2: watching fire cameras, and just trying to figure out what
- 5:06Speaker 2: is going on around here?
- 5:07Speaker 3: How do I get my bearing stretch. So that's what
- 5:11Speaker 3: really triggered me.
- 5:12Speaker 2: House was spared, thankfully, land was spared and ended a
- 5:14Speaker 2: quarter mile for my property, a different direction from the
- 5:16Speaker 2: other quarter mile fire that was away from me. And
- 5:20Speaker 2: that's what it really spurred me to start investigating. And
- 5:24Speaker 2: so I joined my firewives and fire safe community groups.
- 5:27Speaker 2: I went on ride along with fire chiefs man. After
- 5:30Speaker 2: talking to chiefs, you realize that like every Silicon Valley
- 5:34Speaker 2: techie who shows up is like hate chief if you
- 5:36Speaker 2: thought about drones, and they just rolled their eyes like,
- 5:39Speaker 2: oh my god, yeah I have a drone. I got
- 5:42Speaker 2: it right, And so yes, I'm in there chatting with
- 5:44Speaker 2: them and they were talking about their new nine one
- 5:46Speaker 2: one dispatch and they're like, oh, we can get text
- 5:48Speaker 2: messages now, and I'm like that's super cool, thank god,
- 5:51Speaker 2: it's about time. And I asked them, I was like,
- 5:53Speaker 2: what about photos, and they're like, no, we can't do that.
- 5:56Speaker 2: I'm like, what do you mean you don't get a
- 5:59Speaker 2: photo literally just text a photo? Yeah, oh my goodness,
- 6:03Speaker 2: Like how did you even buy this? They're like, look,
- 6:05Speaker 2: we're actually kind of bomb, but like we spent a
- 6:07Speaker 2: lot of money. It took five to get it, and
- 6:10Speaker 2: once it rolled out, it didn't have what we needed.
- 6:12Speaker 2: And I'm just like, we are all in danger here,
- 6:14Speaker 2: like I need to help.
- 6:16Speaker 3: And that's when it hit me.
- 6:17Speaker 2: I realized that they weren't going to be able to
- 6:19Speaker 2: solve this problem. I realized who was It was the
- 6:23Speaker 2: same radio operators that I listened to during my fires
- 6:28Speaker 2: who I was going to band together, build an app,
- 6:31Speaker 2: and build a distributed department of emergency management.
- 6:34Speaker 3: And that's how it all came to fruition.
- 6:36Speaker 1: So when you say radio operators, like who are these people?
- 6:40Speaker 1: Who are the people you're banding together with?
- 6:44Speaker 2: So when I went through my second fire, you listen
- 6:48Speaker 2: to the radios yourself, the fire service radio.
- 6:50Speaker 3: So I have a radio here at.
- 6:51Speaker 2: My desk, but you can also hear them online on
- 6:53Speaker 2: like broadcastify dot com for example, and so people broadcast
- 6:56Speaker 2: fire service radio up into the internet so we can
- 6:58Speaker 2: all hear it there are people who live in these
- 7:01Speaker 2: areas my area, reading norical strange places that are constantly
- 7:07Speaker 2: getting burned down. They had realized the same thing I
- 7:11Speaker 2: had realized. They only realized it before me, that they
- 7:14Speaker 2: were their answer for their community. And so they started
- 7:17Speaker 2: staying up twenty four hours a day during those fires
- 7:20Speaker 2: that were happening, and they started to broadcast what they
- 7:23Speaker 2: were hearing to their.
- 7:25Speaker 3: Users on Facebook.
- 7:27Speaker 2: Some of them had groups with seventy one hundred thousand
- 7:30Speaker 2: users on Twitter.
- 7:31Speaker 3: This is where everybody went.
- 7:33Speaker 1: So I just want to be sure that I'm clear.
- 7:36Speaker 1: So these are just people who it's not their job,
- 7:39Speaker 1: they're not getting paid, and what they're doing is sitting
- 7:41Speaker 1: there listening to firemen on the radio, firemen on their
- 7:46Speaker 1: walkie talkies. And these people know how to understand what
- 7:50Speaker 1: they're saying, and they're just filtering that information and sharing
- 7:53Speaker 1: it on Facebook or Twitter. And that is this sort
- 7:55Speaker 1: is that bottom up emergency management system.
- 7:58Speaker 3: That's what's happening. It is that analog in that symbol.
- 8:01Speaker 1: Yeah, that is wild. Okay, So these are your people?
- 8:03Speaker 1: So you now, you you what are you going to do?
- 8:07Speaker 1: You got your people, you got your what is your idea?
- 8:11Speaker 2: Well, the idea is that these these humans men and
- 8:14Speaker 2: women who do this are the key. They have been
- 8:17Speaker 2: distributed across the West, doing this on their own, on
- 8:21Speaker 2: their own volition, to be of service. Really, and so
- 8:25Speaker 2: it hit me like a ton of bricks. There're sometimes
- 8:27Speaker 2: you see something that you can't not see again or unsee.
- 8:30Speaker 2: And that's when I was like, oh my god, if
- 8:33Speaker 2: I can convince those people that joined me and we
- 8:35Speaker 2: build our own emurgency, youre learning product and app, we
- 8:39Speaker 2: can change the world.
- 8:41Speaker 3: We know.
- 8:41Speaker 1: No, it did work. It is working. I mean was
- 8:45Speaker 1: there what were there things that went wrong in the middle? Like,
- 8:51Speaker 1: once you have the big realization, is it smooth? Are
- 8:53Speaker 1: there things you still have to figure out?
- 8:56Speaker 2: I mean we're still figuring things out. But the implementation
- 8:59Speaker 2: was not very hard. My background is an engineering and
- 9:02Speaker 2: software that.
- 9:03Speaker 3: Was easy to build. I built the app in eighty days.
- 9:05Speaker 2: I wrote most of the code myself with a bunch
- 9:07Speaker 2: of other volunteers because I was Lloyd at the time,
- 9:09Speaker 2: in between companies, just selling my last one, and so
- 9:13Speaker 2: I said, this is my time in life.
- 9:14Speaker 3: To provide value and have impact here.
- 9:17Speaker 2: And so the next challenge though, was actually convincing the
- 9:21Speaker 2: radio operators that I'm not some Silicon Valley tech bro
- 9:24Speaker 2: trying to capitalize on their disaster.
- 9:27Speaker 1: So you have to convince them. I mean. The interesting
- 9:30Speaker 1: one to me, once you start building this thing and
- 9:34Speaker 1: it starts to work, is what do uh, what do
- 9:40Speaker 1: fire departments think? What do you know government? You know,
- 9:43Speaker 1: fire departments, government organizations have jobs called public information officer, right,
- 9:47Speaker 1: They have people whose job is getting information to the
- 9:50Speaker 1: public in to be sympathetic to those people, like they
- 9:53Speaker 1: want to make sure that the information is correct, that
- 9:55Speaker 1: people aren't yelling fire in a crowded theater, you know,
- 9:59Speaker 1: so to speak right, And so I'll use the analogy
- 10:01Speaker 1: all the time. I thought I was so clever. I
- 10:05Speaker 1: just came to the I mean this business, and so
- 10:09Speaker 1: I don't know what are those interactions like when they
- 10:11Speaker 1: find out there's some random guy building an app that
- 10:14Speaker 1: a bunch of random guys on the internet are using
- 10:16Speaker 1: to provide information respectfully.
- 10:20Speaker 2: So what I was told by the people who were
- 10:22Speaker 2: talking to me who are don't do this. We'll figure
- 10:24Speaker 2: it out, et cetera, et cetera. We got this covered
- 10:27Speaker 2: and it was just a bunch of hoopla.
- 10:28Speaker 3: They didn't want my help obviously told.
- 10:31Speaker 1: By fire departments essentially, but by the fire departments.
- 10:34Speaker 2: The fire departments that I was working with loved what
- 10:37Speaker 2: I was doing, like this makes a lot telling you
- 10:39Speaker 2: not to do it. The emergency management people that I
- 10:41Speaker 2: was I was interacting with, Yeah, so they told me
- 10:44Speaker 2: not to do this. I did it in eighty days.
- 10:46Speaker 2: So anyway, the app launches August eleventh, twenty twenty one.
- 10:51Speaker 2: Seven days later, there was a pretty big fire in
- 10:56Speaker 2: Lower Lake County through a mobile home park and it
- 10:58Speaker 2: moved very fast.
- 10:59Speaker 3: It was wind driven.
- 11:00Speaker 2: It burned this mobile home park down, unfortunately. And Watch
- 11:05Speaker 2: Duty was there and we were very popular a ready
- 11:09Speaker 2: because here was the key. Those radio operators already had
- 11:13Speaker 2: tens of thousands of followers. Combined, they had hundreds of
- 11:16Speaker 2: thousands of followers. Now in Silicon Valley, you'd call this
- 11:19Speaker 2: influencer marketing, but I refrained from using that term. That's
- 11:23Speaker 2: that these are my friends, volunteers now employees, right, and
- 11:27Speaker 2: so that's how we got it in everyone's hands. So
- 11:29Speaker 2: this fire lit off all of a sudden.
- 11:32Speaker 3: Everyone's using wash Judy.
- 11:33Speaker 2: We're putting out intelligence no one had seen, and it
- 11:36Speaker 2: was everywhere overnight.
- 11:39Speaker 3: Well, that upsets.
- 11:41Speaker 2: Emergency managers and certain fire officials who were much higher up.
- 11:44Speaker 3: In the ranks.
- 11:45Speaker 2: We got on a phone call where I had a
- 11:48Speaker 2: now retired battalion chief have his face right next to
- 11:51Speaker 2: the camera on zoom just screaming at me.
- 11:54Speaker 3: I mean, it was wild.
- 11:55Speaker 1: What was he saying? What was he screaming?
- 11:58Speaker 2: We've gotten in the way, We're putting people's lives at risk.
- 12:01Speaker 2: And then the sad part, which is a real bummer,
- 12:04Speaker 2: and I will say publicly because they do it all
- 12:06Speaker 2: the time, is that there's something called an f MAG grant.
- 12:10Speaker 2: It's an emergency grant for funding from either state or
- 12:13Speaker 2: the FED. And so since we published that the forward
- 12:17Speaker 2: progress of the fire had been stopped, which is true
- 12:20Speaker 2: and is foiable because it came across the radio that
- 12:23Speaker 2: the people up above them a caloes already had watched
- 12:27Speaker 2: duty and they didn't hear the radio traffic, but they
- 12:30Speaker 2: saw it and watch duty and they blocked the grant.
- 12:33Speaker 1: So basically, this fire department didn't get money that they
- 12:36Speaker 1: would have gotten because you showed that the fire had stopped,
- 12:39Speaker 1: and they didn't want people.
- 12:40Speaker 2: To correct, which is it's a bummer for many reasons.
- 12:44Speaker 2: The first thing is that forward progress stopped just means
- 12:47Speaker 2: the fire isn't spreading. It doesn't mean that the interior
- 12:50Speaker 2: is not lighting on fire and you're losing houses. So
- 12:54Speaker 2: forward progress stopped is hey, it's not going to move,
- 12:56Speaker 2: We'll be okay. You could still lose a house. It's
- 12:58Speaker 2: still a disaster. So that's kind of a bummer. The
- 13:01Speaker 2: reality is, though, like we told the truth. That's what happened,
- 13:05Speaker 2: and so we're getting told that we're doing something wrong,
- 13:08Speaker 2: and I'm like, but is the truth wrong? And that's
- 13:12Speaker 2: a really hard thing to grapple with. Like, we knew
- 13:14Speaker 2: it was the right thing to do morally and ethically,
- 13:18Speaker 2: but I feel bad that they didn't get their grant
- 13:21Speaker 2: because it might have had relief for that area. And
- 13:24Speaker 2: so man, it's really twisted and torn internally. But we
- 13:29Speaker 2: knew was the right thing to do, we kept doing it.
- 13:32Speaker 1: There's an idea here that's really interesting to me. Like,
- 13:36Speaker 1: California is not a resource starved state. It's a rich
- 13:39Speaker 1: state that has high taxes and is the home of
- 13:44Speaker 1: Silicon Valley. Is the greatest source of technology in the
- 13:47Speaker 1: history of the world. Why why didn't anybody do this before?
- 13:53Speaker 1: Why didn't the government do it.
- 13:55Speaker 3: Yeah, it's a great question, one that I ask myself
- 13:57Speaker 3: all the time.
- 13:58Speaker 2: It's frustrating that we do pay taxes and yet our
- 14:03Speaker 2: roads are falling apart. Teachers are paying for pencils, firefighters
- 14:06Speaker 2: can't get engines. This is a bummer, right. This is
- 14:09Speaker 2: like public infrastructure that needs to exist. And so I
- 14:12Speaker 2: think there's something interesting we can look at as a
- 14:15Speaker 2: good role model for us and what we do. And
- 14:18Speaker 2: it actually comes from the alert and warning industry, but
- 14:20Speaker 2: it comes from tornadoes. So the tornado warning system is
- 14:24Speaker 2: a role model for watch duty.
- 14:26Speaker 3: And let me explain why.
- 14:27Speaker 1: And this is public just to be clear, this is
- 14:28Speaker 1: a government system. Yep. Okay, yep.
- 14:31Speaker 2: And we have built great things before in this country
- 14:34Speaker 2: and we will build them again. And so this has
- 14:37Speaker 2: been around for a very long time. After the Second
- 14:39Speaker 2: World War, we had all these air raid sirens that
- 14:41Speaker 2: are like, what are we going to do with these
- 14:42Speaker 2: damn things we put up everywhere? Well, NWS is like,
- 14:45Speaker 2: I know what we can National.
- 14:46Speaker 3: Web use these for correct Yes, I know what we
- 14:50Speaker 3: can do with these.
- 14:51Speaker 2: We can use these for alert and warning for tornadoes.
- 14:54Speaker 2: So brilliantly what they did is they set up. Similarly,
- 14:59Speaker 2: a distributed network of spotters, their weather spotters. When those
- 15:03Speaker 2: people who are anointed by the NWS are near a
- 15:07Speaker 2: tornado that touches down and actually now we can actually
- 15:09Speaker 2: almost know from space from satellites if we can get
- 15:12Speaker 2: up anyway.
- 15:12Speaker 3: Besides the point, that's a history lesson.
- 15:15Speaker 2: Someone will call the NWS office who's a spotter, and say,
- 15:19Speaker 2: tornado touchdown in my backfield.
- 15:21Speaker 3: It's about this Latin long well.
- 15:22Speaker 2: They hang up the phone and they press the button,
- 15:26Speaker 2: do not pass go, do not wake up the judge,
- 15:29Speaker 2: the supervisors. It is happening. We know what's happening, and
- 15:33Speaker 2: I can see it.
- 15:34Speaker 1: Sirens go off all around where that tornado is, and
- 15:36Speaker 1: everybody knows go to the basement.
- 15:39Speaker 3: Actually, it's funny what they do. You know what they do?
- 15:41Speaker 1: Take a guess, get in their car and go chase
- 15:44Speaker 1: after it.
- 15:46Speaker 2: Okay, some people do that, but the average human, good
- 15:49Speaker 2: point average human goes on their front porch.
- 15:52Speaker 3: And looks out. We all want to know where to
- 15:54Speaker 3: is right.
- 15:55Speaker 2: I love the social science aer I'm doing this stuff.
- 15:57Speaker 2: It's so fascinating.
- 15:58Speaker 3: I would do the same thing.
- 16:00Speaker 2: And apparently they say the sky turns like a greenish
- 16:02Speaker 2: color where they know it's close.
- 16:04Speaker 1: So why don't we have that for fire? So we
- 16:05Speaker 1: did it for that. Like what's the problem?
- 16:08Speaker 2: You tell me? I do not know, but anyway, I'll
- 16:11Speaker 2: potificate with you.
- 16:12Speaker 1: I mean, so there's some interesting idea to me about
- 16:16Speaker 1: like bottom up versus top down? Right? When I think
- 16:19Speaker 1: about you know, whoever, when I think about the kinds
- 16:22Speaker 1: of software people sell to the government, right, it's I
- 16:25Speaker 1: picture this very old fashioned system, you know, like the
- 16:29Speaker 1: military contractors of the fifties or something, where they like
- 16:32Speaker 1: come in and they pitch some very expensive thing, and
- 16:35Speaker 1: of course none of it's going to be off the shelf.
- 16:37Speaker 1: They're going to build it all from scratch, and it's
- 16:39Speaker 1: going to take a long time, and it's not going
- 16:41Speaker 1: to be that good. Right. And the thing that's interesting
- 16:44Speaker 1: to me about the thing that you built is how
- 16:45Speaker 1: bottom up it is, right, It's it is so profoundly
- 16:49Speaker 1: bottom up rather than top down. And it seems like
- 16:51Speaker 1: a government is not set up to build bottom up systems.
- 16:55Speaker 2: There's something that you hit on right there that's actually
- 16:57Speaker 2: the problem. Software will not save the government. We need
- 17:04Speaker 2: bureaucratic process change.
- 17:06Speaker 3: So what I mean.
- 17:07Speaker 2: By this it's very simply plug because I now have
- 17:08Speaker 2: be who are competing with me.
- 17:10Speaker 3: They think they're a competitor.
- 17:11Speaker 2: Let's put it that way, because they're going to go
- 17:13Speaker 2: build a software product and give it to the government.
- 17:16Speaker 2: But the government, especially in these in fire has a
- 17:21Speaker 2: bureaucratic process back and forth, works with the sheriff. The
- 17:24Speaker 2: sheriff actually does the alert and warning, not the fire service.
- 17:28Speaker 2: Is a game a telephone the process has broken. It's
- 17:31Speaker 2: not a weather spot or who makes a phone call
- 17:34Speaker 2: then the unilatter repress the button. There's too many parties
- 17:37Speaker 2: at play, and that's where the delay comes in. And
- 17:39Speaker 2: that is why software alone will not solve the problem.
- 17:46Speaker 1: Still to come on the show, John and I talk
- 17:48Speaker 1: about the LA Fires of twenty twenty five. We talk
- 17:51Speaker 1: about floods, were watch duty is today and more. Okay,
- 18:02Speaker 1: let's talk about the LA Fires of twenty twenty five.
- 18:06Speaker 1: Tell me about what it meant for watch do.
- 18:11Speaker 3: I mean?
- 18:11Speaker 2: Look, here's here's the way I try and talk about
- 18:13Speaker 2: this and look at it. So leaving LA behind for
- 18:17Speaker 2: two seconds, if you look at northern California, even more
- 18:21Speaker 2: farther north than I am, because I'm in Sonoma, county.
- 18:24Speaker 2: These areas, including mine, have been ravaged by fire over
- 18:27Speaker 2: and over and over again. And so if you go
- 18:29Speaker 2: to like Klamath River Area, Sisku and Delnore counties, we
- 18:33Speaker 2: have more subscribers than there are citizens in those counties.
- 18:37Speaker 2: That is how deeply penetrated we are in these areas.
- 18:39Speaker 1: What does that mean? People subscribe on two phones. They
- 18:42Speaker 1: subscribe for the county over. I know, what does that mean?
- 18:44Speaker 3: The county over? That's exactly right.
- 18:46Speaker 1: So everybody has it. Everybody has it the way everybody
- 18:49Speaker 1: has correct.
- 18:54Speaker 3: Yeah, it's insane, right, it's wild.
- 18:56Speaker 2: And so we've already been like the lifeline for these
- 18:59Speaker 2: these communities, including my own.
- 19:02Speaker 3: Now let's bring La back into the situation.
- 19:05Speaker 2: We never thought this would happen, never wanted this to happen,
- 19:08Speaker 2: right like we were there to meet the moment.
- 19:10Speaker 3: But oh my goodness.
- 19:11Speaker 2: You know, sixteen thousand structures destroyed, thirty two people killed.
- 19:15Speaker 2: I mean, it was a colossal calamity of errors. And frankly,
- 19:19Speaker 2: it was a fire. It was a hurricane with a
- 19:21Speaker 2: fire inside. So this is not me throwing shade at
- 19:24Speaker 2: you know, the firefighters. I mean, it's an unstoppable force.
- 19:28Speaker 1: When you say hurricane because it was so because the
- 19:31Speaker 1: winds were so high and that was so bad.
- 19:33Speaker 2: Yeah, it just it just runs and runs and runs,
- 19:36Speaker 2: and you cannot stop fires like that. So we were
- 19:40Speaker 2: built for scale. We knew i'd say three or four
- 19:44Speaker 2: days in advance that a PDS was coming as what
- 19:47Speaker 2: they call it particularly a dangerous situation.
- 19:49Speaker 3: It's a level of red flag above red flag.
- 19:51Speaker 2: It means high winds, dry fuels, low well to humidity,
- 19:57Speaker 2: everything is ripe for something real bad to happen. So
- 20:00Speaker 2: we staffed up, we got everyone ready, and then sure enough,
- 20:04Speaker 2: ten thirty in the morning on the seventh, all hell
- 20:07Speaker 2: broke loose in including our systems, which didn't crash, but
- 20:11Speaker 2: I mean we were sleeping in shifts. I mean we
- 20:14Speaker 2: were doing hundreds of thousands of new downloads an hour.
- 20:17Speaker 2: We had one quarter of La download watch duty in
- 20:19Speaker 2: the first week. I mean it exploded overnight, right, We
- 20:23Speaker 2: more than doubled.
- 20:24Speaker 3: Our user count.
- 20:25Speaker 2: And this is this time four engineers who kept this
- 20:29Speaker 2: thing up doing one hundred thousand requests a second, which
- 20:31Speaker 2: is like Wikipedia scale, with four duds in their basements
- 20:35Speaker 2: trying to door dash food to each other and doing
- 20:37Speaker 2: whatever we can do to keep this thing up, because,
- 20:39Speaker 2: as you may have seen, the alert and warning systems crashed.
- 20:43Speaker 2: They sent false alerts three different times. Parts of the
- 20:47Speaker 2: GIS systems that they used crashed, cal fire systems crashed.
- 20:51Speaker 2: Everybody turned to us, and it was I didn't sleep right.
- 20:55Speaker 3: For a month, I think after that.
- 20:57Speaker 1: So there's this photo that I saw you mentioned somewhere,
- 21:04Speaker 1: so I looked it up, and it is a compelling photo.
- 21:06Speaker 1: There's a photo not of a fire, but of the
- 21:09Speaker 1: LA Emergency Operations Center, right, which is like you know,
- 21:13Speaker 1: command Central, and they have like all these different screens,
- 21:16Speaker 1: and in the giant screen in the middle of the
- 21:19Speaker 1: wall in this big room of this government organization is
- 21:23Speaker 1: watch Duty. Is your app during the LA fires? What
- 21:29Speaker 1: do you make of that?
- 21:32Speaker 2: Well, I was just speaking to Congress about this a
- 21:35Speaker 2: couple months ago, and I told them that, like, this
- 21:37Speaker 2: is not a story of success.
- 21:39Speaker 3: This is a story of failure.
- 21:41Speaker 2: How the hell did a couple misfit hackers had radio
- 21:45Speaker 2: operators built something so big and so critical that it
- 21:49Speaker 2: was used by the people who are fighting and risking
- 21:52Speaker 2: their lives for us, that they rely on our infrastructure.
- 21:55Speaker 3: I'm upset. We can do better.
- 21:58Speaker 1: I mean, I would imagine they had spent a tremendous
- 22:01Speaker 1: amount of money on some other system that worked less well,
- 22:04Speaker 1: Like I don't know that, but is that the case?
- 22:07Speaker 1: Of course, yeah, the case.
- 22:09Speaker 2: And it's not because the emergency managers don't care. It's
- 22:12Speaker 2: it's not that like, no, it's nothing that.
- 22:14Speaker 1: Don't I don't really believe in villains in that way,
- 22:17Speaker 1: but I like systemic failures are more interesting to me,
- 22:21Speaker 1: frankly than individual villains anyway, So like, what is the
- 22:24Speaker 1: systemic failure here?
- 22:27Speaker 3: This is an interesting question.
- 22:28Speaker 2: So I have a couple of theorists on this one
- 22:30Speaker 2: being it's a very simple one and it's about money.
- 22:33Speaker 2: There is not much money in this industry, so if
- 22:37Speaker 2: there was more money, it would drive more innovation. And
- 22:40Speaker 2: again I am running a nonprofit here, I'm not a
- 22:42Speaker 2: pure bred capitalist. My point is is like people who
- 22:46Speaker 2: are trying to go build great things in Silicon Valley
- 22:49Speaker 2: are oftentimes money oriented. So they're much more likely to
- 22:53Speaker 2: go work at Androl, which can sell to the DoD
- 22:56Speaker 2: now the DOW, than they are selling to firefighters who
- 22:59Speaker 2: can barely afford a fire engine. Right, So like it's
- 23:02Speaker 2: just basic capitalism. I don't like what I believe, but
- 23:05Speaker 2: like this is what I've seen.
- 23:07Speaker 1: Maybe, but like there are lots of witch software products.
- 23:11Speaker 1: I mean, I I go back to this idea of
- 23:15Speaker 1: bottom up versus top down, Right, Like the thing you
- 23:18Speaker 1: have built is you didn't start with the idea that
- 23:21Speaker 1: we have to get the information from the fire department
- 23:24Speaker 1: or from the government, right. You started with the idea of, like,
- 23:27Speaker 1: there are people out there right now, sitting in random
- 23:32Speaker 1: rooms in random places, listening, gathering that information already, and
- 23:36Speaker 1: what we need to do is reliably aggregate it. We
- 23:39Speaker 1: need to take this dispersed information and aggregate it from
- 23:42Speaker 1: the bottom up. And that that to me seems like
- 23:46Speaker 1: the big exciting idea you have and why the thing
- 23:48Speaker 1: you built works.
- 23:51Speaker 2: Absolutely, that is part of it. But there's a misnomer
- 23:53Speaker 2: on there. The data comes from the government, right, it.
- 23:57Speaker 1: Comes from it comes from individual people who are employed
- 24:01Speaker 1: by the government. Right, it comes from firefighters who are
- 24:03Speaker 1: talking to each asty. But it doesn't it doesn't have
- 24:06Speaker 1: to get aggregated up to some public information official who
- 24:09Speaker 1: then has to ask his boss if he can, you know,
- 24:12Speaker 1: send the press release or whatever it is, right.
- 24:15Speaker 2: Right, So we should definitely clarify here for our conversation
- 24:18Speaker 2: and for the readers what the government means, right, because
- 24:21Speaker 2: there's Little G and Big G. Little G are the
- 24:24Speaker 2: men and women on the ground fighting for their freaking
- 24:27Speaker 2: lives and fighting for hours. Yeah, Big G is very faceless,
- 24:31Speaker 2: and Big G is usually getting software sold to them
- 24:34Speaker 2: top down to your point, and they're the ones often
- 24:37Speaker 2: buying this stuff.
- 24:38Speaker 1: Let's talk about let's talk about how watch Duty works. Now.
- 24:44Speaker 1: I downloaded the app, so can you sort of just
- 24:46Speaker 1: talk me through it, Like, let's pick a fire and
- 24:49Speaker 1: tell me, tell me how it works. You choose, like
- 24:52Speaker 1: do you have you must have the app hand, you know.
- 24:55Speaker 2: Yeah, let's see what's actively happening right now. You're picking
- 24:57Speaker 2: a day that we never know what's happening. Yeah, luckily,
- 25:00Speaker 2: knock on wood.
- 25:01Speaker 3: Right now it's a.
- 25:01Speaker 2: Little bit quiet, so we're going to pick. There's a
- 25:04Speaker 2: fire that is burning up here in Solano County called
- 25:09Speaker 2: the Putah Fire. It's very strange name.
- 25:11Speaker 1: Has an eight la to our listeners who speak Spanish,
- 25:14Speaker 1: it has an aged so it's not what you yes, okay, goodness,
- 25:19Speaker 1: I clicked on it and it tells me, so tell
- 25:22Speaker 1: me what I'm looking at says, it says, what is
- 25:24Speaker 1: this is the address or something twenty five five hundred
- 25:27Speaker 1: block of CAA one eighth one. It's a highway. It's
- 25:31Speaker 1: just telling me the address of where it started California, Okay.
- 25:35Speaker 2: And you can see the pin drop that little flam
- 25:37Speaker 2: icon is where the fire started. That's not where it's
- 25:40Speaker 2: got and.
- 25:41Speaker 1: There's like a red boundary around it. Is that where
- 25:44Speaker 1: the fire is burning? What is that? Yeah?
- 25:46Speaker 3: That is where the fire is burned. Fires are only mapped.
- 25:49Speaker 2: Once or twice a day, depending In California, we have
- 25:53Speaker 2: an overflight called the Fire's Program that flies with people
- 25:57Speaker 2: inside with an infrared camera, so that gets more real time,
- 26:00Speaker 2: but oftentimes you're not going to get a fire perimeter
- 26:03Speaker 2: for a day or days, depending on how remote your
- 26:05Speaker 2: area is.
- 26:06Speaker 1: Frankly, so tell me what else this tells me about
- 26:09Speaker 1: the fire?
- 26:11Speaker 3: Yeah, So what's what?
- 26:13Speaker 1: Really?
- 26:13Speaker 3: The magic is in the reporting.
- 26:16Speaker 2: So if you look on the bottom of that page,
- 26:19Speaker 2: you see what would we referred to as a news
- 26:21Speaker 2: feed if we were a social media site, which we're not,
- 26:23Speaker 2: but you can see a timeline of events. So if
- 26:26Speaker 2: you scroll all the way down to the bottom, you'll
- 26:28Speaker 2: see the first ignition, fire reported here, Engines, dispatched, resources are.
- 26:34Speaker 3: Coming, et cetera, et cetera.
- 26:36Speaker 2: So in your mind's eye, what happens if you're a
- 26:38Speaker 2: user who lives here. You hear the tactics. More engines
- 26:43Speaker 2: are coming, all call is happening, tankers are coming. You're like,
- 26:46Speaker 2: oh no, this is getting bigger and bigger and bigger.
- 26:48Speaker 2: And so you start to like hear the storyline.
- 26:51Speaker 1: And presumably with the app I've set up to have
- 26:53Speaker 1: an alert if there is a fire near my house
- 26:56Speaker 1: is the first thing that happens.
- 26:58Speaker 2: So it notifies you, right, And so the story is
- 27:02Speaker 2: where the magic is.
- 27:04Speaker 1: There's a message it looks like so there's oh, it
- 27:08Speaker 1: started as a prescription I burn YEP, and then that
- 27:13Speaker 1: part was an automated message five days ago, and then
- 27:16Speaker 1: one day ago there's a message from Evan Jacob's regional captain.
- 27:20Speaker 1: Does that mean they are on your staff or they're
- 27:22Speaker 1: a volunteer? What is regional captain mean?
- 27:24Speaker 2: He's paid staff. He's actually training to be a tanker
- 27:27Speaker 2: pilot right now in Montana.
- 27:28Speaker 1: I love that it says evacuation warnings have been requested
- 27:32Speaker 1: for Golden Bear estates and Bobcat Ranch. The fire is
- 27:35Speaker 1: five to six acres burning in the grass and currently
- 27:37Speaker 1: hung up on a ridge. Highway twenty eight has been
- 27:39Speaker 1: requested to be closed between Pleasant Valley Road and Canyon
- 27:42Speaker 1: Creek Road per incident Command. So he's telling you that
- 27:46Speaker 1: not that there's an evacuation warning, but that people are
- 27:48Speaker 1: talking about an evacuation warning. So you're getting the news,
- 27:52Speaker 1: you're learning about this ahead of time. This is you
- 27:55Speaker 1: got it. Yeah, so go on.
- 27:57Speaker 3: So these are all the tactics.
- 27:58Speaker 2: These are all the tactics that they're that they're going
- 28:01Speaker 2: through at the time. And so this story is what
- 28:04Speaker 2: helps you paint a mental model right of what's going on.
- 28:08Speaker 2: So let's use the other example really quickly for a
- 28:11Speaker 2: good one. So my favorite is when a fire pops off,
- 28:14Speaker 2: people see it, they look on their phone, they're like, oh, okay,
- 28:16Speaker 2: it's not near me.
- 28:17Speaker 3: Engines are coming, And the next thing you.
- 28:19Speaker 2: Know, they're like forward progress has been stopped and they
- 28:22Speaker 2: could just turn their mind off again.
- 28:23Speaker 3: They're like, you know what, it's okay.
- 28:25Speaker 2: And so the de escalation story is also really important
- 28:29Speaker 2: that the government doesn't do very well. So sometimes like
- 28:34Speaker 2: if you don't close the loop people are still panicking.
- 28:37Speaker 1: Huh, you gotta close.
- 28:38Speaker 2: So if they did get an alert, which they often don't,
- 28:41Speaker 2: then they don't get one telling them it's okay until
- 28:43Speaker 2: much much later.
- 28:44Speaker 3: So there adrenaline is up. They're still paranoid.
- 28:48Speaker 2: Giving people the storyline allows them to prepare and think
- 28:51Speaker 2: about what's going on. And that is one of the
- 28:53Speaker 2: biggest like trauma reducing things in our app that everyone
- 28:58Speaker 2: tells me they love more than anything else.
- 29:00Speaker 1: Is it's over. Is a message that says it's over.
- 29:02Speaker 2: Correct, You're gonna be okay, turn your brain off, go
- 29:06Speaker 2: back to lunch.
- 29:08Speaker 1: Is there a real of call it false positives? I mean,
- 29:12Speaker 1: if I see somebody, right, evacuation warnings have been requested, Like,
- 29:17Speaker 1: it's kind of complicated, right, what I hear in that
- 29:19Speaker 1: is evacuation warnings. But maybe it was requested for a
- 29:22Speaker 1: bad reason. Maybe I don't need to evacuate. Like that
- 29:25Speaker 1: seems complicated.
- 29:27Speaker 2: It is complicated, but it's the truth. Yeah, And so
- 29:31Speaker 2: that's a fun one. The truth is hard, right.
- 29:33Speaker 1: Yeah, And like are there I guess it's I mean,
- 29:36Speaker 1: you know, I'm a journalist by training. I guess it's
- 29:38Speaker 1: always good for people to know more are there any
- 29:41Speaker 1: instances where you think it's not?
- 29:45Speaker 2: Absolutely we have we have a code of conducts that
- 29:48Speaker 2: we there are certain things we never ever do. We
- 29:51Speaker 2: don't talk about what's called an IWI an incident within
- 29:54Speaker 2: an incident, we don't name.
- 29:56Speaker 1: I don't know that. What's an incident with an incident?
- 29:59Speaker 2: Firefighter death I see right, or engine roll over our life.
- 30:03Speaker 2: There are there are scanners out there who do not
- 30:06Speaker 2: have this journalistic integrity and they'll say engine number three
- 30:09Speaker 2: forty seven rolled. Someone's wife or husband is going to
- 30:14Speaker 2: hear that and think they're dead. Right, That is not useful.
- 30:18Speaker 2: So we don't publish block numbers, we don't publish names.
- 30:21Speaker 3: You can see.
- 30:21Speaker 2: Even the fire that we're talking about right now, we
- 30:23Speaker 2: don't have an address, an exact address. We don't say one, two, three,
- 30:26Speaker 2: four Main Street, just lit a fire. Right, So when
- 30:30Speaker 2: you think about it from a large scale, back again,
- 30:33Speaker 2: like what is useful to know? Right, not a firefighter
- 30:37Speaker 2: died fighting for your life, right, it's actually that the
- 30:39Speaker 2: fire is burning over this ridge, or it's hung up
- 30:41Speaker 2: on the ridge, it's not moving, the tankers are coming.
- 30:44Speaker 3: That story is important. So there are lines, and we
- 30:47Speaker 3: do have practices for this to your point.
- 30:49Speaker 1: Yes, So let's talk about the sort of state of
- 30:53Speaker 1: the app. Now, how does it work? Like you're big? Now,
- 30:56Speaker 1: it's not four guys send in DoorDash to each other anymore? Right,
- 31:01Speaker 1: Like what is it like? What is this thing you
- 31:03Speaker 1: have built?
- 31:03Speaker 3: At this point? It's become a big thing.
- 31:06Speaker 2: It's almost sixty paid staff, about three hundred volunteers at
- 31:10Speaker 2: this point, and so it's gotten very large. We have
- 31:14Speaker 2: a career ladder for volunteers who want to become paid staff,
- 31:18Speaker 2: and many of them do a lot of them are
- 31:19Speaker 2: actually ex fire who want to be of service and
- 31:23Speaker 2: they can't help it. You know, just because you hang
- 31:26Speaker 2: up your yellows doesn't mean to stop fighting fire, and
- 31:28Speaker 2: so hits wild. We have dispatchers and firefighters and law
- 31:32Speaker 2: enforcement officers, sons and daughters of firefighters who've been hearing
- 31:35Speaker 2: the radio chatter and the background their entire life, and
- 31:37Speaker 2: so hits their way to be of service. And so
- 31:40Speaker 2: a lot of them who are passionate about their hobbies
- 31:43Speaker 2: and somehow they got lucky enough we found each other
- 31:47Speaker 2: and now we can pay them more money than they
- 31:49Speaker 2: were doing at a job. But a lot of them
- 31:50Speaker 2: didn't like, you know, so it's really an honor to
- 31:53Speaker 2: give them like a life and trajectory to do something
- 31:57Speaker 2: bigger than themselves out of a hobby.
- 31:59Speaker 1: And so the volunteers are listening to radios and sharing
- 32:04Speaker 1: the information through the app. That's basically what they're.
- 32:07Speaker 2: Doing twenty four And the important thing to note here
- 32:11Speaker 2: is that in the background, we use slack for everything, right, so.
- 32:16Speaker 3: Chat for you, No, it's Chat or Microsoft Teams or whatever.
- 32:20Speaker 2: We divided up the country and slack in different regions,
- 32:23Speaker 2: so we get signals from government sources and they show
- 32:28Speaker 2: up in Slack. So all of a sudden, let's use
- 32:30Speaker 2: this example that we're looking at with the Puza fire. Here,
- 32:32Speaker 2: what happens is that a signal comes in. We know
- 32:36Speaker 2: that firefighters are being dispatched somewhere we don't always know
- 32:39Speaker 2: yet where. Some signals are digital and it has an address.
- 32:42Speaker 2: Some come over the radio. So what happens is it
- 32:45Speaker 2: drops a notification and slack everybody in that region sees, oh, shoot,
- 32:50Speaker 2: there's a fire. They start they put their ears on
- 32:53Speaker 2: is what they call it. They start listening. So now
- 32:56Speaker 2: what's happening is they're collaborating in real time so they're
- 32:59Speaker 2: all listening and they're all typing what they're hearing. Sometimes
- 33:04Speaker 2: they'll be copying each other saying the same thing. Sometimes
- 33:06Speaker 2: they'll be saying, yes, I heard that, confirm, confirm post it,
- 33:10Speaker 2: who's got the con who's got control, who's running the incident?
- 33:13Speaker 2: And so we are collaborating all the time. It's not
- 33:17Speaker 2: one lone wolf sitting in the radio shack somewhere.
- 33:19Speaker 1: It's interestingly low tech at a certain level. Right. That's
- 33:23Speaker 1: actually the people listening to the radio and checking each
- 33:27Speaker 1: other is sort of.
- 33:29Speaker 3: Wild, But that's how firefighters fight fire.
- 33:33Speaker 2: Yeah right, Yeah, we just plug into the same infrastructure
- 33:36Speaker 2: they're plugging into.
- 33:37Speaker 1: I know.
- 33:37Speaker 3: It like blows people's minds.
- 33:39Speaker 2: We think we have like satellites and we can track
- 33:41Speaker 2: every hotspot, like there's some amazing future.
- 33:44Speaker 1: But literally people talking to each other being like, hey,
- 33:47Speaker 1: there's a fire over here, somebody come help me put
- 33:50Speaker 1: it out.
- 33:51Speaker 3: You got it?
- 33:52Speaker 1: Did I read that? You got a grant? Or are
- 33:56Speaker 1: working with Google to try and use AI to transcribe
- 34:01Speaker 1: the radio traffic that people listen to the radio.
- 34:04Speaker 2: That is that is correct, that is happening right now. Actually,
- 34:06Speaker 2: we use tons of AI to help US sift and
- 34:08Speaker 2: soar information coming from public information officers reading PDFs looking
- 34:13Speaker 2: at images for smoke and fire. Right like, we've been
- 34:16Speaker 2: using tons of AI, but we have a human as
- 34:18Speaker 2: the final backstop saying thank you machine that was actually wrong,
- 34:22Speaker 2: or that's in the wrong place, or that was actually
- 34:24Speaker 2: fifteen acres not fifty acres.
- 34:27Speaker 1: So hard one. It's a hard one in the English language.
- 34:30Speaker 2: Well, and especially when it's radio chatter over one hundred
- 34:33Speaker 2: and fifty five megahertz frequencies deep out in the woods.
- 34:36Speaker 2: Their static and so it's a little challenging. So our
- 34:40Speaker 2: goal is to again enable the humans. It's a copilot model,
- 34:44Speaker 2: not a replace the human model.
- 34:47Speaker 1: So you were talking about how some government officials were
- 34:51Speaker 1: antagonistic when you were starting out. I understand that you're
- 34:55Speaker 1: now you now have a product that that governments are
- 34:59Speaker 1: actually buying from you. Not only you're working with governments,
- 35:02Speaker 1: but they're a client. Tell me about that. So watch
- 35:08Speaker 1: Study is a free anyone can download it.
- 35:10Speaker 2: There's no sign up, no email, no tracking, no phone number,
- 35:13Speaker 2: no nothing. It's like Craigslist. It's it's just there and
- 35:15Speaker 2: it works. So that's that's the point right now. If
- 35:18Speaker 2: you let you become a member of our nonprofit organization.
- 35:21Speaker 2: You can pay twenty five dollars a year and then
- 35:23Speaker 2: you get a couple extra features in the app. The
- 35:25Speaker 2: one that we have to pay a bunch of money
- 35:27Speaker 2: for is flight tracking. So now I can see the tankers,
- 35:29Speaker 2: I can see the types of tankers. I can see
- 35:31Speaker 2: the helicopters, and I can see where they're working. And
- 35:34Speaker 2: then if you spend ninety nine dollars a year, you
- 35:38Speaker 2: can get all the professional features. There's more in there
- 35:41Speaker 2: that we constantly are adding. But it's jurisdictional boundaries. It's
- 35:45Speaker 2: where the power lines are, It's what are the radio
- 35:47Speaker 2: frequencies and tones? Where are the repeaters because radios have
- 35:50Speaker 2: to hit repeaters to.
- 35:52Speaker 3: Bounce out to the next canyon.
- 35:54Speaker 1: So these are things that firefighters would want to know,
- 35:58Speaker 1: like jurisdictional boundaries and power lines. Yes, I'm worried about
- 36:01Speaker 1: a fire coming to my house. These are not things
- 36:03Speaker 1: that I'm preoccupied with. That's correct, and that's how that's
- 36:07Speaker 1: why it's valuable. Know how many like how big is
- 36:11Speaker 1: that business? I know you're a nonprofit, but whatever, how
- 36:13Speaker 1: many people you know, like are there big fire departments?
- 36:16Speaker 1: Who's buying that.
- 36:17Speaker 2: Yeah, I think there's probably about thirty forty thousand professionals
- 36:21Speaker 2: currently using I'd have to look.
- 36:23Speaker 3: It changes a lot. We've been selling like crazy recently.
- 36:26Speaker 1: But that's that's a lot. I mean, that's I mean,
- 36:29Speaker 1: there's that many. It's a lot of firefighters, right, presumably
- 36:32Speaker 1: that's mostly firefighters or what.
- 36:34Speaker 3: Who is now?
- 36:34Speaker 2: Yeah, okay, now it's actually it's actually mostly utilities, powerwater, light, railroad.
- 36:41Speaker 2: All those folks have it, and firefighters also have it too,
- 36:44Speaker 2: and emergency managers also have it. And so here's the
- 36:48Speaker 2: fun part about this. We don't track anybody. So unless
- 36:51Speaker 2: you sign up, I actually don't know who you are.
- 36:54Speaker 2: And if you sign up with like your Yahoo account
- 36:56Speaker 2: that you signed up with fifteen years ago, like, I
- 36:59Speaker 2: don't know who this person is.
- 37:00Speaker 1: So right, But if it's whatever PG and E dot
- 37:02Speaker 1: com or something, then you know that it's correct.
- 37:05Speaker 2: They're one of our largest customers, right, and they help
- 37:07Speaker 2: support us. But we found though, as we go through
- 37:10Speaker 2: fire departments and we have a lot more relationship with
- 37:13Speaker 2: the fire service, we find out, oh wait, I pay
- 37:16Speaker 2: for it myself, or oh I swiped it on my
- 37:18Speaker 2: purchase card, and like you find out, They're like, oh, shoot,
- 37:20Speaker 2: there's like seventeen or seventy different people all paying for this.
- 37:24Speaker 2: I'm like, you guys, realize there's a discount a lot
- 37:27Speaker 2: if you all buy in bulk. And they're like, oh
- 37:28Speaker 2: my god, this is great. And then they find out
- 37:31Speaker 2: here's the fun part. And then they find out we
- 37:33Speaker 2: can overlay their data on watch duty, and that is
- 37:37Speaker 2: what's blown their mind.
- 37:38Speaker 1: What does that mean when you say overlay their data.
- 37:41Speaker 2: So let's use a power company, for example. A power
- 37:45Speaker 2: company or a water company has assets that are under threat.
- 37:50Speaker 2: They want to know where the fire is, where it's
- 37:52Speaker 2: going in relation to their assets, to their power line correctly,
- 37:56Speaker 2: or water lines or railroads right, it could be any
- 37:59Speaker 2: of these things.
- 37:59Speaker 3: It's men, women and equipment in the way.
- 38:01Speaker 1: So it's like it's like gis geographical information is just
- 38:04Speaker 1: like adding layers the map.
- 38:07Speaker 2: Correct And so it's interesting because we thought that us
- 38:12Speaker 2: selling them the data in a nice format that they
- 38:15Speaker 2: could put in their gas would actually be really valuable
- 38:18Speaker 2: to them.
- 38:19Speaker 3: It turns out it's not.
- 38:20Speaker 2: And here's why we've democratized this information so everybody has
- 38:25Speaker 2: it on their phone. So when you sell it to
- 38:27Speaker 2: the operations department. There's a couple of people in a
- 38:30Speaker 2: room somewhere and only they can see it.
- 38:32Speaker 1: Well, you're back in that the top down world. Right,
- 38:35Speaker 1: that's right. This is my hammer and a nail. Like
- 38:37Speaker 1: to me, every problem in this story looks like top
- 38:40Speaker 1: down versus bottom up.
- 38:42Speaker 3: It is it is.
- 38:43Speaker 2: Yes, you're absolutely right, and so we've been able to
- 38:47Speaker 2: provide an immense amount of impact to troubleman, firefighters, people
- 38:50Speaker 2: on the ground, and now they're getting more out of it.
- 38:53Speaker 2: So now they're ingesting everything from like show me all
- 38:55Speaker 2: my fire hydrants, show me my jurisdiction, show me my firehouses,
- 38:59Speaker 2: show me my LA Unified School District is a customer
- 39:02Speaker 2: who has all their six hundred and fifty buildings in there,
- 39:06Speaker 2: and so it makes sense.
- 39:08Speaker 1: But when they use it, are they using the app
- 39:11Speaker 1: like I'm using but they can lay there? They they
- 39:13Speaker 1: sort of rather than starting with their software, they start
- 39:17Speaker 1: with your app and then they customize it for themselves
- 39:19Speaker 1: to lay their schoolhouses over. It is that the way
- 39:22Speaker 1: it works.
- 39:22Speaker 3: You got it, yeap.
- 39:24Speaker 1: That is extremely interesting, And just in the last few
- 39:29Speaker 1: days you added floods. This is the news. I did
- 39:33Speaker 1: a news search before we talked to CF I was
- 39:36Speaker 1: missing anything, and it was floods.
- 39:37Speaker 3: Floods are new just yesterday.
- 39:40Speaker 1: Congratulations, tell me about floods.
- 39:43Speaker 3: Thank you. Well.
- 39:44Speaker 2: Fires are the hardest to report on and it's a
- 39:47Speaker 2: lot of radio traffic work. If we look at the
- 39:50Speaker 2: other disasters, flooding being next. There's two reasons we picked it.
- 39:53Speaker 2: The first and obvious one is it kills more people
- 39:56Speaker 2: than fire. It is a catastrophic problem. It also needs help,
- 40:01Speaker 2: so that's why we picked it.
- 40:02Speaker 1: I didn't know that. I didn't know that more people
- 40:05Speaker 1: died from flood This is in the United States.
- 40:08Speaker 2: Yeah, fires don't kill that many people, believe it or not.
- 40:13Speaker 2: It definitely kills people, and we just saw in the
- 40:15Speaker 2: Palace dates and even fires it does. But like the
- 40:17Speaker 2: Kerville flood as you just saw last year in July
- 40:20Speaker 2: fourth killed one hundred and twenty five people. Twenty five
- 40:22Speaker 2: of them were little girls Texas summer in Texas, that's right. Yeah,
- 40:27Speaker 2: And so floods have been a much bigger problem for
- 40:30Speaker 2: much longer, and they don't involve as much radio traffic.
- 40:34Speaker 2: So let's get into this. There's a lot of really
- 40:37Speaker 2: good signals. Again, back to my favorite weather service, the
- 40:40Speaker 2: NWS provides a great service to the world. And if
- 40:43Speaker 2: you look at Watch Judy today, you'll see all the
- 40:45Speaker 2: NWS polygons and alerts. So you can see the Doppler radar,
- 40:49Speaker 2: you can see where the flood warnings are.
- 40:51Speaker 3: And then my favorite.
- 40:52Speaker 2: Feature, because I live near a river here is the
- 40:55Speaker 2: river gauges. To the river gauges are actually operated by
- 40:58Speaker 2: the US Geological Service. Turns out it's fascinating and so
- 41:03Speaker 2: these are gauges that are on bridges with a float
- 41:06Speaker 2: that moves up and down and it radios in when
- 41:09Speaker 2: it's moving.
- 41:10Speaker 1: Beautiful.
- 41:11Speaker 3: Analog love analog, man, I do.
- 41:15Speaker 2: So what's really cool for me living here is that
- 41:20Speaker 2: if you live by a river, everybody knows their number.
- 41:23Speaker 3: So I live near the Russian River. Here's what I
- 41:25Speaker 3: mean by their number.
- 41:25Speaker 2: The number is when I have to GTFO when things
- 41:28Speaker 2: are going to get real south, real fast, right, we
- 41:30Speaker 2: got to get western. So some people live at twenty feet,
- 41:33Speaker 2: some people live at twenty eight feet. Some people are
- 41:35Speaker 2: above the hill and don't care at all, right, but
- 41:37Speaker 2: they have to know their number.
- 41:39Speaker 1: And so that number is the depth of the river
- 41:41Speaker 1: near your house. Is that what that number is?
- 41:44Speaker 2: You got it right, And that's really when you start
- 41:47Speaker 2: to know what to do.
- 41:49Speaker 1: And is actually what you care about the depth of
- 41:51Speaker 1: the river upriver? Presumably you want to know before it gets.
- 41:54Speaker 3: To you that is that's right, deep, that's right, that's right.
- 41:57Speaker 2: And so what's a little different about about this feature
- 42:00Speaker 2: is that you can now set your tolerance for pain
- 42:04Speaker 2: on your own and you can put the phone in
- 42:05Speaker 2: your pocket and live your life and know that it's
- 42:08Speaker 2: going to ping you when the river gauge hits five
- 42:11Speaker 2: feet below and you have to care and you get
- 42:13Speaker 2: pushed notified now I know.
- 42:14Speaker 1: So this is much more automated than the fire thing
- 42:16Speaker 1: you're saying. Basically, there is a there is a device
- 42:18Speaker 1: floating in the river that you're worried about, and it
- 42:21Speaker 1: is already sending out a radio signal. And now you
- 42:24Speaker 1: can get a ping whenever you want when that device
- 42:27Speaker 1: gets to whatever, when the river gets to whatever level
- 42:30Speaker 1: is of concern to you.
- 42:32Speaker 2: That is yes, that is the first part, and then
- 42:35Speaker 2: we add reporting on top of that. And so now
- 42:38Speaker 2: we do the same thing we always do for only
- 42:40Speaker 2: catastrophic flooding. If it's raining a lot, we're not going
- 42:43Speaker 2: to start pinging your phone, right, But when it's life
- 42:45Speaker 2: and death, and that's what watched Guda is about. It's life,
- 42:47Speaker 2: death and property and livelihoods not you know, get your surfboard,
- 42:50Speaker 2: go surfing. And so that's when we'll chime in and
- 42:53Speaker 2: we'll actually ping you and start doing the same thing
- 42:55Speaker 2: we did in the Garden Grove has Matt incident that
- 42:58Speaker 2: almost exploded in Orange County. Is we just listened to
- 43:01Speaker 2: the pios, We listened to incident commanders, and we relay
- 43:04Speaker 2: human consumable information for you to follow along with.
- 43:08Speaker 3: So it's a yes.
- 43:09Speaker 2: And there is more digital signal in flood than there
- 43:13Speaker 2: is in fire.
- 43:14Speaker 1: We've talked about some interesting kind of big ideas and
- 43:17Speaker 1: so I'm curious, you know, what you've learned, what you're
- 43:20Speaker 1: trying to figure out? What do you make of things?
- 43:23Speaker 3: Oh? I think we've talked about a lot of them.
- 43:25Speaker 2: But like, what does it look like to have like
- 43:27Speaker 2: a disaster a learning platform that just works across the
- 43:30Speaker 2: board like that.
- 43:31Speaker 3: This should have been a solved problem.
- 43:33Speaker 2: Right, NWS and FEMA and everyone should have gotten together
- 43:36Speaker 2: just figure out this problem. And there are great examples,
- 43:39Speaker 2: like I said, with tornadoes, we know what to do
- 43:42Speaker 2: and it's not getting done, and so it's we're taking
- 43:45Speaker 2: it on our shoulders to do it. And so at
- 43:47Speaker 2: some point you'll see tornadoes in there, you'll see tsunamis
- 43:51Speaker 2: in there, and you'll see all these other events that
- 43:53Speaker 2: you care about, even if you're not a weather nerd, right,
- 43:55Speaker 2: because there's plenty of weather apps, and that's not really
- 43:58Speaker 2: where we play. We play in a world that we
- 44:00Speaker 2: want to be there for. It's the app we want
- 44:02Speaker 2: you to have and you never want to have to use.
- 44:05Speaker 2: So if you download it and put it in your
- 44:06Speaker 2: pocket and never hear from us, we're doing our job.
- 44:10Speaker 2: You're safer. We all know what's happening. And so our
- 44:13Speaker 2: goal is to really give people a fighting chance right
- 44:16Speaker 2: when this happens, when fire comes lava, when tornadoes, I
- 44:21Speaker 2: want a fighting chance. And the tornado Warning system is
- 44:24Speaker 2: our role model. And I hope America can get out
- 44:27Speaker 2: of its own way and start to build better infrastructure
- 44:29Speaker 2: again like we used to.
- 44:34Speaker 1: We'll be back in a minute with the lightning round. Okay,
- 44:46Speaker 1: let's do the lightning round. I love jargon, and I
- 44:52Speaker 1: feel like the radio traffic that you and your colleagues
- 44:56Speaker 1: are listening to must be full of jargon, and I
- 44:58Speaker 1: want you to teach me some give me, like, give
- 45:01Speaker 1: me a few of your favorites.
- 45:03Speaker 2: Well, there's a couple, and we don't always abbreviate them, actually,
- 45:06Speaker 2: and the fire surface doesn't either often. But ROC report
- 45:12Speaker 2: on conditions. That is a really important one for us.
- 45:14Speaker 2: When an engine first gets there, they will give out
- 45:17Speaker 2: report on conditions and it sounds like this fire burning uphill,
- 45:22Speaker 2: heavy timber, critical rate of spread, you.
- 45:24Speaker 3: Know, all resources requested.
- 45:26Speaker 1: Sounds bad.
- 45:27Speaker 3: That's a signal to us where like, holy shit, this
- 45:29Speaker 3: is going to be a really bad one.
- 45:32Speaker 2: And then you hear things like reporter conditions like small
- 45:35Speaker 2: roadside spot extinguished by locals. That's my favorite, Like someone
- 45:39Speaker 2: pulls over with a fire with a fire extinguisher in
- 45:41Speaker 2: their car and puts it out. The amount of vehicle fires,
- 45:43Speaker 2: that spread of the vegetation is real, and so the
- 45:46Speaker 2: report on conditions is like, that's what that's what we're
- 45:49Speaker 2: waiting for.
- 45:49Speaker 3: That's all we want to know. So that's a really
- 45:51Speaker 3: big one.
- 45:52Speaker 1: Give me a little like do they do the tens?
- 45:54Speaker 1: I mean, I know ten four is a classic, but
- 45:56Speaker 1: aren't there a bunch of tens? Ten? Ten, ten, twenty.
- 45:59Speaker 1: Is that not a thing?
- 45:59Speaker 3: No, not not really, not really.
- 46:02Speaker 2: I mean it's interesting because fire service is really and like,
- 46:06Speaker 2: don't get me wrong, like I love what the police
- 46:08Speaker 2: do as well, Like fire service is really a mutual
- 46:10Speaker 2: aid thing. And so there's lots of other people involved
- 46:13Speaker 2: in listening. So it's every color of every engine and
- 46:17Speaker 2: every patch has to speak English on the same radio
- 46:19Speaker 2: traffic radio channels, right, and then add in power, water
- 46:24Speaker 2: light tailco railroads. There's firefighting railroad engines. There are huge
- 46:30Speaker 2: engines with massive cannons and they drive the ravines, wetting
- 46:33Speaker 2: everything wild. It's pretty it's the photos are intense. It's
- 46:38Speaker 2: absolutely bonkers. And then you have dot DPW. They're trying
- 46:42Speaker 2: to open up roads and keep things moving. Like mutual
- 46:45Speaker 2: aid is mutual.
- 46:47Speaker 1: So the firefighters who are talking into the radios know
- 46:50Speaker 1: that they're talking to everybody. They know that they're speaking publicly,
- 46:53Speaker 1: not to just some other firefighter.
- 46:56Speaker 3: That's correct.
- 46:59Speaker 1: What's another domain besides emergencies natural disasters that might benefit
- 47:05Speaker 1: from this kind of community sourced bottom up information.
- 47:09Speaker 2: I mean that's an easy one to answer, right, I mean,
- 47:11Speaker 2: like look at the the os int community or open
- 47:15Speaker 2: source intelligence community, that happens on Twitter and other places.
- 47:19Speaker 3: Now we call it x but.
- 47:21Speaker 2: There's tons of people who do incredible amount of war
- 47:23Speaker 2: reporting and monitoring and intelligence gathering and OS and Defender
- 47:28Speaker 2: is a really good one on on on Twitter, and
- 47:32Speaker 2: these these guys and gals are really good at gathering
- 47:34Speaker 2: intelligence and spreading the info to the world. And so
- 47:37Speaker 2: there's a lot of other role models of this.
- 47:39Speaker 1: What's an example of what they figure out? Those those
- 47:41Speaker 1: kinds of people.
- 47:43Speaker 2: They track airplane flights and monitors for example, they're like, hey,
- 47:47Speaker 2: there's all these KC one thirty is all flying over
- 47:49Speaker 2: the ocean right now. KC one thirty is a refueling plane.
- 47:52Speaker 2: And when you see like ten refueling planes crossing the pond,
- 47:56Speaker 2: you're like.
- 47:57Speaker 3: Oh, oh, something's up.
- 47:59Speaker 2: Right, And so like there's all these little ways that
- 48:01Speaker 2: you can look at this intelligence and glean something from it.
- 48:05Speaker 2: So it's everywhere, and like Wikipedia is open source and
- 48:08Speaker 2: tell right, like, yes, it's not too dissimilar, and so
- 48:12Speaker 2: this exists other places.
- 48:15Speaker 1: Wikipedia. Wikipedia is a really interesting, uh kind of analogous
- 48:19Speaker 1: organization to watch duty in a weird way, right, it's
- 48:22Speaker 1: it's bottom up information. If you weren't working on watch duty.
- 48:27Speaker 1: What would you be working on I'd probably be woodworking. Frankly,
- 48:33Speaker 1: I have a big ranch to manage. What was the
- 48:35Speaker 1: last thing you built out of wood?
- 48:38Speaker 2: Uh?
- 48:38Speaker 3: Just last week or two weeks ago.
- 48:41Speaker 2: I just finished four very large, twelve foot long redwood
- 48:45Speaker 2: tables on rolling wheels, so I can entertain and have
- 48:48Speaker 2: have big parties. And I just had a bunch of
- 48:50Speaker 2: fire chiefs over spent the night a couple of weeks ago.
- 48:53Speaker 3: Which was awesome.
- 48:54Speaker 1: You had a slumber party with fire chiefs.
- 48:57Speaker 2: It's more of a you know, living boys dream you get,
- 49:02Speaker 2: except that I can drink bourbon and play with fire.
- 49:04Speaker 1: It's the twelve year old boys dream. It's it's great.
- 49:09Speaker 1: What's what's the DIY project? You got in over your
- 49:13Speaker 1: head on.
- 49:16Speaker 3: Watch Didy?
- 49:18Speaker 2: You know, like this thing is a monster, like what
- 49:20Speaker 2: we knew we were gonna you know, catch you know,
- 49:22Speaker 2: ride the dragon. But it's this thing's bigger than we
- 49:25Speaker 2: then we could.
- 49:26Speaker 3: Have hoped or expected. So that's a pretty big one.
- 49:29Speaker 2: Living off the grid is an interesting challenge, and most
- 49:32Speaker 2: people think living off the grid means power problems. That's
- 49:36Speaker 2: not true. Power is very easy to manage. It's very digital.
- 49:40Speaker 2: Now it's super easy to my systems never go down.
- 49:43Speaker 2: You know what's hard keeping water in the freaking pipes.
- 49:47Speaker 2: I am chasing water problems. I have a mile and
- 49:49Speaker 2: a half a pipe, my wells a half a mile
- 49:51Speaker 2: from me. I have tank arrays all over the place
- 49:54Speaker 2: as we speak. I have a water problem that I
- 49:56Speaker 2: fixed one and found two more at the same time.
- 49:58Speaker 2: And so I built water monitoring systems so I know
- 50:01Speaker 2: when the waters are going down.
- 50:02Speaker 3: I know when I'm losing water. I can open and
- 50:05Speaker 3: close valves and watch the data and so over my head,
- 50:09Speaker 3: like I don't that's a big one.
- 50:10Speaker 2: I fight my way out of everything, including the one
- 50:13Speaker 2: I got myself into the watch duty. But like I
- 50:15Speaker 2: just I don't give up, and I know I can
- 50:16Speaker 2: solve these problems.
- 50:17Speaker 1: What's your water problem? Right now?
- 50:21Speaker 2: I'm losing about two hundred gallons a day on one
- 50:24Speaker 2: side of my lines, which isn't that much given I
- 50:26Speaker 2: produce two or three thousand a day and I have
- 50:30Speaker 2: thirty five gallons thirty five thousand gallons in tanks.
- 50:34Speaker 3: When I open the.
- 50:34Speaker 2: Valve, the water comes out, so it's gravity fed, mostly
- 50:38Speaker 2: for fire reasons. But what that means is that small
- 50:41Speaker 2: leak will become a big leak, and then vines will
- 50:44Speaker 2: grow their way inside the pipe and start to slowly
- 50:46Speaker 2: break the thing open.
- 50:47Speaker 3: So I have to address it. At some point.
- 50:50Speaker 2: I might have two years, I might have two days.
- 50:52Speaker 2: It's eventually going to break. What's your next big project?
- 50:58Speaker 2: Probably some tree houses that might be next. I have
- 51:01Speaker 2: a couple of cabins, I have a couple of yurts.
- 51:03Speaker 3: I have more to build.
- 51:04Speaker 2: I've always wanted to build treehouses. I've got to do
- 51:06Speaker 2: a couple of bridges as well. Have a real housing
- 51:09Speaker 2: crisis here on my property.
- 51:12Speaker 3: We have too many friends and guests and I want
- 51:13Speaker 3: places them to stay.
- 51:15Speaker 2: And so that's something that I really think about, is
- 51:17Speaker 2: my guest you know, experience, and having more people here
- 51:20Speaker 2: to share this place with me. Because with the amount
- 51:22Speaker 2: of taxis and insurance I paid this land, man, I
- 51:24Speaker 2: don't own it, you know.
- 51:26Speaker 3: I'll give it to the nonprofit when I'm dead.
- 51:28Speaker 2: And I want to keep this thing going and keep
- 51:30Speaker 2: innovating here and bringing people together to build weird things
- 51:34Speaker 2: that change the future.
- 51:36Speaker 1: Great ending. Thanks for your time.
- 51:39Speaker 3: Here, Very welcome. It's a lot of fun. I love
- 51:41Speaker 3: talking about it. I do it every day.
- 51:49Speaker 1: John Mills is the co founder and CEO of Watch Duty.
- 51:54Speaker 1: Please let us know what you think of the show,
- 51:57Speaker 1: which you want to hear more of, which you want
- 51:58Speaker 1: to hear less of particular guest ideas. You can email
- 52:02Speaker 1: us at problem at pushkin dot fm. I read all
- 52:05Speaker 1: the emails. You can also find me on x grum LinkedIn.
- 52:11Speaker 1: Really do appreciate all the messages that we get. Today's
- 52:14Speaker 1: show was produced by Gabriel Hunter Chang and Trina Menino.
- 52:17Speaker 1: It was engineered by Hansdale She and edited by Lydia
- 52:20Speaker 1: Jean Kott. I'm Jacob Goldstein and we'll be back next
- 52:23Speaker 1: week with another episode of What's Your Problem