Play on People's Need to Believe to Create a Cult like Following - 48 Law's Of Power - Law 27

A Swift Kick In the Ass · Sep 5, 2016 · 47m

Lifelong childhood friends Tom Stewart and John Curren discuss Robert Greene's

best selling book the 48 Laws Of Power - Law 27 Play on People's Need to Believe to Create a Cult like Following.

5 Ways to Create a Cult

1. Keep It Vague; Keep It Simple

2. Emphasize the Visual and the Sensual over the Intellectual

3. Borrow the Forms of Organized Religion to Structure the Group

4. Disguise Your Source of Income

5. Set Up an Us-Versus-Them Dynamic

Focus on the us vs. them. Exclusive club pit against a devious enemy out to deceive you. Use religious terms such brother, sister, bishop, elder, guru…