Latest / Omni Talk Retail / Does The U.S. Consumer Need Delivery Subscription Option From Dollar General? | Fast Five Shorts

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Does The U.S. Consumer Need Delivery Subscription Option From Dollar General? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Dollar
• 0:00
  General
• 0:00
  plans
• 0:01
  to
• 0:01
  introduce
• 0:02
  a
• 0:02
  new
• 0:02
  pilot
• 0:03
  subscription
• 0:05
  program.
• 0:06
  So
• 0:06
  according
• 0:06
  to
• 0:07
  Google,
• 0:07
  by
• 0:07
  way
• 0:07
  of
• 0:08
  various
• 0:08
  sources,
• 0:09
  while
• 0:10
  specific
• 0:11
  pricing
• 0:11
  and
• 0:11
  exact
• 0:12
  rollout
• 0:12
  dates
• 0:13
  have
• 0:13
  not
• 0:13
  been
• 0:13
  finalized,
• 0:15
  Dollar
• 0:15
  General
• 0:15
  membership
• 0:16
  is
• 0:16
  expected
• 0:16
  to
• 0:17
  offer
• 0:17
  exclusive
• 0:18
  discounts,
• 0:18
  special
• 0:19
  deals
• 0:20
  and
• 0:20
  added
• 0:20
  convenience
• 0:22
  for
• 0:22
  frequent
• 0:22
  shoppers.
• 0:23
  The
• 0:24
  news
• 0:24
  comes
• 0:24
  after
• 0:25
  CEO
• 0:25
  Todd
• 0:26
  Vassos
• 0:26
  recently
• 0:27
  told
• 0:27
  analysts
• 0:28
  that
• 0:28
  the
• 0:29
  company
• 0:29
  was
• 0:29
  seeing
• 0:29
  a
• 0:29
  major
• 0:30
  shift
• 0:30
  in
• 0:31
  the
• 0:31
  type
• 0:31
  of
• 0:31
  shoppers
• 0:32
  frequenting
• 0:33
  its
• 0:33
  stores.
• 0:34
  This
• 0:35
  is
• 0:35
  a
• 0:35
  quote.
• 0:35
  We
• 0:35
  are
• 0:36
  seeing
• 0:37
  customer
• 0:38
  penetration
• 0:39
  growth
• 0:39
  across
• 0:40
  low,
• 0:40
  middle
• 0:41
  and
• 0:41
  high
• 0:42
  income
• 0:42
  segments
• 0:43
  as
• 0:44
  customers
• 0:44
  across
• 0:44
  all
• 0:45
  income
• 0:45
  cohorts
• 0:46
  seek
• 0:47
  value
• 0:47
  at
• 0:47
  increasing
• 0:48
  rates.
• 0:49
  Notably,
• 0:49
  he
• 0:50
  went
• 0:50
  on,
• 0:50
  across
• 0:51
  these
• 0:51
  cohorts,
• 0:51
  the
• 0:52
  largest
• 0:52
  increase
• 0:53
  in
• 0:53
  customer
• 0:53
  count
• 0:54
  came
• 0:54
  from
• 0:54
  the
• 0:55
  highest
• 0:55
  income
• 0:56
  segments,
• 0:57
  those
• 0:57
  who
• 0:57
  earn
• 0:58
  more
• 0:58
  than
• 0:58
  US$100,000
• 1:00
  annually.
• 1:00
  So,
• 1:01
  Chris,
• 1:02
  super
• 1:02
  interested
• 1:03
  to
• 1:03
  hear
• 1:03
  your
• 1:03
  thoughts
• 1:03
  on
• 1:03
  this
• 1:03
  one.
• 1:04
  Do
• 1:04
  US
• 1:04
  consumers
• 1:05
  need
• 1:05
  another
• 1:05
  Walmart
• 1:06
  plus
• 1:07
  like
• 1:07
  subscription
• 1:08
  program
• 1:08
  and
• 1:08
  do
• 1:09
  they
• 1:09
  need
• 1:09
  it
• 1:09
  from
• 1:09
  Dollar
• 1:10
  General?
• 1:11
  Oh,
• 1:11
  wow.
• 1:12
  I
• 1:12
  think
• 1:13
  wholeheartedly,
• 1:13
  yes.
• 1:14
  I
• 1:14
  think
• 1:14
  this
• 1:15
  is
• 1:15
  a
• 1:15
  great
• 1:15
  move
• 1:16
  by
• 1:16
  Dollar
• 1:16
  General.
• 1:16
  I'm
• 1:17
  all
• 1:17
  for
• 1:17
  this,
• 1:18
  especially
• 1:19
  when
• 1:19
  you're
• 1:19
  just
• 1:19
  talking
• 1:19
  about
• 1:20
  a
• 1:20
  pilot
• 1:20
  stage.
• 1:20
  Right.
• 1:21
  And
• 1:21
  I
• 1:21
  think
• 1:21
  it'll
• 1:22
  end
• 1:22
  up
• 1:22
  rolling
• 1:22
  out
• 1:22
  too.
• 1:23
  I
• 1:23
  really
• 1:23
  do,
• 1:23
  Ben,
• 1:24
  and
• 1:24
  it's
• 1:24
  for
• 1:24
  all
• 1:24
  the
• 1:25
  reasons
• 1:25
  I
• 1:25
  said
• 1:25
  before.
• 1:26
  It's
• 1:27
  basically
• 1:27
  like
• 1:28
  it's
• 1:28
  a
• 1:28
  no
• 1:29
  risk
• 1:29
  pilot
• 1:30
  idea.
• 1:30
  Like
• 1:30
  if
• 1:31
  you
• 1:31
  get
• 1:31
  people
• 1:32
  to
• 1:32
  pay
• 1:32
  for
• 1:32
  it,
• 1:32
  great.
• 1:33
  If
• 1:33
  you
• 1:33
  don't,
• 1:33
  you
• 1:33
  shut
• 1:34
  it
• 1:34
  down.
• 1:34
  Or
• 1:34
  even
• 1:34
  if
• 1:34
  you
• 1:34
  get
• 1:35
  a
• 1:35
  few
• 1:35
  people
• 1:35
  that
• 1:35
  pay
• 1:35
  for
• 1:36
  it,
• 1:36
  it
• 1:36
  doesn't
• 1:36
  really
• 1:37
  cost
• 1:37
  you
• 1:37
  that
• 1:38
  much
• 1:38
  to
• 1:38
  run
• 1:38
  it
• 1:38
  once
• 1:39
  you
• 1:39
  have
• 1:39
  the
• 1:39
  program
• 1:39
  established
• 1:40
  and
• 1:40
  in
• 1:41
  place.
• 1:41
  So
• 1:42
  it's
• 1:42
  great
• 1:42
  profit
• 1:43
  if
• 1:43
  it
• 1:43
  works.
• 1:43
  And
• 1:44
  here's
• 1:44
  the
• 1:44
  other
• 1:44
  point
• 1:45
  I'd
• 1:45
  make,
• 1:45
  and
• 1:46
  I
• 1:46
  think
• 1:46
  this
• 1:46
  is
• 1:46
  really
• 1:46
  important,
• 1:47
  like
• 1:48
  Dollar
• 1:48
  General
• 1:49
  has
• 1:49
  an
• 1:50
  advantage
• 1:50
  in
• 1:51
  its
• 1:51
  locations
• 1:52
  and
• 1:52
  where
• 1:52
  they
• 1:53
  are,
• 1:53
  that
• 1:54
  it
• 1:54
  should
• 1:55
  be
• 1:55
  able
• 1:55
  to
• 1:55
  command
• 1:56
  additional
• 1:57
  value
• 1:57
  for
• 1:58
  those
• 1:58
  locations.
• 2:00
  It's
• 2:00
  the
• 2:00
  retailer,
• 2:01
  when
• 2:01
  you
• 2:01
  stop
• 2:01
  and
• 2:01
  think
• 2:02
  about
• 2:02
  that
• 2:02
  is
• 2:02
  closest
• 2:03
  to
• 2:03
  the
• 2:04
  entire
• 2:04
  US
• 2:04
  of
• 2:05
  anybody,
• 2:06
  including
• 2:06
  Walmart,
• 2:07
  including
• 2:07
  Amazon.
• 2:07
  It
• 2:08
  has
• 2:08
  20,000
• 2:09
  locations,
• 2:10
  particularly
• 2:10
  in
• 2:11
  the
• 2:11
  rural,
• 2:12
  the
• 2:12
  rural
• 2:12
  communities
• 2:13
  where
• 2:13
  Amazon
• 2:14
  particularly
• 2:14
  is
• 2:14
  not,
• 2:15
  as
• 2:15
  you
• 2:15
  know,
• 2:16
  is
• 2:16
  not
• 2:16
  able
• 2:16
  to
• 2:16
  reach
• 2:17
  as
• 2:17
  easily.
• 2:18
  So
• 2:18
  yes,
• 2:19
  I
• 2:19
  mean
• 2:19
  Dollar
• 2:20
  General,
• 2:20
  if
• 2:21
  anyone
• 2:21
  should
• 2:22
  have
• 2:22
  a
• 2:22
  subscription
• 2:23
  program
• 2:23
  because
• 2:24
  they
• 2:24
  should
• 2:24
  be
• 2:25
  able
• 2:25
  to
• 2:25
  command
• 2:25
  that
• 2:26
  additional
• 2:26
  value
• 2:27
  for
• 2:27
  the
• 2:27
  service
• 2:28
  they
• 2:28
  could
• 2:28
  provide
• 2:29
  with
• 2:29
  same
• 2:29
  day
• 2:29
  delivery
• 2:30
  even
• 2:30
  faster
• 2:31
  than
• 2:31
  same
• 2:31
  day
• 2:31
  delivery
• 2:32
  to
• 2:32
  their
• 2:33
  customers
• 2:33
  that
• 2:33
  want
• 2:34
  it.
• 2:34
  And
• 2:34
  that's
• 2:34
  the
• 2:35
  key
• 2:35
  thing
• 2:35
  is
• 2:35
  how
• 2:35
  many
• 2:36
  people
• 2:36
  want
• 2:36
  it.
• 2:36
  And
• 2:36
  I
• 2:37
  don't
• 2:37
  think
• 2:37
  you're
• 2:37
  ever
• 2:37
  gonna
• 2:38
  find
• 2:38
  out
• 2:38
  until
• 2:39
  you
• 2:39
  try.
• 2:39
  So.
• 2:40
  So
• 2:40
  again,
• 2:40
  I'm
• 2:40
  going
• 2:40
  back
• 2:41
  on
• 2:41
  the
• 2:41
  stump
• 2:41
  of
• 2:43
  what
• 2:43
  can
• 2:43
  go
• 2:43
  right.
• 2:44
  And
• 2:44
  if
• 2:44
  this
• 2:44
  goes
• 2:44
  right,
• 2:45
  it's
• 2:45
  a
• 2:45
  huge
• 2:45
  boon
• 2:45
  for
• 2:46
  Dollar
• 2:46
  General.
• 2:47
  Okay,
• 2:48
  well,
• 2:48
  in
• 2:48
  which
• 2:49
  case
• 2:49
  I
• 2:49
  will
• 2:49
  happily
• 2:50
  come
• 2:50
  in
• 2:50
  with
• 2:50
  the
• 2:50
  what
• 2:50
  could
• 2:51
  go
• 2:51
  wrong.
• 2:52
  Okay,
• 2:53
  I,
• 2:53
  I,
• 2:54
  I
• 2:54
  don't
• 2:54
  love
• 2:54
  it.
• 2:54
  And
• 2:54
  I'll
• 2:55
  take.
• 2:55
  You're
• 2:55
  gonna
• 2:55
  pee
• 2:56
  in
• 2:56
  my
• 2:56
  pool.
• 2:56
  Ben
• 2:56
  Miller.
• 2:57
  Okay,
• 2:57
  go
• 2:57
  ahead.
• 2:58
  I,
• 2:58
  I,
• 2:58
  I
• 2:59
  am,
• 2:59
  I
• 2:59
  am,
• 2:59
  I
• 3:00
  am.
• 3:00
  Don't
• 3:00
  love
• 3:00
  it.
• 3:02
  Yeah.
• 3:02
  Look,
• 3:02
  Donna,
• 3:03
  General
• 3:03
  is
• 3:04
  starting
• 3:04
  to
• 3:05
  perform
• 3:05
  okay
• 3:05
  again
• 3:06
  at
• 3:06
  the
• 3:06
  moment.
• 3:07
  Yeah,
• 3:07
  you
• 3:07
  know,
• 3:08
  they're
• 3:08
  not
• 3:08
  at
• 3:08
  a
• 3:08
  great
• 3:08
  run,
• 3:09
  but
• 3:09
  you
• 3:09
  know,
• 3:09
  they're
• 3:10
  seeing
• 3:10
  3
• 3:10
  to
• 3:10
  4%
• 3:11
  growth.
• 3:11
  And,
• 3:11
  and
• 3:12
  they've
• 3:12
  done
• 3:12
  that,
• 3:12
  Chris.
• 3:13
  They've
• 3:13
  done
• 3:13
  that
• 3:13
  by
• 3:13
  going
• 3:14
  back
• 3:14
  to
• 3:14
  the
• 3:14
  fundamentals.
• 3:15
  They've
• 3:15
  rolled
• 3:16
  back
• 3:16
  some
• 3:16
  programs,
• 3:17
  they've
• 3:17
  just
• 3:17
  focused
• 3:18
  on
• 3:18
  the
• 3:18
  basics.
• 3:20
  And
• 3:21
  there
• 3:21
  is
• 3:22
  a,
• 3:22
  there
• 3:22
  is
• 3:22
  some
• 3:23
  coming
• 3:23
  back
• 3:24
  to
• 3:24
  one
• 3:24
  of
• 3:24
  the
• 3:24
  big
• 3:24
  trends
• 3:25
  that
• 3:25
  we've
• 3:25
  been
• 3:25
  talking
• 3:25
  about
• 3:26
  for
• 3:26
  a
• 3:26
  while,
• 3:26
  which
• 3:26
  is
• 3:26
  the
• 3:27
  mixed
• 3:27
  signals
• 3:27
  that
• 3:28
  are
• 3:28
  coming
• 3:28
  out
• 3:28
  of
• 3:28
  the
• 3:28
  US
• 3:29
  consumer
• 3:29
  at
• 3:29
  the
• 3:29
  moment.
• 3:30
  I
• 3:30
  find
• 3:31
  this
• 3:31
  a
• 3:31
  bit
• 3:31
  of
• 3:31
  a
• 3:31
  worry.
• 3:32
  You
• 3:32
  know,
• 3:32
  the
• 3:32
  Dollar
• 3:33
  General
• 3:33
  is
• 3:33
  seeing
• 3:34
  growth
• 3:34
  across
• 3:35
  all
• 3:35
  segments
• 3:37
  because
• 3:37
  that
• 3:38
  signposts
• 3:39
  that
• 3:39
  there
• 3:39
  are
• 3:39
  more
• 3:40
  people
• 3:40
  in
• 3:40
  the
• 3:40
  US
• 3:40
  economy
• 3:41
  who
• 3:41
  are
• 3:41
  struggling
• 3:41
  right
• 3:42
  now.
• 3:43
  Now
• 3:43
  for
• 3:44
  Dollar
• 3:44
  General,
• 3:45
  this
• 3:45
  is
• 3:45
  super
• 3:45
  important
• 3:46
  because
• 3:46
  if
• 3:47
  you
• 3:47
  think
• 3:47
  about
• 3:47
  the
• 3:47
  call
• 3:48
  the
• 3:48
  core
• 3:48
  Dollar
• 3:49
  General
• 3:49
  customer
• 3:49
  when
• 3:50
  times
• 3:50
  are
• 3:50
  bad
• 3:51
  and
• 3:51
  their
• 3:51
  income
• 3:51
  is
• 3:52
  contracting,
• 3:52
  where
• 3:52
  can
• 3:53
  you
• 3:53
  go?
• 3:54
  They
• 3:55
  can't
• 3:55
  trade
• 3:55
  down,
• 3:56
  they
• 3:56
  can't
• 3:56
  trade
• 3:56
  down,
• 3:58
  they
• 3:58
  buy
• 3:58
  less
• 3:58
  items.
• 4:00
  So
• 4:00
  for
• 4:00
  dg,
• 4:01
  actually
• 4:01
  it's
• 4:02
  really
• 4:02
  important
• 4:02
  that
• 4:03
  they
• 4:03
  can
• 4:03
  bring
• 4:03
  more
• 4:03
  people
• 4:04
  in
• 4:04
  at
• 4:04
  those
• 4:04
  times
• 4:04
  to
• 4:05
  keep,
• 4:05
  to
• 4:05
  keep
• 4:05
  their
• 4:05
  business
• 4:06
  going.
• 4:08
  I
• 4:08
  don't
• 4:09
  really
• 4:09
  buy
• 4:10
  into
• 4:10
  the
• 4:10
  importance
• 4:11
  of
• 4:11
  a
• 4:11
  hundred
• 4:11
  thousand
• 4:12
  dollar
• 4:13
  households
• 4:13
  to
• 4:13
  them
• 4:14
  because
• 4:14
  I'm
• 4:14
  pretty
• 4:14
  sure
• 4:15
  it's
• 4:15
  a
• 4:15
  very
• 4:15
  small
• 4:15
  base.
• 4:16
  So
• 4:17
  proportionately.
• 4:17
  Okay,
• 4:18
  great,
• 4:18
  we're
• 4:18
  seeing
• 4:19
  that.
• 4:19
  But
• 4:19
  the
• 4:20
  DG
• 4:20
  model
• 4:20
  is
• 4:21
  about
• 4:21
  simplicity,
• 4:22
  Chris,
• 4:23
  and
• 4:24
  it's
• 4:24
  about
• 4:25
  walking
• 4:25
  in
• 4:26
  no
• 4:26
  matter
• 4:26
  who
• 4:26
  you
• 4:27
  are,
• 4:28
  democratized
• 4:29
  and
• 4:29
  you're
• 4:29
  going
• 4:29
  to
• 4:29
  get
• 4:30
  a
• 4:30
  good
• 4:30
  deal,
• 4:30
  you're
• 4:30
  going
• 4:30
  to
• 4:31
  get
• 4:31
  the
• 4:31
  best
• 4:31
  possible
• 4:31
  price.
• 4:33
  Adding
• 4:33
  in
• 4:33
  the
• 4:34
  extra
• 4:34
  complexity
• 4:35
  of
• 4:35
  a
• 4:36
  membership
• 4:36
  program
• 4:36
  requiring
• 4:37
  a
• 4:37
  subscription,
• 4:38
  requiring
• 4:38
  something
• 4:39
  to
• 4:39
  pay
• 4:39
  for
• 4:39
  up
• 4:40
  front
• 4:40
  to
• 4:40
  be
• 4:40
  able
• 4:41
  to
• 4:41
  get
• 4:41
  those
• 4:41
  good
• 4:42
  prices
• 4:43
  is,
• 4:43
  I'm
• 4:44
  not
• 4:44
  sure
• 4:44
  that's
• 4:44
  in
• 4:44
  keeping
• 4:45
  with
• 4:45
  the
• 4:45
  Dollar
• 4:46
  General
• 4:46
  brand.
• 4:47
  I'm
• 4:47
  not
• 4:47
  sure
• 4:47
  it's
• 4:48
  necessarily
• 4:48
  what
• 4:48
  their
• 4:48
  shoppers
• 4:49
  are
• 4:49
  looking
• 4:49
  for.
• 4:51
  Walmart
• 4:51
  and
• 4:52
  Amazon
• 4:52
  can
• 4:52
  get
• 4:53
  away
• 4:53
  with
• 4:53
  it
• 4:53
  because
• 4:54
  the
• 4:54
  they
• 4:55
  is
• 4:55
  so
• 4:55
  compelling
• 4:56
  everything
• 4:57
  they
• 4:57
  put
• 4:57
  into
• 4:58
  program.
• 4:59
  But
• 4:59
  this
• 5:00
  is,
• 5:00
  but
• 5:00
  this
• 5:00
  is
• 5:00
  the.
• 5:01
  Okay,
• 5:01
  well
• 5:01
  that's
• 5:01
  what
• 5:01
  can
• 5:02
  go
• 5:02
  wrong.
• 5:02
  So
• 5:03
  what
• 5:03
  can
• 5:04
  go
• 5:04
  right?
• 5:04
  Let's
• 5:04
  find
• 5:04
  out.
• 5:05
  Yeah,
• 5:05
  I'm
• 5:05
  chopping
• 5:05
  at
• 5:06
  the
• 5:06
  bit.
• 5:06
  Yeah,
• 5:06
  I'm
• 5:06
  chopping
• 5:07
  at
• 5:07
  the
• 5:07
  bit
• 5:07
  to
• 5:07
  retort.
• 5:08
  Let's
• 5:08
  go.
• 5:08
  Tell
• 5:09
  me
• 5:09
  everything
• 5:09
  I've
• 5:09
  seen
• 5:10
  wrong.
• 5:10
  No,
• 5:10
  no,
• 5:11
  you
• 5:11
  go,
• 5:11
  you
• 5:11
  go.
• 5:11
  You
• 5:11
  got
• 5:12
  more.
• 5:12
  You
• 5:12
  Got
• 5:12
  more.
• 5:12
  You
• 5:13
  go,
• 5:13
  no,
• 5:13
  it's
• 5:13
  really
• 5:14
  hard
• 5:14
  to
• 5:14
  know
• 5:14
  what
• 5:14
  the
• 5:14
  value
• 5:15
  props
• 5:15
  going
• 5:15
  to
• 5:15
  be.
• 5:16
  So
• 5:16
  what
• 5:16
  are
• 5:16
  they
• 5:16
  going
• 5:17
  to
• 5:17
  put
• 5:17
  into
• 5:17
  that
• 5:17
  deal
• 5:17
  and
• 5:18
  how
• 5:18
  much
• 5:18
  are
• 5:18
  they
• 5:18
  going
• 5:18
  to
• 5:19
  charge
• 5:19
  for
• 5:19
  it?
• 5:20
  Because
• 5:21
  if
• 5:21
  it's,
• 5:22
  if
• 5:22
  the
• 5:23
  answer
• 5:23
  isn't
• 5:23
  we're
• 5:23
  putting
• 5:24
  a
• 5:24
  lot
• 5:24
  in
• 5:24
  and
• 5:24
  we're
• 5:24
  charging
• 5:25
  not
• 5:25
  a
• 5:25
  lot
• 5:25
  for
• 5:26
  it,
• 5:26
  then
• 5:26
  I'm
• 5:27
  worried.
• 5:27
  Right,
• 5:28
  right.
• 5:28
  Okay,
• 5:29
  so
• 5:29
  here's
• 5:29
  my
• 5:29
  retort,
• 5:30
  Ben,
• 5:30
  here's
• 5:30
  my
• 5:30
  retort.
• 5:31
  So
• 5:31
  my
• 5:31
  retort
• 5:32
  is
• 5:32
  all
• 5:32
  those
• 5:32
  arguments
• 5:33
  you
• 5:33
  made
• 5:33
  were
• 5:34
  the
• 5:34
  same
• 5:34
  arguments
• 5:35
  people
• 5:35
  were
• 5:35
  making
• 5:35
  against
• 5:35
  Walmart
• 5:36
  doing
• 5:36
  Walmart
• 5:37
  plus
• 5:37
  to
• 5:37
  begin
• 5:38
  with.
• 5:38
  If
• 5:38
  you
• 5:38
  look
• 5:39
  back,
• 5:39
  if
• 5:39
  you
• 5:39
  rewind
• 5:40
  in
• 5:40
  history,
• 5:40
  whenever
• 5:41
  they
• 5:41
  announced
• 5:41
  that
• 5:42
  program,
• 5:42
  which
• 5:42
  I
• 5:42
  don't
• 5:43
  even
• 5:43
  remember
• 5:43
  when
• 5:43
  it
• 5:43
  was
• 5:43
  now,
• 5:44
  those
• 5:44
  are
• 5:44
  the
• 5:45
  exact
• 5:45
  same
• 5:45
  arguments.
• 5:46
  And
• 5:46
  so
• 5:46
  the
• 5:46
  question
• 5:47
  I
• 5:47
  would
• 5:47
  have
• 5:47
  though
• 5:48
  is
• 5:48
  couldn't
• 5:49
  the
• 5:49
  same
• 5:49
  rationale
• 5:50
  hold
• 5:50
  true
• 5:51
  for
• 5:51
  Walmart
• 5:52
  in
• 5:52
  terms
• 5:52
  of,
• 5:53
  for
• 5:53
  Dollar
• 5:53
  General
• 5:54
  in
• 5:54
  terms
• 5:54
  of
• 5:54
  the
• 5:54
  fact
• 5:54
  that,
• 5:55
  you
• 5:55
  know,
• 5:55
  people
• 5:55
  are
• 5:56
  more
• 5:56
  squeezed,
• 5:57
  everyone
• 5:57
  at
• 5:58
  different
• 5:58
  income
• 5:58
  stress
• 5:59
  is
• 5:59
  starting
• 5:59
  to
• 5:59
  move
• 5:59
  down.
• 6:00
  So
• 6:01
  people
• 6:01
  that
• 6:01
  want
• 6:01
  same
• 6:02
  day
• 6:02
  delivery
• 6:02
  or
• 6:03
  want
• 6:03
  to
• 6:04
  leverage
• 6:04
  Dollar
• 6:05
  General
• 6:05
  for
• 6:05
  even
• 6:06
  cheaper
• 6:06
  options
• 6:07
  but
• 6:07
  get
• 6:07
  the
• 6:07
  same
• 6:07
  day
• 6:08
  delivery
• 6:08
  benefits
• 6:09
  or
• 6:09
  even
• 6:09
  less
• 6:09
  delivery
• 6:10
  depending
• 6:10
  on
• 6:10
  how
• 6:10
  they
• 6:10
  do
• 6:11
  it
• 6:11
  again
• 6:11
  could
• 6:12
  potentially
• 6:12
  gravitate
• 6:13
  downward.
• 6:14
  And
• 6:14
  also
• 6:15
  the
• 6:15
  other
• 6:15
  factor
• 6:16
  here,
• 6:16
  which
• 6:16
  Walmart
• 6:17
  has
• 6:17
  been,
• 6:18
  I
• 6:18
  don't
• 6:18
  want
• 6:18
  to
• 6:19
  say
• 6:19
  open,
• 6:19
  but
• 6:19
  it's
• 6:20
  been
• 6:20
  pretty
• 6:20
  transparent
• 6:21
  in
• 6:21
  like
• 6:21
  how,
• 6:22
  how
• 6:22
  it's
• 6:22
  being
• 6:22
  talked
• 6:23
  about
• 6:23
  anyway
• 6:23
  is
• 6:23
  like
• 6:24
  the
• 6:24
  reason
• 6:24
  people
• 6:25
  are
• 6:25
  signing
• 6:25
  up
• 6:25
  for
• 6:25
  Walmart
• 6:26
  plus
• 6:26
  is
• 6:27
  many
• 6:27
  of
• 6:27
  them
• 6:27
  don't
• 6:27
  have
• 6:28
  to
• 6:28
  go
• 6:28
  in
• 6:28
  a
• 6:28
  Walmart
• 6:28
  store.
• 6:29
  So
• 6:29
  if
• 6:29
  you
• 6:30
  want
• 6:30
  to
• 6:30
  get
• 6:30
  the
• 6:30
  value
• 6:30
  of
• 6:31
  Dollar
• 6:31
  General.
• 6:32
  Yeah.
• 6:33
  Without
• 6:33
  going
• 6:33
  to
• 6:33
  Dollar
• 6:34
  General
• 6:34
  store
• 6:35
  because
• 6:35
  you
• 6:35
  do
• 6:35
  happen
• 6:35
  to
• 6:36
  make
• 6:36
  a
• 6:36
  certain
• 6:36
  income
• 6:36
  level
• 6:37
  but
• 6:37
  you
• 6:37
  are
• 6:38
  feeling
• 6:38
  the
• 6:38
  pinch
• 6:38
  and
• 6:39
  you
• 6:39
  don't
• 6:39
  want
• 6:39
  to
• 6:39
  talk
• 6:39
  about
• 6:39
  it
• 6:39
  publicly.
• 6:40
  This
• 6:40
  could
• 6:41
  have
• 6:41
  some,
• 6:41
  some
• 6:42
  hooks
• 6:42
  for
• 6:42
  you
• 6:42
  too.
• 6:43
  So
• 6:43
  that's
• 6:44
  where
• 6:44
  I
• 6:44
  think
• 6:45
  those
• 6:45
  are
• 6:45
  all
• 6:46
  the
• 6:46
  what
• 6:46
  ifs
• 6:47
  I
• 6:47
  think
• 6:47
  that
• 6:47
  are
• 6:47
  really
• 6:47
  out
• 6:48
  there
• 6:48
  when
• 6:48
  you
• 6:48
  start
• 6:48
  drawing
• 6:48
  the
• 6:49
  comparison
• 6:49
  analogies
• 6:50
  because
• 6:50
  I
• 6:50
  think
• 6:51
  economics
• 6:51
  shows
• 6:51
  over
• 6:52
  time
• 6:52
  people
• 6:52
  always
• 6:53
  gravitate
• 6:53
  towards
• 6:54
  the
• 6:54
  lowest
• 6:54
  price.
• 6:55
  So
• 6:55
  who's
• 6:55
  to
• 6:55
  say
• 6:56
  there
• 6:57
  isn't
• 6:57
  some
• 6:57
  segment
• 6:58
  of
• 6:58
  the
• 6:58
  population
• 6:58
  that
• 6:59
  is
• 7:00
  monetarily
• 7:01
  valuable
• 7:01
  that
• 7:02
  want
• 7:02
  same
• 7:02
  day
• 7:02
  delivery
• 7:03
  from
• 7:03
  the
• 7:04
  Dollar
• 7:04
  General
• 7:05
  prod
• 7:05
  assortment
• 7:06
  that
• 7:06
  lives
• 7:07
  in
• 7:07
  its
• 7:08
  arena
• 7:08
  every
• 7:08
  single
• 7:09
  day.
• 7:10
  And
• 7:10
  I
• 7:10
  think
• 7:11
  that's
• 7:11
  the
• 7:11
  big
• 7:11
  ask
• 7:12
  because
• 7:12
  drawing
• 7:13
  a
• 7:13
  comparison
• 7:14
  between
• 7:14
  DG
• 7:14
  and
• 7:15
  Walmart,
• 7:16
  they're
• 7:16
  merchandising
• 7:17
  the
• 7:17
  brands
• 7:17
  that
• 7:18
  are
• 7:18
  available
• 7:18
  and
• 7:18
  the
• 7:18
  products
• 7:19
  that
• 7:19
  they
• 7:19
  can
• 7:19
  are
• 7:20
  very
• 7:20
  different.
• 7:20
  I,
• 7:21
  I
• 7:22
  heard
• 7:22
  is
• 7:22
  the
• 7:22
  one
• 7:23
  that's
• 7:23
  the
• 7:23
  one
• 7:23
  hang
• 7:23
  up.
• 7:24
  But
• 7:24
  that's
• 7:24
  the
• 7:25
  stretch.
• 7:25
  You
• 7:25
  got
• 7:26
  to
• 7:26
  prove
• 7:26
  it
• 7:26
  out
• 7:26
  with
• 7:26
  the
• 7:26
  assortment
• 7:27
  Right.
• 7:27
  You
• 7:27
  got
• 7:28
  to
• 7:28
  prove
• 7:28
  it
• 7:28
  out
• 7:28
  that
• 7:28
  the
• 7:28
  assortment
• 7:29
  provides
• 7:30
  enough
• 7:30
  of
• 7:30
  a
• 7:30
  hook
• 7:31
  to
• 7:31
  make
• 7:32
  the
• 7:32
  subscription
• 7:33
  and
• 7:33
  the
• 7:34
  delivery
• 7:34
  tie
• 7:34
  ins
• 7:35
  valuable.
• 7:35
  Right.
• 7:36
  And
• 7:37
  that's
• 7:37
  why
• 7:37
  you
• 7:37
  pilot
• 7:37
  it.
• 7:38
  Right.
• 7:38
  So,
• 7:38
  like,
• 7:38
  I
• 7:38
  mean,
• 7:38
  I
• 7:39
  think.
• 7:39
  So
• 7:40
  if
• 7:40
  that.
• 7:40
  With
• 7:40
  that
• 7:40
  said,
• 7:41
  Ben,
• 7:41
  would
• 7:41
  you
• 7:41
  definitely
• 7:42
  warrant
• 7:42
  a
• 7:42
  pilot,
• 7:43
  or
• 7:43
  would
• 7:43
  you
• 7:43
  be,
• 7:43
  like,
• 7:43
  so
• 7:44
  skeptical
• 7:44
  of
• 7:44
  the
• 7:44
  operations
• 7:45
  that
• 7:45
  you
• 7:46
  wouldn't
• 7:46
  pilot?
• 7:46
  Because
• 7:46
  I
• 7:47
  think
• 7:47
  there
• 7:47
  are
• 7:47
  some
• 7:47
  things
• 7:47
  that
• 7:47
  if
• 7:47
  you're
• 7:48
  skeptical
• 7:48
  enough,
• 7:48
  you
• 7:48
  don't
• 7:49
  even
• 7:49
  go
• 7:49
  pilot
• 7:49
  stage.
• 7:50
  I,
• 7:51
  I,
• 7:51
  I,
• 7:51
  I
• 7:52
  could
• 7:52
  pilot
• 7:52
  it,
• 7:52
  but
• 7:52
  you
• 7:53
  would
• 7:53
  do
• 7:53
  it.
• 7:54
  Small
• 7:55
  geography,
• 7:56
  low
• 7:56
  risk,
• 7:56
  and
• 7:56
  you
• 7:57
  keep
• 7:57
  it
• 7:57
  really
• 7:57
  isolated.
• 7:58
  Because
• 7:59
  the
• 7:59
  last
• 7:59
  thing
• 8:00
  the
• 8:00
  DG
• 8:00
  business
• 8:01
  needs
• 8:01
  is
• 8:01
  disruption,
• 8:03
  just
• 8:03
  as
• 8:03
  it's
• 8:03
  getting
• 8:04
  the
• 8:04
  machine
• 8:04
  going
• 8:05
  again
• 8:05
  and
• 8:05
  just
• 8:06
  as
• 8:06
  it's
• 8:06
  been
• 8:06
  able
• 8:07
  to
• 8:07
  reduce
• 8:07
  complexity.
• 8:08
  So
• 8:08
  as
• 8:08
  long
• 8:08
  as
• 8:08
  you
• 8:09
  can
• 8:09
  prevent
• 8:09
  the
• 8:10
  contagion
• 8:11
  without
• 8:11
  sounding
• 8:12
  CFO
• 8:12
  negative
• 8:13
  about
• 8:13
  it.
• 8:13
  Yeah,
• 8:14
  you
• 8:14
  run
• 8:14
  that
• 8:14
  pilot.
• 8:15
  Yeah.
• 8:15
  Yeah.
• 8:16
  It's
• 8:16
  an
• 8:16
  interesting
• 8:16
  point,
• 8:16
  too,
• 8:17
  because
• 8:17
  the
• 8:17
  other
• 8:17
  thing
• 8:17
  that's
• 8:17
  happening
• 8:18
  in
• 8:18
  the
• 8:18
  background
• 8:18
  is
• 8:18
  they
• 8:18
  have
• 8:18
  a
• 8:19
  new
• 8:19
  CEO
• 8:19
  coming
• 8:19
  in,
• 8:20
  you
• 8:20
  know,
• 8:20
  and
• 8:21
  I
• 8:21
  want.
• 8:21
  And
• 8:21
  they've
• 8:22
  got
• 8:22
  a
• 8:22
  new
• 8:22
  format
• 8:22
  coming
• 8:23
  that
• 8:23
  they're
• 8:23
  talking
• 8:23
  about
• 8:23
  in
• 8:24
  the
• 8:24
  same
• 8:24
  announcement
• 8:24
  that
• 8:24
  they
• 8:25
  talked
• 8:25
  about
• 8:25
  the
• 8:25
  subscription.
• 8:26
  So
• 8:26
  JJ
• 8:26
  Fleeman's
• 8:27
  coming
• 8:27
  in
• 8:27
  as
• 8:28
  the
• 8:28
  CEO
• 8:28
  as
• 8:28
  well.
• 8:29
  So,
• 8:29
  like,
• 8:29
  you
• 8:29
  wonder
• 8:29
  how
• 8:30
  on
• 8:30
  board
• 8:30
  he
• 8:30
  is
• 8:30
  with
• 8:30
  this.
• 8:31
  You
• 8:31
  got
• 8:31
  to
• 8:31
  think
• 8:31
  he
• 8:31
  is,
• 8:31
  because
• 8:31
  there's
• 8:32
  been
• 8:32
  a
• 8:32
  long
• 8:32
  transition
• 8:33
  period.
• 8:33
  But
• 8:33
  these
• 8:34
  are
• 8:34
  big
• 8:34
  moves,
• 8:34
  to
• 8:35
  your
• 8:35
  point.
• 8:35
  And
• 8:35
  so
• 8:35
  do
• 8:35
  you
• 8:36
  want
• 8:36
  them
• 8:36
  right
• 8:36
  now?
• 8:36
  I
• 8:36
  think
• 8:37
  those
• 8:37
  are
• 8:37
  questions
• 8:38
  well
• 8:38
  worth
• 8:38
  having
• 8:38
  in
• 8:39
  the
• 8:39
  boardroom.