Latest / Real Money with Lisa Chastain / Your Daily Coffee Isn't the Problem. This Is.

Transcript

Your Daily Coffee Isn't the Problem. This Is. · Real Money with Lisa Chastain

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  OK be honest with me for a second.
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  Especially you coffee lovers. Do you ever look at your 5 or
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  $10 latte and have that tiny voice pop up?
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  Like, This is why I'm not rich, because you didn't make that
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  voice up. For years.
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  You've been told by pundits like Susie Orman and Dave Ramsey and
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  Caleb Hammer and other people that if you just stop buying
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  coffee, stop enjoying the little things, stop treating yourself,
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  then maybe you'll finally be wealthy.
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  And I just want to say clearly, right out of the gate, you
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  cannot shame yourself into wealth if you're carrying
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  responsibility, building a life, showing up for everyone, and
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  you're still feeling guilty over $5, that's not disciplined.
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  That's scarcity, scarcity on repeat.
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  And it's exhausting. So welcome to my world.
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  Welcome to money mindset unfiltered.
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  This series is for you. If you already know how to be
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  good with money, you've been a good girl with money.
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  But something about the advice you've been given just feels
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  off. Because traditional Money Advice
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  treats your life like a math problem and completely ignores
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  that you're a human with emotions and nervous system.
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  And a lot on your plate today want to walk you through the
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  latte factor? Why it's a lie, why it sticks,
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  and why it hits women so hard. And actually, what works
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  instead? Without guilt, without
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  punishment. So go grab your coffee.
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  If you don't have it, I'll wait. Here's where this all came from.
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  You've probably heard the Latte Factor created by David Balk.
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  The idea is that if you save $5 a day and invested it, you'd
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  have hundreds of $1000 decades from now.
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  So listen, the math isn't wrong, but you aren't a spreadsheet.
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  And when you're told that building wealth means denying
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  yourself something small every single day, what you actually
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  learn is joy now equals danger later.
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  And eventually you're going to snap.
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  You cut the coffee, you cut the fun, You try to be good, and
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  then one stressful week later, you blow money because you're
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  done with being deprived. Sound familiar?
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  That's not a willpower issue. That's a strategy problem.
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  And also, let's be real, if your financial life falls apart
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  because of a latte, the latte isn't the issue.
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  Or the avocado toast. Your income, your structure,
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  your system, those are the real levers.
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  But for decades, if not centuries, we have been told to
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  budget harder. And if you don't budget, you
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  have a self-discipline problem. I'm here to tell you that that's
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  not the case. And we're going to talk about
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  ways that you can change how you see your latte forever, or
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  avocado toast or whatever it is that you spend money on.
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  Here's the part that few say out loud that I'm on a mission to
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  change. You've probably noticed that
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  money culture loves to shame Coffee, brunch, clothes,
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  convenience. Things women tend to spend money
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  on. Meanwhile, spending thousands on
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  tech, gear, hobbies, and networking somehow gets a pass.
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  That's the difference between the masculine targeted messaging
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  and the feminine targeted messaging.
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  So what do you do? You internalize this quietly.
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  Women have done this for years. We say I should want less.
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  I should justify comfort. I should feel bad for enjoying
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  things. And that shame sneaks in
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  everywhere. You hesitate to check your bank
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  account. You second guess yourself
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  constantly. You feel like you need
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  permission to spend even when you can afford it.
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  Here's what I want you to hear today.
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  You do not need to wait for the world to change this narrative.
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  You can change it inside yourself, right here and right
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  now. Let's do it together.
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  So if you're not cutting lattes, what are you doing?
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  You're choosing on purpose. I teach something in my world
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  called guilt free spending rooted in emotional wealth.
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  It's similar to what some people call conscious spending.
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  But the difference here is this. It isn't about permission, it's
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  about self trust. The idea is simple.
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  Spend generously on what actually makes you feel good and
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  cut everything away that doesn't make you feel good.
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  Not everything deserves access to your money and not everyone
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  deserves access to your money. So you build structure first,
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  your bills are handled, your future is funded, and your
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  safety lives there and then. In my world, what I do is I
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  teach my clients how to create a spending account and fund their
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  spending account. So once your future is handled,
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  you've got money going into that account.
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  You have a bills account for safety and security and what's
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  left. That's where you decide.
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  If travel lights you up, fund it.
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  If support makes your life easier, keep it.
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  If that latte, like my friend who has four year old twins,
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  gives you 10 minutes of calm before the day starts, get the
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  latte. Before the day asks of
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  everything of you, buy the latte.
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  But you do have to be honest with yourself.
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  You can't love everything you choose, and when you choose
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  consciously, something amazing happens.
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  The shame disappears. You're not leaking money, you're
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  directing it. This is the heart of everything
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  I teach. Emotional wealth is trusting
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  yourself with money, without fear, without punishment, and
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  without spiraling. So next time you're about to
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  spend, ask yourself, what is this really buying me?
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  Is it a distraction or regulation?
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  Is it autopilot or care? Because how you feel determines
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  how you show up. When you're operating from
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  scarcity, you hesitate, you shrink, you play small.
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  When you feel grounded and supported, you ask for more.
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  You take risks and you build wealth.
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  Not because you cut harder, but because you trust yourself more.
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  So here's your invitation. This week.
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  Find one thing you've been quietly judging yourself for
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  spending money on. Just one.
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  Ask yourself, does this actually support my life?
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  Does it help me show up as the woman I'm becoming?
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  If the answer is yes, keep it, enjoy it, drop the guilt.
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  If the answer is no, let it go cleanly.
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  That's the power. You don't need permission to
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  live a rich life now, you need intention.
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  And yes, you can have the latte. If you're sitting here thinking,
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  OK I get it, but I don't know where to start.
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  Got you. Start here.
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  First, track your money. Not to judge it, not to shame
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  it, just to see it clearly. I've created a tool called the
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  money Mirror exactly for this. It helps you see what your money
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  is actually doing without spiraling.
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  You can grab it at lisachastain.com/money Mirror
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  and the links in the comments. Second, look at the last 90 days
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  of spending. Just observe it and then ask
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  yourself what's negotiable and what's not negotiable?
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  What's actually supporting your life and what's not.
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  No punishment. This is a great exercise for
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  couples to do together too. No overthinking, just clarity.
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  Third, open a separate spending account.
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  This is something that I teach deeply in my new book, Stop
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  Budgeting. Start Living because when you're
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  spending is contained and intentional, the guilt
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  disappears and the trust comes back.
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  If watching this video made you feel calmer, more grounded and
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  more like, OK, I can do this, good, that's the point.
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  So like this video, subscribe to the channel because I'm serving
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  up a lot more feel good real life financial guidance this
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  year and I want you on the journey with me and truly forget
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  the latte factor. Start building a life you
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  actually love. I'll see you next