Creating Demand in Any Market
In today’s episode, I sit down with entrepreneur and collectibles pioneer Josh Luber, the co-founder of StockX, former Fanatics Collectibles executive, and founder of Ghostwrite. We discuss how he built multiple billion-dollar businesses by understanding the relationship between supply, demand, culture, and commerce. Josh shares why expertise and passion matter when building a company, how authentic scarcity differs from artificial scarcity, and what entrepreneurs can learn from markets ranging from sneakers and trading cards to luxury goods. We also explore the role of cultural relevance in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.