142: Unlocking Donor Engagement: Understanding How Fundraiser Behavior Leads to Donor Behavior
In the world of philanthropy, Jessica Channell Iler's journey was anything but ordinary. As the Director of Fundraising, Intelligence, Analytics, and Reporting at the University of Nevada, Las Vegas, Jessica's navigated the labyrinth of higher education fundraising for two decades. Harnessing the power of data-driven decision-making, she's deftly amalgamated her knowledge of analytics and fundraising intelligence to build robust bonds between fundraisers and donors, blending the precision of data science with the delicate art of relationship-building.
In this episode, Jessica and I delve into…
The skinny
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