Latest / Top Secrets of Marketing & Sales
Why Clients Shop Your Ideas — and How to Fix It
It’s no fun when clients shop your ideas. If you ever came up with a brilliant idea for a promotion, only to have a prospect think it over, say they’d get back to you, but then ghost you and buy it from someone cheaper, you know the pain of being the unpaid consultant in the room. Being the brains behind a competitor’s sale is not ideal. You’re the one who did the work, thought it through, created the ideas, sourced the products, and made the recommendations only to have someone else place the order and cash the check. What’s up with that? Why are some ideas purchased immediately, while…
The skinny
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