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OpenAI Just Bought TBPN For $200M But Nobody Knows This
Eric and Neil break down why marketing feels different now, and why the real shift may have less to do with long-form content and more to do with clips, packaging, distribution, and platform-native media strategy. They unpack the TBPN playbook, why OpenAI reportedly bought the company, how clipping is becoming a true moat, and what marketers can learn from the way modern content is being engineered to spread.
Key takeaways
◾ Clipping is becoming a real growth strategy, not just repurposing.
◾ The best content is often designed for distribution from the start.
◾ More views do not matter if…
The skinny
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