520 Bennett Maxwell: Founder & Chairman of Dirty Dough
In this episode, Bennett Maxwell, Founder and Chairman of Dirty Dough, shares what it takes to build a successful business in the cookie space. Cookies that are engineered from the inside out, with every cookie featuring some combination of layers, mix-ins, or filling within the dough – Dirty Dough is not your ordinary cookie company. We discuss franchising, including mobile franchising, and how it has helped Dirty Dough to achieve rapid success. Bennett also talks about the lawsuit the company faced and how that situation turned into an opportunity for positive brand exposure. So much…
The skinny
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