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VW’s New Pickup Plan for U.S. Market | US News
Volkswagen is revving up for a major U.S. comeback with a brand-new American-built pickup truck set to hit showrooms before the end of the decade, led by new CEO Marco Schubert and backed by the company’s leadership as they push hard against rising costs and Chinese competition. Targeting high-margin trucks and SUVs — where Ford and GM thrive — VW aims to capture more of the lucrative U.S. market, currently holding just 4% share. The truck could be built solo or via a partnership, with Ford a likely candidate given existing platform ties and shared engineering roots. The Chattanooga plant…
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